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11 Best WooCommerce Affiliate Plugins for Your Online Marketing Strategy (2024)

Editorial Team
May 6, 2024
11 Best WooCommerce Affiliate Plugins for Your Online Marketing Strategy (2024)

Are you looking for the best WooCommerce affiliate plugin to enhance your marketing strategy and earn affiliate commissions?

Affiliate marketing is a successful business model that has been projected to grow from its current value of $20.4 billion in 2022 to $39.8 billion by 2031 at a CAGR of 7.9%. [Source: Astute Analytica]

By choosing the right affiliate plugin, you can easily transform your WooCommerce website into an affiliate referral machine and multiply your revenue.

Plus, you can easily incorporate the power of affiliate programs such as payout service, real-time reporting, and managing affiliates.

In this article, our experts have recommended the list of the top 11 best WooCommerce affiliate plugins and help you choose the right one for your business.

What is Affiliate Marketing and How Does it Work?

Affiliate marketing is the process by which an affiliate (a person or an organization) earns a commission for promoting and selling products or services from another person or company.

The affiliate promotes a product they love and earns a piece of profit from each sale they make. These sales are tracked via affiliate links generated from the website whose products they promote.

As per the research by Rakuten/Forrester, 8 out of 10 brands (80%) use affiliate marketing programs to get more reach, drive leads, and boost sales.

Merchants provide affiliates with unique tracking links that they use to promote products or services.

When a customer clicks on the link and makes a purchase, the affiliate earns a commission per the program enclosed by merchants.

Affiliate marketing relies on the relationship between merchants, affiliates, and consumers.

Why Use WooCommerce Affiliate Plugins?

A WooCommerce affiliate plugin helps facilitate affiliate marketing programs within WooCommerce-powered online businesses.

Such plugins typically allow store owners to set up and manage affiliate programs, which allow affiliates to promote products from the store and earn commissions.

Other features include tracking affiliate referrals, generating affiliate links, automating affiliate processes, affiliate selling via funnels, managing affiliate accounts, and more.

Let’s look at different reasons why you should consider using affiliate plugins for WooCommerce:

  • Expand reach - These plugins help you easily create affiliate programs. This way, store owners can leverage the networks and audiences of affiliates to reach potential customers who might not have otherwise discovered their products.
  • Increase sales - Affiliates feel motivated to promote products because they earn commissions on sales they generate. This can lead to increased sales for the store owner without having to invest heavily in marketing efforts. It depends on whether affiliates use a sales funnel or social media promotions.
  • Cost-effective marketing - Instead of paying advertising costs upfront, store owners only pay a commission fee to affiliates when a sale is made, making it a cost-effective form of marketing.
  • Targeted marketing - Affiliates often have niche audiences or expertise in specific areas, allowing WooCommerce store owners to reach highly targeted demographics or markets.
  • Scalability - As your affiliate program grows, you will experience increased sales and massive brand exposure. WooCommerce affiliate plugins offer features to manage and scale the program as it expands.
  • Performance tracking - These plugins can track the performance of affiliates, monitor sales, and calculate accurate commissions. This gives store owners insights into the effectiveness of their affiliate program.

Overall, WooCommerce affiliate plugins can be a valuable tool for store owners who want to increase sales, expand their reach, and leverage affiliate marketing.

Features to Look For in a WooCommerce Affiliate Plugin

When considering a WooCommerce affiliate plugin, it’s crucial to understand the key features that will help streamline your affiliate marketing efforts.

  • Seamless integration with WooCommerce

Choose an affiliate plugin that seamlessly integrates with WooCommerce to ensure smooth operation and compatibility with your online store.

  • Affiliate management

A good affiliate plugin should offer robust tools for managing affiliates.

This includes an easy registration and approval process for new affiliates, a user-friendly interface for affiliates to track their performance, view earning commissions, manage their account details, and more.

  • Commission management

Choose a plugin that helps you easily manage and customize commission rates.

Ensure you can set different commission levels based on products, affiliate tiers, or sales volumes. Offer flat-rate or percentage-based commissions and adjust them as your program evolves.

  • Automate business processes

Automating business processes, such as affiliates making a sale, onboarding emails, commissions, etc., helps streamline operations, ensure accuracy, and save time.

This way, you can enable businesses to operate more efficiently and foster stronger relationships with their affiliate partners.

  • Increase affiliate sales

Some plugins help increase affiliate sales through marketing strategies like affiliate marketing sales funnels.

Create social media advertisements and link them to a landing page and sales funnels. This directs users to a guided path that increases conversion rates and ultimately drives more affiliate sales.

  • Reporting and analytics

Ensure the WooCommerce affiliate plugin offers comprehensive reporting tools that provide insights into affiliate performance.

This allows you to optimize your marketing strategies for better results.

Top 11 Best WooCommerce Affiliate Plugins (2024)

Our experts have created a comparative review of the top 11 best WooCommerce affiliate plugins after thorough research.

Let’s look at the unique features and functionalities each plugin has to offer.

1. AffiliateWP 

AffiliateWP is a powerful WordPress plugin designed to facilitate affiliate marketing programs for businesses of all sizes.

AffiliateWP - best woocommerce affiliate plugin

It allows you to customize every aspect of your affiliate program, including registration, onboarding, commissions, creatives, and more.

Features of AffiliateWP:

  • Powerful affiliate management - This WooCommerce affiliate plugin lets you effortlessly customize the affiliate registration and onboarding process, affiliate approval, payouts, etc.
  • Advanced affiliate tracking - Easily track affiliate links, custom landing page visits, affiliate coupon codes, direct link tracking, cross-domain promotions, and more.
  • Smart commission rules - Set up a smart commission structure based on your business needs. It lets you configure commission rules for one-time, recurring, lifetime, and personalized commissions.
  • Unlimited creatives - Create unique referral links, custom landing pages, affiliate banners, coupons, QR codes, and more. You have the flexibility to do everything.
  • One-click payouts - AffiliateWP helps you effortlessly pay all your affiliates with one click using Stripe or PayPal payments. This saves you a lot of time.

Pricing plan:

AffiliateWP offers pricing options ranging from $149.60 annually for its basic personal plan to $299.60 annually for its premium extended features and functionalities.


Trustpilot: 4.3 out of 5 with 17 reviews.

2. Affiliate for WooCommerce

The Affiliate for WooCommerce plugin helps you run your affiliate program. It lets you track referrals, sales, and commissions, create marketing campaigns and commission plans, make payouts, etc.

Affiliate for woocommerce wordpress plugin

It offers complete control and accuracy to run and manage your affiliate programs.

Features of Affiliate for WooCommerce:

  • Affiliate management - Enable people to join your affiliate program via registration forms and approve their requests manually or automatically. Set up a multi-tier affiliate system that allows unlimited tiers.
  • Commission plan system - Set commissions based on conditions, such as the first product in the cart, specific affiliates, products and product categories, affiliate tags, and more. It also offers lifetime commissions, as affiliates will keep earning commissions on the sales they make.
  • Marketing campaigns - Create personalized campaigns using images, videos, product manuals, swipe files, or other resources and share them with affiliates to understand your products and brand.
  • Analytics and tracking - Track visitors, conversions, commissions, and payouts. This WooCommerce affiliate plugin lets you track the progress of your affiliates and adjust commissions based on order status changes and recurring subscriptions.

Pricing plan:

Affiliate for WooCommerce by StoreApps does not offer any free version. This plugin is available for $179 annually.


WooCommerce: 4.2 out of 5 with 93 reviews.

3. FunnelKit Automations

FunnelKit Automations is a WordPress-based CRM for WooCommerce that integrates with AffiliateWP to help you automate your affiliate marketing processes.

FunnelKit Automations

It helps you create automations, design emails for affiliate interaction, set up abandoned cart recovery setups to bring your abandoned shoppers back to your store, and more.

Features of FunnelKit Automations:

  • Automate affiliate processes - Trigger automations when an affiliate makes a sale, application gets approved or rejected, affiliate status changes, affiliate digests, and more. Assign any action you want the automation to take, such as sending emails, creating dynamic coupons, changing affiliate rates or statuses, and more.
  • Streamline affiliate interaction - Align your affiliate communication perfectly with FunnelKit Automations. You can design emails with the enhanced visual builder from scratch or customize pre-designed email templates. Not just that, you can assign delays, add conditions, set up split path automations, and more.
  • Abandoned cart recovery system - You can set up an abandoned cart recovery system to minimize abandoned cart rates when affiliates send traffic to your WooCommerce store. Target abandoned users with well-timed emails and SMS to bring them back and make them complete their purchases.
  • Send email and SMS broadcasts - Sending announcement emails or broadcasts about festive sales or deals to your affiliates helps them stay updated with the latest news about your brand. This way, they can also educate their audience about the offers running on your products and services.

Pricing plan:

FunnelKit Automations is a free WooCommerce affiliate plugin available in the WordPress repository. Its premium version starts at $149 annually.

Reviews: 5 out of 5 with 194 reviews and 20,000+ active installs.

4. Affiliate Program for WooCommerce

The Affiliate Program for WooCommerce plugin allows you to enhance your business sales through the power of affiliate marketing.

Affiliate program for woocommerce

This affiliate plugin boosts loyal customers, drives traffic, and increases income.

Features of Affiliate Program for WooCommerce:

  • Simplified affiliate program setup and control - Setting up and managing the affiliate program is quite easy. You can activate or deactivate affiliate programs using a simple toggle switch. It has a user-friendly interface that even non-technical users can easily navigate and use the system.
  • Flexible commission types - Configure the commission structure to design your affiliate program to match your business model. Whether you offer percentage-based or flat-rate commissions, you can align it with your business strategy. 
  • User role-based affiliate conversions - This WooCommerce affiliate plugin diligently handles affiliate conversions based on user roles. This allows businesses to track and attribute conversions, analyzing the effectiveness of different user segments in driving affiliate sales.
  • Comprehensive monitoring - This plugin gives store owners a comprehensive monitoring and reporting system. This way, you can monitor the activities and performance of your affiliates.

Pricing plan:

Affiliate Program for WooCommerce will cost you $49 a year.


WooCommerce: 3.7 out of 5 with 6 reviews.

5. YITH WooCommerce Affiliates

The YITH WooCommerce Affiliates plugin lets you run powerful affiliate campaigns to drive traffic to your store, get new customers, and increase revenue.

YITH woocommerce affiliates

Features of YITH WooCommerce Affiliates:

  • Monitor and manage all the affiliates - Manually approve or reject affiliate applications through the registration form in your store. You can manage your affiliates along with commissions, earnings, and conversion rates on an affiliate detail page.
  • Configure rule-based commissions - By default, set a global commission that applies to all affiliates. You can override this value based on certain affiliates by creating custom rules for products or user roles if needed.
  • Get insights into affiliate statistics - Access every detail of your affiliates. You can find affiliate information, generated commissions, payments, and more. You can also override the global commission and set up a custom one.
  • Manage commission payment - Choose whether to issue the payment manually or automatically. For manual commissions, affiliates can apply for the payment request. For automated payments, select the date you want to pay commissions to your affiliates. You can issue the payment through PayPal or Stripe.

Pricing plan:

YITH WooCommerce Affiliates is available for free but has limited features. To get extensive features, upgrade to the premium version, which costs $179.99 a year.

Reviews: 4.2 out of 5 with 17 reviews and 8000+ active installs.

6. FunnelKit Funnel Builder

FunnelKit Funnel Builder helps you create powerful sales funnels and generate revenue for your business.

It’s a must-have plugin that allows you to streamline your store’s lead generation process, checkout process, and offer product recommendations to boost the average order value.

FunnelKit Funnel Builder

You can create affiliate marketing or bridge funnels with a dedicated landing page, checkout page, upsell offers and thank you page.

Features of FunnelKit Funnel Builder:

Pricing plan:

Funnel Builder’s free version is available in the WordPress repository. Its premium version starts at $99.50 annually.

Reviews: 5 out of 5 with 698 reviews and 20,000+ active installs.

7. EasyAffiliate

EasyAffiliate seamlessly integrates with WooCommerce and lets you create self-hosted affiliate marketing programs for your business in just a few clicks.

EasyAffiliate WooCommerce plugin

It motivates affiliates with access to metrics, creative assets, commission payments, etc.

Features of EasyAffiliate:

  • Creative control - Give complete control to affiliates with unlimited creatives such as full-featured links, banners, videos, and more.
  • Commission tracking - Set up multiple commission levels and customize them based on your affiliates by overriding the affiliate commission rules.
  • Email Marketing - This WooCommerce affiliate plugin integrates with Mailchimp, ActiveCampaign and ConvertKit to utilize email marketing.
  • Real-time analytics - Get detailed analytics with real-time clicks and affiliate stats reporting on the dashboard.

Pricing plan:

The basic EasyAffiliate plan costs $99.60 a year, and its Pro version costs $199.60 a year. 

8. Solid Affiliate

Solid Affiliate helps you launch your own affiliate or referral program and effectively manage it within the WordPress dashboard.

Solid Affiliate plugin for woocommerce

This affiliate plugin helps you manage, track and pay your affiliates effortlessly.

Features of Solid Affiliate:

  • Create affiliate programs instantly - Solid Affiliate works seamlessly with WooCommerce. Its easy setup wizard will get your affiliate program up and running in a few minutes.
  • Manage your affiliates easily - This WooCommerce affiliate plugin lets you review and accept affiliate applications, customize affiliate registration forms, upload creatives, and more.
  • Flexible affiliate commissions - Add commission rates that help attract affiliates and increase conversions. You get complete control with advanced overriding commission rates for lifetime referrals, recurring referrals, etc.
  • Performance tracking - Track the performance of your affiliate program in real-time. You get detailed reporting on your affiliates' data, referrals, payouts, visits, etc. You can filter this data by affiliates, date range, referrals, etc.

Pricing structure:

Solid Affiliate offers a free trial without any payment details or personal information. Its premium version starts at $299 a year and goes to $849 yearly for 10 WooCommerce websites.


Trustpilot: 4.6 out of 5 with 26 reviews.

9. SliceWP

SliceWP makes it easy for WooCommerce store owners to onboard affiliates, track referrals and commissions, and grow their revenue.

SliceWP plugin

It offers an intuitive way to connect to WooCommerce, manage your affiliate program, view real-time reports, and more.

Features of SliceWP:

  • Powerful affiliate management - This affiliate plugin lets you moderate affiliate registrations, view affiliate reports, update affiliate accounts, and see top-earning affiliates inside your WordPress dashboard.
  • Affiliate coupon tracking - Link affiliates to specific coupon codes to track referrals without using referral links. If a user has used a specific coupon at checkout, the affiliate tied to that coupon will get the commission.
  • Customizable commission rates - Customize the commission with which you reward your affiliates. Set up fixed amounts or percentage-based commission rates based on each affiliate, product, or product category.


SliceWP offers a free version but limited features. Upgrading to the premium version unlocks full features. Its yearly plans start at $169 and include lifetime Pro and Pro Plus plans.

Reviews: 4.9 out of 5 with 87 reviews and 8000+ active installs.

10. Coupon Affiliates

Coupon Affiliates offers all the tools and functionalities to easily run a powerful, advanced coupon-based affiliate program for your WooCommerce website.

Coupon Affiliates

You can give your affiliates access to a user-friendly interface for their coupons, view coupon usage statistics, recent orders, commission earned, referral URLs, and more.

Features of Coupon Affiliates:

  • Referral URLs and click tracking - Generate a referral URL that can be tracked when a user purchases using that link. Affiliates can even set up direct link tracking, short custom URLs, create referral campaigns, QR codes, etc.
  • Multi-level affiliates - This WooCommerce affiliate plugin goes beyond the usual referral programs - you can create multi-level affiliate modules. That’s where your existing affiliates can invite new users as affiliates on your website. For each sale, they will earn a percentage of extra commissions as the parent affiliate.
  • Affiliate registration - It allows you to create affiliate registration forms, create automatic coupons, assign affiliate users to coupons, perform automatic or manual approvals, generate dynamic coupons, and more.


It’s a free WooCommerce affiliate plugin but offers limited features. Download the free version from the repository. Upgrade to the premium version for 19.99 monthly and $155.88 yearly. 

Coupon Affiliates also offers a 7-day free trial to explore all the features and functionalities of this plugin.

Reviews: 4.9 out of 5 with 64 reviews and 600+ active installations.

11. ReferralCandy

ReferralCandy offers a complete set of building blocks for setting up referral marketing programs and running them efficiently in your WooCommerce store.

ReferralCandy - woocommerce affiliate plugin

Features of ReferralCandy:

  • Promote your referral program across marketing channels - Send email blasts, ask customers to join as affiliates on the checkout page, embed a signup form, add referral links to your newsletters to invite customers to your referral program, etc.
  • Data-driven insights - Track new sales from affiliates, top traffic sources, and top referrers, measure how your referral program has performed against industry standards, and more.
  • Automate the referral program - Automate your entire affiliate marketing program by inviting customers at specific times, detecting successful referrals and distributing rewards, managing referral fraud, etc.

Pricing plan:

ReferralCandy has a free version available. If you want to unlock its premium version, it starts at $47 monthly, billed yearly with an additional 3.5% commission fee.

Reviews: 4.9 out of 5 with 203 reviews and 4000+ active installations.

5 Tips to Follow for Achieving Affiliate Marketing Success

Here are some tips you can follow to maximize the effectiveness of your affiliate marketing efforts:

Set up the right affiliate program

Researching your competitor’s affiliate programs before you set up yours is crucial. This gives you an idea of how your competitors position their affiliate programs and what commissions or offers they make to marketers.

Once you have this information, you’ll be able to set up a perfect affiliate program from the rest. This way, you can establish attractive and competitive commission structures.

  • Tiered commissions - Create a system where affiliate earnings increase with performance. For instance, an affiliate will earn 10% on sales up to $1000 monthly. However, if the sales exceed that amount, the commission will increase to 15%. This will motivate the affiliate to sell more.
  • Product-specific commissions - You can have specific products with varying profit margins. Adjust commission rates based on the profitability of each product. This will encourage affiliates to focus on promoting high-margin items in your WooCommerce store.
  • Time-limited commissions - Offer temporary commissions during promotional periods or when you launch a new product. This will help boost interest and sales.

Choose the right WooCommerce affiliate plugin

Selecting the right affiliate plugin, such as AffiliateWP, for your WooCommerce store influences the effectiveness and ease of managing your affiliate program.

You can pick one from the list mentioned above that will assist you in creating a robust affiliate program and managing your affiliates from the dashboard.

The best WooCommerce affiliate plugin lets you manage commissions, track real-time clicks and views, automate the payout process, and more.

Acquire quality affiliates

Attracting qualified affiliates helps you effectively promote your products and drive sales.

Identify the type of affiliates who match your business objectives and products. Consider factors such as their niche or industry, the engagement level of their audience, content quality, and promotional methods.

You can then educate the benefits of joining your program. Here are some sources you can do that:

  • Leverage your website to acquire affiliates - Create dedicated landing pages to include details about commission rates, payment methods, testimonials, and a call to action button for registration. You can even promote your affiliate program through blog posts or banners on your website.
  • Promote on social media or email marketing - Share social media posts about the benefits of joining your affiliate program. Highlight success stories and provide links to the affiliate signup page. You can even use the functionalities of WooCommerce affiliate plugins to send targeted emails about your program to your subscriber list.
  • Leverage affiliate networks - Joining affiliate networks helps you gain access to potential affiliates. That’s where you can provide visibility to your affiliate program and handle the recruitment process.

Leverage analytics for better insights

Analytics play a critical role in understanding and optimizing your affiliate marketing program.

You can use the WooCommerce affiliate plugin to:

  • Track affiliate performance - Monitor the affiliates that bring the most traffic and sales in your WooCommerce store. Recognize them and reward them to motivate other affiliates to improve their efforts.
  • Analyze the effectiveness of affiliate marketing campaigns - Evaluate the promotional strategies that work best. For example, identify and compare specific types of content (videos vs. blog posts) that lead to better conversions.
  • Optimize the conversion rates - A/B test different variations of landing pages or promotional materials to analyze which converts best.

Integrate with other marketing efforts

You can use other sales strategies to complement your affiliate marketing efforts, such as:

  • Automated affiliate communications - Send automated, tailored emails or text messages to affiliates based on their journey. For example, send tips on how to get started, send rewards to top performers, offer advanced strategy tips for seasoned affiliates, and more.
  • Cross-platform promotions - Integrate affiliate marketing with promotional activities like social media campaigns and pay-per-click (PPC) advertising to create a cohesive marketing strategy.
  • CRM integrations - Sync your affiliate strategy with your customer relationship management (CRM) system like FunnelKit Automations to get deeper insights into customer behavior. You can set up abandoned cart recovery automation, winback campaigns, automated birthday or anniversary emails to foster customer loyalty.
  • Optimize your WooCommerce buying process - Setting up affiliate programs will be of no use if your WooCommerce checkout process is inefficient. Use plugins like FunnelKit Funnel Builder to optimize your checkout process with express payment options like Google Pay and Apple Pay, Google Address Autocomplete, auto-apply coupon codes, and more.

You can always subscribe to our YouTube channel or join our Facebook group to receive revenue-generating strategies and tips for growing your business.

Frequently Asked Questions (FAQs)

Find out answers to the most frequently asked questions related to WooCommerce affiliate plugins:

1. What is a WooCommerce affiliate plugin?

A WooCommerce affiliate plugin is a tool for creating and managing an affiliate marketing program for your WooCommerce store.

It lets you create an affiliate program with referral links, commissions, creatives, payouts, and analytics to reward affiliates who bring sales to your store. 

2. Can I track the performance of my affiliates using these WooCommerce affiliate marketing plugins?

Yes, most affiliate plugins provide robust tracking and detailed analytics that allow you to monitor affiliate performance in real-time.

3. Which WooCommerce extension is used for creating and managing affiliate programs?

There are many WooCommerce extensions or plugins to create and manage affiliate programs, such as AffiliateWP, Affiliate for WooCommerce, Solid Affiliate, Easy Affiliate, Affiliate Program for WooCommerce, etc. Check out this article to know everything about these plugins and which will be best for you.

4. What is the best free affiliate plugin for WordPress?

The best free affiliate plugins for WordPress are YITH WooCommerce Affiliates, SliceWP, ReferralCandy, etc. Please note that free plugins always have some limitations. That’s why our experts recommend using the premium version to unlock their full capabilities.

5. How do I add an affiliate plugin to WordPress?

Adding an affiliate plugin to WordPress is the same task as installing any plugin. Go to Plugins and click on ‘Add New Plugin’. Hit the ‘Upload Plugin’ button and upload the zip file of your plugin. Click on ‘Install’ and then activate it on your WordPress website.

6. How can I maximize the earnings of my WooCommerce affiliate program?

To maximize earnings, create commission plans wisely, provide affiliates with compelling marketing materials to help them understand your products, and encourage effective promotions across different channels.

Ready to Choose the Best WooCommerce Affiliate Plugin and Make an Impact?

Affiliate marketing serves as a potent strategy for expanding your ecommerce business by allowing third-party sellers to sell your products in return for a commission.

Using a WooCommerce affiliate plugin helps you ensure your affiliate marketing program runs smoothly by saving you a lot of time in managing affiliate links, payouts, commissions, among other tasks.

These WooCommerce affiliate plugins can be complemented with other plugins to help you achieve your goals much faster than relying on old-school techniques.

For example, FunnelKit Automations can automate affiliate communications, business processes, etc. At the same time, the FunnelKit Funnel Builder can optimize your WooCommerce store processes to achieve maximum conversions.

This way, you can drive sales and increase revenue through your efforts and affiliate partnerships.

It’s time to choose the best WooCommerce affiliate plugins and make the most of them to grow your business.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.