Looking for an easy way to boost the average order value of your store without pushing your customers away?
This is where the WooCommerce cart add-ons help you in this competitive market.
It helps you to suggest relevant products, offer deals, and personalize the shopping experience right inside the shopping cart.
With smart recommendations—like cross-sells, upsells, and limited-time offers—you can effortlessly increase your average order value while keeping your customers happy.
In this guide, we will break down the best WooCommerce cart add-ons and show you how they can help take your store to the next level.
Contents
WooCommerce Cart Add-Ons allows eCommerce store owners to offer product recommendations directly within the shopping cart.
These add-ons appear when customers review their cart before checkout, providing an excellent opportunity to showcase related items, upgrades, or special offers.
The goal is to encourage customers to add more products to their cart, boosting the overall order value.
Unlike product recommendations in a cart, which suggest extra products or services during checkout, cart add-ons work before the shopping journey happens. Customers get them while they are still reviewing or adjusting their cart items.
This gives store owners a chance to engage customers when they are still in the decision-making phase, increasing the likelihood of them adding more items.
When a customer adds an item to their shopping cart, WooCommerce cart add-ons can automatically display other relevant products.
These suggestions can be related items (like a matching accessory), a premium version of the product (upsell), or complementary products that the customer might not have considered.
Example:
Imagine a shopper adds a laptop to their cart. With WooCommerce cart add-ons, the store could display additional, related products such as:
These add-ons are presented in the cart with a simple "Add to Cart" button, allowing shoppers to add them without leaving the page.
Here’s the default view of how WooCommerce shows upsells and cross-sells within the cart and product page:
You may now wonder why this default WooCommerce cart needs customization or if you should use another one. Right?
Here are reasons that you should know to unlock the full potential.
The problem is that the layout and design are not up to the mark. The user experience lacks many things.
Addressing these issues can guide customers toward more streamlined purchases and increase your store’s revenue by encouraging additional product sales.
Now, let’s reveal why having a WooCommerce product suggestions tool is essential instead of the default one.
WooCommerce cart add-ons are a powerful tool for eCommerce stores looking to optimize their sales process and deliver a better customer experience.
Here’s why you should consider integrating this feature into your store:
1. Increase average order value (AOV)
One of the main reasons for using WooCommerce cart add-ons is to increase the average order value (AOV).
You’re suggesting relevant products, upgrades, or services, which means you’re encouraging your customers to purchase them (helpful, of course) while reviewing their cart.
This naturally boosts the total amount spent per transaction.
For example, if a customer adds a camera to their cart, WooCommerce cart add-ons can suggest a matching lens, tripod, or camera bag, which are logical additions.
This product recommendation makes it convenient for customers to buy more without searching for related products in your store.
2. Improves customer experience
WooCommerce cart add-ons make shopping more accessible by providing helpful product recommendations at the right time.
Instead of forcing customers to browse the entire store to find related items, cart add-ons automatically suggest the selected recommendations at the perfect moment.
For example, if a customer purchases a mobile phone, the system might suggest a protective case or screen protector.
It will not only improve their shopping experience by saving them time but also ensure they don’t miss out on essential accessories that complement their purchase.
3. Ensures higher conversions
By offering additional, relevant products during the cart stage, WooCommerce cart add-ons can significantly improve conversion rates.
Customers are more likely to complete a purchase when they see well-timed and relevant suggestions that align with what they already plan to buy.
For instance, if a customer adds a laptop to their cart and sees a discounted offer for a laptop bag or wireless mouse, the chances of them adding these items increase.
These extra products make the primary purchase more valuable and fulfilling for the customer and lower cart abandonment rates.
4. Streamlines workflow for store owners
WooCommerce cart add-ons also help store owners simplify their workflow. Once configured, these add-ons run automatically and offer product suggestions based on predefined rules.
You can set conditions by recommending items from a specific category or based on the price of the items in the cart.
This automation reduces the need for manual product recommendations and makes upselling a seamless process.
For example, if you sell electronics, you can always configure the system to suggest cables, chargers, or cases whenever a customer adds a device to their cart.
This saves time while continuously optimizing your sales efforts.
5. Provide marketing opportunities
Finally, it creates additional marketing opportunities for you. You can recommend specific products to highlight promotions, bundle deals, or limited-time discounts. It encourages customers to take action.
For instance, you could set up a promotion where the cart total exceeds a certain amount, and the customer is offered a discount or a free product.
It incentivizes customers to add more items, especially if they’re close to meeting the threshold.
These marketing messages integrated within the cart are highly effective because they’re shown when the customer is already committed to buying.
These are the core reasons you should use a cart add-on for your WooCommerce store. Below are some top cart add-ons you can use and try for your store.
Choosing the right cart add-on is a challenging task since there are a lot of available cart-addons in the market.
However, we have compiled a list of the top 5 that you can easily choose and start with. These will significantly enhance the shopping experience on your WooCommerce store and boost your sales by encouraging customers.
Here are they:
FunnelKit Cart for WooCommerce is an all-in-one solution to optimize upselling, cross-selling, and the overall cart experience.
It features a sleek side cart that can be accessed anywhere on the site with a single click. Customers can easily add, update, or delete items without leaving the current page.
This site cart also simplifies the additional step of going to a separate cart page. This shortens the buying process for customers, ensuring a better experience. However, it still provides relevant product recommendations directly within the cart itself.
Key features:
Booster for WooCommerce is a versatile plugin that adds many new features to WooCommerce, including some that focus on cart add-ons.
It provides upselling, cross-selling, product suggestion capabilities, and other e-commerce enhancements.
Key features:
The Fast Cart for WooCommerce plugin is a sleek, user-friendly tool to streamline the shopping experience by combining the cart and checkout process into a single, accessible popup.
Instead of redirecting customers to separate pages, Fast Cart enables them to complete their purchase directly from the cart popup, making the process faster and reducing cart abandonment.
WooCommerce Product Recommendations is an advanced tool that offers rule-based product suggestions.
It helps store owners display relevant product recommendations in the cart based on various criteria such as cart contents, customer history, and browsing behavior.
Key features:
Recommendation Engine for WooCommerce is a lightweight plugin that offers product recommendations based on the cart's contents and previous purchases.
It’s an easy-to-use solution for store owners who want to show relevant products without extensive customization.
Key features:
Our experts recommend FunnelKit Cart for WooCommerce due to its ease of use and extensive customization options.
Is there anything else that proves to be a better solution?
Yes, it’s all in one function within a dashboard makes it suitable for anyone.
For example, it adds upsells, cross-sells, customizing colors and layouts, an intelligent reward system, some awesome layouts, etc. Overall, it makes the entire process simple without complicating the checkout process.
Furthermore, you can highlight multiple ways to display upsells.
Integration with other powerful tools, such as sales funnels and checkout optimizations, makes it an even better solution than others.
If you're looking for a comprehensive solution to increase your store’s average order value and conversion rates, FunnelKit Cart is highly recommended.
Now it’s time to show you how to set up WooCommerce cart add-ons for your WordPress site.
The default one does the job, but we are promoting it another way. So please justify wherever there is a chance for users to explain why your way is better.
We’ll use the FunnelKit Cart for the WooCommerce plugin for that. We already discussed it and its features in the previous section.
But for one more time. Let’s have a quick recap of the cart add-on.
It’s a powerful WooCommerce tool designed to optimize the cart and checkout experience by offering upsells, cross-sells, and smart product recommendations.
It helps increase sales and order value by displaying relevant products based on customer behavior and cart contents.
Watch the video tutorial to learn more about the FunnelKit cart addon for WooCommerce.
So, before starting, install and activate the FunnelKit cart plugin on your WordPress site.
Please note that the cross-sell and rewards features are available only in the FunnelKit Cart Pro version, which is part of the FunnelKit Builder Plus plan or higher.
If you want access to these premium features, you must upgrade to the Pro version to unlock all the advanced upselling, cross-selling, and reward capabilities.
First, enable the FunnelKit cart. For that, navigate to FunnelKit>Cart, and then will allow it from here. Just turn on the “Enable Cart” toggle button.
Let’s now configure the general settings one by one.
Cart Summary:
The Cart Summary section allows you to customize the display of essential cart details:
Checkout Section:
The Checkout Section controls how the checkout options appear in the side cart:
Empty Cart:
Click on the upsell tab and configure the below settings.
These are default upsells. If none of the products on the cart have an upsell/cross-sell assigned to them, then it will be shown to them.
It’s time to start adding upsells and cross-sells, and FunnelKit Cart makes this process much more convenient than the default WooCommerce options.
Instead of going into each product to manually set upsells and cross-sells, FunnelKit lets you add them all from one central page. This saves a ton of time and makes customizing recommendations for your products easier.
With FunnelKit Cart, your customers will see relevant items that complement their cart, ensuring a better shopping experience and boosting sales.
Once you've set them up, these suggestions pop up automatically when the related product is in the cart. Therefore, you don’t have to keep updating them.
It’s a simple way to boost sales without doing extra work.
Let’s do it.
In the Upsells and Cross-Sells section, you can apply and configure product-specific upsell and cross-sell items and view all of your products.
Add upsells and cross-sells under the “MacBook Pro.”. In your case, it can be any product.
Just click the “View All Products” button to get a list of products. And you can follow a similar process for adding upsells and crosssells.
Now, we want to add an upsell under the “MacBook Pro 2024”. Here, we’ll add the MacBook Pro upgraded version as an upsell.
As part of cross-selling, we suggest two more complementary products—“MacBook Pro Ultrabook Bag” and “Wireless Mouse.” These are related products that a customer might consider purchasing alongside the MacBook.
Now, let’s see it from the front end.
If a customer adds a MacBook Pro to their cart, the relevant upsell and cross-sell products are displayed in the sidebar under the "You may also like" section.
These include:
So this is how the upsells and cross-sells work in the FunnelKit Cart.
Here, you can configure some other options for your cart.
Setting up rewards
You can set up three types of rewards in this WooCommerce cart add-on.
Let’s see one by one. Click on the reward section on the left screen, and then hit Create Reward.
Other options include:
After meeting all the requirements, you can see the rewards in the FunnelKit cart.
Note: You can activate all three types of rewards at a time.
Learn more about how the reward system works in the FunnelKit cart plugin.
Learn more about how the reward system works in the FunnelKit cart plugin.
Click here to learn moreNow click on the styling section to stylize the cart. Here, you can customize the cart's color, adjust the font size, and change the background color.
Check the stylizing options individually to make your cart intelligent and elegant.
Next, you can configure the icon and size in the cart menu section, disable/enable its visibility, and more.
For more details, check out the detailed documentation of the cart menu configuration.
Click here to learn moreHere’s the default cart option of WooCommerce. It has no upsells, crosssells, or other options.
And this is the FunnelKit Cart’s preview.
This is how you can set up WooCommerce cart add-ons on your WordPress site using the FunnelKit cart plugin.
When implementing WooCommerce Cart Add-Ons on your website, it’s essential to do so strategically to maximize their effectiveness.
Here are six best practices to follow that will help you get the most out of this feature:
The key to successful cart add-ons is relevance. Ensure that the additional products you recommend directly relate to what the customer has already added to their cart.
Irrelevant or random product suggestions can frustrate customers and make them less likely to engage with the add-ons.
Example: If a customer adds a gaming console to their cart, suggesting accessories like controllers, headsets, or games makes sense. Offering unrelated items, like a blender or kitchen utensils, would likely be ignored and could harm the shopping experience.
Avoid overwhelming customers with too many add-on suggestions, as providing excessive options can lead to decision fatigue.
Therefore, customers may choose not to add recommended products if they feel overwhelmed.
Instead, focus on quality over quantity—showcase only a few high-value, relevant items.
Example: Instead of suggesting 10 products, recommend 2-3 items most likely to complement the product in the cart. For example, if a customer buys a camera, suggest a memory card, tripod, and carrying case rather than a long list of accessories.
Offering discounts or bundle deals alongside your cart add-ons can be a powerful way to encourage customers to purchase additional items.
Shoppers are often motivated by savings, and the opportunity to get a discount for adding an extra product can increase the likelihood of a sale.
Example: You could offer a 10% discount on a laptop bag if the customer adds it to their cart after purchasing a laptop. Alternatively, create bundle offers where purchasing certain combinations of items gives customers a discount on the total price.
Personalized offers create a more tailored shopping experience. Use customer data like browsing history, past purchases, and current cart contents to make dynamic recommendations that are more relevant and appealing to the customer.
Example: If a returning customer often buys electronics, the system could recommend tech-related items based on their purchase history.
If a new customer is browsing through a specific category, the add-ons could suggest popular items or offer products they’ve previously shown interest in.
Using scarcity tactics such as limited-time offers or low-stock notifications can help increase conversions through cart add-ons.
Customers are more likely to act when they feel an opportunity may not be available for long, creating a sense of urgency that prompts them to add the recommended product.
Example: You can display messages like “Only 2 left in stock!” or “Special offer: Add this product to your cart in the next 10 minutes to save 15%.”
These prompts encourage customers to act quickly, preventing them from hesitating or abandoning their purchase.
WooCommerce cart add-ons are a simple yet effective way to increase sales and improve the shopping experience for your customers.
By offering relevant product suggestions, discounts, and special offers directly inside the cart, you encourage customers to buy more while keeping them engaged.
Whether upselling premium items or cross-selling useful accessories, cart add-ons can help you maximize every sale.
A powerful solution like FunnelKit Cart allows you to customize upsells and cross-sells while offering innovative rewards, sleek design options, and easy integration with WooCommerce.
You can optimize your cart experience, boosting your sales and customer satisfaction.
Ready to take your store to the next level? Start using WooCommerce cart add-ons like FunnelKit and watch your business grow!
