How to Set and Display WooCommerce Featured Products (Step-by-Step)

WooCommerce featured products let you handpick items from your catalog and showcase them prominently across your store, making them easier for shoppers to find.

You can highlight your best-selling items on your homepage, promote seasonal products in a sidebar, or draw attention to new arrivals on the checkout.

WooCommerce, by default, does not feature anything for you automatically.

Every product starts with equal visibility, which means your highest-margin items sit right next to products that barely sell.

To change that, you need to manually flag products as 'Featured' in the dashboard and then choose where to display them on the front end.

In this post, we will share how to set up featured products in WooCommerce and showcase five different methods for displaying them at different stages of the shopping journey.

In this post, we will show you how to mark products as featured in WooCommerce and display them on any page using both WooCommerce blocks and shortcodes.

Additionally, we'll showcase different methods for displaying them at different stages of the shopping journey with no code required.

Short on time? Watch this video 👇

What are WooCommerce Featured Products?

WooCommerce featured products are selected items you want to highlight on your online store to draw attention.

You choose some specific products, eliminating the need for customers to search manually.

Featured products are the cornerstone items in your online store, such as: 

• Bestsellers: Showcase your WooCommerce store's most popular products.
• New arrivals: Highlight recently added products for effective promotion.
• Seasonal products: Seasonal products, like winter or summer products, can be highlighted using featured products. 
• Sale or discounted products: Highlight products on sale. 
• Clearance items: Highlight products you want to clear out or sell fast using featured products to make room for new products. 
• Upsell and cross-sell: Promote additional products by featuring relevant upsells and cross-sells.

You can set your featured products to display prominently in various locations on your website, such as:

• Homepage
• Product page
• Category page
• Sliding shopping cart
• Checkout page
• Post-purchase one-click upsell

This feature helps you drive more attention to specific products, potentially improving conversions and providing a smoother shopping experience by guiding users toward the items they’re most likely interested in.

How to Set Up Featured Products in WooCommerce?

Here, we will show different ways to set up featured products in WooCommerce with built-in options.

WooCommerce imposes no limit on how many products you can feature. But we recommend keeping the number small and rotating regularly.

Stick to 4-10 items at a time, depending on the size of your catalog. Stores with fewer than 100 products might feature 4 to 6, while larger catalogs with 500+ SKUs could go up to 12 without the section feeling crowded.

1. By editing the product page 

From the WordPress dashboard, go to All Products and click on the “Edit”' option for the product you wish to set as a featured product.

Then click on the “Edit” option for Catalog visibility.

Now check the option “This is a Featured Product” and click on “Update” to save the changes. This will make the product a Featured Product. 

2. Quick product edit option

If you don’t want to edit the product page, you can use the Quick Product option. To do this, click on “Quick Edit” from All Products.

Check the “Featured” option and update it to make the product a featured product. 

3. From the ‘All Products’ page 

To use this method, go to All Products and click the Star icon for the product you want to set as featured.

This option is great for setting multiple items as featured products without editing each product individually. All you have to do is click the Star icon for each product. 

If you can’t find the Star (Featured Product) option in the products menu, make sure the Featured option is enabled in Screen Options.

4. Mark featured products in bulk

To set up featured products in bulk, go to Products ⇒ All Products.

Then, select the products you want to set as featured, choose Bulk Actions as Edit, and click Apply.

Next, look for the option Featured. Select the option yes, and hit Update.

This should set all selected products as featured.

These were different ways of setting up WooCommerce featured products. 

We will now demonstrate how to strategically showcase featured products across various stages of the shopping journey in a WooCommerce store to effectively harness their potential. 

Method 1: Display WooCommerce Featured Products Using a Shortcode

Using a shortcode, you can display featured products on the home page or shop page of your WooCommerce store. 

To do this, edit your home page/shop page. 

Now, click on the“+” icon and search for the shortcode widget.

Once you find click on it to add the widget and insert the following into the widget:

[products limit="4" columns="2" visibility="featured" ]

Here, you can set the following options:

• Product limit: Enter how many products you want to show up as featured products. Here we are setting the product limit to 8.
• Columns: Set the number of columns you want to add. We want a total of 4 columns.
• Visibility: Set the visibility to “Featured”. 

Hit ‘Update’ to save the changes. 

Now, if you check your shop page, it should add a featured product section along with the default shop page content. 

You can adjust your WooCommerce featured product shortcode using these attributes:

This is how you can add a WooCommerce featured products section on the shop page using the shortcode.

Method 2: Display Featured Products Using WordPress Gutenberg Widget 

Gutenberg comes with a default widget named Featured Product, which you can use to highlight products beautifully on your WooCommerce pages. 

To do this, edit the page you want, click on the “+” icon again, and search for the Featured Product widget.

After adding the widget, search and select the product you want to highlight. Click on ‘Done’ to add the product as the Featured Product. 

After adding the product, you can choose to hide or show the product description and price on the right side. 

This is how the Featured Product widget looks in the front end: 

You can also use the widget with multiple columns to display featured products. 

You can also use the Product Featured widget to display products in the sidebar. 

To do this, go to Appearance ⇒ Widgets. In the sidebar, add the Product Featured widget. 

Then, choose the product you want to highlight. 

Here is how the Featured product looks on the sidebar in WooCommerce:

Method 3: Display WooCommerce Featured Products Inside a Sliding Cart

A sliding mini cart in WooCommerce is a small cart interface that users can access from anywhere to view and manage their items. It enhances the shopping experience by eliminating the need to go to the cart page.

Moreover, with the right plugin, you can turn your sliding cart into an effective platform for showcasing Featured Products.

This way, customers can easily view the featured products within the side cart from anywhere on the site and add them to their cart with a single click. 

To display featured products in a sliding cart, we will use FunnelKit Cart. You need to install and activate the pro version of FunnelKit Cart. 

The premium version of FunnelKit Cart is available with FunnelKit Plus or the above version.

Step 1: Enable FunnelKit Cart

Navigate to FunnelKit ⇒ Cart and enable the “Enable Cart” option to turn on the mini cart.

You can customize the general settings, such as Icon visibility, Icon position, Cart heading, etc.

For more details on how to customize the look of the sliding cart, check our blog on WooCommerce mini cart. 

Step 2: Enable the cart upsell option

Now you need to enable the cart upsell option to display the featured product in the sliding cart.

To do so, move to the Upsells tab and make sure to turn on the 'Enable Cart Upsells' option.

Step 3: Customize the featured product settings 

After enabling the cart upsell option, set the following: 

• Display: FunnelKit offers five style options to determine how featured products are displayed.
• Product Recommendation Type: Decide whether to display upsell, cross-sell, or both.
• Show Maximum Upsells: Set the maximum number of upsells you want to display. 

Step 4: Set the WooCommerce featured products 

Under the “Default Upsells” option, search for and add the products that will appear as featured products on the sliding cart, as many products as you want.

FunnelKit also allows you to set cross-sell or upsell separately for individual products, which will appear as featured products or product recommendations in the sliding cart. 

However, if you want to display a fixed set of products as featured products on the sliding cart, irrespective of the products users add to their cart, we recommend setting them as default upsells. 

Here is how the Featured Product shows up on the sliding mini cart in WooCommerce: 

FunnelKit Cart has a milestone-based reward system that lets you offer different rewards to customers based on the amount they spend.

This gamifies the shopping experience and encourages users to buy more products.

For more details, check out our post on setting up WooCommerce cart upsells.

Method 4: Display Featured Products on the Checkout Page

The checkout page is a crucial step in the purchase process, as users are ready to place an order. You can leverage this momentum by offering low-cost Featured Products as order bumps at checkout.

To showcase Featured Products on the checkout page, we need to build a custom store checkout that will replace the default WooCommerce checkout. To do so, we will use the FunnelKit Funnel Builder. 

This is the highest-rated sales funnel builder for WooCommerce. It allows you to create custom checkout, one-click upsell, and thank you pages. You can offer both pre- and post-purchase offers to boost your WooCommerce store's average order value. 

Before we move to the main process, make sure to install and activate FunnelKit Funnel Builder free and pro. 

Step 1: Create a store checkout 

Firstly, we need to create a store checkout that will replace the default WooCommerce checkout page. 

To do so, navigate to FunnelKit ⇒ Store Checkout and click on the 'Create Store Checkout' button.

After that, select your favorite page builder and choose a template from the list of prebuilt checkout templates. To select one, hover on the template you like and click on Preview.

Here, we are going with Utopia, which has 3 steps: Checkout, one-click upsell, and thank you page.

Now choose whether you want a single-page or multi-page checkout. 

After that, click on 'Import This Funnel', provide a name, and click on 'Done' to import this funnel as your default checkout.

You can customize your checkout page however you want, without any code. For help, refer to the blog post on customizing the WooCommerce checkout page. 

Step 2: Add the featured product as an order bump 

To offer an order bump, you first need to create one. Click on "Add Order Bump", provide a name, and then click on ’Add’.

Choose an order bump skin by clicking on the ‘Import’ button. 

After that, search and add the product you want to be featured on the checkout page as a pre-purchase order bump.

You can add multiple products here. Click on "Add" to add the products.

Now, choose the product and update the content, such as the title, description, exclusive text, etc.

Update the content and style for all the order bumps you are offering. After making changes, click on Save Changes. 

Step 3: Offer a discount on order bumps (optional)

Move to the Products tab to offer discounts on the order bumps. However, this is optional. 

Make sure to click on 'Save' to lock your changes. 

Here is how the WooCommerce featured product looks in the form of an order bump on the checkout page:

Method 5: Display WooCommerce Featured Products After the Checkout

You can offer featured products even after customers have checked out using one-click upsells.

These post-purchase upsells don't require users to re-enter their payment details. They can simply buy the product with a single click.

The system tokenizes the payment details and automatically deducts the price of upsell products. 

This is another effective way of encouraging users to purchase more products. However, for this to work, you must ensure you offer products relevant to the customer's main order, so they are more likely to buy.

We can use the store checkout we created using FunnelKit Funnel Builder in the previous step to offer a one-click upsell. To offer WooCommerce featured products as a one-click upsell, follow these steps:

The following step-by-step process is a continuation of the ones shared in the previous section.

Step 1: Customize the upsell template 

Click on the Offer step. 

You can click on the 'Edit Elementor Template' option to customize the content and design of the upsell template. 

Customize your upsell offer page with your favorite page builder.

Step 2: Add a product as the featured upsell offer

After customizing the upsell template, move to the Products tab.

Click on 'Add Product' and search for the featured product you want to offer as an upsell and add it. 

Step 3: Offer a discount on the upsell offer (optional)

You can also offer a discount on the upsell.

Step 4: Configure your featured product upsell

As mentioned earlier, offering relevant upsells is important for a smooth shopping experience. That’s why FunnelKit’s product selection settings also play an important role. 

Check the option 'Skip this offer if a product(s) exist in parent order' in the product selection settings. 

Depending on the product you want to offer as an upsell, you can also check the 'Skip this offer if the buyer has ever purchased this product(s)' option. 

Make sure to click on 'Save' to update.

Here is what the upsell offers look like: 

Once done, make sure to customize your thank you page as well. 

Step 5: Enable store checkout 

Finally, you need to activate the store checkout.

To do that, return to the sales funnel page and turn on the 'Enable Store Checkout' button. 

This is how you can offer WooCommerce featured products after checkout.

7 Best Practices to Get More Sales From Your WooCommerce Featured Products

When used strategically, featured products in WooCommerce can significantly boost your store’s performance.

Let’s explore proven techniques to maximize their impact on your e-commerce success:

1. Be smart with your featured product selection

Pick the products that truly deserve the spotlight! Focus on items with solid profit margins and great sales potential to get the most out of your investment.

Seasonal products should take center stage during relevant periods, while new launches benefit greatly from featured placement.

Products with exceptional customer reviews make particularly compelling features, as they come with social proof.

Remember to regularly rotate your featured products to keep your storefront fresh and engaging.

2. Optimize your product content visually

Add high-quality product images to showcase your featured products.

Craft compelling product descriptions that emphasize benefits rather than just features, and ensure your pricing strategy aligns with your business goals.

Place clear, action-oriented CTAs to guide visitors toward a purchase while managing your inventory in real time.

3. Place your featured products strategically

Place your WooCommerce featured products where they’ll make the biggest splash!

The top of your homepage is prime space for grabbing attention.

You can also feature products in the slide-out shopping cart as order bumps during checkout and as one-click upsells after checkout to keep them visible throughout the shopping experience.

4. Rotate what you feature on a set schedule

Returning shoppers stop noticing a featured section that never changes.

Pick the frequency of your featured product selection, such as weekly, biweekly or monthly.

Align your rotations with new arrivals, seasonal shifts, or whatever promotion you are running at the time. Treat this update task like a regular store maintenance.

5. Add urgency signals next to featured items

Add urgency signals such as sale badges, low-stock warnings, and countdown timers.

WooCommerce automatically displays sale badges when you set a sale price for a product.

Low-stock badges require a plugin or a small code snippet, but the goal is to give shoppers a reason to act now rather than bookmark and forget.

6. Match your featured display layout to the product type

A 4-column grid works well for simple products with attractive images.

But if your featured items are configurable products with multiple variations (sizes, colors, bundles), a table layout gives buyers the information they need to compare and choose without clicking through to each product page.

The display format affects conversion rates as much as the product selection itself.

7. Let your data pick the featured products

Track key metrics like conversions, order bump revenue, one-click upsell revenue, items purchased, and average order value.

Compare sales data before and after featuring products to quantify the impact.

Implement seasonal rotations to keep items fresh and relevant, and use A/B testing to optimize your layouts and product selections.

Leverage customer behavior data to inform your featured product selections, and look for cross-selling opportunities among complementary items.

Frequently Asked Questions about WooCommerce Featured Products 

Explore the following frequently asked questions to gain a better understanding of WooCommerce Featured Products:

<?php
$args = array(
    'post_type'      => 'product',
    'posts_per_page' => 8,           // how many featured products to show
    'meta_key'       => '_featured',
    'meta_value'     => 'yes',       // only featured products
);

$featured = new WP_Query( $args );
if ( $featured->have_posts() ) : ?>
    <ul class="woocommerce-featured-products">
    <?php while ( $featured->have_posts() ) : $featured->the_post(); global $product; ?>
        <li class="featured-product">
            <a href="<?php the_permalink(); ?>">
                <?php the_post_thumbnail( 'medium' ); ?>
                <h2><?php the_title(); ?></h2>
                <?php echo $product->get_price_html(); ?>
            </a>
        </li>
    <?php endwhile; ?>
    </ul>
<?php endif; wp_reset_postdata(); ?>

Make Best Products Stand Out and Drive More Sales with WooCommerce Featured Products

Highlighting products in your WooCommerce store is a powerful way to drive sales. It helps customers find popular or high-value items without having to search.

With WooCommerce featured products, you can showcase key products across your store's key pages, boosting visibility and encouraging faster purchases.

And if you’re using FunnelKit, you can go even further!

FunnelKit Funnel Builder allows you to feature these products in high-converting spots like the sliding cart, checkout page, and post-purchase upsell, ensuring all your products stay in front of shoppers at every stage of their shopping journey.

As an online store owner, your goal is to deliver a seamless, engaging shopping experience that naturally leads to more sales and increased order values.

That's exactly what featured products can help you achieve.

So, leap and start utilizing featured products in WooCommerce today!

Related Blogs

Editorial Team

February 27, 2026

How to Use WooCommerce Geolocation To Optimize Your Store?

Expanding your WooCommerce store to a global audience is exciting, but delivering a truly seamless shopping experience across regions is not always simple. Shipping rates, taxes, and payment options often...

Editorial Team

February 24, 2026

WooCommerce vs Shopify: Which eCommerce Platform Is Best for You

The comparison of WooCommerce vs Shopify comes down to one choice. Control or convenience? WooCommerce is a free WordPress plugin where you own the code, pick your hosting, and customize...

Editorial Team

February 20, 2026

How to Run a WooCommerce Flash Sale (Step-by-Step)

Offering a short-term promotion with steep discounts on selected products for a limited window can significantly boost sales.  This works because it creates a sense of urgency and scarcity, prompting...