Are you a ConvertKit user looking to integrate your ConvertKit account with WooCommerce?
With the help of WooCommerce ConvertKit integration, you can synchronize your WooCommerce order data with your ConvertKit account.
Not just that, you can further nurture relationships with your users and drive repeat purchases by setting up automations in your store.
All you have to do is connect WooCommerce with ConvertKit with the right plugin.
In this post, we’ll guide you through how to set up WooCommerce ConvertKit integration in 3 simple steps.
We’ll also look at 8 must-have use cases to set up once you connect ConvertKit to your WooCommerce store.
Convertkit helps you capture leads and set up email marketing for your business.
It lets you design sign-up forms, create automated workflows, send broadcasts, and more.
But it doesn’t integrate with WooCommerce out of the box.
To establish the WooCommerce ConvertKit connection, our experts recommend the following two WordPress plugins:
Let’s look at the pros and cons of both these plugins.
Convertkit for WooCommerce plugin lets you sync WooCommerce order-related data with your Convertkit account.
FunnelKit Automations is the best marketing broadcast and automation solution built for WordPress and WooCommerce.
It offers unlimited opportunities to integrate with different plugins and applications, including ConvertKit, to help grow your business.
Let’s now get started with WooCommerce Convertkit integration.
Here's why FunnelKit Automations is perfect for WooCommerce ConvertKit integration:
FunnelKit Automations goes way beyond connecting ConvertKit and WooCommerce. Heck, it even has a full-fledged, lightweight CRM built-in. It does this small task with precision and better than others.
By using FunnelKit Automations, you can extend the capabilities of ConvertKit to market to specific audiences. This results in a higher click-through rate and more revenue!
Next, we’ll be looking at 8 WooCommerce Convertkit integration use cases. Setting up these use cases with FunnelKit Automations is a matter of minutes.
But before you do that, you need to connect FunnelKit Automations with Convertkit.
To connect FunnelKit Automations with Convertkit, follow the three step-by-step instructions below.
Sign in to your ConvertKit account by entering your login credentials.
Next, go to the Account Settings section.
You’ll see your Account Settings on this page.
Go to the ‘Advanced’ tab and see the information related to API.
Copy the API Secret from here.
Go to the 'Connectors' tab in FunnelKit Automations.
Then, click on Connect under ConvertKit.
Paste the API Secret here and click on 'Connect'.
This will connect FunnelKit Automations to your ConvertKit account.
You can now start implementing WooCommerce ConvertKit integration use cases with FunnelKit Automations.
Let's start with setting up a basic automation of adding a tag when a customer makes a purchase.
Follow the step-by-step process to set WooCommerce ConvertKit automation:
Go to Automations (Next Gen) under Campaigns and click on ‘Add New Automation’.
Here, you'll see all the pre-built automation recipes.
Click on ‘Start from Scratch’ and name your automation - WooCommerce ConvertKit Integration.
Clicking on 'Create' will add a new automation.
Click on the ‘Select Trigger’ button to add an event for your automation.
From there, choose the ‘Order Created’ event under WooCommerce and hit ‘Done’.
Now, configure the event by clicking on the node.
This will configure the event trigger of your automation.
Let's test a simple use case of ConvertKit + WooCommerce integration.
Click on the (+) node and add an action from there.
Select the ‘Add Tags’ action under the ConvertKit CRM.
Name the tag which you want to specify.
Here, we have simply provided the ‘WooCommerce customer’ tag.
This is a simple use case of adding a tag for WooCommerce ConvertKit integration.
You can add individual tags like items they've purchased with the help of merge tags.
Just click on the 'Merge Tags'.
Configure the 'Order Items' merge tag.
Next, specify the products in an order with a list template.
Copy and paste this merge tag next to your tag field.
Once done, hit the ‘Save’ button.
Our simple automation is ready. All you have to do is activate your automation.
Turn the toggle to active to make your automation live.
This is how you can set up a simple tag addition automation. It completes our basic use case of the WooCommerce ConvertKit integration.
Here, we have covered various use cases of WooCommerce Convertkit integration. You can easily set them up with FunnelKit Automations.
We know sending promotional emails to people and making them your customers is important.
But it’s equally important to send post-purchase emails after they’ve bought the product from you.
These are conversational emails to help your customers know more about your brand.
See this post-purchase sequence for WooCommerce Convertkit integration:
Give them a little time to use the product and then ask for a review. Therefore, we've used a delay of a week over here.
You can then add a subscriber to the ConvertKit sequence, asking for the product review.
You can create dynamic discount coupons in FunnelKit Automations.
Let’s say you want to send a personalized coupon. An offer of 15% off to new customers celebrating their 3-month anniversary with us.
You can create dynamic and time-bound coupons for your customers in FunnelKit Automations.
Here’s how to do it:
Copy and paste the merge tag into the data field. Then, email this coupon to your customers from your ConvertKit account.
But before you do that, you need to send this coupon to the ConvertKit account.
Here, we will be using the HTTP Request method:
Paste the Webhook receive URL from the ConvertKit here.
Then, click on ‘Send Now’ to send this data from FunnelKit Automations to ConvertKit.
Abandoning the cart before completing checkout is quite common online. But doing nothing about it is not.
As a WooCommerce store owner, you need to strategize your abandoned cart automations.
You can create your cart recovery strategy based on the shopper's:
Whatever you choose, FunnelKit Automations gives you the freedom to implement it.
The best part is FunnelKit Automations’ live cart tracking feature. It captures real-time data on the WooCommerce checkout page.
Here’s how you can enable it in the settings section:
Here is a simple abandoned cart sequence we created with FunnelKit Automations:
We are adding the tag - abandoned cart to all these contacts.
We will send a reminder about their saved cart and how they can restore it to complete their purchase.
Set up delays when sending these emails from ConvertKit.
You can even create conditional abandoned cart workflows based on the user’s total cart value or the item in their cart.
Here is the abandoned cart automation we created based on the cart total:
We have used the conditions to set up our abandoned cart workflow:
We have added two different sequences from ConvertKit, which will send these emails.
You can also set up this automation in your store and see how it goes.
Suppose you're running a special promotion and have offered coupon codes to encourage purchases in your store.
You can easily tag those customers who have used those discount coupon codes in your ConvertKit account.
To do that, add a condition below the Order Created event.
The condition would be Order Coupons and it matches a certain discount coupon for that promotional campaign.
Next, add a tag to those customers who have used this discount coupon in your ConvertKit account.
Here we've used the tag - Used the coupon 'coupon_name'
This will be the complete automation for your WooCommerce ConvertKit integration use case:
Now when a customer applies a specific discount coupon code and purchases an order, this automation will tag the contact in your ConvertKit account.
This gives much-needed information on customers and how your promotion campaigns have worked out.
Suppose you are running a small survey to find out your customers' interests.
You create a form where the user can submit their response. And you want to store their response so as to set up a campaign later.
Here you can create an automation to update the custom fields of your contacts:
Upon form submission, their response will get captured in the custom “Preferences” field.
This use case of WooCommerce Convertkit integration helps you in strategizing your marketing plan.
This use case is quite important if you deal in subscription-based products.
WooCommerce Subscriptions easily lets you manage products with a subscription or recurring payments.
What if the subscription renewal payment fails? Or is the renewal payment due this week?
You can always set up automations for such possible cases with FunnelKit Automations:
For this automation, we have added the customer to a sequence on our ConvertKit account.
This subscription email sequence sends out an email with a link to complete the payment.
Set up workflows against total revenue exceeding a set limit with FunnelKit Automations.
This is a perfect use case for WooCommerce Convertkit integration.
Here, we can set up a condition-based 15% discount coupon on your customer’s next purchase. This condition could be when they exceed the total cart value of $200 or any other use case you have in your mind.
Here’s the automation we created:
Now that we’ve added the tags, we can start sending emails about the coupon code from ConvertKit.
What to do if your customer hasn’t bought anything from your store in 3 or 6 months?
Well, make them come to your store using a win-back campaign.
Configure your win-back automation by specifying your customer’s last order period.
This automation will trigger for customers who haven't bought for 45 days but bought 90 days back.
We will add these contacts with the "lost customers" tag.
The next thing is to offer a discount coupon of 15% on their next purchase. You can do this by sending out emails from your ConvertKit account.
This is how you can set win-back automations.
Besides this, you can achieve tons of WooCommerce ConvertKit integration use cases with FunnelKit Automations.
In this section, we’ve answered some frequently asked questions from users about WooCommerce and ConvertKit.
1. Does WooCommerce integrate with ConvertKit?
WooCommerce natively does not integrate with ConvertKit. For integration, you need a third-party plugin or connector to do the job.
2. How do I connect my ConvertKit to WooCommerce?
You can connect ConvertKit to WooCommerce with FunnelKit Automations. All you need to do is copy and paste the API secret key from ConvertKit into FunnelKit Automations. It'll integrate your WooCommerce store with ConvertKit.
3. Is WooCommerce ConvertKit integration helpful?
Yes, WooCommerce ConvertKit integration is quite helpful. With it, you can automate the processes in your store. Use FunnelKit Automations to set up various automated sequences. These include cart abandonment sequences, win-back flows, post-purchase automations, etc.
Use FunnelKit Automations to connect your ConvertKit account to your WooCommerce store. It's a must-have tool to give you flexibility and powerful automations at your fingertips to fuel up your business.
Take advantage of WooCommerce ConvertKit integration and create revenue-generating workflows.
We have covered some brilliant WooCommerce ConvertKit use cases that you can incorporate into your store. But you can always create custom workflows as per your needs.
So what are you waiting for?
Integrate WooCommerce with Convertkit using FunnelKit Automations and set up perfect sequences that generate revenues for your business.