WooCommerce ActiveCampaign integration is one of the most sought-after connections in the WordPress community.
ActiveCampaign is a customer experience automation platform. It can help WooCommerce store owners connect and engage with customers through automated emails and broadcasts.
By connecting ActiveCampaign with your WooCommerce store, you can automate behind-the-scenes marketing, sales, and customer support processes effortlessly.
However, the only problem is setting up a WooCommerce ActiveCampaign integration in WordPress isn’t easy.
That’s where we’re here to help.
In this post, we’ll show how you can integrate ActiveCampaign with your WooCommerce store in a few simple steps.
Plus, we’ll also look at some incredible automation use cases that you need to set up right away.
With a WooCommerce ActiveCampaign integration in place, you can set up all sorts of marketing and sales campaigns for your online store.
But since ActiveCampaign cannot directly integrate with WooCommerce, we use a WordPress plugin to bridge the gap.
As per our expert recommendation, these are the two plugins that help you connect WooCommerce - ActiveCampaign and perform some remarkable automations for your business:
Let’s look at both and find the best solution for your online store.
ActiveCampaign for WooCommerce plugin lets you sync your WooCommerce data to your ActiveCampaign account.
You can set up various automations to promote new product launches and recommend products to drive revenue to your store.
FunnelKit Automations is one of the powerful automation builders and marketing broadcast CRM for WordPress and WooCommerce.
It makes the entire process of integrating ActiveCampaign with WooCommerce and automating your business processes a breeze.
We prefer using FunnelKit Automations because of its ease of usage and extensive features, bringing out value for the money.
Let’s now dive into integrating ActiveCampaign with WooCommerce.
Here, we’ll show how you can set up a WooCommerce ActiveCampaign integration using FunnelKit Automations.
Follow the detailed step-by-step process below:
Go to your ActiveCampaign account.
Sign in with your login credentials.
Go to the Settings page.
Then, click on the Developers section.
Here, you’ll see the information about your ActiveCampaign API access:
Copy both the ActiveCampaign API URL and Key.
Go to the Connectors tab in FunnelKit Automations and hit the ‘Connect’ button under ActiveCampaign.
Now, paste the copied ActiveCampaign API URL and Key here.
Click on ‘Connect’ when done.
Your ActiveCampaign account will get connected to WooCommerce with FunnelKit Automations.
Now the ActiveCampaign is connected to WooCommerce, click on the ‘Sync’ button under ActiveCampaign.
A popup window will appear, requesting your confirmation to sync the ActiveCampaign connector.
Now click on ‘Proceed’.
This will sync all the changes or additions you made in your Active Campaign account with FunnelKit Automations.
Well done! You've successfully set up the WooCommerce ActiveCampaign integration.
There are some automations that every business should have in place for smoother functioning and a better customer experience.
Since you have successfully integrated ActiveCampaign and WooCommerce, you can start setting up these automated campaigns.
Tags help provide context and insights into customer preferences, purchase history, and other relevant information.
It can be a valuable strategy for organizing and analyzing customer interactions and behavior.
You can configure the WooCommerce ActiveCampaign integration to add a tag to your CRM when someone buys a product on your WooCommerce store.
For that, select the ‘Order Created’ event trigger in FunnelKit Automations.
Add a condition for a specific product you want to know.
Click on the plus (+) icon and hit ‘Condition’.
Specify the product condition.
Next, add the ‘Add Tags’ action under ActiveCampaign CRM.
Specify the tags you want.
Now, when a user buys sunglasses, a tag will be added to your contacts.
This is a brilliant use case of WooCommerce ActiveCampaign integration.
Encourage your lapsed customers to return to your store and shop again with winback campaigns.
For this, add the ‘Customer Win Back’ event trigger and specify the inactivity period.
Next, add these inactive customers to an automation on your ActiveCampaign account.
For that, specify the ‘Add Contact to Automation’ action.
Then select the name of the ActiveCampaign automation you want.
These contacts will trigger the specified automation in your ActiveCampaign account.
With these campaigns, you can:
This effective WooCommerce ActiveCampaign integration re-engages your lapsed customers with your website.
Segmenting your high spenders and creating an exclusive VIP deal makes them feel special.
For this, add a condition with a total revenue spent greater than $500 below the ‘Order Created’ event trigger.
Under the If-Yes condition, specify the ‘Add Contact to List’ action.
Next, enter the name of the ActiveCampaign list you want your high spenders to.
This automation will now check all the customers who will make a purchase from your WooCommerce checkout page for the total money spent on your store.
If they surpass $500, they will be added to your specified list.
Let’s look at our next WooCommerce ActiveCampaign integration automation.
Let’s say you are running a small survey to find out the interest of your customers.
You can create a form where users can submit their responses and capture them in a separate field.
Choose the ‘Update Field’ action in your automation.
Now select your custom field and enter the field value using merge tags.
Once a user submits this form, their responses will get stored in the custom ‘Preferences’ field under their profile in ActiveCampaign.
This particular use case of WooCommerce ActiveCampaign integration will help you strategize a perfect marketing plan for your business.
Let’s say you want to create a personalized coupon for a 15% discount.
You can create personalized and time-bound coupons for your customers with FunnelKit Automations.
Enter all the details and click on ‘Create’.
Next, include this coupon code in your email and incentivize customers with a 15% discount on their next purchase.
Please note that this email is built using FunnelKit Automations’ visual email builder.
FunnelKit Automations integrates with both WooCommerce Subscriptions.
You can automate your business process and send emails to customers about the following:
Let’s say you want to send subscription reminder emails. All you need to do is choose the ‘Subscription Due Renewal’ event trigger.
Configure the number of days before the renewal date.
You can now add the following contact to an automation you’ve created in your ActiveCampaign account.
This way, you can fully achieve your subscription-related use case in ActiveCampaign.
Well done! There are many other use cases, such as abandoned cart sequences, welcome sequences, etc., for which you can design automations for WooCommerce integration with ActiveCampaign.
FunnelKit Automations makes it easier to set up WooCommerce ActiveCampaign integration and use it in various ways to improve the customer experience.
You can set up all sorts of automation for WooCommerce ActiveCampaign.
Not only that, you can also sync your WooCommerce data with your ActiveCampaign account.
This will help you analyze your customer’s behavior and get detailed insights about them. This way, you can improve marketing strategies and boost conversions in your store.
So, get FunnelKit Automations today to stay on top of your automation game!