Did you know that a one click upsell can help you to boost your revenue by 35%?
Yes, and the reason this one click upsell method works is it capitalizes on the "buying momentum" of customers who have just made a purchase.
This frictionless and timely approach boosts revenue by encouraging impulse buys and enhancing the overall customer experience.
If you are not sure what a one click upsell is and how to set it up in your WooCommerce store, then you have come to the right place.
In this blog, we will discuss what makes a good one click upsell offer, along with best practices. In addition, we will show you how to offer one click upsell in WooCommerce.
Contents
one click upsell is a post-purchase sales strategy used by e-commerce businesses to offer additional products or upgrades to customers immediately after they have made a purchase, all with just a single click of a button.
The idea behind one click upsells is to take advantage of the customer's buying momentum and present them with relevant, enticing offers that complement their initial purchase.
You show customers the upsell offer right after your customers have submitted their credit card details for the main offer, but before they’re directed to the thank you page.
So basically, on this intermediary page between the checkout and order confirmation page, you high-jack their flow and attention to make a highly relevant offer.
The best part?
You don’t need customers to re-enter their payment details, as the card gets tokenized when they pay for the base order. This way, you can add the extra amount to their order as soon as they accept the offer without asking them to provide payment details again.
The payment for the initial order is processed by the time they land on this page, and there’s zero probability of losing the initial sale.
Let’s talk about an example so you get a clear idea. Imagine you buy a coffee maker at an online store. And when you enter their payment details and confirm, you see a fabulous bundle of gourmet coffee beans as a one click upsell, and all you have to do is click on the button to buy it.
Given the relevance of the coffee maker and coffee beans, you are most likely to buy the upsell offer, won’t you?
That’s the power of one click upsell.
If you still have some doubts, move on to the next section to learn about the benefits of one click upsells.
🔔 You can also read our blog “Top 10 Upselling Techniques to Generate More Revenue”.
Offering post-purchase upsells can be a powerful strategy for your business and comes with many advantages. Here are a few reasons why you should implement one click upsells in your business:
We are sure that if you want to gain profit, then you must leverage upselling.
Let’s have a look at what makes a good upsell funnel.
Let's explore the three building blocks of an one click upsell funnel:
The main offer can be one of your best-selling products or a flagship product.
Here are a few important tips to take into account:
The upsell is a relevant offer pitched right after they’ve submitted their credit card details to buy the main offer.
A successful one click upsell is one that comes from a deep understanding of what your customer needs, and it creates a win-win scenario.
Use this checklist to create a compelling upsell offer:
This is the step where you ensure users that their order is confirmed, and it includes the one click upsell product as well.
Run the order confirmation/thank you page through this simple checklist:
🔔 Note: If your customer rejects the upsell, you’re anyway going to miss the opportunity to increase the order value so offer a downsell as a last chance. Learn how to “How to Set Up Post-Purchase Downsells.”
Deciding what to one click upsell is not easy.
You cannot choose the right upsell until you nail the strategy, and the thought process behind it. You don’t want to put together offers that are irrelevant and don’t get taken up or, worse, annoy buyers.
Here are a bunch of ideas that’ll help when you set out on this profit-boosting journey of creating upsells:
Are you selling a product that needs stocking up? Maybe supplements, ointments or medicines.
Think of items that people run out of and need frequent replenishment on.
If your main offer is an item that they do need more of, your upsell can very well be a pack of more of those items at a handsome discount.
By doing this, you’ll be putting a stamp of approval on their choice. It’s like saying – ‘You made a great choice. Now buy 5 more at a discount.’
Or ‘buy 5 at the price of 3!’ The copy matters.
Here’s how people will react to this offer ‘I am going to need these anyway! Why pay a high price later?!’
Sold!
Here is an example of how to offer more of what they already purchased.
The main purchase was one pack of Vitamin D3 Omega Fish Oil, and as a upsell, they are selling three packs of the same product.
Are you selling a physical book upfront? Upsell its audio version!
The simple idea here is: The existing format of delivery may limit the value people can get out of the product, so change the format.
Notice it doesn’t compete with the main purchase in any way. The reason why this approach works so well is because it offers instant gratification.
So while I am waiting for the physical copy and am excited about that, I can get a head-start with the audio version.
If you’re selling an ebook, you can upsell an expanded video course on the backend.
If you’re selling a planner in the physical format, upsell a downloadable app to manage everything from wherever they want!
Or maybe you’re selling tickets to your event- upsell the video recordings they can watch and refer to anytime later as well.
No matter what you’re selling, there will be other products that complement the purchase.
For example, if they’re buying a DSLR-compatible mic - they’re doing it to record videos. Maybe they need additional stuff such as studio arm stands, pop filters, video backdrop, etc.
So you can create a set or a bundle and one click upsell it at a discount.
But make sure none of the items in the upsell bundle are critical components of the main purchase.
They bought the main item to achieve a goal.
Can you make getting there faster, smoother, or easier for them?
Let’s say you’re selling a course on speaking French fluently, your upsell offer could be ‘A handbook of common phrases for coffee table conversations.’
Or if you’ve got a weight-loss program- upsell a healthy meal-planning calendar so that your customers don’t have to think about what to cook every day.
Think of helpful resources, custom services, coaching calls, personal consultation, and accountability group support- anything that will help them achieve the goal faster than the main purchase alone.
Or anything that will provide support at a level that the main offer wouldn’t.
Let’s say someone just bought a new Smartphone the other day. And just after the user was done making his selection and had the wallet out, the salesman pitched a perfect upsell.
The salesman offered the user a chance to protect the purchase – a 1-year warranty covering everything from technical issues in the phone's core components to screen repairs.
At a small additional price, the user could safeguard my investment for a year. It’s our natural tendency to hedge our bets and protect our possessions. So, he goes for the upsell.
As an example, look at Bestbuy. If you’re buying a Nintendo gaming console, they offer you a 1-year purchase protection at an additional $24.
Their simple pitch is this: A gaming console's average repair cost is $179, so why not protect your purchase?
Take a look:
As per Consumer Electronics Association, 55% of millennials (27-42 year-olds) are likely to purchase protection or a warranty, while only 15% of baby boomers are likely to do the same. So choose wisely for your audience.
Continuity programs, membership plans, or ongoing support offers make for value-boosting upsells.
If you’re selling software or a tool, you can upsell a membership program where you add new tutorial videos bi-monthly or monthly to help the users get more done.
A great membership program comes from truly knowing your audience and what they want.
Ryan Deiss from DigitalMarketer.com has an amazing continuity program- he sells you tickets to his event, and then once you’re there- they’ve got ways and means to add you to their continuity program.
So basically, they pitch a $1 trial to their membership site –Digital Marketer Lab.
The underlying idea – People who attend the ‘Traffic and Conversion’ summit will want to learn more on an ongoing basis.
They want to learn the nuts and bolts of setting up their landing pages, email automations, funnels, paid ads, etc. A 3-Day summit alone won’t do justice to the goal they wish to achieve.
To build a one click upsell funnel in WooCommerce, we are going to use FunnelKit Funnel Builder Today.
This is the best sales funnel builder for WordPress that allows you to create a sales funnel, upsell funnel, opt-in funnel, etc. Using this plugin, you can use any popular page builder, such as Elementor, Divi, Gutenberg, Oxygen, etc., to build high-converting sales funnels.
FunnelKit also offers you pre-built templates to build different funnels with just a few clicks.
Before we start the process of creating a WooCommerce one click upsell funnel, let’s install and activate FunnelKit Funnel Builder.
FunnelKit has two versions: Free and Pro. You need to install both.
Navigate to FunnelKit ⇒ Funnels from the WordPress admin panel and click the ‘Add New Funnel’ button.
Now choose your favorite page builder. From the list of funnels, hover on the one you like and click on Preview.
We are choosing the “Stunner” template here. It has three steps: checkout page with main offer, upsell offer and order confirmation page.
Choose the type of checkout you want: one-step or multi-step. To import the funnel, click on the “Import This Funnel” button and provide a name.
Finally, clicking on ‘Done’ will import your sales funnel with the upsell template.
To add the main offer/product to the checkout page, first, edit the checkout page by clicking on the step.
Here, you can customize the content of your checkout page with the chosen page builder. For more details, check our blog “How to Create a Custom WooCommerce Checkout Page”
To add the main offer, move to the Products tab. Click on “Add Product”, search for the product, and add it. Finally, click on “Add” to add the main offer to your sales funnel.
You can offer a discount on the base product if you want. In addition, you can also customize the quantity of the item.
Finally, click on Save Changes. With FunnelKit, you can offer an order bump with your main offer as well. For more details, read our blog “How to Offer Order Bump on Checkout.”
To add a product as one-click upsell click on the "Offer" step.
Now move to the Products tab, then click on “Add” product, and like you added products to the checkout page, add the product as an upsell.
Offering discounts on your upsell offers is a good marketing strategy as it will make the offer more tempting to the users. With FunnelKit, you can customize both discount and product quantity.
Here we are offering two packs of the same product at a 20% discount.
Note: Make sure you do your calculation right before offering a discount so you make a profit even after the discount.
Click on “Save” to update.
Now to customize the content of the one click upsell template, move to the Design tab and click on “Edit Elementor Template”.
Here you can customize the content of the template. To edit any content click on that part, and on the left panel, you can update the content.
For example, here we are updating the business logo to make the upsell template on brand.
Next, let’s update the title. You have to select the title and edit the content from the left-hand side menu.
Similarly, you can update the customer review section. Here you can customize the customer image, name, star rating, and review text.
FunnelKit offers 10 upsell widgets that you can simply drag and drop to customize your upsell page. The widgets include Accept button, Reject button, Accept Link, Reject Link, Offer Price, Product Image, and so on.
After updating all the content according to your needs, click on the “Update” button to save.
Here is a preview of the upsell template.
You can also set up rule-based upsell offers. This means that your upsells will only trigger once that rule holds true.
Rule-based upsell offers are quite common at in-store or global checkouts.
To set up rules for your upsell offer, click on the Upsell step.
Here, click on "Add Rules" to include rules. We are establishing a rule whereby the one-click upsell will be presented if the user has purchased a product from the beauty category. This indicates the customer's keen interest in beauty products and makes them more likely to accept the upsell.
For more details about the upsell advanced rules, check the documentation on “rules.”
Make sure to click on Save to update.
Now this upsell offer will only get triggered when the customer has purchased the “Purple Sunscreen” in their main order.
Like you have customized the content of the upsell template, you can alter the content of the order confirmation/thank you page. For more details on that, check our blog “How to customize WooCommerce thank you page.”
And that’s it. Your WooCommerce one click upsell funnel is ready.
Mastering post-purchase one-click upsell offer like upsells is challenging. To enhance the performance of your one-click upsells, follow these valuable tips:
Knowing your customers is key to crafting irresistible one-click upsells. Understanding their preferences and purchasing habits helps tailor offers that are more personalized. Customers tend to convert when the offer is personalized.
You should offer genuine value with upsell offers. Your upsell offer should complement your customer’s initial purchase so that they are convinced the upsell offer will add value to the main purchase.
That’s why you should always offer relevant products that add value to the customer’s base order.
Creating urgency can increase your sales by up to 332 percent. Use phrases like limited-time offers to create a sense of urgency among customers.
Time-sensitive deals can entice users to take immediate action, clicking the “Add to Order” button to seize the opportunity before it's gone.
According to a report by PowerReviews, over 99.9% of customers read reviews when they shop online.
Make sure your upsell page contains positive customer reviews that give customers the assurance that the product is authentic and worthy of the money.
A survey by RetailMeNot showed customers bought items they initially didn't plan to buy just because there was a discount on them. So make sure you offer a discount on your upsell product for a better conversion rate. You can increase the product quantity to make sure you make a profit in spite of giving discounts on individual items.
A/B testing is a split testing method that compares multiple variations to determine which one performs better in achieving desired outcomes. With A/B testing, you find out what exactly will work for your audience and thus increase your average order value by 32%.
So make sure you A/B test your upsell offers. With FunnelKit Automations, you can easily A/B test your upsell offer. For more details, check out our blog on “A/B testing”
You can find the results of the A/B tests for one-click upsell in a structured way and then declare a winner.
In 2023, 79% of smartphone users made purchases using their mobile devices. So it’s important that your upsell page is optimized for mobile devices. It should be responsive and look good on devices of all sizes and shapes.
Since FunnelKit integrates with all the popular page builders, it makes it easy for you to make your upsell page responsive. Here is a responsive one-click upsell page designed by Elementor.
Sometimes, people decline an offer because they don’t have the budget or maybe want a better offer. In case users decline your upsell offer, you can follow up with an email.
With FunnelKit Automations, you can easily track when someone declines an upsell offer using the “Offer Rejected “ Trigger under FunnelKit.
To learn more about how to send triggered emails using FunnelKit Automations, check this blog, “Triggered Emails: How to Generate 4x Times More Revenue”.
If you follow the tips we talked about above, you will surely be able to increase the conversion rate of your one-click upsell offer.
One-click upsell offers has proven to be a powerful strategy in driving increased sales and enhancing customer satisfaction.
The bottom line for ensuring the success of your WooCommerce one-click upsell strategy is to comprehend the preferences and needs of your customers and provide genuine value.
And if you are a WooCommerce store owner, then offering to upsell is super easy, thanks to FunnelKit Funnel Builder. You can use the prebuilt templates by this WooCommerce plugin to offer upsell successfully.
Moreover, you can easily offer discounts and adjust the quantities of your upsell products.
By leveraging one click upsell in WooCommerce, you can take your business to great heights, outperform your competition, and leave an everlasting impact on your customers.
Are you ready to boost your revenue by offering one one-click upsell?
