Many WooCommerce store owners are surprised when their high-quality products don’t translate into high sales.
But success isn’t just about getting traffic—it’s about keeping shoppers engaged and guiding them toward the right products.
That’s where smart product recommendations come in.
If your store can automatically suggest products your customers actually want, it can boost sales and improve the shopping experience successfully.
The good news? The right WooCommerce product recommendation plugin can do this for you.
In this blog, we’ll share the top WooCommerce product recommendation plugins to help you boost conversions and grow your business.
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Driving traffic to your website is just half the job and isn’t enough to convert them, let alone a boosted order value. The real challenge is turning visitors into paying customers.
That’s where WooCommerce product recommendation plugins come in.
What is a WooCommerce Product Recommendation Plugin?
A WooCommerce product recommendation plugin helps you to strategically place relevant recommendations at key touchpoints of a buying journey, boosting conversions and revenue.
Product recommendations can be made on:
These product recommendations can be personalized based on:
These recommendations help guide customers toward additional purchases, making their shopping experience more seamless while increasing your revenue.
Here are different types of product recommendations:
Personalized recommendations show products based on a customer's browsing history, customer details, geography, etc. This approach creates a more engaging shopping experience and makes it easier for customers to quickly find what they need.
Example: If a customer recently bought a skincare serum, you can recommend a matching moisturizer and sunscreen, ideally from the same brand.
Related product suggestions display items that naturally complement what a customer is viewing or buying. This is also known as “Frequently Bought Together” products. These are typically shown on a slide cart, at checkout, or after checkout to encourage additional purchases.
Example: To a customer who added a coffee maker to their cart, you can recommend a pack of coffee beans, a milk frother, reusable coffee filters, etc.
Both up-selling and cross-selling are essential techniques to maximize revenue from each customer.
Up-selling: Suggests a higher-end version of the product the customer is considering.
Example: Recommending a noise-canceling headphone instead of a basic one.
Cross-selling: Recommends complementary products that go well with the main purchase.
Example: Suggesting a set of resistance bands when a customer buys a yoga mat.
By suggesting relevant products using effective plugins, you encourage customers to add more to their carts, increasing overall purchase value without extra marketing costs.
A well-placed recommendation makes shopping smoother by helping customers find what they need faster, reducing decision fatigue.
Personalized recommendations keep customers engaged, making them more likely to return for future purchases.
Tracking which recommendations perform best gives you valuable insights into customer preferences, helping you optimize inventory and marketing efforts.
Rank | Plugin | Best For |
1 | FunnelKit Cart | Offering product recommendations on the side cart, accessible from anywhere on the site (product, shop, category, cart, etc. ) |
2 | FunnelKit Funnel Builder | Product recommendations on the checkout page as an order bump and right after checkout as one-click upsells. |
3 | FunnelKit Automations | Product recommendations via email |
4 | Product Recommendations for WooCommerce by Woo | For frequently bought together recommendations |
5 | OptinMonster | Product recommendation on a pop-up |
Check out the complete list below.
We used a thorough, multi-step approach to identify the best WooCommerce product recommendation plugins. To ensure the plugins perform as advertised, we tested plugins, evaluating their feature, ease of use, and performance in recommending relevant products and boosting sales.
The effectiveness of a product recommendation plugin is driven mainly by its features. Here's a list of key features we prioritized when selecting plugins:
We checked whether the plugins have been tested and are compatible with the latest version of WooCommerce. However, the WooCommerce product recommendation plugin should work seamlessly with the WooCommerce themes and other plugins in your store. Once you pick a plugin, you can test it by talking to their team.
We've put together a list of plugins that allow you to offer product recommendations in various places, such as the slide cart, checkout, post checkout, or post purchase email. Also, we’ve considered plugins with enough customization options so that your recommendations fit your brand’s style.
We focused on plugins that offer rule-based systems, enabling store owners to manually configure product recommendations based on customer behavior, purchase history, etc.
We focused on plugins with detailed analytics, allowing store owners to track performance metrics such as conversion rates, average order value, and customer engagement. However, we made some changes to the plugin selection as others offered rich features, even though they lacked an analytics section.
Finally, we considered the pricing structure of each plugin. While we focused on value for money, we also ensured the plugins offered flexibility with different pricing plans, catering to small and large store owners alike. Plus, most of the plugin comes with a free version with limited functionality so you can test it.
We tested several plugins to find the best WooCommerce product recommendation options based on key features. Here are our top picks:
FunnelKit Cart is a modern slide cart that also comes with product recommendation functionality. With this, you can offer in-cart recommendations that users can add to their cart with a single click.
The slide cart opens every time users add an item to their cart. Product recommendations are based on the existing cart items, making them super relevant. Plus, the cart is accessible from anywhere on the site, including the product page, home page, shop page, etc.
You can make shopping fun by offering milestone-based rewards with your product suggestions. Plus, with the express checkout button, buying is faster than ever!
Key features:
Where can you recommend products?
With FunnelKit Cart, you can recommend products on a slide cart that can be accessed from all the WooCommerce pages, including product, shop, cart, etc, with a single click.
Pricing:
FunnelKit Funnel Builder is a sales funnel builder plugin that helps you boost revenue by offering product recommendations on the checkout page right before checkout as an order bump.
It streamlines your checkout process and automatically displays personalized cross-sell offers using smart rules based on customer details and purchase history.
You can also offer one-click upsells right after the checkout that users can add to their order with a single click without having to re-enter the payment.
Along with product recommendations, it also enhanced the shopping experience for customers with an optimized checkout experience. You can use a multi-step checkout if you want.
Key features:
Pricing:
Where can you recommend products?
With FunnelKit Funnel Builder, you can offer product recommendations right on the checkout page and also right after the checkout page as one-click upsells.
FunnelKit Automations is the complete marketing solution that allows you to send product recommendations on autopilot with email automations.
Using email automation, you can send product recommendations emails based on purchase history right after a successful purchase. In addition, also share popular items or new arrivals with all your customers using email broadcasts.
You get an intuitive visual builder and a collection of prebuilt email templates to design beautiful emails.
To make sure users accept the product recommendation to make a purchase, you can share dynamic personalized coupons via email and SMS marketing as well.
Key features:
Pricing:
Where can you recommend products?
You can recommend products after someone makes a purchase via automated post-purchase recommendation emails and SMS. You also send promotional broadcast emails.
Product Recommendations for WooCommerce by WooCommerce helps you level up the product recommendation game with human input combined with smart automation. You can offer frequently bought together bundles, personalized product suggestions, and strategic offers across your site.
You can place product suggestions in multiple areas throughout your store, including the shop, product, cart, and checkout pages. Smart filters, amplifiers, and custom conditions ensure that your upsell offers appear at the right time and in the right place, making the shopping journey smoother and more profitable.
Here are the key features:
Price:
Where can you recommend products?
You can place product recommendations on the shop, category, product, cart, checkout, and thank-you pages.
OptinMonster is a powerful lead generation and conversion tool that also helps you boost sales through smart product recommendations. It allows you to create personalized on-site campaigns—like popups, floating bars, and slide-ins—that display relevant products to the right people at the right time.
With advanced targeting rules and behavior detection, you can recommend products based on user activity, interests, cart contents, or exit behavior.
Here are the main features:
Price:
Where you can recommend products:
You can recommend products on landing pages, product pages, and cart/checkout pages via popups, as well as exit-intent popups. Additionally, integrate with email marketing plugins like FunnelKit Automations to send follow-up emails with product recommendations.
The Related Products for WooCommerce plugin allows you to recommend customized related products on your WooCommerce product pages. With the ability to recommend products by category, tags, or specific selections, this plugin helps guide customers to other items they might be interested in.
This plugin enhances your store’s shopping experience by suggesting relevant upsells, cross-sells, and related products at various decision-making points in the customer journey.
Here are the main features:
Price:
Where you can recommend products:
You can recommend products on product pages, category/tag pages, cart/checkout pages, and thank-you/order-received pages to boost sales.
The One-Click Upsell Funnel for WooCommerce is an easy way to get more sales in your store. It lets you offer customers additional products at checkout, in the cart, or on the thank you page. With just one click, they can add the products without having to re-enter their payment info.
This plugin works well with most page builders like Elementor and Gutenberg. It also gives you valuable insights into your sales funnels through detailed reports, helping you make smarter decisions to increase your revenue.
Here are the key features:
Price:
Where you can recommend products:
You can recommend products on the checkout page, thank you page, cart, post-purchase pop-ups, etc.
Among the list of best product recommendation plugins we put together, we confidently recommend the combination of FunnelKit Cart and FunnelKit Funnel Builder as the top choice for WooCommerce cross-sells. This powerful duo captures buyer intent at every stage.
FunnelKit Cart alone is enough to recommend products on the product page, shop page, category page, etc. With this, you can skip the cart page and let customers go directly to the checkout page. , which streamlines the buying process.
Also, the main purpose of product recommendation is to boost revenue, and FunelKit Cart takes care of that with milestone-based gamification.
Once users are on the checkout page, you can use FunneKit’s Rule engine to make super personalized recommendations as order bumps and upsells after checkout.
And for automating the post-purchase journey? FunnelKit Automations is the expert pick. It delivers smart product recommendations after the sale, based on customer behavior—so your store keeps selling, even after checkout.
Product recommendations are a powerful way to enhance the customer shopping experience by showcasing complementary items at just the right moment. Plus, they’re a proven strategy to increase average order value.
However, WooCommerce’s default product recommendation options are limited in customization and tracking, making it difficult to deliver personalized suggestions throughout the buying journey.
By integrating FunnelKit Cart and FunnelKit Funnel Builder, you can serve tailored product recommendations that elevate the customer experience and drive more revenue.
So, start using FunnelKit today to offer product recommendations that convert and help your store grow.
Editorial Team
April 8, 2025Your shopper is ready. They're at checkout. Then—bam! They realize they want two of those items, not one. But there's no option to change the quantity. So, they hit ‘Back’,...
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April 3, 2025What if we told you that you could boost your average order value without spending more on ads or driving extra traffic? WooCommerce upsells are the secret weapon of boosting...
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April 8, 2025Your shopper is ready. They're at checkout. Then—bam! They realize they want two of those items, not one. But there's no option to change the quantity. So, they hit ‘Back’,...
Editorial Team
April 7, 2025Tired of answering the same shipping questions over and over? Many WooCommerce store owners face this problem. Repeated inquiries about delivery times, shipping costs, and potential delays can take up...
Editorial Team
April 3, 2025What if we told you that you could boost your average order value without spending more on ads or driving extra traffic? WooCommerce upsells are the secret weapon of boosting...
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