WooCommerce MailChimp Integration: How to Set Up in 3 Easy Steps?

Editorial Team
February 28, 2023
WooCommerce MailChimp Integration: How to Set Up in 3 Easy Steps?

Are you a MailChimp user looking to integrate your MailChimp account with WooCommerce?

MailChimp does provide an official plugin - MailChimp for WooCommerce - to establish this connection.

This WooCommerce MailChimp integration lets you sync your customer’s sales data, such as order details, purchase history, cart total, and so much more. You can create targeted marketing automations as well.

But you can always do more with FunnelKit Automations.

Like what?!

Let’s dive deep.

Why Use FunnelKit Automations for WooCommerce MailChimp Integration?

FunnelKit Automation deeply integrates with WooCommerce and tons of popular WooCommerce plugins, form plugins, LMS plugins, and more.

This allows you to use FunnelKit Automations as a layer that connects everything in WordPress to Mailchimp.

No other integration plugin is needed. FunnelKit Automations becomes your central hub.

With the visual automation builder, you can easily create rule-based automations. For example, create a product-specific audience list, send rule-based discount coupons, and much more!

But that’s not all!

When you use FunnelKit Automations, you’ll realize that its in-built contact profiles, automation builder, and broadcast features are enough for your needs.

You do not need to pay for Mailchimp's contact-list-based pricing subscription.

At this point, you might even let go of your monthly MailChimp subscription and switch over to FunnelKit Automations.

WooCommerce Mailchimp integration via Funnelkit allows you to explore advanced automation possibilities and save huge costs by switching over completely to FunnelKit.

We know this path works because many of our users have taken this path and have seen improved results - and profits! 🙂

What are the Limitations of MailChimp for WooCommerce?

Mailchimp for WooCommerce is Mailchimp's free official integration plugin for WooCommerce. This is a native method that most MailChimp users know of. However, this plugin has some limitations.

Limited Delay Options

MailChimp’s native delay options are limited. You can only send emails after hours, days, and weeks. For example, you need to wait for a whole hour to send your first abandoned cart email.

Cannot Create Discount Coupons

MailChimp does not allow you to create personalized discount coupons right inside your email sequence. You have to go to WooCommerce, then create a coupon. Then come back to your sequence and paste the coupon code. 

With FunnelKit Automations, you can create a personalized coupon and push it into Mailchimp’s Contact field.

Limited WooCommerce-related Conditions

You can add conditions to your automations, however, the conditions are limited. Such as, you cannot target your WooCommerce customers based on coupons used, or audience lists.

No Direct Connection with Automation Hubs

You cannot send your WooCommerce data directly to automation hubs like Pabbly, Zapier, or Integrately. So, you have to find a workaround to send your store data to these tools and then create your automations.

What Can You Do with FunnelKit WooCommerce Mailchimp Integration?

Integrating MailChimp and WooCommerce empowers you to sync customer data.  With this data, you can create marketing campaigns with ease.

With WooCommerce Mailchimp integration, you can:

  • Add your WC customers and their order information to your Mailchimp audience
  • Track sales
  • Create targeted eCommerce marketing automations
  • Generate personalized product recommendations
  • Send abandoned cart emails

You can even create condition-based automations to welcome new subscribers. Such as, based on the product they bought or the campaign they have opted for.

How to Set Up WooCommere Mailchimp Integration Using FunnelKit Automations?

To connect your WooCommerce store to Mailchimp, you need FunnelKit Automations Pro.

FunnelKit Automations comes in two versions - Free version and Premium version.

The Free version comes with essential pre-built automations to import with one click. Import abandoned cart recovery sequence, review collection emails, winback email campaigns, and more.

The Pro version unlocks limitless automation possibilities, advanced triggers, and premium pre-built automation. Also, the ability to connect your WooCommerce store to various eCommerce plugins. 

Step 1: Install FunnelKit Automations Pro

Head to the official FunnelKit Automations page by clicking the button below.


First, grab your copy of FunnelKit Automations Pro. Then follow this step-by-step guide to install the Pro version. Once installed, activate the license.

FunnelKit Automations automatically integrates with your WooCommerce store. You do not need to do anything manually.

A true time-saver!

Step 2: Create a Mailchimp Store to Sync Contacts

Before heading to WooCommerce, create a store inside your Mailchimp dashboard.

This step lets you sync customer data, audience lists, tags, and more between the two platforms.

To create a Mailchimp store, we have created a step-by-step guide. Follow the guide and then move on to setting up the Mailchimp plugin in WordPress. 

Step 3: Copy-Paste the API Key Using FunnelKit Automations

Once you set up the store in Mailchimp, go to Profile >> Extras.

Under Extras, select API Keys. Copy your API Key.

Come back to the Connectors section. You’ll find eCommerce plugins you can connect with. Choose Mailchimp.

Paste the API Key in the empty field. Then click on Connect.

In the next step, select the list and the store you created in Mailchimp. Your audience data will display the store name and list you choose here.

Voila, your WooCommerce Mailchimp integration is complete!

Now, you are ready to use this integration in various use cases. Let’s see a few.

3 Use Cases for WooCommerce Mailchimp Integration

We have integrated our WooCommerce store and Mailchimp. Now let's see a few use cases to use this integration and boost your marketing efforts.

1. Add tags based on products purchased

Follow this path: Campaigns >> Automations >> Add New Automations

Click on Start from Scratch and name your automation.

On the Canvas interface, click on Select Trigger. 

Under WooCommerce, choose Order Created.

Now, click on the event, and configure your order statuses.

🔔 Note: Order statuses trigger the event at the right time. So, ensure that you turn on the relevant order statuses.

Click on the “+” icon and add a Condition.

Now, click on Add New Condition and select the Order group.

Now, click on Ordered Products.

On the next screen, you will choose the product. On the next screen, you will choose the product. From now on, you will see all the contact information when a user buys this particular product.

We’re selecting the product - Online Marketing: SEO and Social Media Strategy.

After you’ve added a condition, add an Action.

Under the CRM section, click on Add Tags under Mailchimp.

On the next screen, select your Mailchimp list and assign a tag you want to give these product buyers.

Now, whenever a buyer buys the chosen product.

You can see the contact with the assigned tag - in your Mailchimp dashboard.

Voila, your WooCommerce Mailchimp integration is complete!

2. Send Welcome Email Sequence Based on Courses Enrolled

If you sell courses on WooCommerce, you are bound to have various courses that serve different students.

Hence, you need to have separate welcome email sequences for each of your courses. This way, you will send only relevant emails to the students based on their course enrollment.

So, let’s do that!

Add new automation under the FunnelKit Automations dashboard.

To add a Trigger: Select Trigger >> LMS >> User Enrolled into a Course.

Ensure that you configure these settings by clicking on the User Enrolled into a Course event. Choose a Specific Course, and add the course to the field.

Now, click on the “+” icon and add an Action.

Under CRM, select the action - Add Contact to Automation.

From now on, anyone who enrolls in your Lead Gen course will get a special welcome email sequence made for specifically that course students.

You can even give your customers a personalized experience with more subscription-based reminders.

3. Create rule-based abandoned cart sequences

Mailchimp does allow you to send abandoned cart emails, but you get limited delay options. You only get delay options in hour, day, and week.

According to studies, the first email sent after 10 to 30 minutes brings the best conversions.

FunnelKit Automations allows you to trigger your abandoned cart recovery emails after minutes.

Add new automation and select your event as Cart Abandoned under WooCommerce.

Now, click on the “+” icon and add a Delay. We want to send an email after 15 minutes, so we will do that.

You can also delay until a specific date and time or even until a custom field is filled on your opt-in form.

Click on the “+” icon and add a Condition.

Follow this path 👉 Add New Condition >> Cart >> Cart Total >> Is Greater Than 100.

Now, click on the “+” icon and add an Action. Then under Messaging, click on Send Email.

You can either create a simple text-based email like this.

Or, you can choose the in-built visual builder and create a beautiful email with just drag and drop. Check out this article to learn more about creating aesthetic emails with FunnelKit.

For those people, whose cart value is less than $100, add the conditions to create a separate sequence for them.

So, now the users will be added to your Mailchimp sequences based on their cart values. This way, you can send separate coupon codes to users based on their cart values.

You can send a 20% OFF discount coupon to users with a cart value of more than $100. And, a 10% OFF discount coupon to users with a cart value of less than $100 but more than $50.

So, Are You Ready to Connect Your WooCommerce Store to Mailchimp?

You can achieve advanced use cases with this WooCommerce Mailchimp integration.

Use FunnelKit Automations to connect your WooCommerce store and Mailchimp. Get more flexibility and automation options to market better to your audience.

You can also connect your WooCommerce store to other popular eCommerce platforms. Create a central point for decision-making.

So, what are you waiting for?

Grab FunnelKit Automations today and unlock more possibilities for your business.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.

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