15 WooCommerce Automations to Boost Sales on Autopilot

WooCommerce automation refers to the process of using plugins and tools to handle repetitive store tasks without manual intervention.

Manually processing orders, sending follow-up emails, updating inventory, and syncing data across platforms can consume 15-25 hours per week for the average store owner.

That's where automation changes everything.

In this guide, we will show you how to set up WooCommerce automation using a WordPress plugin without code.

We will walk you through the seven key tasks to automate first, compare the top WooCommerce automation plugins, and share best practices for maximizing ROI from your automated workflows.

Whether you run a small side hustle or a high-volume store earning six figures annually, this is the only resource you'll need.

15 Key WooCommerce Automations to Activate in Your Store

After consulting with many WooCommerce store owners and analyzing real-world results, we created this list of 15 effective automations that drive growth.

1. Abandoned cart recovery notifications

Cart abandonment is one of the biggest revenue leaks for any WooCommerce store.

An automated recovery sequence typically includes a gentle reminder within the first hour, a follow-up highlighting product benefits within 24 hours, and a final email with a small discount after 48 to 72 hours.

An effective three-email sequence can recover 10 to 30% of abandoned carts with no manual effort.

Plugins like FunnelKit Automations let you set up automated email and SMS sequences triggered by the 'Cart Abandoned' event.

You can even personalize messages with cart items and names, and offer dynamic discount coupons to bring users back.

This strategy reduces drop-offs and recovers those who slip away, making it the most effective way to win back lost sales. 

2. Email marketing automation

Automating your email communication, transactional emails, and marketing can cut your workload in half when managing a WooCommerce store.

It ensures that your customers stay informed, engaged, and encouraged to return without any risk of missed emails.

With WooCommerce’s built-in settings, you can easily automate key transactional emails for different order statuses and account creation. However, these emails are minimal in design and often fail to deliver a compelling customer experience.

Instead, there are email marketing tools like FunnelKit Automations that let you design beautiful, personalized transactional emails and track their performance directly from your WordPress dashboard, giving you greater customization and control.

Beyond order-related emails, you can set up automation to send important marketing messages, including:

• Welcome emails to new customers
• Post-purchase educational content
• Review request notifications
• Customer win-back sequences
• Birthday greetings with special offers
• Discount codes to encourage repeat purchases, etc. 
• Remind them about subscription renewals, etc. 

Using email automation strategically not only saves time but also boosts customer engagement and drives more sales.

3. Inventory and Stock Management

As your product catalog expands, manual inventory tracking quickly becomes unsustainable.

Implementing WooCommerce automations for inventory takes the guesswork out of stock management and prevents costly selling errors.

The goal is to remove yourself entirely from the daily stock-checking loop. By automating your inventory, you can seamlessly:

• Get instant low-stock alerts or auto-generate supplier purchase orders the minute a product drops below your defined threshold.
• Update the front-end listings to out-of-stock or backorder status automatically. Zero manual store updates required.
• Maintain accurate counts across your main store, Amazon, and eBay to prevent overselling.

For stores dealing with large inventories, automated product import and bulk update tools like WP All Import are essential.

These tools can be scheduled to routinely sync product data directly from your suppliers' CSV or XML feeds. This ensures your pricing, descriptions, and availability are always up to date without requiring a single minute of manual data entry.

4. Shipment tracking and order fulfillment

Research shows customers feel anxious when they don’t know where their order is, and timely updates boost their trust in your store.

Automating order and shipment tracking notifications keeps customers informed and reduces support requests.

Use shipping-tracking plugins like Advanced Shipment Tracking for WooCommerce to easily create and manage shipment statuses. Set up custom shipment statuses that match your shipping process.

Then, use FunnelKit Automations to automatically send beautiful shipment-tracking emails to customers.

5. Exit intent pop-ups

Exit-intent popups are a smart way to catch shoppers before they leave your store without making a purchase. By showing a well-timed pop-up, you can remind them about the items in their cart and encourage them to complete the purchase.

You can use exit-intent popups to:

• Prevent cart abandonment
• Offer discounts or free shipping
• Turn potential lost sales into conversions

To set up exit-intent popups, use tools like OptinMonster. It offers a drag-and-drop builder to customize your pop-up’s look and message.

You can trigger the pop-up when the user moves their cursor to leave the page, offering a last-minute deal or reminder.

Plus, you can control which devices and pages show the pop-up and adjust sensitivity settings.

You can also offer dynamic discounts in your pop-ups.

6. Product recommendations

A study by Salesforce demonstrated that customers who receive recommendations are 4.5 times more likely to add items to their cart and complete their purchase. Harness this by automating recommendations in your WooCommerce store. 

You can use different plugins like FunnelKit Funnel Builder, FunnelKit Cart, OptinMonster, etc., to automate product recommendations.

Here are some of the ways you can set up automatic product recommendations:

• Order bumps

Offer low-cost, one-click add-ons right on the checkout page. You can customize the offer and even provide discounts to encourage more purchases.

• One-click post-purchase upsells

After checkout, present relevant product offers that customers can accept with a single click, no need to re-enter payment info.

• In-cart product recommendations

Show upsell and cross-sell offers directly inside the cart, making it easy for customers to add more items with one click.

FunnelKit Cart lets you manage these without editing each product page individually.

• Email product recommendations

You can automatically send personalized product recommendations via email based on a customer's purchase history.

With plugins like FunnelKit Automations, you can promote related items, best sellers, or complementary products, and sweeten the deal by including a discount on their next purchase.

• Upsell popups

Capture visitors about to leave your site by showing targeted product recommendations or exclusive offers, giving them one last chance to engage and buy. You can automate this process using OptinMonster.

Automated recommendations boost average order value by encouraging customers to add more relevant products throughout their shopping journey. 

7. Automate the invoice and payment process to keep transparency

Automating the invoice and payment process helps keep your store transparent and professional. It ensures customers receive clear records of their purchases and payment terms, and protects you in case of disputes.

WooCommerce doesn’t generate invoices by default, and manually creating them for every order is impractical for busy stores.

To automate this, use PDF Invoices and packing Slips for WooCommerce to create invoices automatically, and FunnelKit Automations to send them out via email.

You can configure when invoices are generated and attached to emails, customize details like the shipping address and number format, and allow customers to download invoices from their accounts.

8. Auto-apply coupons at checkout

Most customers love discounts, but they hate having to hunt for coupon codes. If someone forgets to apply a promo code or enters it incorrectly, it can lead to frustration and even cart abandonment.

With checkout plugins like FunnelKit Funnel Builder, you can auto-apply coupons at checkout.

Just go to the Optimizations tab and enable the auto-apply coupon option. 

It’s a great way to remove friction from the buying process and nudge shoppers toward completing their purchase.

9. Customer Segmentation and Tagging

Treating every customer exactly the same is the fastest way to waste your marketing budget. When your store is small, you can manually keep track of who buys what. Once you scale, that becomes impossible.

Automated tagging solves this by assigning hidden labels to customers in your CRM (such as Klaviyo or ActiveCampaign) based on their actual behavior.

Instead of blasting the same email to everyone, you can track specific behaviors.

You can tag customers by lifetime spend to find your most profitable buyers. You can track purchase frequency to distinguish first-time buyers from regulars, or flag someone as a churn risk if they haven't purchased in 90 days.

You can also tag by product category if someone buys a dog collar, tag them as a "dog owner" so you stop sending them promos for cat toys.

These tags act as triggers for your backend marketing.

If a customer hits $200 in total spend, your system can automatically apply a "VIP_Customer" tag. That tag then drops them into a dedicated loyalty sequence that sends them a permanent discount code.

You don't have to manually organize the data, and your messaging becomes highly relevant, which ultimately improves your retention.

10. Cart rewards and gamification

Research shows 77% of shoppers say rewards or discounts influence where they shop, and 48% say they speed up their buying decision. Automating rewards on your WooCommerce store lets you tap into this motivation and drive more sales.

Use FunnelKit Cart to quickly set up three rewards (free shipping, a discount, and free gifts) with milestones.

Customize messages for each milestone and watch as your sales and average order value climb.

On the front end, customers see how much more they need to add to unlock a reward. When they hit the milestone, they get a congratulatory message encouraging them to complete the purchase.

11. Customer winback campaigns

Repeat customers generate 5 to 7 times more revenue per visit than first-time buyers. But what if they stop coming back?

A winback campaign helps you reconnect with inactive shoppers and bring them back to your store.

Trigger these automations after a period of inactivity, like 3, 6, or 12 months. You can use prebuilt recipes or build your own from scratch.

Add a personal touch by asking why they haven’t returned or offering an incentive like a discount to reignite interest.

Choose the 'Customer Winback' trigger in FunnelKit Automations and define your inactivity period.

Then craft personalized messages, with or without a coupon, to bring customers back.

12. Subscription and Memberships

Predictable, recurring revenue is great, but managing subscriptions manually is terrible. If you sell physical subscribe-and-save products, digital memberships, or software, the customer lifecycle never really stops.

By pairing WooCommerce Subscriptions with an automation plugin, you can put the recurring revenue lifecycle on autopilot.

While Sublium is another subscription management solution that works independently of any automation plugins.

Automating your subscriptions gives users a frictionless experience and protects your bottom line from involuntary churn.

Instead of surprising people with credit card charges, you can schedule pre-billing notifications or subscription renewals.

Letting someone know their subscription renews in three days builds trust and gives them time to update their payment methods.

When credit cards expire and payments fail, a dunning process handles the recovery. It automatically retries the charge on a schedule and sends emails prompting the customer to update their billing details.

If a payment fails or a subscription is canceled, the system instantly revokes smart cancellation flows.

If they upgrade, it unlocks premium content immediately.

For physical goods, automation generates the new WooCommerce order, applies recurring shipping fees, calculates taxes, and routes it to fulfillment.

13. Store activity push notifications

Automated store activity push notifications, such as showing recent product purchases, create FOMO (fear of missing out), encouraging shoppers to buy faster.

Seeing others buy the same product also boosts confidence in the purchase.

You can use TrustPulse to display these push notifications on your site automatically.

First, choose a campaign type, such as Recent Activity. Then customize the push notification design to match your store’s style.

After that, set rules for when and where the push notifications should appear to visitors.

Once set up, TrustPulse shows real user actions, such as purchases, in real time, helping you increase trust and sales effortlessly.

14. Taxes and Compliance

Managing taxes and compliance for an ecommerce store is incredibly difficult if you try to do it manually.

When you sell internationally, you have to deal with different tax laws and accounting requirements that can leave you vulnerable to costly errors and audit penalties.

Instead of making receipts by hand, you can use tools like WPDesk’s Flexible Invoices to automatically generate and email legally compliant PDF invoices as soon as an order goes through.

Taxes are another major issue. You do not want to manually update tax tables for US Sales Tax, EU VAT, or GST.

Tools like TaxJar or WooCommerce Tax calculate the exact tax rate based on the buyer's location right at checkout.

If you sell in Europe, you also have to comply with the EU Omnibus Directive on pricing transparency.

Some plugins will automatically track and display the lowest price a product was offered at over the last 30 days to keep your sales compliant.

15. Reporting and sales analytics

Keeping track of your store’s performance and email marketing results is crucial for making informed business decisions. Automating these updates ensures you stay on top of your progress without manual effort.

With FunnelKit, you can set up automated notifications that provide regular reports on your store’s performance and the effectiveness of your email marketing campaigns. 

You have full control over how frequently you receive these updates, and you can add multiple recipients to keep your team informed.

This automation saves you time and helps you respond quickly to any changes in your store’s performance.

So, these are some of the WooCommerce automations you can use to smoothly run your eCommerce store and its marketing on autopilot and boost sales. 

Top 7 Best WooCommerce Automation Plugins and Tools

To implement all the automations we've discussed so far, you’ll need the following WooCommerce plugins.

Each plugin supports specific automation features to help you optimize your store’s marketing, order handling, and customer experience.

1. FunnelKit Automations

Here is the list of automations you can run:

• Automate custom transactional emails and track performance
• Automated marketing email and sms
• Abandoned cart recovery emails and sms
• Winback campaign emails and sms for inactive customers
• Order and shipment status tracking emails (along with an advanced shipment tracking plugin)
• Customer review request emails
• Personalized product recommendation email
• Form submission follow-ups
• Automatic email and sms campaign performance tracking and reporting
  

2. FunnelKit Cart

Here is the list of automations you can run:

• In-cart product recommendations
• Milestone-based reward points

3. FunnelKit Funnel Builder

Here is the list of automations you can run:

• Product recommendation in the form of order bump and upsell offers
• Automatic coupon application on the checkout page

4. OptinMonster

Here is the list of automations you can run:

• Popup or slide for product recommendation
• Exit-intent pop-up or slide to prevent cart abandonment
  

5. Advanced Shipment Tracking for WooCommerce

Here is the list of automations you can run:

• Order and shipment status tracking
• Send order status emails (along with FunnelKit automations)
  

6. PDF Invoices and Packing Slips for WooCommerce

You can run:

• Automated invoice emails
  

7. TrustPulse

Here is the list of automations you can run:

• Store activity push notifications (social proof popups)

Now, based on the automation you want to run on your store, get the plugin. 

Frequently Asked Questions About WooCommerce Automations 

Start Automating Your WooCommerce Store Today!

Embracing WooCommerce automation is a smart move to improve your sales. By using automation, you can make things easier, work more efficiently, and increase your sales, leading to a better online store experience.

As you've seen, all the plugins we discussed have their ways of automating different parts of your WooCommerce store. Start using each plugin one by one. When used correctly, all the plugins can help you multiply your sales.

All the plugins have a free version available. You can start with the free version, and once you see some results, you can switch to the pro version.

We recommend that you start by setting up abandoned-cart recovery and streamlining your email and SMS marketing for your store.

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