Are you a Mailchimp user looking to establish WooCommerce Mailchimp integration in your online store?
Email marketing has become an integral part of a business’s marketing strategy.
It’s possible to synchronize your WooCommerce order data with Mailchimp to create targeted marketing campaigns.
This way, you can analyze your customers’ behavior, assisting you in nurturing relationships and driving repeat business by automating the entire process.
All you need to do is find the right plugin to do this job. Once that’s done, setting up WooCommerce Mailchimp integration will be a piece of cake.
In this post, we’ll guide you through setting up Mailchimp integration with WooCommerce.
Furthermore, we’ll also look at 5 must-have WooCommerce Mailchimp automation use cases to run in your store.
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Mailchimp is a popular marketing platform that empowers businesses to engage with their audiences through email marketing and other channels.
By integrating Mailchimp with WooCommerce, you can harness the power of email marketing to interact with your users and boost sales in your store.
That’s where you need a plugin that helps you integrate WooCommerce and Mailchimp.
As per our expert research, there are two plugins available to do this job:
Let’s go through their pros and cons quickly.
Mailchimp for WooCommerce plugin ensures that your customers and their purchase data are automatically synced with your Mailchimp account.
This WordPress plugin takes care of basic automations on your WooCommerce store.
Pros
Cons
FunnelKit Automations is an all-in-one marketing automation and broadcast CRM for WordPress and WooCommerce.
It offers tons of features to help you grow your business and integrate WooCommerce with your Mailchimp account.
Pros
Cons
Having said that, let’s dive deep into the WooCommerce Mailchimp connection.
FunnelKit Automations is an all-in-one CRM designed for WooCommerce and WordPress.
Here are some note-worthy features that make it ideal for WooCommerce Mailchimp integration.
FunnelKit Automations deeply integrates with WooCommerce and tons of popular WooCommerce plugins, form plugins, LMS plugins, third-party CRM and apps.
This allows you to use FunnelKit Automations as a layer that connects everything in WordPress to Mailchimp.
No other integration plugin is needed. FunnelKit Automations becomes your central hub.
With the visual automation builder, you can easily create rule-based automations.
Set up conditions based on attributes like WooCommerce orders, segments (tags, lists, audiences, etc.), contact details, and geographical addresses etc.
For example, create a product-specific audience list, send rule-based discount coupons, and much more!
FunnelKit Automations has a built-in advanced visual builder to help you design beautiful emails.
You don't need any design degree or hardcore coding skills!
All you need to do is drag and drop different content blocks and design your emails the way you want.
Delays allow you to control the timing of your automated actions to ensure that processes execute in a strategic and well-paced manner.
You can easily set up delays in FunnelKit Automations.
Choose to set the delay for a specific period, until a specific date and time, or even until a custom field date.
FunnelKit Automations gives you an enriched view of contact profiles.
You'll be able to view their profile, purchases made, automation they were a part of, emails and SMS sent to them, funnels they entered, and so much more under one screen.
Besides this, there are tons of use cases you can achieve with FunnelKit Automations. Feel free to explore our detailed post here.
WooCommerce Mailchimp integration via Funnelkit Automations allows you to explore advanced automation possibilities and save huge costs!
We know this path works because many of our users have seen improved results and profits! 🙂
To connect your WooCommerce store to Mailchimp, you need FunnelKit Automations Pro.
FunnelKit Automations comes in two versions - Free version and Premium version.
The Free version comes with essential pre-built automations to import with one click. Import abandoned cart recovery sequence, review collection emails, winback email campaigns, and more.
The Pro version unlocks limitless automation possibilities with advanced event triggers and premium pre-built automation.
Also, the ability to connect your WooCommerce store to various eCommerce plugins.
Click on the button below to get your copy of FunnelKit Automations.
Refer to our documentation on installing FunnelKit Automations on your website.
Follow the steps below to integrate your WooCommerce store with your Mailchimp account.
Before heading to WooCommerce, create a store inside your Mailchimp dashboard.
This step lets you sync customer data, audience lists, tags, and more between the two platforms.
To create a Mailchimp store, we have created a step-by-step guide for you.
Follow the guide and then move on to integrate Mailchimp with WooCommerce right here on your WordPress website.
Once you’ve set up the store in Mailchimp, go to Profile.
Then navigate to Extras ⇨ API keys.
Here, you’ll find your API key.
You can either create a new key or copy the one you created earlier.
Come back to the Connectors section inside FunnelKit Automations. You’ll find eCommerce plugins you can connect with.
Click on ‘Connect’ under the Mailchimp section.
Paste the API Key in the field. Then, select the list and the store you created in Mailchimp.
Your audience data will display the store name and list you choose here.
Clicking on ‘Connect’ will integrate your WooCommerce store with the Mailchimp account.
In this section, we’ll set up a basic automation in FunnelKit Automations. Here, we’ll add a tag when a customer makes a purchase from the WooCommerce checkout page.
Follow these instructions to create WooCommerce - Mailchimp automation:
Go to Automations (Next Gen) under Campaigns and click on 'Add New Automation'.
You’ll see various pre-built automation recipes here. You can import these recipes and customize them the way you want to be used in your WooCommerce store.
But we’ll click on the ‘Start from Scratch’ option and name your automation.
Clicking on ‘Create’ will add a new automation.
On the workflow section, hit the ‘Select Trigger’ and choose the ‘Order Created’ event under WooCommerce.
Click on the event and configure your order statuses.
Click on ‘Save’ once done.
Next, hit the plus icon and add an Action.
Then, specify the ‘Add Tags’ action under the Mailchimp CRM section.
Then, select the list and add a specific tag you want to create within your Mailchimp account.
You can further personalize your tags with merge tags by adding the names of products or any other data too.
Now, this tag will appear as Purchased Hoodie, Shoes depending on the items a user will purchase.
Once everything is done, hit the ‘Save’ button.
Now activate your automation by turning the toggle to ‘Active’.
This will make your automation go live on your WooCommerce website.
Now, you are ready to use this integration in various use cases. Let’s see a few.
We have already integrated our WooCommerce store and Mailchimp account.
Let's see a few use cases to use this integration and boost your marketing efforts.
Mailchimp does allow you to send abandoned cart emails, but you get limited delay options. You only get delay options in hour, day, and week.
According to studies, the first email sent after 10 to 30 minutes brings the best conversions.
FunnelKit Automations allows you to trigger your abandoned cart recovery emails after minutes.
Add new automation and select your event as Cart Abandoned under WooCommerce.
Now, click on the “+” icon and add a Delay.
Let’s send an email after 15 minutes of delay here.
You can also delay until a specific date and time or even until a custom field is filled on your opt-in form.
Click on the “+” icon and add a Condition.
Follow this path 👉 click on ‘Add New Condition’ and hit Cart >> Cart Total >> Is Greater Than $50.
Now, click on the “+” icon and add an Action. Then, under Messaging, click on Send Email.
You can either create a simple text-based email like this.
Or, you can choose the built-in visual builder and create a beautiful email with just drag and drop.
Check out this article to learn more about creating aesthetic emails with FunnelKit Automations.
You can also specify an action to add your contact to a specific automation in your Mailchimp account.
Just specify the name of the automation that sends an email to your abandoned contacts with a cart value greater than $50.
For those people whose cart value is less than $50, add the conditions to create a separate sequence for them.
So, now, the users will be added to your Mailchimp sequences based on their cart values. This way, you can send separate coupon codes to users based on their cart values.
Furthermore, you can even send a 20% OFF discount coupon to users with a cart value of more than $50. And a 10% OFF discount coupon to users with a cart value of less than $50 but more than $30.
Voila, your WooCommerce Mailchimp integration is complete!
If you sell courses on WooCommerce, you are bound to have various courses that serve different students.
Hence, you need to have separate welcome email sequences for each course. This way, you will send only relevant emails to the students based on their course enrollment.
So, let’s do that!
Add new automation under the FunnelKit Automations dashboard.
Add the ‘User Enrolled into a Course’ event trigger under the LMS section.
Ensure that you configure these settings by clicking on the User Enrolled into a Course event.
Choose a specific course and add the course to the field.
Now, click on the “+” icon and add an Action.
Under CRM, select the action - Add Contact to Automation.
From now on, anyone who enrolls in your Lead Gen course will get a special welcome email sequence made specifically for that course's students.
You can even give your customers a personalized experience with more subscription-based reminders.
You can easily set up rule-based post-purchase sequences with FunnelKit Automations.
Let’s say you want to reward your customers who have exceeded the total cart value of $200 with a 20% discount.
Here’s the automation needed for such a WooCommerce Mailchimp integration use case:
First, set up the condition of a total cart value greater than $200.
Then, add these contacts to the Mailchimp tag by specifying the action.
Now, select the list and enter the name of the tag you want to add.
This will add all the contacts who have purchased some items worth more than $200 from your WooCommerce store.
Now that you’ve added the tags, you can send emails from your Mailchimp account.
Sending subscription reminders to your customers is crucial in generating recurring revenue in your business.
While WooCommerce Subscriptions help you manage subscription products, FunnelKit Automations assists you in sending email reminders about them.
You can send subscription reminders, subscription renewal payment failure updates, etc., easily.
For that, choose the ‘Subscriptions Renewal Payment Reminder’ event:
Specify the number of days you want to remind your contacts about their subscription renewal.
Then, add the triggered contacts to a list or add them to an automation created on your Mailchimp account.
Let’s suppose you want to collect phone numbers for your SMS marketing campaign.
You can either create a form where your users can submit their responses. Or you can pick up phone numbers from the orders your users place on the WooCommerce website.
For that, set up WooCommerce order created event trigger.
Then, update the custom fields within your contacts’ profiles.
Now when the customer places an order, their phone number field will get updated in your Mailchimp account.
This use case of WooCommerce Convertkit integration helps you strategize your marketing plan.
You can achieve advanced use cases with this WooCommerce Mailchimp integration.
Use FunnelKit Automations to connect your WooCommerce store and Mailchimp. Get more flexibility and automation options to market better to your audience.
You can also connect your WooCommerce store to other popular eCommerce platforms. Create a central point for decision-making.
So, what are you waiting for?
Grab FunnelKit Automations today and unlock more possibilities for your business.
