Create Urgency & Increase Repeat Sale With WooCommerce Dynamic Coupons [Guide 2022]

Editorial Team
July 14, 2022
Create Urgency & Increase Repeat Sale With WooCommerce Dynamic Coupons [Guide 2022]

Do you want to create and send personalized, deadline-bound WooCommerce dynamic coupons that drive sales?

As a WooCommerce store owner, while you’re on the lookout for ways to increase sales, your customers are also consistently looking for the opportunity to save money on new purchases.

In this situation, offering discount coupons act as a win-win situation for you and your customers.

In this post, we will look at what WooCommerce dynamic coupons are, their benefits and how to set them up in your store.

What are WooCommerce Dynamic Coupons?

WooCommerce dynamic coupons are special unique coupon codes that can be personalized and set as time-bound.

About 93% of shoppers use a coupon when shopping online because it gives them an extra push to complete the purchase.

WooCommerce dynamic coupon image representation

Deadline-bound smart coupons are great motivators when it comes to making last-minute purchases.

Why? Because we always do stuff at the last minute.

Think about paying bills right before the due date, doing important shopping, submitting work assignments right till the very last minute, etc.

You wouldn’t even do a lot of things if there wasn’t any urgency attached to them.

Similarly, your customers will delay buying that course or the lampshade for as long as possible.

As a store owner, offering a good discount and attaching an urgency to it - will do wonders for you!

That’s why having time-bound, personalized WooCommerce dynamic coupons is your safest and probably the best bet. 

How Dynamic Coupons Can Accelerate Your Business Growth?

Offering WooCommerce dynamic coupons is a core part of promotion and sales strategy.

Here are a few reasons how your WooCommerce store benefits from offering these dynamic coupon codes to your customers:

  • Creates urgency and boost sales - Offering limited, time-bound coupons encourage users to make quick purchase decisions. It creates an environment of urgency that helps shoppers prioritize your business over your competitors.
  • Attracts new buyers and helps introduce new products - WooCommerce dynamic coupons allow new visitors to explore your products and purchase new products at a discounted price.
  • Drive more sales from existing customers - Dynamic coupon codes give you the freedom to reward your loyal customers with exclusive discounts that let them shop more from your store. It helps improve customer relationships and builds on maximum retention.

Now that you know about the benefits of using WooCommerce dynamic coupons, let’s look at different use cases of when to use such discount coupons.

Different Use Cases For When to Use WooCommerce Dynamic Coupons

In this section, we will talk about some campaigns where we can implement WooCommerce unique coupon codes as part of our online sales strategy.

1. Cart Abandonment Sequences

According to the Baymard Institute, 7 out of 10 online shoppers abandon their cart.

Think of the potential revenue you’re losing with 7 buyers leaving your store without completing the purchase.

That’s why smart business owners rely on setting up abandoned cart sequences to rescue their lost sales.

But as most marketers say - setting up abandoned cart sequences isn’t hard, but getting people to take action on your email is.

And that’s where the work of WooCommerce dynamic coupons comes in.

You can create personalized, limited-time coupons to lure your users in.

If they like what you’re offering to them, they might stick around and further go ahead to complete the purchase.

2. Customer Winback Campaigns

It costs up to 5x more to acquire a new customer than to retain an existing customer.

Therefore, businesses focus more on bringing old customers back to their websites.

For that, customer winback campaigns are used. 

The main goals of winback campaigns are:

  • Increase customer retention
  • Reduce customer churn rate
  • Increase the lifetime value of customers

However, to make your winback campaigns successful, you must attract your customers with a lucrative deal.

Use WooCommerce dynamic coupons to make lapsed customers come back and buy products from your store.

The discounted prices will give them an extra push to interact with your store and make a purchase.

3. Post-Purchase Follow-Up Sequences

Most businesses don’t engage with their customers after they have made the purchase.

Before the purchase, you continuously bombard your prospects with promotional emails/SMS, retargeted ads, and whatnot.

But after the purchase, you just cut the relationship cord abruptly.

Not many people will tell you this - but an automated follow-up sequence is one of the most powerful tools you’ll ever encounter.

Offering lucrative discounts on their purchase anniversaries or on their next purchase will surely help draw your customers’ attention.

This, in turn, helps develop great customer relationships.

4. Email Sequences to Convert Leads into Buyers

Generating a consistent stream of qualified leads is an easy and the most effective way to drive sales. 

But do you know 80% of new leads never convert into paying customers?

Therefore, you must put a well-timed, incentivized follow-up lead sequence in place that attracts their attention.

Offering WooCommerce dynamic coupons to your new leads will encourage them to explore your website and convert into customers. 

How to Set Up WooCommerce Dynamic Coupons & Send them to Your Prospects?

To set up WooCommerce dynamic coupons, we will be using FunnelKit Automations.

FunnelKit Automations is the most powerful marketing automation and broadcast engine designed for WordPress.

You can set up high-converting automated sequences and turn your business into a profit-generating machine.

With FunnelKit Automations, you can create and deliver personalized coupons to the right user at the right time in their journey.

Further, FunnelKit Automations offers ready-to-use automated recipes that can be imported with a single click. You can easily customize these recipes to create automations that match your business requirements.

In this section, we will take you through the step-by-step process of generating WooCommerce dynamic coupons and sending them in emails to your customers.

Step 1: Install and Activate FunnelKit Automations

Get a copy of FunnelKit Automations.

Please note that FunnelKit Automations also has a free (Lite) version, but we will be using the Pro version for advanced premium features.

Once you’ve purchased the license, go to your FunnelKit (formerly WooFunnels) account and download the following plugin files:

1. FunnelKit Automations Lite

2. FunnelKit Automations Pro

3. FunnelKit Automations Connectors

Once you have the license of FunnelKit Automations, go to your FunnelKit (formerly WooFunnels) account and download the FunnelKit Automations zip files

Install and activate the plugins one-by-one after uploading them to your WordPress website.

After that, copy the activation code of the FunnelKit Automations Pro and Connectors plugin from your account.

Then, paste the license into settings to activate the plugin.

Paste the license code into the Settings section to activate FunnelKit Automations

That’s it! You can now use FunnelKit Automations.

Step 2: Add a new automation

Go to Campaigns ⇨ Automations (Next Gen) and click ‘Add New Automation’.

Go to Campaigns ⇨ Automations (Next Gen) and click ‘Add New Automation’

You can either create your automation using the pre-built recipes or start from scratch.

Select ‘Start from Scratch’ and name your automation.

Select ‘Start from Scratch’ and name your automation

Your automation will get created and you’ll direct to the workflow screen.

Step 3: Select the 'Order Created' Event

Click on ‘Select Trigger’ and choose the ‘Order Created’ event.

Click on ‘Select Trigger’ and choose the ‘Order Created’ event - WooCommerce dynamic coupons

Now configure your event by clicking on the trigger node.

Here we have set the automation to run multiple times.

Configure your event trigger by selecting the order statuses and automation runs

Once done, click on the ‘Save’ button.

Step 4: Add a 2-hours delay

We will add a delay here.

Click on the (+) icon and choose ‘Delay’.

Add a delay to your workflow

You can add a delay in minutes, hours, days, weeks and months.

Furthermore, FunnelKit Automations has additional options to delay until a specific date and time or until a custom field date.

Here we’ll specify the 2-hours delay.

Specify the 2-hours delay

Step 5: Create the WooCommerce coupon

Now, choose the ‘Action’.

Select ‘Create Coupon’ under WooCommerce.

Create WooCommerce Dynamic Coupons

Set the coupon details here.

  • Coupon Title - The title of your coupon
  • Discount Type - Type of discount you want to offer such as percentage discount, fixed cart discount, signup fee discount, recurring product discount, etc.
  • Amount - Amount you want to provide the discount
  • Coupon Code Prefix - Add a prefix to the discount such that FunnelKit Automations will generate a random coupon number post that prefix
  • Coupon Expiry - Specify the coupon expiry you want - it could be after specific days, on a specific date, or never expire.
  • Allow Free Shipping - Enable this option if you want to provide free shipping with this coupon.

Copy the WooCommerce dynamic coupon from here.

Enter the details of WooCommerce dynamic coupons you want to create

Under the ‘Restrictions’ tab, you can restrict this coupon to:

  • Define spend limits
  • Limit it to particular products or categories
  • Specify it for individual use only
  • Exclude the coupon from items on sale
  • Restrict it to any customer email
Set the restrictions of your WooCommerce dynamic coupons

Under the ‘Limits’ tab, you can specify the usage limit of your WooCommerce dynamic coupon.

Specify the usage limits of your WooCommerce dynamic coupon

Click on the ‘Save’ button when you’re done.

Step 6: Send the WooCommerce coupon in the email

Choose ‘Send Email’ as the action.

Choose ‘Send Email’ as the action

Enter the subject line and preview text in your email.

Next, paste the WooCommerce smart coupon into your email body.

Paste the WooCommerce dynamic coupon into your email body content

Click on ‘Save & Close’ when done.

Now once a user purchases something from your store, they’ll get this email after two hours with a dynamic coupon code:

Email preview with WooCommerce dynamic coupons

You can go one step further and use FunnelKit Automations’s visual email builder to create beautiful emails for your customers.

You can go one step further and use FunnelKit Automations’s visual email builder to create beautiful emails for your customers
Created with FunnelKit Automations's Visual Email Builder

That’s it! This is how you can create and send WooCommerce dynamic coupons through emails in FunnelKit Automations.

We hope you have got answers to your 'how do I create a unique coupon in WooCommerce?' query.

You can follow our Facebook group and YouTube channel for more such tips and strategies to boost your business.

Best Practices for Using WooCommerce Dynamic Coupons

You should consider a few things when you integrate coupon codes into your WooCommerce store.

The points listed below will surely help minimize customer issues when using WooCommerce dynamic coupon codes.

1. Target Usage

You should target your sales and promo codes to users that meet certain criteria in your automated campaigns.

For example, rewarding shoppers who purchased from your store for the first time.

This could be done when you: 

  • Allow limited usage of one coupon per use
  • Allow the WooCommerce coupon to be only used by the same email address

Enabling the coupon access to a particular user will restrict its usage from being misused.

2. Time Limiting

Using time limiting option is the best thing you can do while creating your WooCommerce dynamic coupons.

It helps users create a sense of urgency and encourages them to go for the purchase.

FunnelKit Automations gives you the ability to set the time when you create your discount coupons and promo codes.

Creating a coupon valid for 48 hours can drive users out of their seats to go full ballistic into your online store.

3. Personalization

Using the personalization technique when generating coupon codes works wonders for your business.

Applying the principle of personalization in your discount coupons makes people feel special.

FunnelKit Automations lets you personalize your WooCommerce dynamic coupons based on the user’s first name, email, country, contact ID, custom field, current date, and more using merge tags.

Personalized codes with a person’s first name are likely to draw much more attention than plain, standard coupon codes.

4. Streamline Checkout Flow to Avoid Distractions

You can use sales funnels to create streamlined checkout paths.

With sales funnels, you'll be able to direct users to a landing or checkout page. Here, they can use the personalized WooCommerce dynamic coupons and get products at discounted prices.

For that, the FunnelKit (formerly WooFunnels) Funnel Builder is the best plugin you can opt for.

You'll be able to design beautiful, high-converting opt-ins, sales pages, checkouts, order bumps, one-click upsells, and thank you pages using the Funnel Builder.

This was all about the best practices of using WooCommerce dynamic coupons in your store.

Bonus: Advanced WooCommerce Coupon Plugin that Extends Coupon Functionality to Next Level

WooCommerce coupon functionality is quite extensive, but it lacks features such as creating BOGO offers, better shipping deals, loyalty points, and so much more.

Luckily, Advanced Coupons is one such WooCommerce coupon plugin that has advanced capabilities to get more customers.

It allows you to:

  • Create BOGO deals - Set up ‘buy one get one’ deals with a single or group of products/categories.
  • Add products - Offer coupons that automatically add a specific product to the cart with auto-applied discount codes.
  • Add loyalty program - Reward your customers with loyalty purchase points that they can redeem later.
  • Set up cart conditions - Create coupons if it meets the cart criteria such as products in the cart, last ordered products, cart total, etc.
  • Offer Gift cards - Set up gift card products for your customers where they can buy store credit and gift them to their friends and family.
  • Create shipping discounts - Create better shipping deals than simply offering free shipping with this plugin and much more.

The Advanced Coupon has a generous free version with an option to upgrade to the Pro version.

Are You Ready to Make More Sales With WooCommerce Dynamic Coupons?

Coupons are an excellent way to boost your traffic and conversions. They are deeply infused into human psychology such that everyone gets influenced by them.

As a WooCommerce store owner, you just can’t afford to miss the wonderful opportunity provided by them.

Try incorporating WooCommerce dynamic coupons into your automated campaigns for massive profits.

And to do that, you just need one plugin - FunnelKit Automations.

FunnelKit Automations is the most powerful marketing automation and broadcast engine to help you conquer your automated campaigns and generate lucrative coupons for your customers.

It is a must-have tool for growing your online business.

So what are you waiting for?

Get FunnelKit Automations today >>

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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