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Recent Blogs

Lead Generation Funnel: The Complete 2026 Guide to Capturing and Converting More Leads

Most marketers treat lead generation as a vanity metric by chasing email addresses that never convert. At FunnelKit, we see things differently. After helping store owners build over 100,000 funnels, we’ve learned that a true lead-generation funnel not only captures a contact but also immediately primes them to purchase. Yet most companies still haven’t made this shift. Research from DemandSage (2025) shows that 68% of businesses haven’t clearly defined their funnel stages, and 65% don’t have a proper lead nurturing process in place. That gap represents a massive opportunity for brands willing to approach lead generation more strategically. In this guide, we’ll break down what actually

Dec 29, 2025 Editorial Team

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Recent Blogs

Abandoned Cart Subject Lines: 50+ Proven Examples That Recover Lost Revenue

If you run an eCommerce store, you already know the pain of cart abandonment. Someone adds products to their cart, shows clear buying intent, and then disappears. That’s precisely why abandoned cart emails exist: to bring those shoppers back and recover lost revenue. At FunnelKit, we’ve spent years helping WooCommerce store owners do just that. With over 40,000 stores using our automation tools, we've seen firsthand which abandoned cart emails get opened, which get ignored, and most importantly, what actually drives customers back to checkout. The scale of the problem is hard to ignore. According to Baymard Institute’s 2025 analysis of 50 studies, the average cart

Dec 29, 2025 Editorial Team

Bridge Funnel: The High-Converting Affiliate Marketing Strategy That Boosts Conversions [2026]

The average affiliate marketing conversion rate sits at just 1.20% across all industries, according to FirstPageSage’s 2024-2025 analysis of thousands of campaigns. That means that for every 100 visitors who click your affiliate link, only 1 or 2 will actually complete a purchase. Having helped 39,000+ WordPress and WooCommerce businesses optimize their conversion paths, we have found that cold traffic sent directly to sales pages converts poorly. Visitors need to be warmed up before they’re ready to buy. This is precisely where a bridge funnel transforms affiliate marketing results. Rather than hoping cold prospects will convert on a page you don’t control, a bridge funnel inserts

Dec 26, 2025 Editorial Team

How to Set Up WooCommerce Express Checkout in Your Store?

Your customer finds the perfect product. Adds it to the cart. Reaches checkout and sees a wall of form fields. Name. Email. Address. City. State. Zip. Card number. Expiry. CVV. Not every shopper will abandon at this point, but many will. Baymard Institute found that 18% of cart abandonments happen specifically because the checkout feels too long or complicated. That's not a guarantee you'll lose those customers, but why take the risk when there's a simple fix? WooCommerce Express checkout removes the friction entirely. One tap. Face ID or fingerprint. Done. This guide covers how to add Express Checkout to every touchpoint in your WooCommerce store:

Dec 24, 2025 Editorial Team

How to Enable WooCommerce Bancontact Payment in Your Store

Are you looking for a seamless way of adding Bancontact to your WooCommerce store? Bancontact is Belgium's most popular online payment method, having processed over 2.5 billion payments in 2024. [Source: Bancontact.com] Plus, it’s actively expanding its services into other European countries, such as the Netherlands, Luxembourg, and France. This expansion presents an excellent opportunity for your online store to cater to a broader European audience. At FunnelKit, we've spent years helping WooCommerce store owners optimise their checkout experiences across European markets. By integrating Bancontact across thousands of stores serving Belgian customers, we've observed firsthand how offering this payment method can improve conversion rates and how

Dec 24, 2025 Editorial Team

How to Accept WooCommerce SEPA Direct Debit Payments in Your Store

If you are selling to customers in Europe, offering SEPA Direct Debit often becomes an expectation. In 2024 alone, the euro area processed over 22.4 billion direct debit transactions worth €10.7 trillion, according to the European Central Bank's payment statistics. [Source: European Central Bank] For WooCommerce store owners targeting the European market, SEPA Direct Debit removes the friction of cross-border payments and provides customers with a familiar, bank-based payment method. In our experience optimizing thousands of WooCommerce checkout flows, we have seen that localising payment methods is one of the fastest ways to reduce cart abandonment. SEPA Direct Debit consistently performs well for recurring payments and

Dec 23, 2025 Editorial Team

How To Set Up WooCommerce Google Analytics Integration [2026]

Do you want a reliable WooCommerce Google Analytics integration that tracks real customer behavior (not just page views)? Many WooCommerce stores install Google Analytics but never configure it correctly for eCommerce tracking. Critical events like add-to-cart, checkout start, purchases, and upsells go untracked, leaving store owners blind to what’s actually driving (or blocking) revenue. The impact is real. Without a complete WooCommerce Google Analytics setup, you can’t see where customers drop off or which products and funnels perform best. At FunnelKit, we’ve helped 40,000+ WooCommerce stores, and the pattern is clear: stores with accurate analytics make faster, smarter growth decisions. While tools like Google Site Kit

Dec 22, 2025 Editorial Team

The Ultimate Guide to WooCommerce Shipping [2025]

Shipping setup is where many WooCommerce store owners quietly lose money. Charge too much, and customers leave. Charge too little and profit margins suffer. Research from the Baymard Institute shows that 48 percent of shoppers abandon their carts due to extra costs such as shipping, taxes, and fees. That makes it the number one reason people do not complete checkout. Another 22 percent leave because delivery feels too slow. After working with hundreds of WooCommerce stores on shipping setups, the same problems keep coming up. Overlapping shipping zones confuse the checkout experience. Flat rates fail to scale with order value. Shipping classes get created and then

Dec 22, 2025 Editorial Team

Order Bump v/s One-click Upsells: What's The Difference Between The Two?

Order Bump v/s One Click Upsell: Which one to choose? We got this question from a handful of our customers: "What's the difference between a one-click upsell and an order bump? Why use one or the other or both?" Certainly, that's a great question, and it can get a bit confusing. Should you set up order bumps or one-click upsells in your store? In this post, we'll explain the difference between the two and share a framework to help you decide. We bet that once you follow our approach, it'll be a cakewalk for you to decide. Let's start with order bump v/s one-click upsell, and

Dec 17, 2025 Editorial Team

How to Set Up WooCommerce HubSpot Integration in 5 Easy Steps (7 Automated Use Cases Included)

Data is the lifeblood of every eCommerce store. But if your WooCommerce data lives in one place and your HubSpot CRM in another, you're running your business on guesses, not insights. I’ve worked with hundreds of WooCommerce store owners at FunnelKit, and I see the same problem again and again. Sales data gets trapped inside WooCommerce. Marketing teams rely on manual CSV exports or basic free connectors. The result? Missing order details, no product-level insights, and zero visibility into customer lifetime value. This is exactly why WooCommerce HubSpot integration matters. This guide is not about simply connecting WooCommerce to HubSpot. It's about building a deep, reliable

Dec 17, 2025 Editorial Team

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