Get Started

WooCommerce Flat Rate Shipping: A Complete Guide to Simplify Your Shipping Costs

Editorial Team
January 14, 2025
WooCommerce Flat Rate Shipping: A Complete Guide to Simplify Your Shipping Costs

Frustrated with complicated shipping calculations for each product?

WooCommerce’s flat rate shipping makes managing shipping costs simple and predictable. It lets you set fixed delivery costs, giving customers clear rates and making shipping easier for store owners.

Whether you offer different rates for domestic and international shipping or customize rates based on product types, flat rate shipping provides the flexibility you need.

In this guide, we’ll walk you through a step-by-step process for setting up and optimizing flat rate shipping in your WooCommerce store.

Let’s jump in!

Table of Contents

What is WooCommerce Flat Rate Shipping?

WooCommerce flat rate shipping is a versatile method that allows store owners to charge a fixed amount for shipping products based on shipping zones, regardless of weight or size.

This method lets you customize rates for different regions, providing flexibility to manage shipping costs efficiently.

Imagine you run an online store selling physical products like books. With WooCommerce flat-rate shipping, you can set different shipping costs based on your customers' locations, regardless of the book’s weight or size.

For example, you can charge a flat rate of $5 for customers within the USA and $10 for customers in Canada. If someone from Europe places an order, you can set a different flat rate, like $15.

This flexibility allows you to manage shipping costs efficiently while providing clear, predictable customer rates based on location.

Why Choose Flat Rate Shipping in WooCommerce? Key Benefits and Features Explained 

A flat rate is one of the most commonly used shipping options in WooCommerce because it offers simplicity and flexibility when setting up shipping costs.

The following are some key features or benefits of using the flat rate shipping options for WooCommerce.

  • Customization flexibility: Set flat rates based on product categories, shipping classes, or order totals to match your business needs.
  • Easy setup: Configure flat rates through WooCommerce settings, defining rates and conditions per shipping zone.
  • Cost control: Simplify shipping costs, offering clear and predictable pricing that maintains profit margins.
  • Multiple flat rates: Within the same zone, create several flat rate options, such as standard, express, etc.
  • Shipping class integration: You can define rates based on product type, adjusting costs for heavier or specialized items.
  • Enhanced customer experience: It's easy to simplify shipping choices to boost conversions and reduce cart abandonment.

How to Set Up and Customize Flat Rate Shipping in WooCommerce?

Now, we'll show you how to fully set up and customize flat rate shipping and implement it in your store.

Here, we’ll show how to set different flat rates for different areas.

For this scenario, we'll create different flat rates for the iPhone 15 Pro Max inside and outside the USA. The shipping rate will be $80 inside the USA, and $120 outside the USA. 

We'll also offer free shipping for those who meet the threshold of $1200 (in the USA) and $1000 (outside the USA).

Let’s see how to do it.

Here’s a step-by-step guide on setting up flat rate shipping in WooCommerce.

Step 1: Navigate to shipping settings

First, navigate to WooCommerce > Settings.

On the top menu, you’ll notice the "Shipping". Click on it and you’ll find the details of shipping here.

WooCommerce Flat Rate Shipping

Step 2: Create shipping class

Then, you must create shipping classes for your zones. To do that, navigate to WooCommerce> Settings> Shipping> Classes

And then click on the “Add shipping class” button.

Create shipping class

Here, we’re going to determine the charge inside the USA will be $80. So provide a name that you can easily recognize. Here we have set it as “Inside USA $80.”.

And then hit save.

Create shipping class for WooCommerce flat rate shipping

Similarly, add another class for outside of the USA.

Shipping outside of the USA

Step 3: Create shipping zones

Head over to the shipping zone section and add a new zone.

Create shipping zones

We'll be adding two different zones here: one for the inside of the USA and another for the outside of the USA.

Provide a zone name and select the regions. And hit save.

WooCommerce flat rate shipping

Now, click on the Add Shipping Method. Select the flat rate and hit continue.

Flat rate shipping

Now, provide a title for your method, set the tax to none, and map the field with the relevant cost. Since we put the shipping price for the inside USA at $80, insert the amount there.

Then click Create and Save.

Setting up shipping cost

Yes, your shipping method has been added. Now, let’s add another method. 

Shipping cost

But this time, we’ll create a free shipping method. Also, we’ll set a condition. A minimum order amount.

The user will enjoy the free shipping cost if anyone completes a minimum order amount.

setting up free shipping

The user will receive free shipping if the minimum order exceeds $1000

Once done, hit create and save.

Free shipping

You have successfully created a shipping zone and method by defining the class.

Shipping zone

Following the same process, create a shipping zone for the outside USA region. In this case, we chose Asia.

So, outside the USA, the shipping charge will be $120. The shipping charge will be free if the minimum order is $1000.

Configure shipping settings

Step 4: Configure shipping settings

To configure your shipping settings, tap Shipping Settings.

These settings control the default shipping address that WooCommerce uses and how it handles shipping addresses during checkout.

Calculations

  • Enable the shipping calculator on the cart page:
    It helps customers calculate their shipping costs directly from the cart page before checkout.
  • Hide shipping costs until an address is entered:
    The shipping cost won’t be displayed when this setting is enabled until the customer enters their address during checkout.

Shipping destination

  • Default customer shipping address: The shipping address is automatically defaulted during checkout.
  • Default to customer billing address: Uses the billing address as the default shipping address.
  • Force shipping to the customer billing address: This option only restricts shipping to the billing address, which is useful for security or digital goods.

Debug Mode

It helps troubleshoot by showing which shipping zones and methods are active and bypasses the shipping rate cache for testing.

Configure shipping settings

Step 5: Assign the product to the shipping class

Now open the product for which you want to assign the shipping class.

Assign the product to the shipping class

Scroll down and assign the shipping class. Also, update the page.

Inside USA flat rate shipping

Now you’re done with the setup.

Top 6 WooCommerce Plugins To Offer Flat Rate Shipping

Flat-rate shipping is one of the predictable shipping methods for WooCommerce store owners. With the right plugins, you can customize your shipping strategy to suit your business needs, which helps you utilize flat-rate shipping to maximize profit. 

Here are the top 6  WooCommerce flat rate plugins with key features you can use to enhance your shipping strategy

1. WooCommerce Shipping

WooCommerce Shipping

WooCommerce Shipping allows you to set up flat-rate shipping methods and integrate shipping labels directly within the WooCommerce dashboard. This plugin provides an easy way to manage shipping costs and print labels with a few clicks.

Key features:

  • Flat rate and live rates: Offers both flat rate shipping and live shipping rates from major carriers.
  • USPS & Canada post-integration: Print shipping labels directly from WooCommerce.
  • Shipping zone management: Allows customization of shipping rates for different regions.
  • Discounted shipping rates: Benefit from discounted rates on USPS and Canada Post labels.

Pricing:

WooCommerce Shipping is free, but shipping label printing is available through USPS and Canada Post integrations. You can print shipping labels at a discounted rate with no additional fee for the plugin itself.

2. Advanced Flat Rate Shipping Method for WooCommerce

Advanced Flat Rate Shipping Method for WooCommerce

Advanced Flat Rate Shipping Method for WooCommerce offers a simple yet powerful way to implement flat rate shipping in your WooCommerce store. It allows you to set different shipping rates based on product categories, shipping zones, or order totals, providing flexibility for store owners.

Key features:

  • Customizable flat rate shipping: Set flat rate shipping charges based on product type, weight, or category.
  • Discounted flat rates: Offer discounts on flat rates for specific order totals or conditions.
  • User-friendly interface: Simple configuration without needing any coding knowledge.

Pricing:
The Flat Rate Shipping Plugin for WooCommerce costs $79 annually and includes one year of updates and support.

3. Flat Rate Box Shipping for WooCommerce

Flat Rate Box Shipping for WooCommerce

Flat-rate Box Shipping simplifies offering flat-rate shipping by setting a fixed shipping cost based on box dimensions and weight. It is ideal for stores that want to apply shipping costs per item or for specific regions.

Key features:

  • Flat rate based on box dimensions: Automatically calculate shipping based on product size.
  • Supports multiple boxes: Configure different rates for multiple shipping boxes.
  • Location-based pricing: Set different flat rate charges for shipping zones.
  • Easy integration: Works seamlessly with WooCommerce for easy setup.
  • Set cost for extra large item: 

Pricing:

Flat Rate Box Shipping is available for $79 per year. This price includes regular updates and support for one year.

4. Conditional Shipping and Payments for WooCommerce

Conditional Shipping and Payments for WooCommerce

Conditional Shipping and Payments for WooCommerce allows store owners to manage shipping and payment options conditionally based on various criteria. You can configure rules to apply flat rate shipping based on order total, shipping address, product category, and more.

Key features:

  • Conditional shipping rules: Set up rules to determine when flat rate shipping should be applied.
  • Customizable payment methods: Restrict payment options based on shipping conditions.
  • Advanced shipping management: Manage shipping costs based on factors like cart contents, shipping class
  • Flexible restrictions: Apply rules based on user roles, order total, and more.

Pricing:
WooCommerce Conditional Shipping and Payments is priced at $49 per year for a single site license, which includes one year of updates and support.

5. Shipment Tracking for WooCommerce

Shipment Tracking for WooCommerce

The WooCommerce Shipment Tracking plugin allows you to provide tracking information for shipments to your customers. This plugin integrates seamlessly with WooCommerce’s flat-rate shipping and helps keep customers informed throughout the delivery process.

Key features:

  • Shipment tracking integration: Automatically add tracking numbers to orders.
  • Multiple carrier support: Supports a wide range of shipping carriers for tracking.
  • Customizable notifications: Notify customers with real-time tracking updates.
  • Easy-to-use interface: Provides a simple, intuitive interface to manage tracking details.

Pricing

WooCommerce Shipment Tracking is a premium plugin for a single site license, which costs $49 per year and includes one year of updates and support.

How to Leverage Flat Rate Shipping and Upsells to Boost Average Order Value?

Flat rate shipping increases your average order value by pairing it with strategic upsell offers

Since customers pay a fixed shipping fee regardless of order size, they may be more inclined to add additional items to maximize their shipping costs. 

By utilizing FunnelKit Funnel Builder, you can take full advantage of this behavior.

FunnelKit Funnel Builder fully customizes your WooCommerce store, creating high-converting, personalized checkout experiences.

With easy drag-and-drop tools, you can design tailored checkout funnels, upsell, and thank you pages, all without coding.

It lets you enhance your store’s look, add custom offers, and optimize the shopping journey to boost conversions and increase order value.

Let’s look at how you can boost your store’s average order value 

Step 1: Create a store checkout page

Now, navigate to the FunnelKit > Store Checkout.

We have already built a store checkout page.

So, if you want to create a fully customized checkout page for your store, you can go through this guide.

Create a store checkout page

After you enter the page, you can change the current template, edit it, or delete it. You can also use different checkout page templates for your store.

Step 2: Create a custom checkout page

Edit checkout page with elementor

Next, you can add steps or leave it as is. Also, from the right side, you can drag-drop any widget that you want to use on the checkout page.

WooCommerce Flat Rate Shipping - rearrange the shipping address

Here, we have separated the workflow into three steps. In the second step, we kept the shipping method, shipping phone.

Once you’re done with it, hit save.

WooCommerce Flat Rate Shipping - Drag and drop the shipping phone to the checkout form

Step 3: Add an order bump to increase AOV

Since you’re providing different shipping costs for other places, you can add more offers to increase the AOV. This way, you’re providing more value to your users without increasing the order amount.

You’re allowing your customers to combine their frequently bought items for the same shipping cost.

To simplify your tasks, FunnelKit has an amazing feature to let you do that: Order Bump.

What is an Order Bump?

An order bump is a small offer displayed to customers at the checkout page. It encourages them to add an extra item to their order with a single click. By offering these relevant add-ons, you can increase the Average Order Value (AOV) without disrupting the checkout flow.

Learn More About Order Bumps

Let’s see how to create and include an order bump in the workflow.

First, on the store checkout page, click the “Add Order bump” button.

Provide the name of the order bump.

Enter the name of your order bump offer

Choose the template for your order bump.

WooCommerce Flat Rate Shipping - import the order bump skin

Next, choose the product you want to display on the order bump. You can add more products. Once you’re happy, hit save.

Add products to your order bump

Now, in the rule tab, add the main product for which you want to show the order bump offer on the checkout page. You can also choose the shipping country and define the specific country you want to display the offer.

Once you’re done, hit the save button.

WooCommerce Flat rate shipping - Add order bump rules

Useful resources for order bump:

  1. Full order bump documentation
  2. How to create an order bump in the sales funnel

Step 4: Test the shipping methods on the checkout page

Add the iPhone 15 Pro Max to your cart and see how the WooCommerce flat rate shipping works.

Inside the USA

After adding the iPhone 15 Pro Max to the cart within the USA region, the shipping cost of $80 is shown in the order details.

Also, the order bump shows the related offers just above the order details specific to the USA region.

So, this is how you can set the order bump offer for your specific country or area.

WooCommerce Flat rate shipping - order bumps on the checkout page

Outside the USA

After adding the iPhone 15 Pro Max to the cart outside the USA region, the shipping cost of $120 is shown in the order details.

Also, as a part of the order bump, you can see the offer inside.

WooCommerce Flat rate shipping costs outside USA

Getting free shipping inside the USA by availing of a minimum order amount of $1200

flat rate shipping costs inside USA

Free shipping is available outside the United States with a minimum order of $1000.

Free shipping and flat rate shipping on woocommerce checkout page

That’s all. This is how you can set up WooCommerce flat rate shipping for your targeted product and provide value to your customers.

Also, this way you’re giving a super shopping experience through the free shipping charge.

6 Best Practices for Optimizing Flat Rate Shipping

Flat-rate shipping is a go-to for many WooCommerce store owners because it’s easy. However, tweaking and optimizing your setup will make it work effectively.

Using some smart strategies, you can make flat-rate shipping convenient and a real asset for your store—boosting customer satisfaction, keeping costs under control, and creating a smoother checkout process.

Here are six simple tips to help you get the most out of your flat-rate shipping game.

1. Utilize shipping classes to differentiate rates

Shipping classes allow you to assign different flat rates based on product type. For instance, charge higher rates for bulky items and lower for lightweight goods.

Ensure your shipping costs align with the product’s nature and budget.

2. Create multiple flat rate options for different shipping speeds

Offer standard and faster flat-rate shipping options to cater to different customer needs.

Customers who want faster delivery can pay extra for express shipping, improving their shopping experience.

3. Use shipping zones to set different rates for each region

Set up shipping zones to apply different flat rates based on customer location.

This helps you optimize domestic and international order rates, ensuring you cover costs accurately without overcharging.

4. Offer incentives to increase cart value

Set a threshold to encourage larger purchases. For example, offer free shipping on orders over $50; this will incentivize customers to add more items to their cart, boosting your average order value.

FunnelKit Cart lets you set up threshold-based rewards, such as free shipping, a discount coupon, and free gifts based on the cart value.

5. Leverage flat rate in combination with other shipping methods

Combine the flat rate with other shipping methods like local pickup, free shipping, or same-day delivery.

Offering a combination of shipping options allows customers to choose what works best for them, whether they want the most affordable option or the fastest delivery.

This variety can make a big difference at checkout, encouraging more customers to complete their purchases.

6. Regularly review and adjust rates based on market trends

Shipping costs change over time, so regularly review your rates to ensure they’re competitive and profitable.

Adjust your flat rates to reflect current shipping costs, keeping your pricing strategy aligned with market conditions.

What Are Some Disadvantages of Flat Rate Shipping

Flat rate shipping can be appealing for its simplicity, but it’s not without challenges.

Here are some potential disadvantages that you need to know:

  • Customers may find it expensive: Flat-rate shipping might not always be the cheapest option for customers. For smaller or lighter packages, paying a flat fee could mean spending more than necessary compared to weight-based shipping rates.
  • Limitations on products: Not all products qualify for flat-rate shipping. This can be due to size, weight, or shipping destination constraints, requiring more expensive alternatives.
  • Global restrictions: Some shipping carriers may not offer flat rate options for international deliveries, which can complicate logistics and increase costs for global shipments.
  • Competitive pricing: In competitive markets, sticking strictly to flat rate shipping might not be advantageous if competitors offer more attractive shipping prices on similar items.

While flat-rate shipping is convenient, these factors must be evaluated to ensure it aligns with your shipping strategy.

Some Common Questions Regarding WooCommerce Flat Rate Shipping

1. What are the common mistakes to avoid when configuring flat rate shipping in WooCommerce?

Here are some reasons store owners often forget while implementing flat shipping rates.

  • Not setting up shipping zones correctly: Failing to configure shipping zones properly can result in incorrect rates being applied to customers based on location.
  • Ignoring shipping classes: Overlooking shipping classes means missing out on the ability to charge different rates for specific products, affecting your shipping cost accuracy.
  • Not testing your setup: Skipping the testing phase can lead to unnoticed configuration errors, impacting checkout.

2. Can WooCommerce Flat Rate Shipping be combined with other shipping methods, like free or local pickup?

Yes, WooCommerce allows you to combine flat rate shipping with other methods, such as free shipping, local pickup, or table rate shipping.

This flexibility lets you offer multiple shipping options at checkout, catering to different customer preferences.

For example, you could set up free shipping for orders over a certain amount while offering a flat rate for standard deliveries and local pickup for customers who prefer to collect their orders.

3. How do shipping classes affect WooCommerce's flat rate shipping costs?

Shipping classes allow you to set different flat rate shipping costs for specific types of products.

For example, you can create a “Heavy Items” shipping class with a higher rate than a “Light Items” class.

By assigning shipping classes to products, you can charge appropriate shipping fees based on the item’s nature, size, or weight. This gives you more control over your shipping strategy and ensures costs are accurately reflected.

4. How do shipping classes affect WooCommerce's flat rate shipping costs?

Shipping classes allow you to set different flat-rate shipping costs for specific types of products. For example, you can create a “Heavy Items” shipping class with a higher rate than a “Light Items” class.

By assigning shipping classes to products, you can charge appropriate shipping fees based on the item’s nature, size, or weight. This gives you more control over your shipping strategy and ensures costs are accurately reflected.

Considering these aspects, you can effectively manage your WooCommerce flat rate shipping, offering your customers clear and fair shipping options while maintaining control over your costs.

5. Can WooCommerce Flat Rate Shipping be combined with other shipping methods, like free or local pickup?

Yes, WooCommerce allows you to combine flat-rate shipping with other methods, such as free shipping, local pickup, etc.

This flexibility lets you offer multiple shipping options at checkout, catering to different customer preferences.

For example, you could set up free shipping for orders over a certain amount while offering a flat rate for standard deliveries and local pickup for customers who prefer to collect their orders.

6. What are the common mistakes to avoid when configuring flat rate shipping in WooCommerce?

Here are some reasons that store owners often forget while implementing flat shipping rates:

  • Not setting up shipping zones correctly: Failing to configure shipping zones properly can result in incorrect rates being applied to customers based on location.
  • Ignoring shipping classes: Overlooking shipping classes means missing out on the ability to charge different rates for specific products, affecting your shipping cost accuracy.
  • Not testing your setup: Skipping the testing phase can lead to unnoticed configuration errors, impacting checkout.

Wrapping Up: Boost Your WooCommerce Shipping Strategy

WooCommerce flat rate shipping is a simple yet effective way to streamline your shipping process, keeping costs predictable and transparent for your customers.

By customizing flat rates, using shipping classes, and setting up shipping zones, you can tailor your shipping strategy to fit your business needs.

To enhance your checkout experience, consider integrating FunnelKit Funnel Builder. You can design custom checkout funnels highlighting your shipping options, adding personalized upsells, and providing your customers with a seamless, high-converting experience.

Mastering flat rate shipping with FunnelKit’s added power can effortlessly transform your store’s performance, reduce cart abandonment, and boost sales.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
chevron-down