WooCommerce Thank You Page: Add More Value to Your Buyer's Journey

Editorial Team
August 30, 2022
WooCommerce Thank You Page: Add More Value to Your Buyer's Journey

There are two common misconceptions when it comes to WooCommerce Thank You page:

  1. It is not an important page, which is why most businesses often ignore it.
  2. It is only meant to thank the buyer for the purchase and display order confirmation details.

A Thank You page is the LAST PAGE that your customer sees before they leave your WooCommerce store. So, you have to make sure you leave a lasting impression.

Since you are now facing a buyer - not a lead - your lead/order confirmation-cum-thank you page can be a powerful sales-booster tool if you design it the right way.

In 2022, a thank you page is not just an order confirmation page to display order details and thank your customers, but actually welcome them onboard your brand.

Today, you will learn how you can create a sales-boosting and welcoming custom WooCommerce Thank You page with FunnelKit (formerly WooFunnels).

NO CODING, we promise!

What Is Missing from the Default Woocommerce Thank You Page?

According to Statista, WooCommerce is the most popular eCommerce platform, with 36.68% of the market share. (July 2022)

Even though WooCommerce is one of the most popular eCommerce platforms, one area where they lack is the ease of customization.

If you look at the default thank you/order confirmation page design, then you see it is too conventional and allows no space to promote offers or add interactive media like images or videos.

default woocommerce thank you page

So, why is it difficult to work with the custom WooCommerce thank you page?

1. Hard to Edit

You need to know coding (PHP, HTML, CSS) to edit the default page. Miss a single line of code or a character, and the whole page malfunctions.

2. Cannot Add Visual Elements

Inserting a video on a thank you page, where you personally thank your customers and welcome them onboard, is a sure-shot way of leaving a long-lasting impression.

You can even educate them about the product. Unfortunately, you cannot do so with the default WooCommerce thank you page.

3. Unable to Add Socials or Promotional Offers

In 2022, social profiles are crucial to a business. However, the default thank you page is missing this. Getting people to follow you on socials lets you keep them posted about your latest launch, upcoming sales, products, and more.

On the thank you page, you don’t have a lead; you have a buyer who still has their credit card in hand. Thus, it only makes sense to pitch them promotional offers and urge them to buy again.

Think about an exclusive, limited-time offer that excites your buyers and facilitates a repeat sale.

How to Create a Custom WooCommerce Thank You Page?

Now that you know why you should switch from the default page to a custom on-brand WooCommerce thank you page, let’s create one.

With FunnelKit, you can edit the WooCommerce thank you page templates with a simple drag-and-drop interface.

Now, let’s head straight to WordPress and start creating your thank you page.

1. Install and Activate FunnelKit

FunnelKit is a WordPress plugin made specifically for WooCommerce stores.

In your website’s dashboard, go to Plugins >> Add New.

In the WordPress plugins repository and search for FunnelKit.

Install the FunnelKit Funnel Builder Lite

Now, you need to activate the FunnelKit Funnel Builder plugin.

Activate the FunnelKit Funnel Builder

Now, you are all set to create your custom WooCommerce thank you page. Access the FunnelKit dashboard from the WordPress menu, as shown below.

This FunnelKit Funnel Builder's free version is enough to give you a headstart in your funnel-building and page customization game.

2. Import Store Checkout Templates and Edit with Your Favorite Page Builders

Create a store checkout for your WooCommerce store easily. It's the global or default checkout page that shows up independent of what the customer buys. 

So you can import a store checkout along with a thank you page. 

On the FunnelKit dashboard, click on Store Checkout >> Create Store Checkout.

creating a global store checkout

FunnelKit comes with an ever-growing library of pre-built templates for landing pages, optin pages, checkout, upsell pages, and thank you pages.

All these templates are conversion optimized and responsive for mobile, desktop, and tablets.

FunnelKit (formerly WooFunnels) store checkout templates

FunnelKit deeply integrates with popular page builders like:

These page builders enable a drag-and-drop interface to edit your Store Checkout.

We integrate with other page builders as well, and you can use them with shortcodes. FunnelKit works well with Beaver Builder, Brizy Builder, Thrive Architect, Spectra Website Builder, Bricks Builder, and others.

Select the page builder you want to use to create your custom WooCommerce thank you page.

choosing page builders to optimize the store checkout

Preview and Import the template that you like.

Importing the store checkout template

Assign a suitable name to your Store Checkout, and you are ready to tweak it to make it on-brand.

Assigning a name to your store checkout flow

3. Kickstart Editing the Checkout Page

We are going to use Elementor today to build our custom WooCommerce thank you page.

Click on the Edit button to customize your page. This Store Checkout template is a 3-step checkout. You can edit all three of them.

Editing the checkout page after importing

With Elementor’s drag-and-drop interface, you can edit the Checkout Page with ease.

You also get powerful Elementor widgets that can let you empower your checkout page. Use widgets such as Progress Bar and the Checkout Form and transform your checkout page.

use checkout form widget to edit the checkout form

With the FunnelKit Funnel Builder Pro, you even get a Mini Cart widget, which allows your users to adjust the quantity of their order without leaving the checkout page.

A wholesome WooCommerce checkout experience, isn't it?

adding a mini cart elementor widget

Check out our article on 21 cool hacks to optimize your WooCommerce checkout page.

4. Customize Your WooCommerce Thank You Page with Elementor

Now, let’s customize your WooCommerce thank you page with Elementor. On the Store Checkout dashboard, click on Edit.

creating your own custom woocommerce thank you page

Want to add your business logo? Easy peasy. 

Click on the logo >> Choose Image (logo) >> Select Image >> Insert Media

customizing the logo on WooCommerce thank you page

And, your new logo is up and running.

adding a new logo

Adding Social Media Icons

If you are running a business in 2022, you have to have a presence across various social media platforms. The default WooCommerce thank you page does not have the space to mention your socials.

Invite your customers over to your online communities and treat them with the latest offers, share some cool tips and tricks, product recommendations, and more.

Just search for Social Icons and drag the widget on the thank you page, wherever you want.

You can even add a CTA text below the button to instigate action.

Adding social icons widget to the thank you page

Modifying Text on the Thank You Page

Want to modify the text on the page? You can do that in minutes.

Put your copywriting skills to the test and create a high-converting copy for your thank you page that not just thanks the customer but encourages them to take the next step.

customizing the text of the WooCommerce thank you page

Adding Visual Elements

Adding a product-related video on the thank you page is a cool hack to engage with your buyer. You can even cross-sell with these videos/images and boost your sales.

Or, you can record a personal video where you are thanking the customer and telling them about what benefits they will be deriving from your product.

This way, you can build a healthy bond with your customer right from the beginning.

adding a visual element (video) to your WooCommerce thank you page

Optimize Your Thank You Page for Conversions with FunnelKit Elementor Widgets

FunnelKit provides two powerful Elementor widgets - Order Details and Customer Details.

Drag these widgets and drop them on your page. This way, your custom WooCommerce thank you page will also serve as an order confirmation page.

adding order details elementor widget

If you provide downloadable items i.e. digital products, you can even customize settings related to that. Show download preview, show file download column, or show file expiry column.

customizing downloadable item settings for order details

Use the Customer Details widget to display details about your customer at a glance.

adding customer details elementor widget

You can customize the customer details section with ease and display the information the way you want.

customizing customer details elementor widget

Whatever you want to do - add headings, modify the text, insert media, display socials, add a logo, cross-sell with CTA buttons, change color, and more - you can do it with FunnelKit custom WooCommerce thank you page templates.

If you’re using Elementor Pro, you can add even more widgets and get way ahead of your competitors with your advanced thank you page.

5. Display Rule-based Thank You Pages and Boost Engagement

Let’s say you want to display a discount coupon code on the thank you page for your first-time customers to make them buy again.

Or, maybe you want to thank your high-value customers with a special thank you video.

How cool is that?!

You can do these, AND MORE, with rule-based thank you pages.

You will need FunnelKit Funnel Builder Pro version to take advantage of this feature.

Here’s a complete step-by-step guide on how to install and activate FunnelKit Funnel Builder Pro.

Once done, head back to your Store Checkout and start creating your rule-based thank you pages.

Click Edit on your Thank You page on which you want to apply a rule.

Edit the WooCommerce thank you page

Let’s say you have a video recorded specifically to welcome your first-time customers and acclimate them to your brand.

In the edit mode, click on the Rules tab.

creating a rule based thank you page for a first-time customer

Now click on Yes and save the changes.

customize the settings

Go to the Design tab, and click on Edit with Elementor. Now add the Video widget to the top of the page; that’s the space that gets more eyeballs.

adding a video widget to your thank you page

Paste the YouTube/Vimeo/Dailymotion link of your video, or upload a self-hosted video. Toggle the settings on and off as per your preference.

You get toggle buttons for:

  • Autoplay
  • Mute
  • Loop
  • Player Controls
  • Modest Branding
  • Privacy Mode

If you only want to show a specific scene from your video, you can even mention the start time and the end time.

customizing the video options

Now, your first-time buyer will see this custom WooCommerce thank you page.

Now, your first-time buyer will see this custom WooCommerce thank you page

Need inspiration? Look how Dave from Kindlepreneur is doing so. 

WooCommerce thank you page example from Kindlepreneur

Add multiple rule-based thank you pages by clicking on Add New Step and then importing an Elementor Thank You page template.

adding multiple rule-based thank you pages

Import various thank you page templates as per your need and customize them with your favorite page builders.

creating multiple thank you pages

A Challenge for You!

Create rule-based thank you pages based on order total, order items, purchase history, item bought, billing/shipping country, and even the day/month they bought the product.

How about you create your own rule-based thank you page?

Create a thank you page for your high-value customers - the order total is more than $100.

Let’s see how you fare!

Share on our Facebook page 👉 WooCommerce Funnel Revolution by FunnelKit (formerly WooFunnels).

5 Conversation Optimization Techniques For a High-Converting WooCommerce Thank You Page

1. Personalise Your Thank You Page with Personal Shortcodes

One of the biggest turn-offs for any new customer would be a generic thank you page - made for robots, not humans.

That’s why it is crucial that you take the time to personalize your WooCommerce thank you page for each new customer.

No, you don’t have to create thank you pages for hundreds of customers. There is an easy way.


FunnelKit (formerly WooFunnels) Personalization Shortcodes

All of the FunnelKit templates come with pre-added personalization shortcodes that fetch dynamic data from checkout form fields - first name, order number, etc.

You can still add more shortcodes when creating the page from scratch or using page builders like Beaver, Brizy Builder, Thrive Architect, Spectra Website Builder, Bricks Builder, and others.

2. Invite Customers to Join Your Online Communities

Social communities are a great asset for your business. They are more likely to buy from you time and again. Also, they will spread good word of mouth about your products and services too.

Who doesn’t want free marketing?

In exchange, you can share discount coupons, festive deals, and more with them exclusively. 

So, it’s a win-win for both. So, display social media handles on your custom WooCommerce thank you page and invite the customers to join.

Invite your customers to join your online communities on Facebook, YouTube, Twitter, Pinterest, and More.

3. Build a Stronger Brand Image with Captivating Media

Displaying a simple, all-text thank you page seems so 2000-ish.

It’s the new era of digital presence, and in this era, you need to have captivating media (images/video/gif) to grasp your customer’s attention for a little longer.

As we discussed above, you can record yourself greeting your customers and welcoming them onboard your brand. Or, you can display a walkthrough video where you unbox the item and show them how to use it.

This one cool hack can boost your thank you page conversions significantly.

4. Encourage Repeat Purchases with a Discount Coupon

Who doesn’t like discount coupons?

In fact, according to Statista, 92% of shoppers used discount coupons while buying something last year.

So, if you give people what they love - discount coupons.

Create static discount coupons inside WooCommerce and paste the code on your thank you page. Create a rule-based thank you page, and you are good to go.

This strategy works really well with first-time buyers. They get a good discount, you get a repeat sale.

5. Promote “Frequently Bought Together” Products and Boost Sales

Remember when we said that thank you page is not just about thanking your customers and confirming their order details?

This is what we meant - promote cross-sell offers on your thank you page and boost sales.

Some business’ even promote their high-ticket products on the thank you page and generate higher revenue from the same lead.

So, Ready to Build Your Custom WooCommerce Thank You Page?

A thank you page is the last page of your sales funnel, and it only makes sense to give special attention to the buyer who has come all the way through the funnel and completed the purchase.

A custom WooCommerce thank you page gives you the opportunity to add media, display coupon code, do on-brand optimization, and so much more.

FunnelKit, with its deep integration with popular page builders, lets you do all this with a simple drag-and-drop interface.

So, hop on the bandwagon and start customizing your thank you page today with FunnelKit.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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