Are you planning to offer WooCommerce coupons on your store?

According to Qualtrics research, 80% of consumers would switch brands for a discount coupon. You can offer various types of discounts in your online store to significantly bolster sales and drive profits.

The good news is that WooCommerce has built-in features to create discount coupons. However, to fully harness the power of coupons and maximize your promotional strategy, you may need to use additional plugins.

In this blog, we will provide a complete guide to WooCommerce coupons. We’ll cover how to create different types of coupons using WooCommerce, along with other essential tips to help you boost customer loyalty and drive conversions.

Let’s dive in.

What Are WooCommerce Coupons and Their Types?

WooCommerce coupons are discount or voucher codes that customers can use to redeem different discounts or offers in a WooCommerce store. Offering coupons is a popular strategy in digital marketing to attract customers and boost sales. 

In WooCommerce, you can offer different types of coupons based on the discount or offers users can avail of using the coupon. Here are the different types of WooCommerce coupons: 

• Percentage discount coupon: This coupon type offers a percentage off the total order. For example, get 5% off on your entire purchase.

• Fixed amount discount coupon: This coupon provides a fixed amount off the total order. For example, get $10 off your purchase.

• Fixed product discount coupon: Offers a specific discount amount for each product in the cart. For instance, a $5 discount per product means a $10 discount if you buy two products.

• Free shipping coupon: A free shipping coupon allows you to avail a free delivery with a coupon code. 

• Free gift coupon: Provides a free gift with the purchase. 

• Buy One, Get One (BOGO) discount coupon: Buy X quantity of a product and get X quantity of the same or another item for free.

• Product-specific discount coupon: With these coupons, you can redeem a fixed amount or percentage discount, but only if you have certain products or category products on your cart. 

• Role-specific coupon: Role-specific coupons are only applicable for specific user roles. For example, you can create a 5% discount coupon only for first-time buyers, a $20 discount coupon for VIP users, and so on.

• Abandoned cart: Coupons are offered to users who abandon their cart in the middle to motivate them to complete the order. 

• Birthday coupons: You can offer discounts to customers on their birthdays to foster loyalty and encourage another purchase. 

These are some of the popular types of WooCommerce coupons. Other coupon types include referrals, product reviews, and winback coupons.

All of these can be further categorized into multiple categories, such as: 

• Minimum purchase discount coupon: All types of coupons can have a minimum purchase condition to apply the coupon. For instance, to use a fixed discount coupon of $20, you must purchase at least $200 worth of products.
• Maximum purchase discount coupons: You can add a maximum purchase limit to your discount coupons. For example, you can offer a 10% discount with a maximum purchase amount of $300, allowing customers to receive a maximum discount of $30.
• Limited-time coupons: You can make all your coupon types time-sensitive, ensuring they are only applicable for a specific duration. For instance, you can create a 5% discount coupon for a Christmas promotion starting on December 1st, which expires on December 24th of the same year.
• Usage-limited coupon: You can limit the number of users using the discount coupon. This is an effective way to promote your store with coupons and control the discounts you offer. You can also set the number of times a specific user can use a coupon. 

This was all about the different kinds of coupons you can create in WooCommerce. 

What Are the Advantages of Using WooCommerce Coupons? 

Utilizing WooCommerce coupons can drive business growth, enhance customer satisfaction, and maintain a competitive edge in the marketplace. Here are the key advantages of offering discount coupons in your WooCommerce store:

• Attract and retain customers: Coupons can attract new customers by offering initial incentives (e.g., a first-time buyer discount coupon) to try products at a discounted rate. They also encourage repeat purchases, helping you retain customers successfully. 

• Increase conversion rates and sales: 70% of customers are more likely to purchase when offered a coupon, leading to higher conversion rates and increased revenue.

• Clear inventory: Clear out your slow-moving inventory by offering discounts on these items. For instance, you can share a coupon to redeem a “buy 3, get 1 free” offer to attract more customers and sell your products more quickly.

• Reduce abandoned carts: Use abandoned cart coupons to encourage users to return to your WooCommerce store and complete their orders. This strategy helps increase sales and ensures that the effort spent bringing users to the checkout page isn’t wasted.

• Increase average order value (AOV): Coupons with minimum purchase requirements can boost the average order value of your store. Customers tend to buy more to redeem the discount.

• Competitive advantage: As mentioned earlier, customers are likely to switch brands when offered a coupon. Therefore, offering coupons gives you an advantage over competitors who do not.

How to Create WooCommerce Coupons?

To offer a discount using a coupon code on your WooCommerce store, follow these steps: 

Step 1: Navigate to coupons 

From the WordPress dashboard, go to Marketing ⇒ Coupons. 

Step 2: Generate a  coupon code

Next, click on “Add Coupon”.

After that, you can set the coupon code or click the “Generate Coupon Code” button to generate a random coupon code. You can also add a description (optional). 

Step 3: Set up the coupon data 

Set up the following coupon-related information:

• Discount type: Choose from three types of discounts: percentage discount, fixed cart discount, and fixed product discount. Here, we’ll select a percentage discount.
• Coupon amount: Enter the discount amount. Here we are going with a 5% discount. 
• Allow free shipping: Enable this option to offer free shipping with this discount coupon. We are not going to offer free shipping. 
• Coupon expiry date: Set an expiration date for your coupon code. 

Step 4: Configure usage restriction

Next, move to the Usage restriction tab and set the following:

• Minimum spend: Set the minimum amount a customer needs to spend to use this WooCommerce discount coupon code. Here, we are setting a minimum spending limit of $200.
• Maximum spend: Set the maximum spend allowed when using the discount code. Here, we are setting a minimum spending limit of $300.
• Individual use only: Check this box to ensure the coupon can only be used individually, not in conjunction with other coupons.
• Exclude sale items: Check this option to exclude sale items from the WooCommerce discount. This is highly recommended, as sale items already offer a discount. 
• Products: Search and add the products to which this coupon will be applied. This applies to the fixed cart discount type. 
• Exclude products: Set the products to which the fixed cart discount will not be applied. 
• Product categories: Choose the categories eligible for the coupon.
• Exclude categories: Set the categories excluded from the coupon application. 
• Allowed emails: List of allowed billing emails to check against when an order is placed. You can separate email addresses with commas.

Step 5: Configure coupon usage limits

Move to the Usage Limits and set the following: 

• Usage limit per coupon: Set the number of times the coupon can be used before it becomes void. We are setting it to 100 times. 
• Limit usage to X items: Set the maximum number of individual items this coupon can apply to when using product discounts. Leave this blank to apply the coupon to all qualifying items in the cart.
• Usage limit per user: Set the number of times an individual can use this coupon. We are allowing each individual to use this coupon only once.

Step 6: Publish the WooCommerce coupon code

Finally, click on ‘Publish’ to create the WooCommerce discount coupon code. 

Now, your WooCommerce discount coupon is ready!

How to Test WooCommerce Coupons In Your Store? 

After publishing a WooCommerce coupon, it’s important to test it to ensure it works properly by placing a test order. 

You can apply the coupon code in three places in a WooCommerce store. 

Method 1: in a slide in the cart 

A slide-in mini cart allows customers to check cart details from anywhere in the store with a single click. They can also apply the coupon to see the discount amount they are getting. 

To test the coupon code, just add products to your cart, click on the slide cart, and apply the coupon. 

🔔 Note: Here, we are using FunnelKit Cart to add a sliding cart to the store. 

FunnelKit cart comes with two more useful features, like in-cart product recommendations and a reward system, which is extremely handy for coupons with a minimum spending requirement.  

The rewards feature shows a proper message of how much more users have to add to their cart to avail of the discount, which acts as a motivation factor.

🔔 To learn more details, read our blog on WooCommerce cart upsell.

With the in-cart product recommendations, customers can add products to their cart with a single click to reach the minimum requirements. Once users do, the coupon is applied automatically. 

Method 2: on the Cart Page

If your WooCommerce store doesn’t have a mini cart, you can go the traditional route: add products to your cart, go to the cart page, and apply the coupon on the cart page. 

🔔 Note: For this feature to work, you need to make sure the “​​ Enable the use of coupon codes” option is turned on from WooCommerce general settings.

🔔 Pro tip: Experts recommend skipping the cart page and sending customers directly to the checkout page for a smoother shopping experience. 

You can replace the cart page with a slide-in cart, which also helps boost AOV.  

For more details, read the blog on “WooCommerce direct checkout”.

Method 3: On the checkout page 

The third method is testing the discount coupon on the checkout page. You should test your free shipping coupon this way, as customers select shipping addresses during checkout.

Again, the process is very simple: Add the product to your cart, proceed to the checkout page, and apply the coupon to see the available discount. 

Here, we have applied a WooCommerc coupon with a $15 fixed discount with free shipping. 

🔔 Note: The checkout page is built with a Minimalist template by FunnelKit Funnel Builder. 

How to Set Up a Free Shipping Coupon in WooCommerce?

According to statistics, 62% of shoppers won’t buy from a brand if it doesn’t offer free shipping. Plus. 47% of consumers will spend a minimum amount to get free shipping. 

Creating a free shipping coupon is similar to creating a discount coupon. Here are the steps you need to follow: 

Step 1: Create a coupon with free shipping

Create a coupon like we showed earlier in this blog. If you want to offer free shipping as a discount without any monetary discount, leave the coupon amount at 0; otherwise, add the discount amount. 

Make sure to check the “Allow Free Shipping” option. 

Here, we are creating a coupon that will offer just free shipping. 

Step 2: Configure usage restriction and coupon usage limits

Now, according to your strategy, configure the usage restriction and coupon usage limits. 

Here, we are setting a minimum requirement of $300 to avail the free shipping.

💡 Pro tip: Exclude heavy-weight items to avoid losing money on shipping costs, as they are likely to have higher shipping costs compared to lighter products.

As per the usage restrictions, you only want to offer 99 free shipping and we don’t want one person to avail this coupon more than once. You can configure the settings according to your needs. 

Step 3: Publish the free shipping coupon

After completing the configuration, make sure to publish the coupon. 

Step 4: Set the free shipping method to require a valid free shipping coupon

This is a crucial step. After publishing the coupon, you need to go to the free shipping method for the region where you want to offer free shipping and set it to require a coupon. 

👉 If you need help setting up shipping zones, read our blog on WooCommerce shipping. 

To do this, go to WooCommerce ⇒ Settings ⇒ Shipping and Edit the Shipping Zone for which you want to create a free shipping coupon. 

Make sure the free shipping method is turned on. 

Now Edit the free shipping method and “Free Shipping Requires” option to “A valid free shipping coupon”. 

After that, make sure to Save it. 

That’s it. Now your WooCommerce free shipping coupon is ready. 

You can test it by selecting the application shipping location on the checkout page and then applying the coupon code. 

How to Set up Free Gift Coupons in WooCommerce?

WooCommerce doesn’t offer the option to create free gift coupons. For this, you’ll need an additional plugin. 

Our experts recommend using FunnelKit Funnel Builder, which allows you to replace the default checkout page with a conversion-optimized one. 

It also boosts the average order value with pre-purchase offers like order bumps and post-purchase offers such as one-click upsells.

You can use the offer of a free gift as an order bump when a user applies a free gift coupon. 

For this, make sure to install and activate FunnelKit Funnel Builder.  After that, follow the steps below: 

Step 1: Create a coupon with no discount applied

Create a coupon without adding a discount that users can use to receive a free gift. There is no need to add a discount while creating the coupon; we will take care of that later. Based on your strategy, you can add other conditions, such as a minimum or maximum requirement. 

Step 2: Create a store checkout 

To do so, navigate to FunnelKit ⇒ Store Checkout and click on the ‘Create Store Checkout’ button.

After that, select your favorite page builder. Here, we are going with the Elementor page builder and using a prebuilt template. 

To select a template, hover on the one you like and click on Preview. Here we are going with Shoppe.

Now, choose the number of steps you want on your checkout page. We are going with 2 step checkout.  

Then click “Import This Funnel”, provide a name, and hit “Done” to create a custom store checkout. 

Now you should have a new custom store checkout with three steps: checkout, one-click upsell, and thank you page. 

👉 To learn more about checkout page customization options, read our blog on how to customize the multi-step checkout page. 

Step 3: Add an order bump to offer a free gift 

As mentioned earlier, we will offer a free gift as an order bump. So, first, you need to create an order bump. 

To do so, click “Add Order Bump”, provide a name, and click on Add. 

Now, choose how you want the order bump to appear on the checkout page. To select any skin, hover over it and click “Import.” 

Then, search for and choose the product you want to offer as free. After that, click on Add to add the product as an order bump. 

On the “Content” tab, you can customize the content of the order bump offers if you want. For style customizations, move to the Style tab. 

Here, you can choose the position of the order bump on the checkout step. 

If you want the free gift to get added to the shopping cart automatically, enable the “Pre-select Order Bump by default” option. 

In addition, if you don’t want to highlight the free gift offer and just add it to the cart summary, then enable the “Hide Order Bump after selection” option. 

Here, we are turning on the “Pre-select Order Bump by default” option but not hiding the order bump after selection. 

Make sure to “Save” the changes. 

Step 4: Make the order bump totally free with a 100% discount

Now it’s time to make the order bump offer free, move to the “Products” tab, and set a 100% discount on the sale price. After that, click on Save to update. 

🔔To cover the cost of a free gift, you can offer post-purchase upsells. This can boost the order value and help balance out the cost of the free gift. 

Step 5: Make the free gift redeemable only with a certain coupon

Now, we will connect the free gift coupon we created in the first place with this free order bump we set.

For this, move to the Rules tab and click on “Add Rules”.

After that, set this order bump only to apply when “Car Coupons” matches the coupon you generated in the first step. Finally, save the rule.

Now, users who apply this coupon to the cart can avail of this free gift. 

Here is a preview of how it will work: 

Notice that when the coupon is used, the discount remains zero, yet the free gift is automatically included in the cart at no additional charge to the order total. 

Under the payment, the order bump skin we choose is also visible. Users can uncheck the option here if they don’t want the free gift. 

As mentioned earlier, if you don’t want this order bump section to show up at checkout, you need to enable the “Hide Order Bump after selection” option. Then, the free gift will be added to the cart, but the order bump section will not be present. 

Here is a preview of the free gift coupon without the order bump section: 

Make sure you customize the thank you page to fit your brand as well. 

Step 6: Enable the store checkout 

Finally, to make all the free gifts you set up work, you need to enable the store checkout. To do this, you just need to hit “Enable Store Checkout.”

With FunnelKit Sales Funnels, you can easily track how many people ordered using this URL coupon. 

👉You can also read our blog on different ways to offer WooCommerce free gifts. 

How to Create a URL Coupon With WooCommerce? 

With FunnelKit Funnel Builder, you can create a URL coupon that sends users directly to checkout with the discount pre-applied.

This is ideal for promoting specific products with a discount in any campaign (e.g., social media ads, email campaigns), so users skip straight to checkout without adding items to their cart.

🔔Note: Before proceeding, you must follow the steps shown above to replace the WooCommerce default checkout page with a custom checkout created by FunnelKit Funnel Builder. Also, the store checkout must be enabled. 

Once you have the custom store checkout, follow these steps to create a URL coupon in WooCommerce: 

Step 1: Create a discount coupon to create a URL coupon 

First, navigate to Marketing ⇒Coupons and create the coupon you want to embed in the URL to create a WooCommerce URL coupon. 

Here, we are creating a coupon that will give a $20 fixed amount. 

Step 2: Create a sales funnel 

Next, create a sales funnel using FunnelKit Funnel Builder. You can easily create a sales funnel using prebuilt templates. 

For more details, read our blog on WordPress sales funnel. 

Step 3: Add products to the checkout page and configure settings 

Hit “Checkout” and navigate to the 'Products' tab. Search for and add the products you want to include in your discount checkout URL.

After adding the products, set the “Product Selection Settings” as “Force sell all of the above product(s)”.

Step 4: Go to the checkout page optimization tab

Now, move to the “Optimizations” tab. 

Step 5: Generate the WooCommerce coupon URL

Now open the “Generate URL to populate checkout” tab and configure the following options:

• Product: To the ID of the products you want to add to the cart. For multiple products, use comma s.eparated Product IDs.
• Quantity:  Here, you can set the quantity of the products you added in the Product field.  Again, for multiple products, separate the quantity with a comma. Ensure the quality is the same serial as the one you used for the product ID.
• Coupons: Enter the coupon code you created in step 1. 
• Email Service: You can leave this field as it is for now. 

🔔 Note: The Checkout URL with the coupon will be generated automatically.

Make sure to click Save to update. 

To test, click on your checkout URL. You should see your products added to the cart, and the coupon automatically applied.

How to Create Personalized, Dynamic WooCommerce Coupons?

So far, we shared different ways of manually creating coupons, which is great for promotional events. 

But for triggered events like abandoned cart recovery, customer’s birthday, first purchase anniversary, first order, etc., it’s always better to create dynamic coupons automatically and send them at an effective time. 

For instance, you can’t manually create a discount coupon whenever someone abandons their cart and shares it with them. That’s where marketing automation comes into play. 

With a marketing automation plugin like FunnelKit Automations, you can create dynamic coupons based on different triggers and share them with customers via emails or SMS.  

You can set the email/SMS automation, and the plugin will automatically generate dynamic coupons and share them with the target audience. 

Here are the steps you need to follow to share dynamic coupons using marketing automation. 

🔔 Note: Make sure FunnelKit Automations is installed and activated 

Step 1: Create an automation 

First, create automation.  You can create using any of the prebuilt templates or from scratch

Step 2: Choose an event trigger 

As mentioned earlier, you can choose many WooCommerce-related triggers such as  Cart abandoned, Cart Recovered, Order Created, Order Status Changed, etc. 

You can choose any of the events to trigger the creation of a dynamic coupon and share it with your audience. 

For to show the purpose, here we will choose the trigger “Review Received”. Promising a discount on the next purchase if users provide a positive review is a great hack to build a strong brand. 

With the review received trigger, you can share a dynamic coupon with users as a thank-you token that they can use on their next purchase. 

You can choose to offer this discount the very first time a user shares a view or every time. We are going with “Once”. 

Step 3: Set up action to create a dynamic coupon 

Next, click the “+” icon and choose “Action”.

After that, select the “Create Coupon” option. 

Now, to create the coupon, provide a title, choose a discount type, and specify an amount. Our experts recommend personalizing the coupon with the customer's name as the coupon prefix.

Another advantage of FunnelKit Automations is that you can set the coupon expiry date. 

Since the ultimate goal of offering a discount is to generate another sale, it’s always beneficial to set a time limit. This creates urgency among users. 

You can choose to offer free shipping with the coupon based on your strategy. Make sure to save it. 

For more details, read our blog on WooCommerce dynamic coupon. 

Step 4: Share the discount coupon via email or SMS 

Now, to share the dynamic coupon using an email, add another action, “send email”. With FunnelKit Automations, you can design beautiful emails using an advanced visual builder. 

Using its coupon block, you can easily include the dynamic coupon you’ve set up, as shown in the image below.

For more details on how to design the email with dynamic coupons, read our blog on email customizer. 

Like email, you can share the dynamic coupon using SMS. For more details, read the WooCommerce SMS notification blog.

After setting up all the steps, make sure to turn on the automation. 

And that’s it. Now, the marketing automation will automatically share a dynamic discount coupon every time a new user leaves a review on your WooCommerce store. 

Frequently Asked Questions About WooCommerce Coupons 

Here, you can find answers to your most common questions about WooCommerce coupons.

• Are WooCommerce coupon codes case-sensitive?

No, WooCommerce coupon codes are not case-sensitive.

• Can I customize the Generate Coupon Code function?

Yes, you can customize the Generate Coupon Code function in WooCommerce using hooks and filters in your theme's functions.php file. Unless you are a coding expert, you shouldn’t customize the coupon code function; rather, take the help of a plugin like FunnelKit Automations to create customized or personalized coupon codes. 

• How do you add a coupon code to WooCommerce? 

You can create a coupon code by navigating to Marketing ⇒ Coupons and setting up the necessary coupon information. We have covered the whole process in details in this blog. 

• How do you disable coupon codes in WooCommerce? 

To disable coupon codes in WooCommerce, navigate to WooCommerce ⇒ Settings. Then on the Genral tab, uncheck the option “Enable the use of coupon codes”. Finally make sure to save the changes. 

• How to enable coupons in WooCommerce?

From the WordPress dashboard, go to WooCommerce ⇒ Settings. Then, on the General tab, check the option “Enable the use of coupon codes” and click on Save Changes.

• How to use WooCommerce coupons?

As a store owner, you can use WooCommerce coupons to offer discounts to attract different types of customers such as new customers, inactive customers, etc. Coupons are also useful for increasing sales and clearing excessive stock quickly. 

• How to get Coupons in WooCommerce?

You can find the coupons in WooCommerce by navigating to Marketing ⇒ Coupons. 

• How do I add a 20% discount on WooCommerce?

To add a 20% discount in WooCommerce, create a new coupon with a "Percentage Discount" type set to 20%. For more details, check the whole process shared in the blog. 

• Does WooCommerce allow discount codes?

Yes, WooCommerce allows you to create discount codes that customers can apply to enjoy various discounts when they place an order.

• WooCommerce Discount vs WooCommerce Coupons? 

WooCommerce Discounts are applied directly to products or orders without needing a code, while WooCommerce Coupons require customers to enter a code at checkout to get a discount. For more details, read our blog on WooCommerce discounts. 

• Why is my WooCommerce coupon not working at checkout?

The first requirement for WooCommerce coupons to work is that coupons are enabled in settings. To do this, go to WooCommerce ⇒ Settings. Then, on the General tab, check the option “Enable the use of coupon codes”.

If coupons are enabled, here are some reasons why a coupon might not be working:

1. The coupon might have expired.
2. The coupon usage limits might have been reached.
3. The products in the cart might not meet the coupon’s usage restrictions (e.g., minimum spend, specific products/categories).

• Why is my WooCommerce coupon applying to the wrong products?

If your coupons apply to the wrong products, then it's probably due to coupon settings are not set properly.  To find the exact reason, you can 

1. Check the rules and limits to make sure they're set up correctly.
2. Ensure the coupon only applies to specific products or categories as intended.
3. Ensure there are no other coupons or promotions that might interfere with the discount in the cart.

• Why are my customers unable to apply multiple coupons at checkout?

WooCommerce, by default, does not allow multiple coupons to be used unless specified.  To allow multiple coupons at checkout, follow these steps:

1. Go to WooCommerce ⇒ Settings ⇒ General and ensure that the "Enable the use of coupon codes" option is checked.
2. Check the individual coupon settings to ensure they are not marked as “Individual use only,” which prevents multiple coupons from being applied.

• How are coupon codes applied to taxes?

Coupon codes can be configured in WooCommerce to apply discounts either before or after taxes are calculated, based on your settings. You can also read our blog on WooCommerce taxes.

• How are coupon codes applied to shipping costs? 

WooCommerce does not have a feature to apply discounts directly to shipping costs through coupon codes. However, you can offer free shipping using a WooCommerce coupon. We have covered the whole process in detail in this blog. 

• Can you create BOGO coupons in WooCommerce?

Yes, you can but you need to install and activate a plugin named Advanced Coupon Plugin. For more details, you can check the guide on BOGO offers. 

Ready to Offer WooCommere Coupons? 

You can strategically use WooCommerce coupons in various ways to boost your business. 

Remember, you don't have to limit yourself to monetary discounts alone. Offering free shipping with a discount can be equally appealing to customers, as everyone loves free shipping.

Additionally, to simplify coupon usage, consider creating WooCommerce URL coupons for an effortless experience.

To maximize the benefits of WooCommerce coupons, share dynamic coupons during special occasions to delight your customers and increase your sales.

Our experts highly recommend pairing FunnelKit products with WooCommerce. This combination offers additional features to use coupons effectively.

So, start leveraging the power of discount coupons to make your customers fall in love with your brand. Get FunnelKit today and grow your business with WooCommerce discounts!