Are you searching for the best WooCommerce marketing plugins to promote your products?
No matter how great your products are, people won’t buy them if they don’t know about them.
For this, you need to market your products irrespective of the type of product you sell - physical or digital.
Along with paid marketing outside of the store, you also need to do different things to encourage people to buy your products in the store itself.
By default, WooCommerce doesn’t come with any default marketing features. For this, you will need reliable marketing tools.
In this blog, we will share the top 12 WooCommerce marketing plugins that you can use to promote your product in various ways to boost sales.
Table of Contents
WooCommerce marketing plugins help online store owners promote their products, run targeted campaigns, and boost sales.
These plugins offer various features designed to increase sales, boost conversions, and automate marketing tasks.
Here are some of the tasks you can achieve using WooCommerce marketing plugins:
These are just some of the things you can achieve with different WooCommerce marketing plugins. However, the potential of WooCommerce marketing plugins is endless.
Move to the next section to find out more details.
Utilizing marketing plugins in WooCommerce can significantly improve your store’s performance by automating processes, optimizing customer interactions, and driving more conversions.
Here are a few key reasons to consider incorporating these plugins into your store:
With a marketing plugin, you can put many marketing tasks on autopilot and increase efficiency.
For instance, you can offer post-purchase product recommendations to secure another sale, create an abandoned cart recovery email and SMS campaign to minimize cart abandonment losses and share promotional offers like birthday and anniversary offers to grow your business with minimum effort.
Getting users to land on your store is just half of the job. However, getting them to hit the place order button is also important, and with WooCommerce marketing plugins, you can easily achieve this.
These plugins can help you boost sales and conversion rates by offering promotional offers, making targeted product recommendations, sharing reviews, and ensuring a streamlined shopping experience on your WooCommerce store.
You can optimize the customer experience by automating product recommendations, sharing social proof, applying discount coupons automatically, and so on.
When you offer your customers a seamless shopping experience, they will likely come back and make repeat purchases.
With the right WooCommerce plugin, you can integrate different marketing channels, like SEO optimization, email, SMS, push notifications, paid campaigns, etc., with your WooCommerce store.
In most cases, you will need to use multiple channels to grow your business sustainably.
Most WooCommerce marketing plugins come with built-in analytics tools, giving you insights into how your marketing campaigns are performing.
You can track metrics like email open rates, coupon redemptions, and sales conversions, enabling you to tweak your strategy for better results.
When selecting a marketing plugin for your WooCommerce store, it's crucial to focus on the features that can enhance your marketing efforts and improve customer engagement. Here are the key features to consider:
Look for a plugin that offers automated marketing workflows. Automation is needed for marketing activities like order confirmation emails, abandoned cart SMS, push notifications, etc. Automated plugins make the job easy, save you time, and ensure proper execution.
Marketing is all about targeting the right audience with the right message at the right time. When choosing WooCommerce marketing plugins, make sure they offer a personalization option. For instance, email automation should have the option to add dynamic customer information or add content based on purchase history, etc.
The ultimate goal of marketing is conversion. So, choose plugins that will eventually help you to boost your conversion. You can pick plugins with exit intent popups to nudge people back to shopping, checkout page optimizer plugins that will ensure a smooth checkout process, and abandon cart recovery to make sure your effort into getting someone to the checkout doesn’t go in vain.
No matter the plugin's functionality, it should provide meaningful insights into how the relevant campaigns are performing. So, whether you are using a popup notification, push notification, checkout customizer, or email automation, there should be a detailed analytics section.
It is important to communicate with customers across multiple channels—email, SMS, push notifications, and social media—so look for a plugin that supports multi-channel marketing. This will allow you to reach customers where they are most active.
Always choose a marketing plugin that is compatible with the latest WooCommerce version, your theme, and all the other plugins you use on your WooCommerce store.
Focusing on these key features can help you choose a WooCommerce marketing plugin that enhances customer engagement, drives more sales, and helps your store grow effectively.
In this section, we have compiled a list of 12 WooCommerce marketing plugins to enhance various aspects of your store’s marketing efforts.
These plugins can help you drive sales, improve customer engagement, or automate tasks.
We have listed the key features, price, and purpose of each plugin to help you decide what your WooCommerce store needs.
Let’s dive in and explore the tools that can take your WooCommerce marketing strategy to the next level!
FunnelKit Funnel Builder is the best sales funnel builder plugin that helps you collect leads with optin funnels and convert them into sales funnels.
With this marketing plugin, you can maximize your conversion rate and boost order value with additional offers like order bumps and upsells.
Plus, you can customize your WooCommerce checkout page and turn it into a conversion-optimized one with Google address autocomplete, inline validation, collapsible field, etc.
It helps you transform your default checkout page into an optimized one-page checkout or mult-step checkout.
Key Features:
Pricing: A free version is available on WordPress.org. The premium version starts at $99.5 per year.
Customer Reviews: WordPress.org: 5 out of 5 stars with 820+ reviews (20,000+ active installations).
Why use this WooCommerce marketing plugin: This is the best tool to collect leads with an optin funnel and then convert them with a proper sales funnel with AOV boosting features.
Plus, it can transform your basic default checkout into a conversion-optimized one, which can help you boost conversion and reduce cart abandonment.
FunnelKit Cart is a WooCommerce side cart that users can access from anywhere with a single click to view cart items.
It’s an excellent plugin for product recommendations on your WooCommerce store. With its in-cart product recommendations, you can offer relevant items right on the side cart just when people add items to their cart.
Plus, it comes with a milestone-based reward system that encourages users to accept product recommendations so they can unlock new rewards.
Key Features:
Pricing: A free version with basic features is available. The pro version starts at $99.5 per year for the basic version, which includes the premium version of FunnelKit Funnel Builder.
Customer Reviews: WordPress.org: 5 out of 5 stars with 62+ reviews (20,000+ active installations).
Why use this WooCommerce marketing plugin: You should use this marketing plugin to effectively boost order value with in-cart product recommendations and a smart reward system.
FunnelKit Automations is the ultimate solution for automated email and SMS marketing for your WooCommerce store. With this, you can put your store's customer communication on autopilot and let repeat sales come with minimal effort.
One of the best features of this plugin is abandoned cart recovery. So, not just your regular and promotional communication, with this tool, you can send a sequence of emails and SMS to get the abandoned carts to come back and complete the orders.
Key Features:
Pricing: A basic free version is available. The premium starts at $99/year.
Customer Reviews: WordPress.org: 4.9 out of 5 stars with 227+ reviews (20,000+ active installations).
Why use this WooCommerce marketing plugin: This all-in-one marketing plugin is the ultimate solution for your WooCommerce store. It handles all your email and SMS marketing needs while functioning as a comprehensive CRM. With its 360-degree contact profiles, you can track customer interactions, manage relationships, and implement targeted strategies to boost your sales effectively.
OptinMonster is the top WooCommerce marketing plugin that helps you get more leads to grow your email list and boost sales. This is a SaaS service requiring an OptinMonster account and the OptinMonster WordPress plugin.
You can create different lead generation forms, automate them, and A/B test them to optimize the results. Plus, this tool also effectively reduces cart abandonment with the power of exit intent technology-based pop-up that brings the customer’s attention right to the order.
Key Features:
Pricing: Starts at $7/month (billed annually), amounting to $84 a year.
Customer Reviews: WordPress.org: 4.3 out of 5 stars with 631+ reviews (1+ million+ active installations).
Why use this WooCommerce marketing plugin: If you are looking to grow your email list and improve the overall marketing of your WooCommerce store with advanced popups to optimize conversion rate, then this is the right plugin for you.
AIOSEO is an all-in-one SEO plugin for WordPress and WooCommerce that helps you optimize your store for search engines, improve visibility, and drive more traffic.
This is a must-have marketing plugin because SEO optimization helps get organic traffic from those actively looking for your products.
With this, you can do page-level optimization, local SEO, Rich Snippets Schema, social media integration, and many other features that are necessary to make your website search engine’s favorite.
Key Features:
Pricing: You can find a basic version on WordPress.org. The premium features will cost $49.60/ year.
Customer Reviews: WordPress.org: 4.3 out of 5 stars with 4105+ reviews (3+ million+ active installations).
Why use this WooCommerce marketing plugin: This plugin is a must-have to increase your WooCommerce store's visibility on search engines and gain organic traffic.
Advanced Coupons extends WooCommerce’s coupon management feature to empower you to do better marketing and grow your business. With this tool, you can easily add store credits, loyalty programs, gift cards & more!
This is the most advanced coupon marketing that allows you to offer various coupons to boost your sales and clear stock with features like BOGO, loyalty program, shipping discount, etc.
Key Features:
Pricing: A free version is available on WordPress.org. The premium features will cost $59.50 / year.
Customer Reviews: WordPress.org: 4.5 out of 5 stars. with 124+ reviews (20,000+ active installations).
Why use this WooCommerce marketing plugin: Utilize the power of coupons to boost sales and create long-lasting relationships with customers through store credit, loyalty programs, and free gifts. All these features are highly impactful when it comes to online marketing of your WooCommerce store.
TrustPulse is a social proof notification that helps you share real-time social proof with your store visitors. This tool helps gain users' trust in your product through social proof, thus encouraging them to purchase.
Social proof not only wins your users' trust but also creates a FOMO among them, which pushes them to complete the purchase. In fact, according to TrustPulse, you can increase sales by up to 15% with social proof.
Key Features:
Pricing: A free version is available on WordPress.org. The premium features start at $5/month (billed annually), amounting to $60 a year.
Customer Reviews: WordPress.org: 4.6 out of 5 stars. with 26+ reviews (30,000+ active installations).
Why use this WooCommerce marketing plugin: An excellent plugin for gaining customer trust and creating an urgency among them to effectively boost sales.
PushEngage helps you connect with your customers through targeted web and app push notifications. Its seamlessness integrates with WooCommerce to send personalized push notifications that help you boost engagement, drive repeat traffic, and increase sales.
With this plugin, you can send different types of push notifications to users on all the popular web browsers like Chrome, Firefox, Opera, etc. Along with automated push notifications, you can also broadcast push notifications.
Key Features:
Pricing: PushEngage is a SaaS product that integrates WooCommerce with a plugin that’s available on WordPress.org. The premium version of the tool starts at $9 / month.
Customer Reviews: WordPress.org: 4.1 out of 5 stars. with 24+ reviews (10,000+ active installations).
Why use this WooCommerce marketing plugin: Use the power of push notifications to get user’s attention back to your site and boost sales.
The Stripe Gateway Plugin for WooCommerce by FunnelKit integrates Stripe payments seamlessly into your WooCommerce store, providing a secure, reliable payment processing solution for both one-time and recurring payments.
Not providing enough payment methods can lead to cart abandonment. This tool allows you to offer multiple payment options in your store and target customers with varying payment preferences.
Key Features:
Pricing: Totally free to use. You can download it from WordPress.org.
Customer Reviews: WordPress.org: 5 out of 5 stars. with 32+ reviews (10,000+ active installations).
Why use this WooCommerce marketing plugin: Attract more customers by providing flexible payment methods that suit different preferences and budgets.
MonsterInsights is the best Google Analytics Plugin for WooCommerce stores as it lets you set up Google Analytics with no hassle and allows you to track the site’s performance right from the WordPress dashboard. You can set up advanced-level tracking with just a few clicks.
You can customize how the stats show up, allowing you to keep important data and eliminate the fluff. It also adds site notes to the dashboard automatically to help you complete the setup properly.
Key Features:
Pricing: A free version is available on WordPress.org. The premium version pricing starts at $99.60/ year.
Customer Reviews: WordPress.org: 4.5 out of 5 stars.. with 2569+ reviews (3 million+ active installations).
Why use this WooCommerce marketing plugin: This plugin simplifies tracking your store’s performance by eliminating the need to switch between Google Analytics and your WooCommerce dashboard. It provides modern, insightful performance data in a structured and customizable format, saving you time and effort while delivering actionable insights to optimize your store.
Wholesale Suite is a powerful WooCommerce wholesale plugin for B2B store owners. With this tool, you can supply specific users with wholesale pricing for their products.
Align with wholesale pricing; you can also hide retail prices from wholesale customers and disable WooCommerce coupon codes for them if needed.
Key Features:
Pricing: You can download the free version from WordPress.org. The premium version costs $299 / year.
Customer Reviews: WordPress.org: 4.8 out of 5 stars. with 480+ reviews (20,000+ active installations).
Why use this WooCommerce marketing plugin: If you want to use WooCommerce to run a successful and profitable B2B business, then you should get your hands on this plugin.
AffiliateWP is a powerful affiliate marketing plugin for WooCommerce that helps store owners easily set up and manage an affiliate program to boost sales. It uses smart fraud detection technology to avoid revenue loss due to affiliate fraud.
With this tool, you get all the necessary features like affiliate registration, onboarding, approval process, and payouts to manage the affiliate marketing program. In addition, you also get detailed analytics on how the affiliate programs are performing.
Key Features:
Pricing:
You can download the free version from WordPress.org. The premium version costs $149.60/ year.
Customer Reviews:WordPress.org: 3.7 out of 5 stars. (1,000+ active installations).
Why use this WooCommerce marketing plugin: If you want to grow your business with affiliate marketing and are looking for a solution to run and manage your affiliate programs both locally and internationally, then this is your plugin.
So, these were some of the best WooCommerce marketing plugins with their key features and how they can help you grow your business with different types of marketing.
Every aspect of marketing helps you to boost your sales. But if you are looking for a start, you can go for FunnelKit products. It comes with features to collect leads, nurture them with conversation, and get them engaged to make repeat sales.
Most WooCommerce marketing plugins offer built-in analytics. Almost all the WooCommerce marketing plugins we listed in this blog come with detailed analytics features. However, in-depth analytics may only be available with the premium version of this plugin.
YesFunnelKit Automations specializes in cart abandonment recovery by allowing for tracking cart abandonment and then following up with automated SMS and Email notifications to get them to complete the order. You can also use notification plugins like PushEngage or the exit intent technology of OptinMonster to reduce cart abandonment.
No, most WooCommerce marketing plugins are designed to be user-friendly with no coding required.
With Advanced Coupons, you can create highly targeted coupon offers based on various criteria like user roles, product categories, or cart conditions. You can also automate discounts for specific customer segments or during checkout. Additionally, Wholesale Suite allows you to offer special pricing for wholesale customers based on their group or order quantity.
All the plugins we listed in this blog are compatible with major themes and plugins. However, check if the plugin is compatible with the theme and plugins you currently use in your WooCommerce store.
Marketing is a multifaceted process that requires consistent effort to deliver ongoing results.
It starts with attracting customers with promotions and offers. Once they’re interested, collect their contact info and guide them toward making a purchase. After they buy, keep them engaged so they come back and shop again!
In this blog, we've shared the top WooCommerce marketing plugins, each offering valuable features to help you tackle different marketing challenges.
We understand that budget matters, so we’re not suggesting you grab every plugin we’ve mentioned. Instead, we recommend trying out the free versions first and upgrading to the premium versions based on your needs.
To get started, FunnelKit products are a great choice. They help boost your Average Order Value (AOV) with smart product recommendations and improve conversions with an optimized checkout process. Plus, if someone abandons their cart, FunnelKit Automations can help you recover those sales.
This automation tool offers a complete CRM solution for managing contacts and customers, with automated emails, SMS, and broadcasts to keep your audience engaged.
With a bundle of FunnelKit products, you can handle a big part of your marketing effortlessly. And with reliable 24/7 support, assistance is just an email away.
Get your hands on the best WooCommerce marketing plugins and start growing your business today!