Ever wondered how much money you might be missing out on just because your order form isn’t quite right?
If your checkout feels clunky, you’re probably losing more sales than you realize. According to Baymard, it could be up to 70 percent.
A smooth, user-friendly order form can make all the difference.
With WordPress, it’s easy to create one that not only looks great but also helps you collect payments effortlessly.
You can even split the form into a couple of simple steps to make it feel lighter and more inviting for shoppers.
In this post, we’ll walk you through how to create a custom high-converting WordPress order form.
Table of Contents
An order form is a dedicated single or multi-step process designed to collect payments from your buyers.
You can direct traffic to your landing page and over to a dedicated order form or straight to an order form from an email or ad.
It’s a distraction-free page that’s built to enhance users’ trust, and it minimizes the points of exit.
Having a high-converting order form in place is like winning half the battle. The other half is won by directing targeted traffic.
This is how a typical order form looks:
WordPress order forms are highly customizable. You can guide users through product selection, contact details, and payment in a step-by-step format. Everything from layout and colors to content and margins can be tailored to fit your brand.
These forms are flexible and useful for:
To create your WordPress order form, you need a form builder plugin like FunnelKit Funnel Builder.
With FunnelKit, you get a beautiful pre-built landing page with all the sales-boosting elements already placed optimally, including an order form, right at your fingertips.
FunnelKit integrates with your favorite drag-and-drop page builders such as Elementor, Divi, Oxygen, Gutenberg, and more.
Before moving to the main process, make sure you install and activate FunnelKit Funnel Builder (free and pro).
Navigate to Funnelkit ⇒ Funnels and click on the "Create New Funnel" button.
You will see premium sales funnel templates to choose from. Choose your favorite page builder and hover over the template you like. If you want to import the template, click on Preview.
Now, choose whether you want a single-page or multi-page checkout. We are using two steps.
After that, click on “Import This Funnel,” provide a name, and click on "Done" to import this sales funnel.
This will import a sales funnel with a two-step order form (checkout), one-click upsell, and a thank you template.
Now, let’s customize the order form with Elementor to make it look appealing. First, click on the checkout step.
Now, click on the "Edit Elementor Template" option to customize the content of the WordPress order form page.
Changing the Logo
75% of consumers say a logo is the most essential brand identifier. Hence, you need a good logo on your WordPress order form to make your brand recognizable.
Just click on the logo icon and add a new logo.
Changing the page content
With Elementor’s drag-and-drop interface, you can change the text, add new icons, and play with the colors and size of the text - all with ease!
Editing Checkout Page Sections
If you want to customize certain sections of the checkout page, you can do that too!
Just click on the section you want to edit and make the customizations under the Edit Checkout Form section.
You can customize the content of the checkout page. After making the changes, click on Update to save.
Now we want to add the products field to the WordPress order form so users can see the products and choose from them.
Note: The Stunner template we are using already has the Products field.
If your template doesn't have it, scroll down to the Checkout Form Fields section. Then drag and drop the Products field into your WordPress order form.
With FunnelKit’s advanced field editor, you can shuffle the sections and add/remove/manage the fields with the convenient drag-and-drop interface.
Breaking down your online order form into sections simplifies the filling process for the users.
FunnelKit lets you display your selected products on the checkout page. You can either display a single product or multiple products.
The buyers can easily choose a single product or multiple products and place their order.
To add products, head to the Products section. Click on Add Product, search for the product you want to add, and hit Add.
To add multiple products, click on Add New Products again and repeat the steps. You can add as many products as you want.
You can offer discounts on the product as well.
FunnelKit also offers Product selection settings that you can use to allow your customers to choose any of the multiple products or only one product (a single product with multiple variants or prices).
You can even force sell all the products. When the customer lands on the checkout page, all the products will be automatically added to the cart.
Save the changes when you have set up your products.
This is how the multi-product WordPress order form will look on the checkout.
Your customers can even adjust the quantity of a product with FunnelKit’s mini cart quantity switcher.
Now that you have added the products to your WordPress order form, let’s customize it to look on-brand.
Note: Like the checkout page, you can customize the
Offer express payment options such as Apple Pay, Google Pay, PayPal Express, etc. By introducing a swift and hassle-free payment alternative for your users, you can enhance their experience.
To enable express checkout on the checkout page, navigate to the Optimizations tab, and enable the option under Express Checkout Buttons. You can also choose the position of the express buttons.
Now that you have set up your WordPress online order form, it’s time to share it.
You can easily copy the link on the Design tab of the Checkout step with a single click.
Your WordPress order form will open in a new tab, copy the URL, and share it in your Facebook groups or other social media profiles like Instagram, Twitter, Pinterest, and more.
You can even bring in paid traffic via Google Ads. You can also share the link with your audience directly in emails or SMSs.
The beauty of an order form is that the user will directly land on the checkout page, and they can complete their payment in minutes.
You also minimize the risk of users browsing through your store, getting lost, and abandoning the purchase.
If you want to add custom fields such as gift wrapping or special instructions to your order form, you can easily do that using FunnelKit Funnel Builder.
To do this, navigate to the Checkout Fields section and click the “Add New Field” button. Then, choose the field type, fill out the necessary details, and click Add to create your custom field.
After creating the custom field, simply drag and drop it to your order form.
Remember to update the settings. You can follow the same process to add multiple custom fields to your WordPress order form.
You have set up your online order form without leaving your WordPress dashboard and are ready to see the orders and profits roll in - but wait!
We have five powerful bonus tips to boost conversions and profits from the order form.
Order bumps are complementary suggestions to your customers that the buyers can add to their carts with just a click!
Relevant order bumps can significantly boost your AOV.
This is how one-click order bumps look on your checkout page. The item is added to the buyer’s cart with just one click.
Along with an order bump, you can always add a pre-purchase or a post-purchase upsell offer. This way, you can pitch your premium products to a buyer who is highly interested in your products.
You can even add post-purchase upsell offers, giving new buyers a special offer or a discount bundle.
This way, you can take advantage of the customer’s buying momentum and squeeze more sales and profits from the same sale.
You can implement order bumps and upsell offers to squeeze more profits from the same sale. However, if you want to go with only one, refer to our guide on upsells vs. order bumps.
Keep your checkout form clean and focused. Start with product selection, follow with email and phone, then request shipping and payment details.
FunnelKit’s advanced field editor lets you rearrange fields, capture emails early, and create a faster, abandonment-proof checkout experience.
Most WooCommerce marketers use abandoned cart recovery emails. The same approach works for WordPress order forms.
Capture emails early so you can follow up if users drop off. Timely emails and SMS follow-ups can recover lost sales, especially with a dynamic time-bound discount.
FunnelKit Automations lets you automate the entire process and recover potential revenue.
Baymard’s study shows 9% of shoppers abandon carts due to unavailable payment methods and 4% due to declined cards.
Offering express payment options like PayPal, GPay, Amazon Pay, and Apple Pay is essential to reduce abandonment.
You can even let your buyers pay in installments. This way, buyers can afford to pay if they buy in bulk.
WooCommerce sends order form notifications, but you can fully customize them with FunnelKit Funnel Builder.
Use the visual email builder to design sleek notifications, adjust colors, add media, and include product suggestions.
4o mini
Your post-purchase email sequence can include transactional emails (order confirmation, shipping confirmation), promotional emails (cross-selling, product recommendations), and even retention emails (discount emails).
You can go a step further by incorporating purchase review emails, product education emails, and winback emails.
To know more about how to set up the post-purchase email sequence that clicks with the shoppers - refer to our complete guide on post-purchase email sequence.
Today, you learned how to create an online order form right inside your WordPress dashboard and start collecting orders without setting up a full-fledged eCommerce store.
Now, we turn it over to you:
Which bonus point will you use to boost your order form conversions?
We recommend having an abandoned cart recovery system and a post-purchase email sequence.
So, what are you waiting for?
With FunnelKit’s checkout funnels, you can set up your WordPress order form in under 10 minutes - try it yourself!
Editorial Team
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April 11, 2025Your checkout page might be silently killing your sales. No error messages, no warnings; just shoppers disappearing before they click the place order button. One of the sneakiest causes? The...
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April 9, 2025Your search for the best WooCommerce checkout manager plugin ends here. In today’s fast-paced eCommerce world, every click counts. A streamlined and efficient checkout process can boost conversions. And one...
Editorial Team
May 1, 2025What’s the difference between someone just browsing your site and someone actually buying? Dropping visitors directly onto a shop page can leave them overwhelmed or unsure of what to do...
Editorial Team
April 11, 2025Your checkout page might be silently killing your sales. No error messages, no warnings; just shoppers disappearing before they click the place order button. One of the sneakiest causes? The...
Editorial Team
April 9, 2025Your search for the best WooCommerce checkout manager plugin ends here. In today’s fast-paced eCommerce world, every click counts. A streamlined and efficient checkout process can boost conversions. And one...
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