How To Enable Pinterest Conversion Tracking In WooCommerce [2026]

You’ve launched your Pinterest campaigns and the clicks are coming in, but your WooCommerce dashboard and Pinterest Ads Manager tell two completely different stories.

This is one of the most common frustrations I see among store owners: sales are happening, but you can’t attribute them to specific pins.

Without that data, you aren't optimizing your ads; you’re just guessing.

At FunnelKit, we’ve helped hundreds of WooCommerce stores track millions in transactions. From our experience, standard analytics tools often miss critical conversion events, leaving gaps that directly impact ad performance.

In this guide, I’ll show you how to set up reliable Pinterest conversion tracking for WooCommerce.

This isn’t generic advice. You’ll get a step-by-step approach to capturing every sale, attributing it to the right pin, and making data-driven decisions to scale your campaigns.

Why Most Pinterest Tracking Setups Fail?

If you’ve tried setting up Pinterest tracking before and the numbers didn’t add up, it probably wasn’t your fault.

A standard Pinterest tag implementation (where you paste a script into your site header) often breaks under the complexities of the WooCommerce ecosystem.

Common culprits include:

• Aggressive caching plugins that block scripts.
• Checkout redirects that interrupt tag firing.
• Theme or plugin conflicts that prevent the tag from loading correctly.

The result? Lost data. And this loss is not trivial.

In our analysis of support tickets from high-volume WooCommerce stores at FunnelKit, we discovered that nearly 30% of conversion data is lost when relying on manual code injection without proper event mapping.

This gap can seriously distort your Return on Ad Spend (ROAS). Imagine your tracking shows $100 in sales, but the real number is $150.

You might mistakenly pause a high-performing ad set, thinking it’s underperforming.

To get accurate results, you need a setup that captures the full customer journey, not just the final sale.

The key events to track are:

• PageVisit: Fires when a user lands on a product page (top of funnel).
• AddToCart: Fires when a user shows purchase intent, essential for building retargeting audiences.
• Checkout: Fires when they initiate payment, signaling high purchase intent.
• Purchase: The verified transaction that confirms your ROI.

By tracking these events correctly, your Pinterest conversion tracking for WooCommerce will capture every stage of the buyer journey and give you reliable data to optimize campaigns.

Free Tools to Set Up & Test WooCommerce Pinterest Conversion Tracking

Here we will use the following tools to add a Pinterest tag to WooCommerce and test its implementation in tracking different events:

1. Funnel Builder by FunnelKit (for setting up the Pinterest tag in WooCommerce)

2. Pinterest Tag Helper (for tracking event-based conversions)

Let’s look at each of these tools.

Funnel Builder by FunnelKit

FunnelKit is the most powerful sales funnel builder, letting you design high-converting opt-ins, checkouts, order bumps, one-click upsells, thank-you pages, etc.

Furthermore, it integrates deeply with Pinterest, allowing you to track events in your WooCommerce store.

Not just this, it's compatible with Facebook Pixel, Google Analytics, Google Ads, TikTok Pixel, Snapchat Pixel, and more for WooCommerce conversion tracking.

Click on the link below and install the plugin by uploading the zip file to your WordPress website.

Get FunnelKit for Free >>

Pinterest Tag Helper

The Google Chrome extension 'Pinterest Tag Helper' lets you troubleshoot and test the implementation of Pinterest tags on your website.

It provides real-time information about events running on a specific page of your website.

Go to the extension page and add it to your Google Chrome web browser.

Install Pinterest Tag Helper Extension >>

Now, let’s look at all the events for WooCommerce Pinterest conversion tracking.

Events That Can Be Tracked with Pinterest Tag

Here is a list of events that you can track with Pinterest tags in your WooCommerce store:

Common Pinterest tracking events

• Page Visit - A user visits a page on your WooCommerce store
• Add to Cart - A user adds an item to their cart
• Initiate Checkout - A user goes on to the checkout page to make a purchase
• Purchase - A user makes a purchase (usually indicated by going from checkout to the thank you page)

FunnelKit-specific events

• Order Bump Conversion - A user adds the order bump item to their cart and proceeds to make a purchase
• Custom Funnel Steps - A user takes on a journey through the sales funnel (every funnel page, such as opt-in, opt-in confirmation, checkout, upsell, downsell, thank you page, etc., will get tracked)

How to Set Up WooCommerce Pinterest Conversion Tracking & Enable Events?

In this section, we will help you enable WooCommerce Pinterest conversion tracking on your store.

Step 1: Set up your Pinterest business account

Go to the Pinterest Business platform and set up your account.

Enter your store name, website URL, and choose your country/language.

Next, select the information about your business and hit 'Next' when done.

Provide information about your WooCommerce business, and you’ll reach the final step to enter your name, email address, and phone number.

Clicking on ‘Done’ will finish setting up your Pinterest business account.

Step 2: Install your Pinterest tag

On your dashboard, go to Ads ⇨ Conversions.

Here you’ll get directed to the 'Tag Manager' section, where you can create your Pinterest tag.

Click on 'Get Started' to locate your Pinterest Tag ID.

You’ll get the Pinterest tag configuration on your website.

Step 3: Copy your Pinterest tag ID

Here, you don’t need to add any code to your website because FunnelKit takes care of that.

All you need to do is copy your Pinterest Tag ID.

Step 4: Add the Pinterest tag ID to WooCommerce

Navigate to the 'Settings' section of the FunnelKit Funnel Builder. Under Pinterest, paste the Tag ID into the field.

To add more than one Pinterest Tag ID, hit Add Another Account and add it.

Well done! You have successfully added the Pinterest Tag ID to WooCommerce using the Funnel Builder.

Step 5: Enable WooCommerce Pinterest event-based conversion tracking

Now that you have entered your Pinterest tag ID, make sure to enable the events you want to track in your store.

Here we’ll enable the following events:

• Site-wide events - Page View, Page Visit, and Add to Cart
• Sales page event - Page view event.
• Optin page event - Page view event.
• Checkout events - Add to Cart and Initiate Checkout
• Order Bump event - Add to cart, order bump conversion.
• Checkout event - Page view, Add to Cart, and initiate checkout.
• Purchase event - Page view and Purchase
• Track steps - Custom Funnel Step

Click on 'Save Changes' to lock in all the changes made.

This is how you can enable WooCommerce Pinterest conversion tracking in your online store.

How to Test the WooCommerce Pinterest Conversion Tracking on your Store?

To test whether Pinterest event-based tracking is working, we’ll use the Pinterest Tag Helper extension.

It’ll help us test the Pinterest tag implementation on your WooCommerce store.

Navigate to the product catalog and view an item

Here, the Pinterest Tag Helper extension on your browser will notify the number of events running on that specific page.

Here, you’ll see one event, specifically the Page View event, running on this page.

Adding the item to the cart

As you add this product to your cart, you’ll see the ‘Add to Cart’ event on this page.

Initiate the checkout process

Now, if you proceed to the checkout page, you can see two events: Initiate Checkout and the Checkout page custom step event.

Fill out the details and make a test purchase

Now go ahead and make a purchase - you’ll see the ‘Purchase’ and ‘Thank You page custom step’ event gets fired.

As you can see, the events are being fired and captured, so our Pinterest tag implementation works perfectly.

This is how you can test and track the event-based conversions in your WooCommerce store with a Pinterest tag.

Frequently Asked Questions Related to Pinterest Conversion Tracking

Here are some frequently asked questions regarding Pinterest conversion tracking in WooCommerce:

Take Control of Your Pinterest Conversion Tracking in WooCommerce Today!

Tracking Pinterest conversions in WooCommerce is essential for growing your store and making data-driven decisions. Without reliable tracking, your ad spend becomes guesswork, and high-performing campaigns can be paused by mistake.

With FunnelKit, setting up Pinterest conversion tracking is simple, automated, and accurate.

From Page Visits and Add to Cart to Purchases and Abandoned Cart, every key event is captured. This means you can optimize your campaigns, retarget visitors, and confidently scale your ads knowing that every sale is correctly attributed.

Beyond tracking, FunnelKit’s premium tools let you design high-converting checkouts, landing pages, and AOV-boosting offers, giving you everything you need to turn clicks into real revenue.

Don’t let manual setup, coding errors, or data gaps hold your store back. Implement Pinterest conversion tracking in WooCommerce the smart way - with FunnelKit and start making informed, profitable advertising decisions today.

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