WooCommerce Email Customizer: 5 Best Plugins & How to Customize Emails

Your customer just clicked place order, and the first thing they see is a plain, unbranded WooCommerce email that looks nothing like your store.

A WooCommerce email customizer fixes that problem. It lets you redesign every transactional email (order confirmation, shipping notification, password reset) to match your brand without editing template files.

According to Litmus’ State of Email report, email marketing delivers an average return of $36 for every $1 spent. Transactional emails generate up to 8 times as many opens and clicks as promotional emails.

That means how your WooCommerce emails look directly impacts repeat sales.

In this guide, we share the 5 best WooCommerce email customizer plugins for 2026.

We'll walk through 3 practical methods for customizing WooCommerce emails: built-in settings, child theme code, and dedicated plugins. By the end, you’ll know exactly which tool fits your store.

Watch this video to learn about email customization in WooCommerce:

What Is a WooCommerce Email Customizer?

A WooCommerce email customizer is a tool or plugin that lets you customize the default emails WooCommerce sends to customers and administrators.

These include order confirmations, processing notifications, shipped order updates, refund notices, password resets, and new account emails.

Without a customizer, you're stuck with WooCommerce's default templates, which only let you change colors, fonts, and the header logo through settings, emails, and email templates.

Anything more (custom layouts, branded headers, product recommendations, dynamic content blocks) requires editing template files in your child theme.

A good WooCommerce email customizer plugin replaces all that complexity with a visual editor, usually drag-and-drop, that gives you control over how your emails look without touching code.

This customization helps improve the customer experience and brand consistency, and boosts sales and engagement.

Quick Comparison: 5 Best WooCommerce Email Customizer Plugins

The WooCommerce ecosystem hosts thousands of stores customizing emails, and the customizer plugin you pick determines whether your store sends emails that drive repeat sales or look like they came from someone else's store.

How to Customize WooCommerce Emails (3 Methods)

There are three ways to customize WooCommerce emails. Each has trade-offs in control, complexity, and maintenance.

Method 1: Use built-in WooCommerce email settings

WooCommerce ships with basic email settings out of the box. To access them, go to WooCommerce email settings in your WordPress dashboard.

From here, you can:

• Change the header image (your logo)
• Adjust base color, background color, body background color, and body text color
• Edit the footer text
• Configure sender name and “from” email address
• Enable or disable individual transactional emails (order processing, order completed, refunds, etc.)
• Edit subject lines and heading text for each email type

This is the fastest method, requires zero code, and works on any WooCommerce store.

The limitation is that you can only change colors and copy. You cannot add new sections, restructure layout, insert dynamic blocks, or include product recommendations.

Use this method if you only need basic brand styling and have no plans for advanced email design.

Method 2: Edit template files via child theme

For developers who want full control, WooCommerce lets you override email templates by copying them into your child theme.

Email templates live in /wp-content/plugins/woocommerce/templates/emails/. To override one, copy the file to your child theme at /wp-content/themes/your-child-theme/woocommerce/emails/. You can then edit the HTML and PHP directly.

WooCommerce also exposes hooks for adding content without overriding entire templates:

• woocommerce_email_header: Adds content to the email header
• woocommerce_email_footer: Adds content to the footer
• woocommerce_email_before_order_table: Adds content above the order details
• woocommerce_email_after_order_table: Adds content below the order details
• woocommerce_email_order_meta: Adds custom order metadata

For example, to add a custom message above order details, you’d add this to your child theme's functions.php:

add_action('woocommerce_email_before_order_table', 'fk_custom_email_message', 20, 4);
function fk_custom_email_message($order, $sent_to_admin, $plain_text, $email) {
    if (!$sent_to_admin && $email->id == 'customer_processing_order') {
        echo '<p>Thanks for shopping with us. Your order is being prepared.</p>';
    }
}

This method offers maximum control, but template overrides break when WooCommerce updates email markup, which happens roughly twice a year. Anyone using this approach needs a staging environment and version control.

Use this method if you have developer resources and need pixel-perfect or complex conditional email layouts that no plugin supports.

Method 3: Use a WooCommerce email customizer plugin

This is the most common approach for store owners who want branded emails without code maintenance.

A dedicated email customizer plugin gives you a visual editor, pre-built templates, dynamic content blocks, and (with most modern options) drag-and-drop layout control.

The benefit over child theme overrides is that plugin-based customizations survive WooCommerce updates. The benefit over the built-in settings is you can actually redesign the email, not just recolor it.

The trade-off is plugin choice. Some customizers only restyle the existing template (Kadence, Decorator). Others fully replace WooCommerce’s email layout with a drag-and-drop builder (FunnelKit Automations, YayMail, ThemeHigh).

For example, with FunnelKit Automations, you can create beautiful transactional and marketing emails.

Learn how to customize your WooCommerce emails here.

5 Best WooCommerce Email Customizer Plugins Reviewed

Here are our top picks for 2026, tested against real WooCommerce stores running WooCommerce 10.7.0.

For each plugin, our evaluation focused on:

• Editor type: Drag-and-drop visual builder vs native WordPress customizer
• Template library: Number and quality of pre-built email templates
• Customization depth: Available blocks, dynamic content, conditional logic
• WooCommerce integration: Native support for order details, customer data, product blocks
• Email types covered: Default WooCommerce emails vs. third-party plugin emails
• Pricing transparency: Verified from official sources
• Documented limitations: Real issues from WordPress.org reviews and support forums

1. FunnelKit Automations

FunnelKit Automations is a full-fledged WordPress broadcast and marketing automation CRM solution.

It's an all-in-one plugin that lets you set up automated campaigns, send and schedule email and SMS broadcasts, track sales and conversions for each campaign, etc.

FunnelKit Automations’ built-in visual email builder uses a drag-and-drop interface to make designing your emails easy.

The best part is that you don’t need to write custom code to craft your emails. You get pre-designed email templates that are ready to customize in a few minutes.

After you have designed your emails, you can save them as templates to reuse.

Not just that, it's a complete WordPress-based CRM that lets you manage your contacts, segment your audience, and integrate with other plugins and third-party apps.

Features of the enhanced visual email builder in FunnelKit Automations:

• Pre-designed email templates: Customize and send beautiful emails using both transactional and marketing templates available inside FunnelKit Automations.
• Easy drag-and-drop editor: Build professional emails by adding and customizing content blocks with colors, images, fonts, and borders. Includes WooCommerce blocks like order summary, products, cart items, coupons, and more.
• Automated recipes: Import and tweak pre-built automation recipes in a single click to save time and achieve your specific use cases.
• Dynamic coupon codes: Generate personalized, limited-time coupon codes to encourage users to shop in your store.
• Personalized merge tags: Add dynamic data such as customer names, form submissions, order values, and more to make emails more relevant.
• In-depth analytics: Track not only open and click rates but also orders, revenue, and engagement trends by day or hour.

Price:

FunnelKit Automations has a free version available in the WordPress repository. However, to unlock advanced features, you must upgrade to its premium version, which starts at $99.50 a year. 

Reviews:

5 out of 5 (338 reviews) with 20,000+ active installations on WordPress.org. 4.8 out of 5 (140 reviews) on TrustPilot.

Why should you choose this plugin?

FunnelKit Automations is a powerful CRM for WooCommerce and WordPress that goes beyond basic email design. It allows you to create and manage transactional and promotional email campaigns from a single dashboard, making it easier to engage customers throughout their lifecycle.

The plugin includes a visual WooCommerce email customizer with live preview and test-send functionality, so you can see exactly how your emails will appear before they reach customers.

This helps reduce formatting issues and ensures a consistent, professional look across devices and inboxes.

Because it combines email customization, automation, and audience management, FunnelKit Automations is well-suited for stores that want a complete WooCommerce email solution rather than a standalone email template editor.

2. Kadence WooCommerce Email Designer

The WooCommerce Email Designer plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.

It lets you easily customize the default transactional WooCommerce email templates. You can edit the design of your emails with the native WordPress customizer.

Features of Kadence WooCommerce Email Designer: 

• Easy to use interface: A standard WordPress customizer interface that allows you to customize different WooCommerce transactional emails.
• Stock customization options: With various customization options, you can edit the design and style of different elements used in your email.
• Email templates: This plugin has 11 WooCommerce email templates that can be used and customized. Plus, it has 3 starter templates to customize your email design.

Price:

Kadence WooCommerce Email Designer has a free version. For $499 a year, you can get complete access to its templates, themes, and more.

Reviews:

WordPress.org: 4.5 out of 5 (142 reviews) with 100,000+ active installations.

Why should you choose this plugin?

Kadence WooCommerce Email Designer is a good choice if you prefer making simple styling changes using the native WordPress Customizer. It allows you to adjust colors, fonts, and layout settings without adding another interface or learning a new builder.

This plugin works best for stores that only need basic visual adjustments to default WooCommerce emails and are comfortable working within predefined design options rather than building layouts from scratch.

3. Email Customizer for WooCommerce by YayCommerce

This email customizer plugin for WooCommerce, YayMail Pro, lets you create stylish transactional emails.

It's built-in drag-and-drop builder transforms boring WooCommerce email templates into engaging, branded emails.

Features of Email Customizer for WooCommerce:

• Easy-to-use interface: It uses an interface similar to Gutenberg and Elementor, with the customizer on the left sidebar and the email sample preview on the right.
• Email builder elements: It comes with 20+ design elements, such as images, buttons, text, social icons, videos, HTML, titles, etc., to help you create attractive emails.
• Customize default WooCommerce emails: This includes completely customizing 11 WooCommerce email templates, including those for new orders, order processing, new accounts, orders on hold, and more.

Pricing plan:

This plugin doesn’t offer a free version. Get this plugin for $99/year.

Reviews:

WooCommerce.com: 4.6 out of 5 (7 reviews) with 900+ active installations.

Why should you choose this plugin?

YayCommerce’s email customizer is suitable if you want a dedicated email design tool with a drag-and-drop interface focused specifically on WooCommerce transactional emails. It provides multiple design elements and lets you customize standard order-related email templates visually.

It’s a reasonable option for stores that want design flexibility within supported email types and don’t mind paying separately for advanced features or add-ons for non-standard emails.

However, this can be a bit expensive if you want to send attractive emails to your shoppers or customers.

4. Decorator - WooCommerce Email Customizer

The Decorator email customizer plugin, also known as WebToffee eCommerce Marketing Automation by WebToffee, lets you change the default look of WooCommerce transactional emails.

You can customize emails in WooCommerce by personalizing your email design with pre-built templates.

Features of Decorator - WooCommerce Email Customizer:

• Pre-built email templates - You get multiple pre-designed templates that can be used to personalize and transform your WooCommerce default emails.
• Edit email texts - You can edit and modify your email texts per your preference. To customize your emails, it provides sliders and color pickers that can be implemented in email backgrounds, containers, headers, footers, texts, etc.
• Customize all WooCommerce email types - You can customize and edit all the default WooCommerce emails for different order statuses. All you have to do is choose an email type and edit it on the go.

Pricing plan:

This is a free WooCommerce email customizer plugin available in the WordPress repository.

Reviews:

WordPress.org: 4.8 out of 5 (54 reviews) with 10,000+ active installations.

Why should you choose this plugin?

Decorator is a practical option if you’re looking for a free WooCommerce email customizer that allows basic layout and styling changes. It offers pre-built templates and simple controls for adjusting colors, text, and spacing across default WooCommerce emails.

This plugin is best suited for small stores or early-stage sites that want quick visual improvements without needing advanced design controls or drag-and-drop layout building.

5. Email Customizer for WooCommerce by ThemeHigh

This WooCommerce email plugin from ThemeHigh aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.

It lets you design attractive-looking emails that are easy to create with its drag-and-drop elements.

Features of Email Customizer for WooCommerce:

• Ready-made email templates: This plugin offers 11 pre-built email templates to make designing easier. You can customize them on-brand.
• Advanced customization: Configure the style, title, colors, header, footer, font, add WooCommerce email hooks, etc., including 20+ elements to customize your emails.
• General and basic WooCommerce elements: It offers essential elements such as text, images, social icons, etc., and basic WooCommerce elements such as header, billing and shipping details, and customer and order details to make your emails more professional.

Pricing plan:

You can try its free version. However, you must upgrade to the premium version to unlock extensive functionalities. The pro version costs $39 a year for single-site use.

Reviews:

WordPress.org: 4.3 out of 5 (43 reviews) with 10,000+ active installations.

Why should you choose this plugin?

ThemeHigh’s email customizer works well if you want a balance between templates and drag-and-drop elements at a relatively lower cost. It offers ready-made templates along with configurable WooCommerce elements such as order details, customer information, and product sections.

It’s a good fit for store owners who want more flexibility than basic customizers but don’t require full automation or advanced testing features.

Feature Comparison Matrix

Choosing the Right WooCommerce Email Customizer for Your Store

According to Checkout.com research, 56% of customers say they may never return to a store after a poor post-purchase experience, and unbranded emails contribute directly to that perception.

Picking the right customizer matters.

Best for stores wanting everything in one plugin: FunnelKit Automations combines transactional email customization with abandoned cart recovery, post-purchase sequences, and broadcast campaigns. It’s worth the price only if you’ll use the automation features.

Best for pure email design with conditional logic: Email customizer by YayCommerce and FunnelKit Automations offers the strongest drag-and-drop editor focused exclusively on transactional emails and conditional logic.

Best for free, simple branding: Kadence WooCommerce Email Designer if you want to match email colors to your site theme without learning a new tool.

Best for budget drag-and-drop: Email Customizer for WooCommerce by ThemeHigh delivers most of YayMail’s core features at a lower price, with limitations on advanced functionality.

Best for completely free with templates: Decorator gives you pre-built template designs without paying anything, ideal for new stores building their brand.

Different Emails You Can Send With WooCommerce Email Customizer

FunnelKit Automations makes way for designing and managing a wide range of email types to engage customers at every stage of their journey.

Whether sending personalized transactional emails, building automated workflows, or broadcasting updates to your list, you get unparalleled customization options to create stunning, branded emails.

Here are different emails you can customize:

1. Transactional emails

Transactional emails provide critical order-related updates to customers and are essential for maintaining trust and clarity in eCommerce transactions. 

Key transactional emails:

• Order confirmation emails
• Shipping confirmation emails
• Order completed emails
• Payment invoice emails
• Refund notification emails
• Account-related emails

Customizing them is easy, just edit the template with FunnelKit Automations' visual email builder.

2. Automated emails

Automated emails are triggered by specific customer actions or behaviors, helping you nurture leads and maintain engagement without manual intervention. 

Key automation email types: 

• Welcome emails are sent when a lead gets signed up or a user creates an account.
  
• Cart abandonment emails - Remind abandoned shoppers about items in their carts and encourage them to complete their purchases.
  
• Post-purchase emails - Build loyalty with order-related updates or product recommendations.
  
• Customer winback emails - Re-engage inactive customers with incentivized discount offers.
  
• Product review requests - Ask for customer product feedback to boost social proof.
  
• Upsell and cross-sell emails - Recommend products to customers based on past purchases.
  
• Birthday or anniversary emails - Delight customers with exclusive birthday offers and purchase anniversaries.

Select the event trigger, such as cart abandonment, to set up automated email workflows.

You can add delays, conditions, or actions to your sequence.

Next, select the ‘Send Email’ action and design it as you like. Ensure you’ve imported the Cart Abandonment email template with the cart recovery link set up for you, or choose one from the merge tags.

Make sure to turn the automation to active.

When a shopper abandons their cart, they’ll receive this email.

3. Broadcast Emails

Broadcasts are one-time emails sent to a segment of your audience for specific promotions, updates, or announcements.

Types of broadcast emails that can be customized with pre-designed templates inside FunnelKit Automations:

• Promotional campaigns - Announce sales, discounts, or limited-time offers.
  
• Product launch emails - Highlight new arrivals, exclusive product lines, or featured products.
  
• Seasonal or holiday greetings - Strengthen customer relationships with thoughtful seasonal and holiday messages.
  
• Newsletter updates - Share blog updates, industry or brand news, and success stories.

You only need to create a new email broadcast inside FunnelKit Automations.

Next, segment your contacts to whom you want to send your email. Using pre-designed email templates, create attractive emails.

You get four options to create your emails:

• Enhanced visual email builder
• Rich text
• Raw HTML

Instantly send or schedule your email broadcasts to a later time.

Frequently Asked Questions (FAQs)

Do I need coding skills to use a WooCommerce email customizer?

No, you don't need any coding skills to use FunnelKit Automations the best WooCommerce email customizer plugin. A simple drag-and-drop email editor helps you design beautiful emails within a few minutes.

How do I test my customized WooCommerce emails?

You can test your custom WooCommerce emails by clicking on the 'Preview and Test' button inside FunnelKit Automations. You can see the full preview of your custom-designed email and send test emails to yourself or other admins to see if it displays properly on different screens.

What should I do if my customized emails are not sending?

The send-email issue occurs because your WooCommerce settings are not properly configured. Ensure you've properly set them up. Other times, this happens because of how WordPress sends emails with the wp_mail() function. Most WordPress hosting servers cannot use PHP mail, that is why our experts recommend using a SMTP plugin to send your emails and deliver them to your recipient's inbox.

How can I troubleshoot formatting issues in my customized emails?

Make sure to test-send your emails with FunnelKit Automations using the Preview and Test section. Also, we recommend that you enable Text/HTML format inside your SMTP plugin before sending your emails.

Can you add custom CSS styles to default WooCommerce emails?

Yes, you can add custom CSS code styles to customize default WooCommerce emails. However, adding custom CSS requires technical expertise. If you’re unfamiliar with coding or CSS, it’s best to avoid making such changes directly. Mistakes in the code can break the functionality of your emails or cause display issues. That’s why experts recommend a user-friendly WooCommerce email customizer tool.

Why should you customize WooCommerce emails?

Beyond marketing emails, WooCommerce transactional emails play a critical role in shaping your customer experience.

Transactional emails like order confirmations, shipping updates, refunds, and account creation messages are often the first interaction customers have with your store, making them a powerful branding opportunity.

The problem? Default WooCommerce emails are plain and generic. They lack branding, visual appeal, and modern layouts, which makes them easy to ignore.

Customizing WooCommerce emails helps you:

• Build brand recognition with logos, colors, and consistent styling
• Improve readability with clean, mobile-friendly layouts
• Increase engagement using CTAs like Track Order or Shop Again
• Encourage repeat sales through product recommendations
• Stand out from competitors with professional, branded emails
• Personalize communication using customer and order data

By customizing WooCommerce transactional emails, you turn routine notifications into meaningful brand touchpoints that build trust, improve experience, and drive long-term customer loyalty.

How can you send WooCommerce emails in multiple languages?

Yes, you can send WooCommerce emails in multiple languages. FunnelKit Automations is compatible with multilingual plugins like WPML, Weglot, TranslatePress, and Polylang.

Once you’ve set up a language in your plugin, FunnelKit Automations automatically brings it up to customize your transactional emails:

You can make changes to your email and activate it. The system will automatically detect the user from a particular location and will send that multilingual email based on their country.

Design Attractive Emails with the WooCommerce Email Customizer

By now, you’ve seen the power and potential of customizing your WooCommerce emails.

Eye-catching and visually appealing emails aren’t just aesthetics. They’re key to driving higher open rates, click-through rates, and customer engagement.

With FunnelKit Automations, creating emails that captivate your audience is easier than ever.

The intuitive drag-and-drop builder, flexible visual content blocks, and responsive design options allow you to craft professional, on-brand emails effortlessly.

Take this opportunity to transform your transactional and marketing emails into memorable customer experiences.

Whether welcoming a new customer, recovering abandoned carts, or upselling products, FunnelKit Automations ensures every email leaves a lasting impression.

So why wait? Start creating high-converting WooCommerce emails today!

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