Order Bump v/s One Click Upsell: Which one to choose?
We got this question from a handful of our customers:
"What's the difference between a one-click upsell and an order bump? Why use one or the other or both?"
Certainly, that's a great question, and it can get a bit confusing. Should you set up order bumps or one-click upsells in your store?
In this post, we'll explain the difference between the two and share a framework to help you decide. We bet that once you follow our approach, it'll be a cakewalk for you to decide.
Let's start with order bump v/s one-click upsell, and which one you should use to increase sales and boost average order value for your business.
Table of Contents
- 1 Understanding the Basics: Order Bumps & One-Click Upsells
- 2 Real-life example of Order Bump and Upsell Offer: Disneyland
- 3 What is the Difference Between an Order Bump and a One-click Upsell?
- 4 Let's Look at Some Examples: Order Bump Or One-Click Upsell
- 5 So...Who’s the Winner of Order Bump vs. One-click upsell?
- 6 Frequently Asked Questions About Order Bump vs Upsells
- 7 Can I use both order bumps and one-click upsells together?
- 8 How can I track the success of my order bumps and one-click upsells?
- 9 Can I offer multiple order bumps on a single checkout page?
- 10 Start creating order bumps and one-click upsells with FunnelKit Today!
Understanding the Basics: Order Bumps & One-Click Upsells
Before we talk about the difference between upsell and order bump, let’s learn what these are one by one.
What is an order bump?
Order bumps are the offers on the checkout page. They're mostly complementary, low-dollar, impulse buy products that don't need a lot of explanation.
One can add it to their order with a single click on the checkbox and then move on to place an order.
For example, if someone is buying an anti-aging moisturizer, you can offer them a low-dollar anti-aging sheet mask as an order bump. Since the sheet mask is low-priced and adds value to users, customers are likely to add it to their cart.
Here’s how an original order and an order bump look on the checkout page:
What is a one-click upsell?
One-Click upsells are the offers that your users see after they click on 'place order' on the checkout page and before they see the thank you page.
You tokenize their card so that they can make the payment with one click, after securing the original order.
For example, with an anti-aging moisturizer, you can offer an anti-aging face serum as a one-click upsell.
And since the upsell product is high-dollar, customers need more convincing to buy it.
That’s why you should offer an upsell with a dedicated upsell page where you can showcase the product's benefits and include customer reviews to show how it's worth the money.
Here’s how a One-click Upsell page looks:
Note: Upsell page is designed using the Utopia template by FunnelKit Funnel Builder:
You don’t have to choose between an order bump and an upsell. If you want, you can offer both to your customers.
In the next section, let’s have a look at how Disneyland does and what its Order Bump and One-click Upsell offers are like.
Real-life example of Order Bump and Upsell Offer: Disneyland
Let's understand both the order bump and upsell offers from a real-life example of Disneyland.
Imagine you place your order for the tickets at the counter, and just before swiping your card, the staffer says:
Hey, would you like to add our Mickey Mouse caps to your order? They're black, go with whatever you're wearing and the pics will come out really well!
You're in the mode and have mentally purchased the tickets, so you nod in favor. The staff instantly adds it to your order and deducts the updated amount. These Micky Mouse caps are Disnyland’s order bump offers.
Now you go inside, and there you have the photographers standing at every key spot. That's the backend funnel.
They click amazing pictures of you with your family while you're taking rides/enjoying the moment- that you just can't click with your own phone! These pictures serve as an upsell to increase the customer's order value post-purchase, after securing the initial ticket purchase.
We are sure you now understand what an upsell and an order bump are. But what about the difference between them? Are you clear about that?
In the next section, we shed light on the difference between an order bump and a one-click upsell.
What is the Difference Between an Order Bump and a One-click Upsell?
Both order bump and upsell offers aim to boost order value by adding benefits for customers in exchange for additional revenue. While both share the same goal of increasing AOV, they work differently.
For starters, an order bump is displayed on the checkout page before a user completes their purchase of the initial items in the cart. On the other hand, an upsell is provided to the customers after they have checked out and placed an order.
The second difference is that order bump offers are usually low-dollar products, whereas upsell products are high-cost.
The third difference is related to the second difference. Since order bumps are low-cost, complementary items, you don’t need to put much effort into convincing customers to buy them. Customers are more likely to purchase the product if it provides value to them.
On the other hand, with upselling, you offer high-cost products, so your customers look for more reasons to justify the purchase. That’s why you need to convince users to choose the product.
To maximize your order value, you should offer both an order bump and a one-click upsell. To better understand how to offer both, let's look at some examples of order bumps vs. one-click upsells.
Let's Look at Some Examples: Order Bump Or One-Click Upsell
Now that you’ve understood the concept of order bumps and one-click upsells, let’s dive deeper and look at how it applies to you and me. So we'll learn from the examples that apply to the eCommerce industry.
Example #1: Free Trial and Membership Program
Let's look at why a free trial to the membership makes a good bump, whereas the membership program is a good upsell.
Free Trial is an effective order bump
When you’re selling a free trial or a $1 trial, you can use 4-5 lines to explain what your customers get inside and how it’s going to help them.
It’s actually a low-effort decision because, with just one tick on the checkbox, the free trial gets added to the order, and they get billed only after 15 or 30 days, not instantly. It means that people don’t have to make the payment decision right away.
Free Trial makes for a good WooCommerce order bump because there are low commitments involved, and they are easy to sell.
Membership Program is a good one-click upsell
Let’s say that a user has to pay $37 right now to enjoy the benefits of your membership site - and then the same amount each month - there's a decision involved. And it requires a lot of convincing to make them add it to their order.
Hence, you need a strong sales case and an entire page to persuade them. Yes, you could offer a discount on the first month - but they still need to decide, which requires higher commitment and a strong sales argument.
Therefore, a membership program makes a good upsell offer.
Example #2: Mobile Screen Guard and Back Cover
Let's look at what's a good order bump and which one's a great post-purchase upsell offer.
Screen Guard is a good bump
It makes for a good order bump because people don’t need to think a lot about it before buying - it is an impulse purchase, and they need it to protect the main purchase, i.e., the phone.
In fact, there is not much decision-making involved in it.
A wireless charger is an excellent upsell
A wireless charger is an excellent upsell product as it is a perfect combo with a phone. It is also in trend, and in demand. However, it’s a little expensive, so customers will need more convincing than a screen guard.
So, create a sales argument here - throw in some testimonials, and explain the features and benefits of the item.
This is an evergreen strategy of order bumps and one-click upsells that many businesses are using.
Example #3: Audiobook and Mini Course/Masterclass
By now, I am sure you've understood the thinking framework. Let's look at one more example of an audiobook and mini-course as an order bump and one-click upsells.
The audiobook is an irresistible bump.
When a user buys a book's digital or physical version, they’re already convinced about the book - what it is about, the author, and why they want it.
Hence, you don’t need any sales argument to make them buy the audio version of it.
All you have to tell them is that - 'here is the audio version of the book and that they can plug in their earphones and listen to it while on the go. You simply have to remind them that they can't carry the book everywhere, but can tune in no matter where they are.
Whether you sell physical products or digital products, here's a post on a handful of order bump ideas for your store.
Minicourse is a strong one-click upsell offer
A minicourse qualifies as a good upsell offer. This is because it requires higher commitment from the users’ end - they need to invest time and effort in watching those videos.
It’s also important to let your users know what extras are available in the course, not available in the book. So you can construct a proper sales argument here and sell them on the benefits of the course.
You can also add a few testimonials of people who have taken up the offer and have results to show for it. Hence, you need sufficient space to convince your prospects about the course before they buy it.
So...Who’s the Winner of Order Bump vs. One-click upsell?
Order Bump and One-click Upsells are pre- and post-checkout offers, respectively; we can’t actually pit them against each other. Because your offer really decides whether it's a good order bump or a one-click upsell.
You can have both in place- while one works to close the sale at a higher value, the other increases AOV post the purchase.
Look at your offer and then follow this approach:
Low-dollar offer that requires lesser commitment and low effort to sell → go for Order Bumps
High-value offer and high effort in decision-making involved → go for One-click Upsells
Thinking how you can offer both order bump and upsell on your WordPress site?
Well, you can easily offer order bumps and upsells using FunnelKit Funnel builder.
You can offer multiple order bumps if you want, using FunnelKit. In addition, you can offer a discount on order bump products.
You also get multiple skins to choose from to design your order bump section.
Note:To learn more about how to offer order bumps using FunnelKit, check our blog “How to offer order bump in WooCommerce.”
Like order bumps, you can offer discounts on upsell products as well.
Here is an upsell page created by FunnelKit.
Frequently Asked Questions About Order Bump vs Upsells
Can I use both order bumps and one-click upsells together?
Yes. You can. If you use FunnelKit Funnel Builder, you can easily offer both order bumps and one-click upsells. In fact, if you want, you can offer multiple order bumps and upsells to your customers.
How can I track the success of my order bumps and one-click upsells?
If you use FunnelKit Funnel Builder to offer order bumps and one-click upsells, then you can easily track the success of your offers in the form of orders, order bump and upsell revenues, total revenue, average order value, etc. All you have to do is go to the Analytics section, and you’ll be able to see all the details.
Can I offer multiple order bumps on a single checkout page?
Yes. FunnelKit allows you to add multiple order bumps to a single checkout. You can prioritize them based on value or relevance to the main product, and even offer discounts on each bump to increase the likelihood of purchase.
Start creating order bumps and one-click upsells with FunnelKit Today!
FunnelKit Funnel Builder is the ultimate sales funnel plugin that allows you to offer order bumps and upsells in very simple steps.
To offer these pre- and post-checkout sales offers, this WordPress plugin comes with many prebuilt checkout and sales funnel templates.
All you need to do is import the template, customize the content, and add the products you want to offer as order bumps or upsells.
Additionally, you can A/B test your order bumps and upsell offers with FunnelKit. This way, you can try out multiple variants and go for the one that works best for you.
Furthermore, you can track how your order bump and upsell are performing using the in-depth analytics this tool provides.
Basically, this is an all-in-one solution for offering order bumps and upsells to increase average order value.
So, don’t waste time. Get your piece of FunnelKit today!
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