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WooCommerce ActiveCampaign Integration: How to Connect in 4 Easy Steps (Use Cases Included)

Editorial Team
June 17, 2024
WooCommerce ActiveCampaign Integration: How to Connect in 4 Easy Steps (Use Cases Included)

WooCommerce ActiveCampaign integration is one of the most sought-after connections in the WordPress community.

ActiveCampaign is a customer experience automation platform. It can help WooCommerce store owners connect and engage with customers through automated emails and broadcasts.

By connecting ActiveCampaign with your WooCommerce store, you can effortlessly automate behind-the-scenes marketing, sales, and customer support processes.

However, the only problem is setting up a WooCommerce ActiveCampaign integration in WordPress isn’t easy.

That’s where we’re here to help.

In this post, we’ll show how you can integrate ActiveCampaign with your WooCommerce store in a few simple steps.

We’ll also examine some incredible automation use cases that you need to set up immediately.

Why Set Up WooCommerce ActiveCampaign Integration in Your Store?

Integrating ActiveCampaign with WooCommerce can provide numerous benefits, enhancing your marketing efforts and customer relationship management.

Here are some key reasons to consider this connection:

  • Automated marketing - It allows you to send targeted and personalized emails to users, such as product recommendations, post-purchase follow-ups, abandoned cart reminders, and more.
  • Customer segmentation - Use detailed customer data from WooCommerce to create specific segments and utilize them in your targeted marketing campaigns. Segment your customers by purchase history, product category preferences, and more.
  • Improved customer insights - Gain in-depth insights into customer behavior and sales trends. Track key metrics such as conversion rates, average order value, customer retention, and more.
  • Enhanced customer experience - Provide personalized shopping experience with relevant product recommendations and personalized content. This way, you can increase sales and conversions from various upsell and cross-sell automations.

By integrating ActiveCampaign CRM with your WooCommerce store, you can create a powerful marketing ecosystem that drives sales and builds lasting customer relationships.

WooCommerce ActiveCampaign Integration: Possible Solutions Available

With an ActiveCampaign WooCommerce deep integration in place, you can set up all sorts of marketing and sales campaigns for your online store.

However, since ActiveCampaign cannot directly integrate with WooCommerce, we will use a WordPress plugin to bridge the gap.

As per our expert recommendation, these are the two plugins that help you connect WooCommerce - ActiveCampaign and perform some remarkable automations for your business:

  • ActiveCampaign for WooCommerce
  • FunnelKit Automations

Let’s look at both and find the best solution for your online store.

ActiveCampaign for WooCommerce

ActiveCampaign for WooCommerce plugin lets you sync your WooCommerce data to your ActiveCampaign account.

You can set up various automations to promote new product launches and recommend products to drive revenue to your store.


  • Automated campaigns - Set up automated marketing campaigns based on your customer’s behavior, such as abandoned carts, post-purchase follow-ups, and item recommendations.
  • Data synchronization - This plugin lets you synchronize the customer data between your WooCommerce store and ActiveCampaign account.
  • Customer engagement - With WooCommerce ActiveCampaign integration, you can provide a personalized experience for your customers, potentially increasing their satisfaction and loyalty.


  • Not compatible with subscriptions - It doesn’t support Woo Subscriptions and Memberships plugins. This means you won’t be able to automate your subscription or membership-based processes in your store.
  • Absence of dynamic coupons - With ActiveCampaign, you cannot create or send dynamic, personalized coupons to your customers that incentivize purchases in your store.
  • Requires plan upgrade - To integrate ActiveCampaign with WooCommerce, you must upgrade your current plan to ActiveCampaign Plus, which starts at $49/month.
  • Old UI and slow interface - It lets you easily connect ActiveCampaign with WooCommerce. However, the interface of ActiveCampaign is too old and slow, and it takes a lot of time to set up basic automations.

FunnelKit Automations

FunnelKit Automations is one of the powerful automation builders and marketing broadcast CRM for WordPress and WooCommerce.

It makes the entire process of integrating ActiveCampaign with WooCommerce and automating your business processes a breeze.


  • Central automation point - FunnelKit Automations lets you integrate with various WordPress plugins, SaaS CRMs, third-party tools and applications. You don't need any other plugin.
  • Advanced automations - It lets you set up all types of automations in your WooCommerce store. These include post-purchase workflows, cart abandonment, winback campaigns, product recommendations, welcome sequences, etc.
  • Personalized discount coupons - Create and deliver dynamic, personalized coupons to your shoppers and boost sales in your store. You can specify all kinds of discounts and configure usage and expiration limits, too.
  • Detailed analytics - Go beyond the usual open and click-through rates! Instead, get detailed insights about the orders placed, revenue generated, conversions, and more with each automated campaign.
  • Beautiful emails - Design beautiful emails with FunnelKit Automations’ built-in visual builder. You get drag-and-drop content blocks to help you customize your emails the way you want.


  • Premium plugin - The plugin starts at $149.50 annually. But it lets you go beyond and automate all of your processes with WooCommerce ActiveCampaign integration.

We prefer using FunnelKit Automations because of its ease of use and extensive features, which provide value for the money.

Let’s now dive into integrating ActiveCampaign with WooCommerce.

How to Set Up WooCommerce ActiveCampaign Integration in Your Store?

Here, we’ll show how you can set up a WooCommerce ActiveCampaign integration using FunnelKit Automations.

Follow the detailed step-by-step process below:

Step 1: Log in to your ActiveCampaign account

Go to your ActiveCampaign account.

Log in to your ActiveCampaign account to set up woocommerce activecampaign integration

Sign in with your login credentials.

Step 2: Locate and copy your ActiveCampaign API URL and Key

Go to the Settings page.

Go to settings page in your activecampaign account

Then, click on the Developers section.

Go to the Developers section in the settings page of your activecampaign account

Here, you’ll see the information about your ActiveCampaign API access:

  • API Key
Copy the activecampaign api access url and key to set up woocommerce activecampaign integration

Copy both the ActiveCampaign API URL and Key.

Step 3: Paste the ActiveCampaign API URL and Key

Go to the Tools ⇨ Connectors tab in FunnelKit Automations and hit the ‘Connect’ button under ActiveCampaign.

Go to the connectors section in funnelkit automations

Now, paste the copied ActiveCampaign API URL and Key here.

Paste the activecampaign api url and key to set up woocommerce activecampaign integration

Click on ‘Connect’ when done.

Your ActiveCampaign account will connect to WooCommerce with FunnelKit Automations.

Step 4: Synchronize your WooCommerce data with ActiveCampaign

Now that the ActiveCampaign is connected to WooCommerce, click the ‘Sync’ button under ActiveCampaign.

Synchronize your woocommerce data with your activecampaign account

A popup window will appear, requesting your confirmation to sync the ActiveCampaign connector.

Now click on ‘Proceed’.

click on proceed to continue syncing woocommerce data with activecampaign integration

This will sync all the changes or additions you made in your Active Campaign account with FunnelKit Automations.

Well done! You've successfully set up the WooCommerce ActiveCampaign integration.

8 Must-Have Automated Campaigns for WooCommerce ActiveCampaign Integration

There are some automations that every business should have in place for smoother functioning and a better customer experience.

You can start setting up these automated campaigns since you have successfully integrated ActiveCampaign and WooCommerce.

Use Case #1: Add tags when a user purchases a specific product

Tags help provide context and insights into customer preferences, purchase history, and other relevant information.

It can be a valuable strategy for organizing and analyzing customer interactions and behavior.

You can configure the WooCommerce ActiveCampaign integration to add a tag to your CRM when someone buys a product on your WooCommerce store.

Select the ‘Order Created’ event trigger in FunnelKit Automations for that.

Add the woocommerce order created event trigger

Configure the event for ‘Processing’ order status and let the automation run multiple times.

Add a condition for a specific product you want to know.

Click on the plus (+) icon and hit ‘Condition’.

click on the plus icon and add the condition to create rule-based automations

Specify the product condition from Orders ⇨ Ordered Products.

specify the ordered product condition

Next, add the ‘Add Tags’ action under ActiveCampaign CRM.

select the activecampaign add tags action

Specify the tags you want.

woocommerce activecampaign integration use case - add tags when a user purchases a product

Now, when a user buys a perfume, this tag will be added to them.

This is a brilliant use case of WooCommerce ActiveCampaign integration.

Use Case #2: Send WooCommerce order details to ActiveCampaign when a purchase is made

Sending WooCommerce order details to ActiveCampaign when a purchase is made helps streamline your marketing and sales efforts by synchronizing customer information across the platforms.

To do this, we’ll again use the WooCommerce Order Created event.

But this time, we’ll specify the ‘Create Order’ action under ActiveCampaign CRM.

Click on create action to send woocommerce order purchase details to activecampaign with this integration

Next, select the ActiveCampaign WooCommerce connection name.

Select the ActiveCampaign WooCommerce connection name

Make sure to activate your automation.

Now, when a user places an order in your WooCommerce store, the complete order details will be synced to ActiveCampaign under that user.

WooCommerce activecampaign integration - purchase order details sent

This is how you can send order details from your WooCommerce store to ActiveCampaign.

Use Case #3: Export WooCommerce abandoned cart data to ActiveCampaign

FunnelKit Automations enables cart tracking and creates a perfect abandoned cart recovery system.

In addition, you can send all your cart abandonment information to ActiveCampaign, which enables you to recover potentially lost sales through targeted campaigns.

Make sure to select the ‘Cart Abandoned’ event trigger.

Add the cart abandoned event trigger for woocommerce activecampaign integration

Add the ‘Create Abandoned Cart’ action.

Specify the create abandoned cart action

Select the WooCommerce ActiveCampaign integration connection.

Select activecampaign woocommerce connection for cart abandonment automation

When a user abandons their cart in WooCommerce, the complete details of the abandoned cart will be synced to ActiveCampaign.

You can find this information in your ActiveCampaign account:

Export WooCommerce abandoned cart data to ActiveCampaign

This is how you can import WooCommerce abandoned cart data to ActiveCampaign.

Use Case #4: Set up winback or re-engagement campaigns

Encourage your lapsed customers to return to your store and shop again with winback campaigns.

Add the ‘Customer Win Back’ event trigger and specify the inactivity period.

specify the inactivity period to set up re-engagement campaigns for your lapsed customers

Next, add these inactive customers to an automation on your ActiveCampaign account.

For that, specify the ‘Add Contact to Automation’ action.

select the add contact to automation action for woocommerce activecampaign integration

Then select the name of the ActiveCampaign automation you want.

woocommerce activecampaign integration use case to add lapsed contacts to automation for your winback or re-engagement campaigns

These contacts will trigger the specified automation in your ActiveCampaign account.

With these campaigns, you can:

  • Remind shoppers of you
  • Acknowledge that they haven’t shopped in a while
  • Offer a solid incentive to re-engage
  • Ask reasons for their inactivity

This effective WooCommerce ActiveCampaign integration re-engages your lapsed customers with your website.

Use Case #5: Add high spenders to a list after purchase

Segmenting your high spenders and creating an exclusive VIP deal makes them feel special.

For this, add a condition with a total revenue spent greater than $500 below the ‘Order Created’ event trigger.

add the condition of customers whose total money spent is greater than $500

Under the If-Yes condition, specify the ‘Add Contact to List’ action.

select the Add contact to list action

Next, enter the name of the ActiveCampaign list to which you want your high spenders.

woocommerce activecampaign integration use case - add high spenders to a list

This automation will now check all the customers who will make a purchase from your WooCommerce checkout page for the total money spent on your store.

If they surpass order purchases of $500, they will be added to your specified list.

Let’s look at our next WooCommerce ActiveCampaign integration automation.

Use Case #6: Send WooCommerce custom data to ActiveCampaign

Let’s say you are running a small survey to determine your customers’ interest.

You can create a form where users can submit and capture their responses in a separate field.

create a products form to find he interests of your shoppers

Choose the ‘Update Field’ action in your automation.

select the update fields action

Now select your custom field and enter the field value using merge tags.

woocommerce activecampaign integration use case - update custom contact field on form submission

Once a user submits this form, their responses will get stored in the custom ‘Preferences’ field under their profile in ActiveCampaign.

🔔 Note: Please note that you can also send various contact-related information such as order details such as order total, products purchased, shipment tracking number, etc., using this method.

This particular use case of WooCommerce ActiveCampaign integration will help you strategize a perfect marketing plan for your business.

Use Case #7: Create and send personalized coupons as custom data

Let’s say you want to create a personalized coupon for a 15% discount.

You can create personalized and time-bound coupons for your customers with FunnelKit Automations.

create a personalized and time-bound woocommerce discount coupon of 15% off

Enter all the details and click on ‘Create’.

You can design an email by including the coupon code using FunnelKit Automations’ visual email builder.

Next, send this dynamic coupon code to a custom field. For that, specify the ‘Update Fields’ action under ActiveCampaign CRM.

Select the custom field and enter the coupon code.

woocommerce activecampaign integration use case - Design beautiful emails to include 15% discounts

This is how you can send WooCommerce personalized coupons as custom data into the field.

👉 Learn more about WooCommerce discounts here.

Use Case #8: Remind users about product subscriptions

FunnelKit Automations integrates with both WooCommerce Subscriptions.

You can automate your business process and send emails to customers about the following:

  • Subscription reminder emails
  • Renewal payment failure emails
  • Discount and promotional emails

Let’s say you want to send subscription reminder emails. To do so, you only need to choose the ‘Subscription Before Renewal’ event trigger.

Choose the ‘Subscription Before Renewal’ event trigger for woocommerce activecampaign integration

Configure the number of days before the renewal date.

add the subscriptions before renewal event trigger

You can now add the following contact to an automation you’ve created in your ActiveCampaign account.

woocommerce activecampaign integration use cases to send subscription reminder emails to your customers

This way, you can fully achieve your WooCommerce subscription-related use case in ActiveCampaign.

👉 Refer to our detailed post on setting up WooCommerce subscription emails here.

Well done! You can design automations for WooCommerce integration with ActiveCampaign for many other use cases, such as conditional abandoned cart sequences, welcome sequences, and more.

Set Up WooCommerce ActiveCampaign Integration and Grow Your Business Exponentially

FunnelKit Automations makes it easier to set up WooCommerce ActiveCampaign integration and use it in various ways to improve the customer experience.

You can set up all sorts of automation for WooCommerce ActiveCampaign.

Not only that, you can also sync your WooCommerce data with your ActiveCampaign account.

This will help you analyze your customers’ behavior and gain detailed insights about them. This will improve your marketing strategies and boost conversions in your store.

So, get FunnelKit Automations today to stay on top of your automation game!

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.