11 Best WordPress Newsletter Plugins of 2025 (Expert Picks)

Many store owners either ignore or don’t focus much on email newsletters.

I get it. Newsletters can feel old-school, and setting them up often seems like extra work. 

But over the years, I’ve seen stores that use email newsletters consistently always outperform those that don’t.

The key is choosing the right tool, one that’s easy to use and offers essential features like customer segmentation, visual email builder, ready-to-use templates, and performance analytics. 

I’ve tested a wide range of options from simple email list builders to full-featured automation platforms.  

Based on my experience and the outcome of each plugin, I've compiled a list of the 11 best WordPress newsletter plugins (plus one bonus plugin) so you can make an informed choice without trial and error.

11 Best WordPress Newsletter Plugins: Quick Overview 

Check out the list of the 11 best WordPress newsletter plugins that you can use to send newsletters and grow your business. 

11 Best WordPress Newsletter Plugins to Try in 2025 

I’ve tested many newsletter and notification plugins over the years, and these eleven keep delivering results. Whether it’s sending newsletters, post updates, or event notifications, they help improve engagement and keep your audience in the loop.

Don’t need to use all of them at once. Review their features and pick what fits your store best.

1. Best For All-in-One CRM & Newsletter Campaigns: FunnelKit Automations 

Sending newsletters isn’t just a one-time task.

It’s a continuous process of nurturing leads, engaging customers, and driving repeat sales.

That’s why a simple newsletter plugin won’t cut it. You need a complete automation system that can track, test, and optimize your strategy over time.

That’s exactly what FunnelKit Automations delivers. 

This newsletter plugin also acts as a full CRM that lets you design stunning emails with a visual builder and target segmented audiences for better results.

You can send weekly, monthly newsletters using broadcasts. Also, send automated newsletters based on customer behavior. 

And not just that, you can A/B test your email subject, content, etc. 

It also comes with smart sending features that use sample data to find out which variant works better and then send the rest of the audience the winning variants. 

Key features 

• Send both broadcast and automated newsletters
• Use prebuilt templates to design emails quickly
• Drag-and-drop visual builder for easy customization
• A/B test subject lines, content, and previews
• Smart Sending to boost results with sample testing
• Segment audiences for better targeting
• Trigger emails based on user behavior
• Recover abandoned carts with follow-up emails
• Send welcome, win-back, and other campaign types
• Track opens, clicks, Unsubscribe, conversion, revenue, etc. 
• Automated weekly/reports on emails 
• Automation includes winback, product education, and post-purchase activities. 

Why I recommend this plugin? 

Honestly, this newsletter plugin is THE best I’ve used.

Setting and tracking newsletters is a breeze. 

Designing emails is simple thanks to the drag-and-drop builder and prebuilt email templates.

All you need to focus on is your creativity, not the process, because the user interface is absolutely beginner-friendly. 

Personalized subject lines and the dynamic coupon block really help boost engagement.

Thanks to the A/B testing feature, I was able to significantly improve click rates and sales.

What my clients appreciate most is that they no longer have to pay for multiple plugins. 

Previously, they utilized separate tools for abandoned carts, CRM, and marketing automation, as well as a newsletter plugin that was both costly and complicated. 

Now, everything’s combined into one platform, saving them money and simplifying their marketing.

It’s a win-win: I get to manage campaigns more efficiently, and my clients enjoy better profits because they’re not spending extra on multiple tools.

If you're looking for a newsletter solution that meets all your marketing needs, this plugin is definitely worth considering.

Who should use this plugin?

Any small to mid-size WordPress store owners looking to automate marketing and newsletters without having to spend a fortune on multiple plugins should use this plugin. 

2. Best for Newsletter Subscription Forms: WPForms 

Most newsletter plugins focus on what happens after someone joins your list. But first, you need people on your list.

This is where a tool like WPForms makes a big difference.

This beginner-friendly drag-and-drop form builder helps you create beautiful, high-converting newsletter signup forms. 

Along with subscription forms, you can also create other forms, such as contact forms, feedback forms, etc. 

Main features 

• Drag-and-drop builder to create forms with no code
• Pre-built newsletter form templates
• Easily embed forms anywhere on your site (posts, sidebars, popups)
• GDPR-friendly with consent checkbox options
• Add opt-in checkboxes to WooCommerce checkout pages
• Spam protection (hCaptcha, reCAPTCHA, Honeypot)

Why I recommend this plugin?

WPForms is hands-down the easiest way to add newsletter signup forms to your WooCommerce store. 

Whether you want a simple footer form, a pop-up, or a checkout opt-in, this plugin makes it effortless.

You can connect it with popular email marketing platforms like FunnelKit Automations, Mailchimp, ActiveCampaign, or ConvertKit, and start collecting leads in minutes.

Who should use this plugin?
If you want to grow your email list directly from your WordPress site, WPForms is a must-have. Especially great for beginners or store owners who want clean, high-converting forms without coding.

3. Best For Turning Blog Posts into Dynamic Newsletters: Jetpack CRM

Most newsletter plugins only handle sending emails, often with limited targeting or customer insights. 

Jetpack CRM goes further by combining CRM contact management with newsletter campaigns. 

Using the Mail Campaigns extension, you can create newsletters from blog posts, store updates, or promotions, and send them to specific segments of your audience.

You can target customers based on purchase history or tags, while tracking opens and clicks to see which content resonates. 

Key features 

• Send newsletters and email campaigns with a paid extension
• Segment contacts by tags, purchase history, or custom fields
• Sync WooCommerce customers automatically for targeted campaigns
• Track opens and clicks for each email
• Store and manage subscriber data directly in WordPress
• Automate email follow-ups with premium extensions

Why I recommend this plugin

I’ve worked with several WooCommerce stores that required more than just basic newsletter tools. 

Jetpack CRM enabled them to send targeted newsletters, track opens and clicks, and utilize CRM data for smarter campaigns directly from WordPress.

It’s not a full-service email platform, and newsletters require the premium extension. But for stores wanting CRM-driven, self-hosted campaigns, it’s worth it.

Who should use this plugin?

WordPress website owners, bloggers, and content creators who want to send segmented newsletters directly from WordPress using CRM data, while keeping full control over subscriber information.

4. Best For Newsletter & List Management: Newsletter

Most WordPress newsletter plugins rely on third-party platforms, charge per subscriber, or require you to leave your WordPress dashboard entirely.

That’s where Newsletter stands out.

It’s a fully self-hosted solution that lets you create, send, and track newsletters directly inside WordPress. 

Whether you’re sending weekly promos, product updates, or simple welcome emails, this plugin gives you the flexibility to grow your audience on your own terms.

Main features

• Unlimited subscribers and newsletters
• Easily organize and segment your subscribers
• Drag-and-drop email composer
• Built-in subscription forms (widget, shortcode, popup)
• GDPR-ready subscriber consent tools
• Basic automation features (with premium add-ons)
• Campaign tracking: opens, clicks, bounce rates
• Add-ons for WooCommerce, autoresponders, and more
  

Why I recommend this plugin

If you’re tired of complicated third-party email platforms or subscriber-based pricing, this plugin is perfect.

It gives WordPress stores complete control over newsletter creation and delivery right from the dashboard. 

No switching tabs, no platform fees. Just clean, easy email marketing on your terms.

Who should use this plugin?

Any WordPress store owners seeking a simple yet powerful way to manage newsletters without relying on third-party platforms. If you value control, flexibility, and saving costs, this one’s for you.

5. Best for Newsletters And Post Updates: Email Subscribers & Newsletters

Most newsletter plugins require external tools or force you to use complex automation flows.

But Email Subscribers & Newsletters by Icegram keeps everything simple, fast, and fully inside WordPress.

Whether you're publishing new blog posts or running an online store, this plugin helps you stay connected to your audience. 

Key features: 

• Unlimited subscribers, forms, and campaigns
• Post notification emails (auto-send on new blog/product posts)
• Drag-and-drop email builder with HTML support
• Built-in forms: popup, inline, widget, shortcode
• GDPR-ready with double opt-in and privacy checkbox
• Open, click, and unsubscribe tracking
• Basic email automation includes features like welcome messages and follow-ups

Why I recommend this plugin? 

I recommend this for content-heavy blog sites where you need a simple way to send out post updates and newsletters. 

No funnels, no deep automation. Just a clean way to keep subscribers informed.

And honestly, it worked beautifully.

It keeps everything lightweight, inside WordPress, and easy to manage, even if you're not tech-savvy.

Who should use this plugin?

Bloggers and creators who want a simple, effective way to send newsletters and post updates without relying on third-party tools. 

6. Best for Collecting Emails & One-Time Newsletters: Simple Newsletter Plugin

Sometimes, you just need a clean, minimal tool to collect emails and send updates.

That’s where the Simple Newsletter Plugin shines.

It’s a fast, WordPress-native newsletter plugin that lets you collect subscribers, send one-off newsletters all from your dashboard.

And if you ever want to go further, you can unlock automation sequences, WooCommerce triggers, and tagging with the pro version.

Main features

• Unlimited opt-in forms
• Send one-time newsletters to your list
• Basic campaign tracking and subscriber management improvements 
• Control over sending limits and subscriber blocking features.

Why I recommend this plugin?

I once recommended this plugin to a client who felt overwhelmed by Mailchimp and other heavy tools. She just wanted to collect emails and send simple blog updates.

We had everything running in under 20 minutes, including a post-update automation. Since then, she’s been managing it herself with zero tech stress.

Who should use this plugin?

If you run a blog or a small store using WooCommerce and want to collect emails or send post updates, you can use this plugin. 

7. Best for Email Newsletters and Automations: HubSpot 

HubSpot is a powerful marketing platform that integrates with WooCommerce for advanced email newsletters and marketing automation. 

The WordPress plugin connects your site to HubSpot’s cloud. You can capture leads and sync contacts in WordPress, but most campaign creation and reporting happens inside the HubSpot dashboard.

For smaller stores or simple needs, lighter plugins may be better, but for scaling with enterprise tools, HubSpot is a strong choice.

Main features 

• Create and embed subscription forms and pop-ups in WordPress
• Sync subscriber data to HubSpot CRM for segmentation and targeting
• Drag-and-drop email builder with newsletter templates 
• Automated emails like welcome emails, drip campaigns, etc.
• Real-time tracking of email opens, clicks, etc. 

Why I recommend this plugin

I’ve worked with several WordPress and WooCommerce stores that outgrew the basic newsletter tools pretty quickly. 

For those businesses, HubSpot offered the structure they needed, not just to send good-looking newsletters, but to actually track behavior, segment customers, and automate emails at scale.

Yes, it’s not as simple as a native WordPress plugin, and you do have to bounce between WordPress and HubSpot. 

But if you're running a serious store and need enterprise-level control and insights, it’s worth the effort.

Who should use this plugin? 

Big WordPress stores powered by WooCommerce or enterprises looking for a newsletter solution along with powerful marketing CRM tools will find HubSpot a solid choice.

8. Best For Multichannel Newsletter Campaigns: Brevo 

Many WordPress stores struggle with keeping their audience engaged across multiple channels. 

Brevo solves this by combining email and SMS campaigns in a single platform.

You can easily create newsletters, automate email sequences, and send SMS updates, all directly linked to your WooCommerce customer data. 

With detailed analytics, you’ll know exactly which messages perform best and tweak campaigns for maximum engagement, making your marketing smarter and more efficient.

Key features

• Send email and SMS newsletters from one platform
• Automation workflows for triggered emails and SMS sequences
• Real-time analytics and campaign reporting
• Seamless WooCommerce integration for synchronized customer data
• Customizable newsletter templates
• Multichannel marketing for higher engagement

Why I recommend this plugin 

In my experience managing WooCommerce newsletters, keeping email and SMS campaigns consistent and effective is often tricky. 

Brevo makes it simple to handle both from one platform, allowing me to schedule newsletters, automate follow-ups, and track engagement across channels. 

Using it, I’ve seen better subscriber interaction and more predictable results without juggling multiple tools.

Who should use this plugin?

WooCommerce store owners who want flexible, multichannel newsletters via email and SMS, and want to automate campaigns while tracking engagement. 

9. Best for Managing Newsletter & Post Notifications: MailPoet

MailPoet is designed to make newsletter creation and management effortless, all from inside your WordPress dashboard. 

Whether you’re sending weekly updates, product promotions, or automated post notifications, this lets you build beautiful, responsive emails without needing to leave your site or use third-party tools.

It’s especially handy to grow their subscriber lists and keep their audience engaged through targeted newsletters and automated emails.

Key features 

• Easily create and add newsletter subscription forms 
• Manage subscribers and organize subscriber lists 
• Design and send newsletters effortlessly.
• Set up automatic emails to notify subscribers of new blog posts.
• Send automated welcome emails to greet new subscribers.
• Segment subscribers based on their behavior and interests for targeted campaigns.

Why I recommend this plugin 

What I appreciate about MailPoet is how tightly it integrates with WordPress. You can manage everything from list building to email design without leaving your dashboard. 

While it does require a free MailPoet account for email delivery and advanced features, the overall experience feels much more seamless than using third-party email platforms.

Who should use this plugin?

Any WordPress and WooCommerce store owner who wants an easy, built-in way to manage newsletters and post notifications without leaving their dashboard.

10. Best For Automated, Self-Hosted Newsletter Campaigns: Mailster

Mailster stands out as a comprehensive email marketing solution that integrates seamlessly with WordPress. 

Unlike many third-party services, Mailster allows you to manage your email campaigns entirely within your WordPress dashboard.

This self-hosted approach ensures greater control over your subscriber data and eliminates ongoing subscription fees.

Whether you're promoting new blog posts, products, or special offers, Mailster provides the tools to engage your audience effectively.

Key features:

• Drag-and-drop email builder for easy campaign design
• Unlimited subscribers and mailing lists
• Automatically send new blog posts via RSS-to-email
• Set up automated autoresponder sequences
• Built-in GDPR compliance tools
• Track opens, clicks, and other analytics

Why I recommend this plugin

I’ve worked with WordPress stores that needed a reliable, self-hosted email solution. 

Mailster allowed them to automate campaigns, target customers based on behavior, and track results all without leaving WordPress. 

It’s perfect for businesses that want full control over email marketing.

Who should use this plugin?

Ideal for WordPress users and WooCommerce store owners who want a self-hosted email marketing solution with automation, segmentation, and full control over subscriber data.

11. Best For Event-Driven Newsletters: Event Calendar Newsletter

Most WordPress stores struggle to keep their audience updated about events because creating newsletters manually is a headache, and easy to forget. 

Event Calendar Newsletter solves that problem by automatically pulling your upcoming events straight from your WordPress calendar and turning them into polished, ready-to-send newsletters. 

Whether you’re running webinars, in-store workshops, product launches, or seasonal promotions, this plugin keeps your audience in the loop effortlessly.

Key features

• Automatically generates newsletters from WordPress events
• Compatible with multiple calendar plugins
• Customizable single- or multi-column layouts
• Schedule newsletters automatically
• Advanced filtering by date, category, or tag
• Lifetime support and updates with a pro license

Why I recommend this plugin

I’ve worked with WooCommerce stores that host frequent events, and manually creating event newsletters is always a headache. 

This plugin removes that burden by automatically pulling events from your calendar and turning them into professional newsletters.

 It saves time, prevents errors, and keeps your audience consistently updated on upcoming events, essential for stores running webinars, launches, or seasonal promotions.

Who should use this plugin?

WordPress and WooCommerce store owners who regularly host events and want automated, professional newsletters to promote them efficiently. 

Bonus Plugin: Best for Ensuring High Email Deliverability

Best for Email Deliverability: WPSMTP 

Most WordPress newsletter plugins are great at design and automation, but none of that matters if your emails don’t land in your customers’ inboxes.

That’s where WP Mail SMTP comes in.

It’s not a newsletter builder or marketing tool, but it plays a crucial role in your email strategy by making sure every email you send (newsletters, order confirmations, win-back campaigns) is actually delivered.

By default, WordPress uses PHP to send emails, which often get flagged as spam or fail entirely. WP Mail SMTP connects your site to a real email service provider like Gmail, SendLayer, Amazon SES, or Mailgun so your emails are authenticated and much more likely to be delivered.

Note: Ideally, you should use it with FunnelKit Automations, and you are good to go. 

Main features 

• Connects to SMTP services (Gmail, Amazon SES, Mailgun, etc.)
• Email logs to see which emails were sent, failed, or opened
• Alerts for email delivery failures
• Optional weekly reports to monitor email performance
• Works seamlessly with WooCommerce and other newsletter plugins
• Advanced logging, priority support, and backup SMTP

Why I recommend this plugin? 

I know this plugin can design emails or automate sequences. But it solves one of the most common (and costly) problems for WooCommerce stores: email deliverability.

If you are sending newsletters using any other plugin, WP Mail SMTP ensures those emails don’t get lost or stuck in spam folders.

It’s saved me and my clients countless support headaches from customers not receiving order receipts, cart recovery emails, or even important promotions.

Who should use this plugin?

Every WordPress website that sends newsletters should use WP Mail SMTP. It’s essential to ensure those emails actually reach people.

More WordPress Newsletter Plugins

While testing, I came across several other newsletter plugins that can be useful. While they don’t make it to the top list, these can also be useful for different use cases. 

Here are some of them: 

• Subscribe to Newsletter for WooCommerce: Let customers subscribe to your mailing list (Mailchimp, MailerLite, etc.) via widget or checkout opt-in.
• Sender: Create popups and signup forms to capture leads, then nurture them with automated email and SMS campaigns.
• weMail: Create, send, and track newsletters right from your WordPress dashboard.

More Questions About WordPress Newsletter Plugins

Before you choose a newsletter plugin, check out these frequently asked questions that address what most WordPress store owners need to know.

Ready to Choose the Best Newsletter Plugin for WordPress? 

In this blog, I’ve compiled a variety of newsletter plugins that serve different purposes and are perfect for different WordPress businesses and use cases.

Based on the newsletter tasks you want to accomplish, you can pick any plugin from the list.

But if you’re looking for the best value for money with a seamless user experience, I highly recommend FunnelKit Automations

It’s an all-in-one newsletter and marketing automation solution that lets you manage everything from broadcasts to drip campaigns, right inside your WordPress dashboard.

More WooCommerce Guides to Explore:

• How to Send a Broadcast Email from WordPress Dashboard
• How to Create a WordPress Email Drip Campaigns 
• The Ultimate Guide to WordPress Email Marketing
• Best WooCommerce Marketing Plugins to Grow Your Business

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