WooCommerce Conversion Tracking: 7 Different Methods 

Do you know what’s worse than an abandoned cart? Not knowing why it happened!

Your WooCommerce store could be losing sales right now—but you wouldn’t even know it if you’re not tracking conversions properly.

With WooCommerce conversion tracking, you can see exactly how customers interact with your site, what causes them to abandon, and what gets them to convert.

In this blog, we will share how to set up conversion tracking with all the popular tools like:

• Google Analytics
• Google Ads
• Facebook Pixel
• UTM Parameters
• TikTok Pixel
• Pinterest
• Snapchat

Plus, we’ll share how to test if your conversion tracking is working effectively.

What is WooCommerce Conversion Tracking?

WooCommerce conversion tracking is the process of monitoring and tracking customer actions (events) on your WooCommerce site, including everything from viewing pages to making purchases.

This tracking helps you understand how effective your marketing and sales strategies are. 

It provides insights into customer behavior and identifies which actions lead to conversions (such as purchases, sign-ups, or any other predefined goals).

Here are the events you can track using WooCommerce conversion tracking: 

• Page View:  When a customer visits a specific page on your WooCommerce store.
• Optin: When users sign up to become a lead.
• Optin Confirmation:  When a customer confirms an optin sign-up. 
• View Items: When a customer views individual products.
• Add to Cart: When a customer adds a product to their shopping cart.
• View Checkout: When a customer views the checkout page.
• Add Payment Info: When a customer enters their payment information.
• Purchase: A completed purchases.
• Sales page: Customers visit a landing page/sales page of a funnel. 
• Oder bump conversion: When customers purchase an order bump along with the main offer. 
• Upsell/downsell: When a customer buys additional items in the form of upsell/downsell.
• Thank you: When a customer views the thank you page. 
• Site-wide event tracking - Enable the View event site-wide without using any extra plugin.

So, this is what WooCommerce conversion tracking is and what events you can track. You can practically track every action a customer takes on your WooCommerce store. 

But the question is, how do you analyze and process the data to make meaningful decisions and utilize it in your marketing tools? 

The answer is simple: use different analytics and marketing tools. 

Move to the next section to find out more about the tools you can use to track WooCommerce conversions. 

What Tools Can You Use For WooCommerce Conversion Tracking? 

Different tools help you gather conversion data from various sources. Depending on your WooCommerce conversion tool, you can analyze and utilize the data. 

Here are some WooCommerce conversion tracking tools you can use to track customer actions on your store: 

• Google Analytics: Monitor traffic from sources like organic search, paid ads, direct visits, and more. Track customer interactions and get accurate conversion data.
• Google Ads: Track traffic and conversions from Google ad campaigns, from customer acquisition to purchase.
• Facebook Pixel: Track customer interaction from Facebook ads, retarget visitors, and measure ad performance.
• UTM Parameters: This tracks where your traffic and conversions are coming from. You can track not only the source but also the content from which the traffic is coming from. 
• Pinterest: Monitor actions from Pinterest ads and pins, helping you understand how effective your presence is on this platform.
• Snapchat: Track conversions from Snapchat ads and measure how well your campaigns perform there.

With these tools, you can better understand your customers, enhance marketing strategies, and boost your store’s performance and sales. 

To learn more about why WooCommerce conversion tracking is important, move to the next section. 

Why You Should Track Conversions on Your WooCommerce Store?

With conversion tracking, you can know exactly how your customers or potential customers interact with your site, how many of them actually buy your products and services, and so on.

Here are some of the many reasons why you must track conversions on your WooCommerce store: 

• Measure success

With WooCommerce conversion tracking, you can see exactly how well your store is performing. It helps you figure out which marketing tactics are effective and which aren’t so that you can make necessary adjustments. You’ll also find out where your visitors are coming from and which audiences are most likely to convert.

• Understand customer behavior

You can also know how exactly your customers interact with your WooCommerce store. You can see which products are most popular, how users navigate your site, and where they drop off, helping you improve the overall user experience.

• Optimize marketing efforts

Once you know your customer behavior and what sources bring you the most traffic and conversion, you can better use your resources by focusing on the marketing campaign that's likely to bring the most results. This means better Return On Investment (ROI) on your advertising spend and more targeted promotions.

• Improve store performance

Identifying and addressing issues in your sales funnel can lead to higher conversion rates. For example, if you notice a lot of abandoned carts, you can take steps to reduce cart abandonment and increase sales.

• Make data-driven decisions

With WooCommerce conversion tracking, you can make informed decisions about your store’s strategy based on real data. It helps you allocate resources more effectively and set realistic goals based on actual performance metrics.

Now let’s check how you can utlize different tools to track conversions on your WooCommerce store. 

How to Get Started With WooCommerce Conversion Tracking?

To connect WooCommerce with the mentioned tools and activate the conversion tracking, you will need to install and activate a free plugin, FunnelKit Funnel Builder.

This is the highest rates sales funnel builder for WordPress and WooCommerce, with over 30,000 active installations. 

With this tool, you can replace the default checkout with a custom checkout page that will help you to boost the average oder value of your store with pre and post-purchase offers in the form of order bumps and upsells. 

It also helps you connect WooCommerce with all the conversion tracking tools for free. 

Ensure you install and activate the plugin before moving to any integration process. 

Method 1: WooCommerce Conversion Tracking With Google Analytics

Google Analytics has two types of properties: Universal Analytics (UA) and Google Analytics 4 (GA4). 

However, Google discontinued and replaced its UA version with Google Analytics 4 on July 1, 2023.

So, in this section, we will share how you can track WooCommerce conversions with conversions for GA4 versions. 

Follow these steps to start tracking conversions with Google Analytics : 

Step 1: Find Google Analytics 4 measurement ID

If you already have set the Google Analytics 4 property, navigate to Data Collections and Modifications ⇒ Data Streams. 

Then click on the web stream and copy the “Measurement ID”. 

🔔Note: If you don’t have GA4 property yet, you need to set it and then copy the measurement ID. 

Step 2: Add the Google Analytics 4 ID to WooCommerce 

To connect to WooCommerce and the Analytics property, navigate to FunnelKit ⇒ Settings ⇒ Pixel Tracking. 

Then, switch to the Google Analytics tab and paste the copied measurement ID into the field “Analytics ID.”

You can add multiple analytics IDs as well, just separate them using a comma.

Step 3: Enable the WooCommerce  events you want to track

Here, you can enable the events you want to track on your WooCommerce store.

Here are the events you can track: 

• Site-wide events: Here, you can enable Page View, Add to Cart, and View Item
• Sales Page events: Enable page view events 
• Optin page events: Here, enable Page View and Lead event.
• Order Bump events: Enable Add to Cart and conversion event for add to cart. 
• Checkout events: Enable page view, add to cart, begin checkout, and add payment info event. 
• Purchase events: Enable page View and purchase event.
• Track Steps: Here, you can track different steps of any custom funnel you create with FunnelKit Funnel Builder. 

You can also enable the advanced fields if you want. 

After checking the events you want to track, hit Save to update the settings. 

Now, you can track different customer activity and conversions on your WooCommerce store and send the data to Google Analytics. 

Step 4: Test WooCommerce conversion tracking with Google Analytics

You can use two methods to test if the conversion tracking is working correctly: using Google Tag Assistant and debug mode of Google Analytics. 

• Using Google tag assistant 

To do this, go to https://tagassistant.google.com/, add the domain for which you added the Google Analytics ID, and hit connect. 

Once connected, whatever action you take to the connected store will be shown here on the tag assistant dashboard.

You can click on any of the events to find more details. 

Here are the details of the purchase event: 

• Using the “Debug view” of Google Analytics

To see what actions are triggering live, go to debug view from Google Analytics. 

It'll show all the events that are triggered on your website based on your users' activities in a timeline.

If all the actions you are taking are being captured, then you can assured that WooCommerce conversion tracking is working and data is being sent to Google Analytics successfully. 

👉 For more details, read our blog on “WooCommerce Google Analytics Integration”.

Method 2: WooCommerce Conversion Tracking With Google Ads

Google Ads is one of the most popular marketing tools for promoting your brand and driving traffic to your WooCommerce store, ultimately leading to conversions. 

This method helps you measure how well your Google Ads campaigns perform by monitoring customers' actions on your site.

Here are the steps you need to follow to track WooCommerce conversions with Google Ads. 

Step 1: Create the conversion actions 

First, you need to set up the conversion actions. You can set different conversion goals, like page view, lead form submission, subscribe, request quote, add to cart, begin checkout, purchase, etc. 

For this, navigate to sign into Google Ads and navigate to Goals ⇒ Conversions ⇒ Summary. 

Now, hit 'Add a conversion action manually' and set up the event. For example, here we are setting up the purchase event. 

Set up all the events you want to track. 

Hit “Save and continue” to add the actions. 

Step 2: Copy the conversion ID and label

For each action, we need to add a tag on the WooCommerce site. To automatically add the tags, we will need FunnelKit Funnel Builder. For this, we need to add the conversion ID and label to FunnelKit Settings. 

But first, you need to copy these values. For this, hit “See Event Snippet”.

You can find the conversion ID and label in the ‘send to’ option divided by ‘/’.

Copy these values. 

Step 3: Add the Google Ads conversion ID and label to WooCommerce store

Navigate to FunnelKit ⇒ Settings ⇒ Pixel Tracking. Now switch to the Google Ads tab and paste the copied conversion ID and conversion Label.

Step 4: Enable the WooCommerce events you want to track

Here are the events you can track 

• Site-wide events: Here, you can enable Page View, Add to Cart, and View Item
• Sales Page events: Enable page view events 
• Optin page events: Here, enable Page View and Lead event.
• Order Bump events: Enable Add to Cart and conversion event for add to cart. 
• Checkout events: Enable page view, add to cart, begin checkout, and add payment info event. 
• Purchase events: Enable page View and purchase event.
• Track Steps: Here, you can track different steps of any custom funnel you create with FunnelKit Funnel Builder. 

Click on ‘Save’ once done.

Step 5: Test WooCommerce conversion tracking with Google Ads

To test if the conversion tracking is working with Google Ads, navigate to  https://tagassistant.google.com/, add the domain for which you added the Google Analytics ID, and hit connect. 

After connecting, interact with your store; for example, add a product and place an order.

As you take the actions, you can see them under the summary in the Google Ads tab of Tag Assistant.

You can click on any of the fired events to learn more details. Here is an example of the purchase event. 

Notice in the data how this information comes from the FunnelKit Funnel Builder. 

🔔 Note: The event is triggered after you land on the thank you page, so you will find it under the order confirmation section in Summary. 

👉 For more details, read our blog on “How To Set Up Google Ads Conversion Tracking In WooCommerce”.

Method 3: Track WooCommerce Conversions With Facebook (Meta) Pixel

Facebook (Meta) Pixel is a core element of Facebook advertising that allows you to understand users' behavior by tracking the ad's conversion details. 

Here are the steps you need to follow to do WooCommerce conversion tracking with Facebook pixels. 

Step 1: Create the Facebook pixel ID

Login to Facebook Business Suite and create the Facebook pixel. You can connect your website to Facebook Pixel in two ways:

• Conversions API and Meta Pixel
• Meta Pixel

Our experts recommend using “Conversions API and Meta Pixel”. 

Once done, your Facebook (Meta) Pixel ID will be created.

To learn about the whole process, watch this video 👇

After completing the process of creating a Facebook Pixel, go to the 'Settings' tab on your Pixel dashboard and copy the ‘Facebook Pixel ID’.

Step 2: Add the  Facebook Pixel ID  to the WooCommerce store

Now go to the Pixel Settings option of FunnelKit Funnel Builder, and on the Facebook Pixel tab, add the copied ID on the “Pixel ID” field. 

Step 3: Enable Conversions API

Next, check the box next to ‘Enable Conversion API’.

You’ll need to paste the Conversions API access token.

To do so, go to the “Settings” tab on your Facebook Pixel Dashboard.

Then, scroll down below and click on the “Generate access token” link.

Copy the access token here.

Paste the access token into the FunnelKit Funnel Builder settings.

Now, the integration with Facebook Pixel with WooCommerce is done, and it is time to decide the information you want to track. 

Step 4: Enable the WooCommerce events you want to track

Now, enable the events you want to track. Here are the options you get: 

• Site Wide Events: Enable Page View, Add to Cart, and View Item
• Sales Page Event: Check the Page View event.
• Optin Page Events: Enable Page View and Lead event
• Checkout Events:  Check the options Page View and Add to Cart
• Order Bump Events: Check the options Add to Cart and Order bump conversion. 
• Purchase Events: Make sure to check the purchase events Page View and Conversion.

You can also turn on the options to track custom funnel step events.

Make sure to hit the ‘Save Changes’ button when you’re done.

Step 5: Test WooCommerce conversion tracking with Facebook Pixels

To test if Facebook Pixels is receiving conversion data from your WooCommerce store, you can use two methods: testing browser events and testing server events.

•  Testing browser events 

To test the browser events, install a Google Chrome extension, “Facebook Pixel Helper”. 

After that, when you interact with your WooCommerce store, you will be notified of the events being fired and sent to Facebook Pixel. 

For instace, if you add the product to the cart and go to the checkout page, you will see events like AddToCart, InitiateCheckout, Pageview, etc, getting fired. 

If you can see relevant events getting fired, then you can be assured that Facebook pixel WooCommerce conversion is working properly. 

• Testing the server events

To test server events, enable "Test server events via test_event_code" under Facebook Pixel. 

Then, go to the 'Test Events' tab, copy the test code, and paste it into the FunnelKit Funnel Builder settings.

Enable the purchase event logs to test if the server-side events are working perfectly, and enable the purchase event logs.

Now, go to your website to add products to the cart or start the checkout process.

You can view these events under the ‘Test events’ tab on your Pixel dashboard.

If you can see the actions in the events received, you can be assured data tracking with Facebook pixel is working properly. 

For more details, check our blog on “WooCommerce conversion tracking with Facebook Pixel.”

Method 4: WooCommerce Conversion Tracking With UTM Tracking

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL to track the performance of online marketing campaigns across different traffic sources and publishing media. 

You can track which campaigns/sources are driving traffic to your website. 

There are five main UTM parameters:

1. utm_source: Used to add the source of the traffic (e.g., Google, Facebook, newsletter).
2. utm_medium: Indicate the medium (e.g., organic, CPC, email).
3. Utm_campaign: Name of the campaign (e.g., summer_sale, product_launch).
4. utm_term: Identifies paid search keywords (used mainly for PPC campaigns).
5. utm_content: Differentiates similar links within the same content (e.g., multiple CTAs inside a blog or email).

To create a URL with UTM parameters, append them to your base URL. Start with a “?” for the first parameter and use “&” to separate subsequent parameters.

To track the performance of a Facebook ad campaign promoting a discount or sale, your URL might look like this:

The good news is with FunnelKit Funnel Builder; you can track campaigns using UTM parameters right from your WooCommerce dashboard. 

Follow the steps below: 

🔔 Note: For UTM tracking to work, you need to createa store checkout using FunnelKit Funnel Builder and ensure it’s activated. 

Step 1: Enable first-party tracking 

Navigate to FunnelKit ⇒ Settings ⇒ First Party Tracking and check the option “Conversion tracking”. 

Step 2: Test the WooCommerce conversion with UTM parameters 

Here are some of the ways you can test if WooCommerce UTM tracking is working: 

• Placing an order 

Now try placing an order with a UTM parameter. Now if you go to WooCommerce ⇒ Orders, you can find the Source under “Origin”. 

If you view the order details under order status, you will find a new section, “Conversion Tracking”. 

Here, you can find all the UTM data related to that specific order, like source, medium, campaign, content, etc. 

This was about conversion tracking with UTM for a simple product. But you need data for all the orders to get meaningful insights. 

Well, you can do that with FunnelKit's Referrers option.

• Check if the referrer's data is working 

From settings, go to Analytics and then to the Referrers tab. Here, you can find the number of orders and optin sign-ups from different traffic sources. You will also find the revenue and average order value.

• Check conversion with UTM filters

Now, to track all your store's orders with the UTM parameter, navigate to Analytics and then to the UTM Campaigns tab. 

Here, you will find a list of the UTM campaigns, along with the source, medium, content, term, orders, opt-ins, and revenue.  

On the search tab, you can search any related term to find results. 

Also, you can use filters for campaigns, source, medium, content, term, funnel, and conversions to analyze the data you are looking for. 

If you click on the orders link, it will redirect you to the conversion page with a list of the orders with all the UTM data along with Order ID, Name, Email, Phone, Funnel, Date, Total Spent, Referrers, and Device. 

That’s how easily you can track conversions using UTM parameters. 

Method 5: WooCommerce Conversion Tracking With TikTok Pixel

With the integration of TikTok Pixel with WooCommerce, you can track how traffic coming from TikTok interacts with your WooCommerce store. You can track events like View content, Add to cart, Order bump, Initiate checkout and Purchase. 

To set up WooCommerce conversion tracking with TikTok Pixel, follow these steps: 

Step 1: Create TikTok Pixel

Log in to your account on TikTok Ads Manager and create a TikTok Pixel. After successfully creating the TikTok Pixel, copy the TikTox Pixel ID. 

Step 2: Add the TikTok Pixel ID to WooCommerce

Now go to the Pixel Tracking section of FunnelKit Settings and paste the copied TikTok ID on the TikTok tab.

Step 3: Enable the WooCommerce conversion events you want to track

Now, check the WooCommerce events you want to track. Here are the options you get 

1. Site Wide Events: Enable Page View, Add to Cart, and View Item
2. Sales Page Event: Check the Page View event.
3. Optin Page Events: Enable Page View and Lead event
4. Order Bump Events: Check the options Add to Cart and Order bump conversion. 
5. Checkout Events:  Check the options Page View, Add to Cart, and Intitate Checkout event. 
6. Purchase Events: Make sure to check the purchase events Page View and Conversion.

Make sure to hit “Save” to update the settings. 

Step 4: Test WooCommerce conversion tracking with TikTok Pixels

To track conversions with TikTox Pixels, you need to install a Google Chrome extension - TikTok Pixel Helper.After setting up the extension, you will receive notifications about the events firing when you interact with your site about the events firing.

If the relevant events are firing, that means data tracking with TikTok Pixel is working. 

For more details, read our blog on WooCommerce conversion tracking with TikTok Pixel.

Method 6: WooCommerce conversion tracking with Pinterest

Pinterest conversion tracking allows you to track the actions customers take when they land on your WooCommerce store after interacting with Pinterest ads. 

You can track page visits, add to cart, initiate checkout, and purchase. 

Here are the steps you need to follow to track WooCommerce conversions with Pinterest ads: 

Step 1: Copy your Pinterest tag ID

Go to the Pinterest Business platform and set up your account if you don’t already have one. After that, navigate to  Ads ⇒ Conversions and create a Pinterest tag. 

After creating the Pinterest tag, make sure to copy it.

Step 2: Add the Pinterest tag ID to WooCommerce

Now, navigate to the Pixel Tracking section of FunnelKit Settings. Under the Pinterest tab, paste the copied Pinterest tag ID.

Step 3: Enable the WooCommerce conversion events you want to track

Now enable the WooCommerce conversion tracking events: 

• Site Wide Events: Enable Page View, Add to Cart, and View Item
• Sales Page Event: Check the Page View event.
• Optin Page Events: Enable Page View and Lead event
• Checkout Events:  Check the options Page View, Add to Cart, and Intitate Checkout event. 
• Order Bump Events: Check the options Add to Cart and Order bump conversion. 
• Purchase Events: Make sure to check the purchase events Page View and Purchase.

Make sure to save changes to activate the conversion tracking with the Pinterest tag. 

Step 4: Test WooCommerce conversion tracking with Pinterest 

Install the Pinterest Tag Helper extension to test if the conversion tracking is working correctly, install the Pinterest Tag Helper Google Chrome extension.

Now, whenever you take an action on your store, like adding products to your cart, you will see the events firing on the notification. 

If you receive the events firing notification in a timely manner, the conversion tracking will work properly. 

🔔 For more details, check our blog on “Pinterest Conversion Tracking In WooCommerce”.

Method 7: WooCommerce conversion tracking with Snapchat 

Snapchat has become popular in recent years for promoting/advertising products. Now, you can track how Snapchat users interact with your WooCommerce store. 

Like other platforms, Snapchat allows you to track actions such as Page View, Add to Cart, Initiate Checkout, and Purchase. In addition to these actions, you can also track order bumps and opt-in events. 

Here are the steps you need to follow to activate WooCommerce conversion tracking with Snapchat. 

Step 1: Copy your Snapchat Pixel ID

Navigate to Snapchat Ads Manager and log in to your account or register if you don't have an account. Now navigate to Create Ads ⇒ Events Manager and follow the necessary steps to create a Snap Pixel. 

After completing the process, copy the Snapchat Pixel ID.

Step 2: Add the Snapchat Pixel ID to WooCommerce

Navigate to Pixel Tracking ⇒ Snapchat, and on the Pixel ID field, paste the copied Snapchat Pixel ID.

Step 3: Enable the WooCommerce conversion events you want to track

Now check the WooCommerce conversion tracking events: 

• Site-Wide Events: Enable Page View, Add to Cart, and View Item
• Sales Page Event: Check the Page View event.
• Optin Page Events: Enable Page View and Lead event
• Order Bump Events: Check the options Add to Cart and Order bump conversion. 
• Checkout Events:  Check the options Page View, Add to Cart, and Intitate Checkout event. 
• Purchase Events: Make sure to check the purchase events Page View and Conversion.

Make sure to save the settings. 

Step 4: Test WooCommerce conversion tracking with Snapchat

Install the Snap Pixel Helper extension to test the WooCommerce conversion tracking. It notifies you of the real-time events when someone interacts with your website.  

After installing this extension on your browser, you can take action on your WooCommerce store, such as adding a product to your cart or checking out. 

After each action, you should see a notification of the events that were triggered by your action.

🔔 Note: The multi-step checkout page in the above image is built using FunnelKit Funnel Builder. 

Proper firing of events confirms that your WooCommerce conversion tracking is effective.

For more details, read our blog on “WooCommerce Snapchat Pixel For Conversion Tracking”.

That’s it. These were seven different ways of conversion tracking for your WooCommerce store.

Frequently Asked Questions About WooCommerce Conversion Tracking

• How do I install Google conversion tracking on WooCommerce?

You can use FunnelKit Funnel Builder to integrate Google Analytics and Google Ads Manager with your WooCommerce store and track different steps of optin and conversion. 

• How do I set up conversion tracking for WooCommerce with AdWords?

You can set up AdWords or Google ads conversion tracking for WooCommerce using FunnelKit Automations. 

All you need to do is add the Conversion ID in FunnelKit settings and enable the events you want to track. 

• How do I track conversion values for Facebook ads on WooCommerce?

You can easily track how your Facebook ads are performing by integrating Facebook Pixel with WooCommerce. 

Use FunnelKit Automations to easily integrate these two and track any conversions tracking events like Add To Cart, Initiate Checkout, Purchase, etc. We have covered more details in this blog above. 

Ready to Track WooCommerce Conversions? 

Now you know how to track WooCommerce conversions using all the popular marketing tools. 

Whether you advertise on Facebook/Meta platforms or Google, you can easily track customer activity on your WooCommerce store. 

The best part about WooCommerce conversion tracking with FunnelKit is that you can track orders, revenue, average order value, etc., from all customers coming from all different sources as long as they have UTM added to them. 

With WooCommerce conversion tracking, you can get more substantial insights into your customer's preferences and, based on real data, optimize all your marketing campaigns. 

Results better use of your marketing efforts and budget and better return on investment. 

So, are you ready for WooCommerce conversion tracking with FunnelKit Funnel Builder?

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