How to Customize WooCommerce Place Order Button for Easy Checkout (3 Simple Steps)

Want to make your WooCommerce Checkout drive more conversions?

One simple yet overlooked technique is customizing the checkout's place order button.

Contrasting colors, bigger sizes, and clear call-to-action text are proven to increase click-through rates.

When a buyer sees a well-customized place order button, it draws attention and gives a subliminal message to complete the purchases, thereby reducing cart abandonment rates.

Let us explore how you can customize this button. Before that, let's understand the importance of customizing a checkout page and the place order button!

Why Customize the WooCommerce Place Order button?

Customizing the WooCommerce "Place Order" button may look like a simple task, but it significantly impacts your store's success.

It represents the final step in your customer's shopping journey—the point where they decide whether to complete their purchase or abandon their cart.

Apart from reducing cart abandonment rates and increasing conversions, it can:

• Establish uniqueness

With many online stores, a unique and eye-catching place order button helps your store deliver uniqueness that makes your site appealing to customers.

• Improve the mobile experience

A well-optimized checkout place order button means it looks great and functions well on all devices, especially mobile devices.

• Ensure branding

A customized checkout place order button matches the brand's color combination tone, style, and fonts.

• Improve the overall user experience

A well-designed button can guide your customers through a smooth checkout process. People can quickly complete their purchases without hesitation if it's easy to spot.

So, saying that the place-order button is more than just a design choice—it's a smart business move. Let's get into how you can make it happen.

How to Customize the WooCommerce Place Order Button in 3 Simple Steps?

It’s time to show how you can easily customize the Place Order button in your WooCommerce store.

A CMS like WordPress makes this process easy, whether customizing an entire page or just a single section. Plus, tons of plugins help guide you along the way.

For this tutorial, we’ll use FunnelKit, a WordPress funnel builder, to customize your store’s Place Order button.

FunnelKit is a WordPress funnel builder that helps you create high-converting sales funnels easily. It offers a range of customizable templates and powerful tools to help optimize the buying process for more sales and conversions.

Therefore, make sure to install and activate FunnelKit on your WordPress site.

Step 1: Create a store checkout

First, navigate to the FunnelKit page and then Store Checkout. Here, you’ll get a button to create a “Store Checkout.”

You need to choose your preferred template for your store’s checkout page. Here, you can see that different page builders are available at the top, like Elementor, Divi, Oxygen, Bricks, Gutenberg and Others using shortcodes.

We'll start with the "Shoppe" template.

Here, you can see other pages related to this template. Check them one by one. Also, you can select how many steps you want in the checkout form.

Then, set the same on your store at checkout.

After adding the template, you can see that the pages inside the funnel are listed here.

Step 2: Design the checkout page template

Now, click on the “Checkout” page to design the page.

Click the “Edit Elementor Template” button to edit the checkout page.

Once you open the Elementor editing panel, you’ll get all the details to customize your checkout page.

You can edit two things in the editing panel: the Checkout form and the Mini Cart.

If you click on the pen-like icon, you'll get the customizing options on the editing panel (left side).

So, check each option one by one and customize your checkout page. However, we have a dedicated post on how to customize the checkout page of a WooCommerce store. In the article, we discussed why it’s important to customize a checkout page and some practical case studies.

👉 Or else, you can check out the video tutorial to unlock more information and ideas about a checkout page.

Step 3: Customize your “Place Order” button

Let’s come to our main topic: customizing the WooCommerce place order button.

Scroll down, and you’ll find the “Place Order” button. Also, on the left side, you’ll find the related options to customize the button.

Expand the collapsed option and check the possibilities.

Here, you can customize the:

• Button text
• Subtext (optional)
• Use the icon on the button.
• Add the price amount to the button.
• Add a text below the order button (optional)

Let’s set the button:

• Button Text: You can use different button text depending on your needs. In this case, we're using it “Place Your Order Now.”
• Sub-text: Sub-text can provide users additional context or reassurance, helping reduce any friction or hesitation before clicking the CTA. For that, we're adding a text like (Secure Checkout). It shows that the checkout process is secured.
• Enable the icon: Icons can enhance the clarity of the CTA button by visually making the button more noticeable.
• Enable price: You can display the total cart amount at the top to save users from scrolling down to check the total, making the process quicker and more convenient.
• Text below place order button: The text below the "Place Order" button, often referred to as "reassurance text" or "supportive text," serves to provide additional information about cart items.

Once you finish the content part, click the style icon to stylize the button.

Expand it and apply the options one by one.

• Adjust the width of the button.
• Select the typography.
• Choose the button text color.
• Button background and hover color

Here are some of the options to stylize your WooCommerce place order button.

For example,

• Padding
• Margin
• Border type
• Border radius
• And other stuff

Once you’re happy with the design, hit the “Update” button.

Now, you need to enable and publish your checkout page. To do that, click on the “Enable Store Checkout” button.

Now, test by adding items to the cart and proceed to the checkout page. 

You can see the WooCommerce place order button is working perfectly along with other options.

So this is how you can customize the WooCommerce place order button on your checkout page.

WooCommerce Place Order Button: Additional Considerations for Your Checkout Page

Once you've customized everything, you can make a few more tweaks to your checkout page. FunnelKit lets you handle all the customization details to get the most out of your setup.

Let’s check them out.

1. Optimize your store checkout

Tap on the optimizations. Here, you will find several options to optimize your checkout page.

Let’s highlight some of the cool features. You can add cool features to your checkout page, like: 

• Smart login: It helps users choose the login form style and shows a message to returning users when they enter the email.
• Enhanced phone fields: It helps to add an improved phone field with the country code and its flags.
• Collapsible optional fields: It helps to replace optional fields with a link and decrease form length
• Autofill ZIP and country information: Enable this to auto-fill State from a combination of Zip code and Country

2. Optimize your strategy with A/B test

FunnelKit lets you A/B test different portions of your checkout page to see which one works best. Just click on the A/B test button.

Here, you can split the checkout page into two variants and start the test.

After running the test, you can declare the winner here.

This way, you can check which checkout page is generating conversions. And depending on it, you can declare the winner.

Recommended read: Check out the blog to learn about A/B tests in a WooCommerce store.

3. Analyze your store data with the analytics

FunnelKit has another excellent option to provide a total picture of your store’s analytics. 

You can track visitors, contacts, orders, total revenue, upsells, and order bumps. Plus, you can see which pages bring in the most money, helping you decide which ones might need an A/B test to boost sales.

4. Track users’ activities on your WooCommerce store.

In the settings, you can add tracking IDs to analyze your stores further. You can add Facebook Pixels, Google Analytics ID, Pinterest Tag ID, TikTok Pixel ID, etc.

👉Here is a detailed documentation for your help. Check it out now!

Here are some extra things you can do with FunnelKit for your checkout page.

👍For more updates and feature-related discussions, join our Facebook group and subscribe to our YouTube channel for more tips and strategies to grow your business.

6 Effective Best Practices to Follow When Customizing the “Place Order” Button in WooCommerce

Customizing the Place Order button in WooCommerce can significantly impact your conversion rates.

A well-designed button can guide your customers smoothly through the checkout process, making it clear and enticing for them to complete their purchases. 

Here are some best practices to help you get the most out of your “Place Order” button:

1. Keep it simple and clear: Use simple text like "Place Order" or "Complete Purchase." Avoid confusing or lengthy phrases.
2. Use contrasting colors: Choose a button color that stands out from the rest of the page to grab attention. Make sure the text color contrasts nicely with the button color for readability.
3. Add a sense of urgency: Phrases like "Order Now" or "Buy Now" can encourage immediate action. Adding a countdown timer can also create urgency.
4. Make it mobile-friendly: Ensure the button is large enough to tap on mobile devices easily. Test its appearance and functionality on various screen sizes.
5. Ensure accessibility: Use alt text, proper labeling, and keyboard navigation to make the button accessible to all users, including those with disabilities.
6. Position it prominently: Place the button in a prominent position on the checkout page, where it’s easily visible and accessible without scrolling.

Frequently Asked Questions (FAQs)

1. How can I change the text on the place order button?

There are several ways that you can do it. You can either follow a manual coding process or update the text. To do this, add a small code snippet to your theme’s functions.php file. 

You can also install a page builder plugin like Elemetor. Customize the page to fit your needs and requirements.

2. What color should I choose for my place order button? 

It depends on your brand colors, website theme, and taste. But we recommend you pick a design that matches your purpose and brand color.

For example, your brand logo is a mixture of green and white. Depending on it, your website will also be designed. So, you should use the green-white color combination for your checkout button. 

3. Can I add icons or images to the place order button? 

You can add icons or images to the Place Order button by modifying the button’s HTML and CSS. Also, different checkout optimization tools like FunnelKit offer the option to add an icon to the button. However, adding an image is not ideal for a button.

4. How do I test if my place order button customization is effective?

Use A/B testing tools to try different designs and track conversion rates to determine the most effective version. Track the conversion rates for each version to see which performs the best, making the checkout process smoother for your customers.

Boost Sales by Customizing the Place Order Button in WooCommerce

The article has come to an end. We hope you find this guide helpful for customizing the place order button on the checkout page.

Customizing this button is a simple yet powerful way to enhance your online store. By making it more appealing and user-friendly, you can improve the shopping experience, reduce cart abandonment, and ultimately increase sales. 

Tools like FunnelKit simplify the customization process, offering many options to match your brand's identity.

So, don't hesitate to make these tweaks. A slight change can greatly affect how your customers interact with your store.

Happy customizing, and may your sales soar with the WordPress funnel builder FunnelKit.

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