Are you struggling to increase your average order value or encourage repeat purchases on your WooCommerce store?
Many online store owners struggle to get customers to add more items to their carts.
While offering discounts does the work, it doesn’t always build long-term loyalty.
That’s where WooCommerce free gift coupons come in!
According to research by Harris Interactive, 90% of shoppers said a free gift with a purchase is likely to make them loyal to the brand.
Free gifts don’t just help you to increase your sales but also create a strong bond with your customers.
However, it may be more difficult than good if not done correctly.
Luckily, this blog will cover how to offer free gift coupons in WooCommerce and how to make it profitable.
So, keep reading.
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The idea that you are giving away something for free seems unlikely to have many benefits. But the reality is there are plenty.
Here are some positive reasons why you should utilize the power of free gifts in WooCommerce.
You can increase your store's average order value by offering free gifts that can only be accessed if customers shop over a certain amount. This way, users are motivated to add more items to their cart to avail of the free gift, thus boosting your store's average order value.
Everyone loves receiving something for free, and offering a free gift can dramatically improve customer satisfaction. When customers feel like they're getting more than just what they paid for, their shopping experience becomes more memorable, making them feel special and appreciated.
In addition to boosting sales, free gifts are an excellent tool for fostering long-term customer loyalty. When customers receive a free gift, it strengthens their connection to your brand, which will make them come back to the same brand again and again.
Very few brands give out free gifts to their customers. So, when you give your users a gift, they are likely to share it with their friends and family, which will work as strong word-of-mouth marketing and increase your first-time buyers.
Free gifts are a fantastic way to introduce new products to your customers. For instance, you can give out a limited-time free trial of your service or a travel-size packet of your product as a gift to introduce the new items to your customers. Once they like the product, they will pay the full price for the product.
Online business is a competitive field, and standing out is crucial. Offering free gifts is a simple yet effective way to differentiate your store from competitors. When customers receive something for free, they feel your brand values them as customers, potentially making your brand their favorite and beating your competitors.
Offering free gifts can enhance your WooCommerce business in multiple ways, from increasing sales to fostering customer loyalty. Gifts create memorable experiences that keep customers coming back and help set your store apart in a competitive marketplace.
With WooCommerce default settings, you can’t create a free gift coupon. However, if you pair it with a plugin like FunnelKit Funnel Builder, you can easily create a coupon that users can apply at checkout to get a free gift.
FunnelKit Funnel Builder is the ultimate checkout page customizer and sales funnel builder that allows you to create a custom checkout page to streamline the shopping experience.
In addition, you can create a funnel with pre and post-purchase offers like order bumps and one-click upsells to ensure customers buy more products so the average order value of your store gets a boost. Order bumps are offers presented at checkout that customers can add to their cart with a click or have automatically added to their order.
To create a WooCommerce free gift coupon, you first need to create a coupon using WooCommerce default settings and then use Funenlkit’s Rule Engine to offer a free gift as an order bump.
Follow these steps to learn how to offer WooCommerce gift coupons:
From the WordPress dashboard, go to Marketing ⇒ Coupons and click on ‘Add Coupon’.
Now, generate a coupon or create a custom coupon. Then, you can also provide a description. However, this is optional.
Next, on the General tab, set the following parameters:
On the Usage Restriction tab, you can set coupon restrictions, including minimum and maximum spending, individual use, sale item exclusions, specific products/categories to include or exclude, and allowed emails.
On the Usage limit tab, set the Usage limit per coupon and Usage limit per user.
Lastly, click on ‘Publish’ to create the coupon.
👉 You can also read our blog on "WooCommerce coupons."
Next, you need to replace the default checkout with a custom one. For that
To do so, navigate to FunnelKit ⇒ Store Checkout and click on the “Create Store Checkout” button.
FunnelKit is compatible with all the popular page builders, including Elementor, Divi, Oxygen, Bricks, Block Editor, etc. It also offers many pre-built templates for sales funnels and checkout pages.
Choose your favorite page builder. After that, hover over the template you want for your Global checkout and click on Preview. We are going with the Shoppe template here.
Next, choose the number of steps you want on your checkout page: single-page checkout or a multi-page checkout. After that, click on “Import This Funnel,” provide a name, and click ‘Add’ to import this funnel as your default store checkout.
🔔🔔 To customize your checkout page, refer to our blogs on checkout page customization and 23 optimization tips.
Hit “Add Order Bump,” provide a name, and click Add to create an order bump.
Next, choose a template for how the gift will look on the checkout page. To choose an order bump skin, simply hover and hit Import.
Choose the product you want to offer as a free gift and hit Add.
Now, you can customize the Call To Action Text, description, and product image of the free gift. You can use the merge tag to add dynamic product information. On the right side, you can also find a live preview of how it will look.
Move to the Style tab to configure the positioning of the free gift on the checkout page.
To automatically add the free gift to the checkout page, toggle this option: “Pre-select Order Bump by default.” Leave the option “Hide Order Bump after selection” to let users choose if they don’t want the free gift.
You can also change the color and typography of the text, description, price, etc.
Make sure to save the changes.
We added the product with a regular/sale price, but we are yet to make it free. For this, move to the Products tab and add a 100% discount.
Now it is time to make sure this free gift we just created is only available for users who apply the coupon we created earlier at checkout.
To do this, move to the Rules tab. Now apply the rule “Cart Coupons”, match type “matched any of, “and select the coupon you just created on the Values field.
Make sure to click on ‘Save’.
🔔🔔 You can also check out our blog on how to offer one-click upsell and how to customize the thank you page.
The final step is to activate the store checkout. To do this, just hit the “Enable Store Checkout” button.
That’s it. Users can apply WooCommerce gift coupons to get a free gift on the checkout page.
To test if everything is working properly, try placing a test order and applying the WooCommerce gift coupon at checkout. If you followed the instructions correctly, then a free gift should be available, shown in the preview below:
We didn’t turn on the “Hide Order Bump after selection” option. Users can easily uncheck and remove the free gift from their order.
This was all about how you can offer WooCommerce gift coupons. In the following section, we will share different ways of offering WooCommerce gift coupons so they are profitable.
One of the best ways to ensure you make a profit even when you offer a free gift coupon is to ensure there is an order limit.
To offer free gift coupons over a certain amount, you need to follow the same steps you followed in the earlier step. But now, in the rule tab, you need to add another rule to check whether the existing order is worth a certain amount.
For example, you can set another condition along with cart coupon match condition that is that the cart total is greater than or equal to a certain amount.
Now, users will only receive the free gift when they apply the WooCommerce free gift coupon, and their cart total is equal to or greater than the required amount.
Offering gift coupons based on user roles lets you tailor promotions exclusively for your target audience.
With FunnelKit Funnel Builder, you can offer WooCommerce free gift coupons based on the user's role.
For this, make sure to add a rule using the condition Customer User Role parameter.
For instance, we are only offering WooCommerce gift coupons to subscribers here.
Only subscribers can now avail themselves of the free gift with this coupon.
You can restrict WooCommerce free gift coupons to specific locations, ensuring your offer reaches the right audience.
With FunnelKit Funnel Builder, you can offer free gift coupons based on the user’s billing and shipping address.
For this, you must add a condition for the shipping or billing address. You can choose the shipping or billing address under geography.
Then, the condition is set to match any particular location. You can add multiple locations if you want.
Now, only people with a set billing or shipping address can avail of the WooCommerce gift coupon.
These were different ways to make WooCommerce free gift coupons profitable. To learn more tricks and tips about making free gifts profitable, move to the next section.
Well, offering a free gift coupon can help you to boost sales only when people know about this offer and decide to visit your site. You can use email marketing to let people know about the offer.
For this, you can use FunnelKit Automations, a complete CRM that offers a complete solution for email marketing. With this tool, you can send automated emails and email broadcasts.
If you want to offer free gift coupons to users after they make a successful order, you can also do that.
For this, add automation, choose the event “Order status changed”, and configure it to send it to users after completion.
Add a send email action. In the email, we will include the WooCommerce free gift coupon you created earlier.
FunnelKit Automations comes with a drag-and-drop email builder and many prebuilt email templates, which makes designing beautiful device-responsive emails a breeze.
It also comes with many useful features like a Coupon block to add store or dynamic coupons, a Product block to add related store products, etc. You can add dynamic information to personalize the email with its merge tag.
For more details, you can refer to our blog on email customization.
Here is an email we designed to share WooCommerce gift coupons with users via email:
🔔🔔 For more information, read our blog on WooCommerce automated emails.
After setting up the email automation to share WooCommerce gift coupons, make sure to turn on the automation.
🔔 You can share free gift coupons via SMS marketing as well using FunnelKit Automations. For more information, read our blog on WooCommerce SMS notification.
Here, we have put together five must-follow tips when it comes to WooCommerce free gift coupons.
Setting a minimum spend threshold is a great way to make gifts work for your business. This will encourage customers to buy more products, allowing you to recover the amount spent on free gifts.
Make sure you offer gifts that cost little but feel valuable to your customers. For example, you could offer a free trial-sized skincare product with beauty purchases or a complimentary antivirus trial with a new laptop.
Free gifts are a great way to promote new products or clear out inventory that isn’t selling quickly. You can offer a gift only when people buy the new product or offer a test version as a gift. And for slow-moving products, you can offer a free gift if they buy a certain amount of slow-moving items.
Make sure your free gift coupons are time-sensitive. This will create urgency among customers to shop quickly and claim the free gift. Adding a countdown timer can further amplify this sense of urgency.
When promoting your free gift, always emphasize its value. Customers are more likely to act if they feel they’re getting a good deal. Make sure to highlight the amount they will be saving and the benefits they will be getting.
Make sure users can use the WooCommerce free gift coupon only once. This limits the number of free gifts given while helping you increase sales and promote your store without sacrificing profit margins.
Offer one-click upsells right after you give the free gift at checkout. Since customers feel like they saved money on the free gift, they are likely to go for the high-end upsel,l which can increase the order value and earn you profit.
You can create a free gift coupon by using a coupon plugin like FunnelKit Funnel Builder. First, create a coupon, then set an order bump on the checkout with a 100% discount and add the order bump as a free gift when customers apply the free gift coupon.
Yes, you can limit the number of times someone can use a WooCommerce free gift coupon by selecting the” Usage limit per user” option under the Usage limit tab.
Yes, with FunnelKit Funnel Builder, you can offer a free gift based on the user’s purchase history using the rule parameter “Customer Product Purchased”.
WooCommerce tracks coupon usage, and you can also use plugins like FunnelKit to get detailed reports on how many customers have redeemed the free gift and under what conditions.
Yes, you can set expiration dates for your free gift coupons to create urgency and encourage customers to make a purchase before the offer ends.
WooCommerce free gift coupons not only add value to a customer’s shopping experience but also create a sense of excitement and loyalty that keeps them coming back for more.
As you have been, with FunnelKit Funnel Builder’s help, you can easily set up free gift coupons. Plus, you can use free gift coupons to execute targeted marketing campaigns based on the user’s purchase history, user role, cart items, etc.
Not just that, with FunnelKit Funnel Builder’s optimized checkout and upsells, you can ensure you get more conversions and make more profit even when giving out free gifts.
So, are you ready to give out free gifts and boost your sales at the same time?
If so, then get FunnelKit Funnel Builder today.
