Are you using a WordPress autoresponder to automate your email marketing?
With an average ROI of 4,300% in the U.S., email marketing remains one of the most profitable strategies, according to the Direct Marketing Association
Autoresponders make that possible. They send timely, personalized emails automatically, boosting open rates to 98% and click-throughs to 37%. No manual effort, no missed opportunities.
In this post, we’ll show you how to run a WordPress autoresponder campaign. Plus five powerful plugins to get you started.
Table of Contents
An email autoresponder is a tool that automatically sends pre-written emails to people who take specific actions on your website. These emails are usually used to provide valuable information, promote products or services, or nurture leads over a period of time.
For instance, when a user signs up for your newsletter, the autoresponder can immediately send a welcome email, followed by a series of informative emails over the next few weeks. This way, you can engage with your audience without manually sending each email, nurturing leads, and building relationships.
Other scenarios where you can send email autoresponders are when your users:
Basically, whenever a user takes an action, you can send them a relevant prewritten email using WordPress autoresponder.
Email autoresponders have two primary purposes:
Autoresponder emails are highly effective in automatically building stronger relationships with your users. By automating user interactions, email autoresponders help you save valuable time and ensure that your users receive timely responses without requiring constant monitoring.
In fact, HubSpot - one of the most popular CRM platforms - claims to have generated $100,000 in 30 days with an automated follow-up email sequence.
Simply by setting up a WordPress autoresponder campaign!
Here is a quick overview of the best autoresponder plugins for WooCommerce.
Plugin | Key Features | Pricing |
---|---|---|
FunnelKit Automations | 1. Email & SMS automation from the WordPress dashboard 2. Visual builder with prebuilt recipes 3. Advanced triggers & analytics 4. Dynamic discount coupon 5. Detailed Analytics 6. A/B testing | Free available, pro starts at $249/year |
OptinMonster | 1. Popup builder for lead gen 2. Advanced display rules. 3. Integrates with popular ESPs | Free available, pro starts at $19/month |
HubSpot | 1. All-in-one CRM + email automation 2. Visual workflows & A/B testing 3. Built-in analytics | Free available, pro starts at $50/month |
ConvertKit | 1. Visual automation builder 2. Subscriber tagging & segmentation 3. Custom templates | Free available, pro starts at $9/month |
Mailchimp | 1. Email templates & automation 2. Audience segmentation 3. In-depth analytics | Free available, pro starts at $13/month |
Expert's recommendation
Experts recommend using FunnelKit Automations to set up autoresponder emails in WordPress because it comes with a huge number of triggers and an intuitive visual builder to build stunning emails. Plus, you can add a dynamic coupon to encourage sales and get access to detailed analytics.
Here, we will show you how you can set up an autoresponder email campaign for users who sign up via an opt-in form. We will use FunnelKit Automations, as it's the best WooCommerce email marketing tool trusted by over 30,000 users.
Before we start the main process, you need to install and activate FunnelKit Automations on your WordPress website. It is available in both the free and premium versions. We’ll use the Pro version to make use of the advanced features to create our workflow.
Once you install, follow the instructions below to set up WordPress autoresponders without any coding.
The first step is to create a new automation. For that, navigate to FunnelKit Automations ⇒ Automations and then click on ‘Create Automations.’
Import “Optin follow-up”. For that, click on the recipe, then click on the Import button. After that, provide a name and click on Create.
This will import a recipe that will get triggered when someone submits a form as an opt-in. Then, it will follow the defined sequence:
So, basically, this autoresponder is designed to turn your subscribers into paying customers.
Now select the form whose submission will activate this WordPress autoresponder. To do so, click on the “Form Submits” trigger.
Now select the form from the existing subscription forms on your WordPress site, provide the email address field of the form, and embed the other form fields. You can mark this user as subscribed as well. Finally, click on Save to update the information.
Now, it’s time to customize the first email of the automation workflow. This will be the welcome email. For that, click on the “Email” step.
Here, you can customize the email body and preview text. Personalizing the email subject is always a good idea, as it’s likely to improve your email open rate.
Using FunnelKit's Merge Tag feature, you can add customer information, such as the Customer's first name, to personalize the messaging.
The template, by default, has a text-based email. You can go with that or use the Visual Builder (New) to create stunning emails like those shown above:
Once you are happy with the email, click on Save.
After the first email, there is a 24-hour delay. If you want, you can adjust the delay period according to your strategy.
To adjust the delay, click on the “Delay” action.
Now update the delay period and click on Save Changes. You can set the delay in minutes, Hours, Days, Weeks, or months.
Repeat the same process to customize all the email content and delay according to your strategy.
You can even delete some steps if you don’t want them in your automation.
Here is the preview of the second email we designed using Visual Builder.
Here is the third email.
This is the last email.
After customizing all the emails and delays, move to the next step.
Once you are happy with your campaign, it’s time to activate it. To do so, click on the Activate Toggle button in the top right corner.
And that’s it. Your WordPress autoresponder is ready to send a series of emails to your new subscribers to turn them into paying customers.
Now that you know how to create an autoresponder, let’s look at the key factors we considered when selecting the right plugins.
We’ve also included a list of top alternatives, so you can choose the one that best fits your needs.
We tested over 20 WordPress autoresponder plugins to find those that are not only feature-rich but also easy to use and extensible. Here’s what we focused on while narrowing down our list:
The plugin should be intuitive with a clean dashboard, making it simple to create, manage, and monitor your campaigns without a steep learning curve.
We prioritized plugins that support a wide range of automation triggers like sign-ups, purchases, form submissions, and more, so you can build workflows that match your business needs.
Segmenting your audience by behavior, preferences, or user attributes is a must. We looked for tools that make this process seamless and help you deliver personalized content at scale.
The best plugins integrate smoothly with your CRM, eCommerce platform, lead generation tools, and other plugins, ensuring your marketing stack works as one.
You need data to improve. We only picked plugins that offer built-in analytics for open rates, click-throughs, conversions, and more, so you can fine-tune your email strategy.
Now, let’s dive into the top WordPress autoresponder plugins that stood out in our testing.
We’ve put together 5 of the best WordPress autoresponder plugins based on the essential features we outlined earlier.
FunnelKit Automations is one of the best autoresponder plugins out there. We chose this as our first pick because this plugin has all the qualities and features an ideal email autoresponder should have. Along with triggered emails, you can also send custom transactional emails, broadcast emails and SMS with this free WordPress autoresponder plugin. The best part is it lets you create and handle your email autoresponders directly from the WordPress dashboard.
Here are some of the key features of this all-in-one email marketing platform:
Price: You can get started with FunnelKit Automations for free. The Pro version starts at $249 per year. The paid plans also include FunnelKit Funnel Builder.
If lead generation is your main aim for your email autoresponder WordPress plugin, then OptinMonster is a good choice. With its powerful popups and conversion tracking, it has become highly popular among WordPress users.
With the help of Mailchimp, Constant Contact, FunnelKit Automations, or any other popular email service, you can connect it easily to OptinMonster to set up your autoresponder.
Here are some of the key features of OptinMonster:
Price: A free version is available. The pro version starts from $19/month.
Hubspot makes email automation and marketing super easy for small businesses. You can easily set up your entire marketing dashboard, monitor campaigns, and handle email marketing automation.
Here are some of the key features:
Price: The HubSpot WordPress plugin is free to use. The paid version starts at $50/month.
ConvertKit is an excellent choice for a WordPress email autoresponder because of its advanced automation features, detailed analytics, and email builder.
Here are some of the key features:
Price: You can use the ConvertKit WordPress plugin for free. The premium tool starts at $9/month, but the pricing varies as your email list grows.
With the MailChimp plugin for WordPress, you can easily grow your email list and connect to your MailChimp account in a few seconds. With over 2 million active installations, this is one of the most popular WordPress autoresponder plugins.
Here are some of the key features:
Price: The MailChimp WordPress plugin is free. The pro version starts at $13/month.
Now you know about some of the best WordPress autoresponders plugins and how to build one using the amazing FunnelKit Automations.
FunnelKit Automations is a powerful tool that can help you take your WordPress marketing automation game to the next level.
With its easy-to-use Canvas mode, you can create engaging autoresponders with ease.
Thanks to the pre-built workflows, making autoresponder campaigns becomes even more easy.
Autoresponders help you to convert customers on autopilot with minimal effort and resources. You need an optimal automation tool to do this successfully, and FunnelKit is that tool.
So, are you ready to create your own email autoresponders in WordPress using FunnelKit?
Editorial Team
May 23, 2025Your WooCommerce order confirmation email isn’t just a simple receipt; it’s a powerful marketing opportunity! With an impressive 65% average open rate, a 17% click rate, and a 3.77% order...
Editorial Team
May 15, 2025Leveraging WooCommerce email marketing efficiently can help you skyrocket your sales and revenue. With over 64% of businesses already using email marketing to connect with customers, it's clear this approach...
Editorial Team
April 11, 2025Are you getting frustrated with WooCommerce not sending emails? Timely communication is a crucial factor when running an eCommerce store. This helps you to send important emails to your customers,...
Editorial Team
May 23, 2025Your WooCommerce order confirmation email isn’t just a simple receipt; it’s a powerful marketing opportunity! With an impressive 65% average open rate, a 17% click rate, and a 3.77% order...
Editorial Team
May 15, 2025Leveraging WooCommerce email marketing efficiently can help you skyrocket your sales and revenue. With over 64% of businesses already using email marketing to connect with customers, it's clear this approach...
Editorial Team
April 11, 2025Are you getting frustrated with WooCommerce not sending emails? Timely communication is a crucial factor when running an eCommerce store. This helps you to send important emails to your customers,...
Leave a Reply
You must be logged in to post a comment.