How to Add Easy Login to WooCommerce Checkout for a Smooth Customer Experience

Ever wondered why so many customers abandon their carts without completing the purchase?

Studies show that 18% of online shoppers leave orders midway due to a complicated checkout process. [Source: Baymard Institute]

As WooCommerce experts with years of experience helping online stores optimize checkout flows, we’ve seen firsthand how a small but powerful change can dramatically reduce cart abandonment and boost conversions.

The solution? Adding an easy login popup or an inline login form to your WooCommerce checkout.

In this step-by-step guide, we’ll show you:

• Comparison of Default vs Easy Login in WooCommerce
• Step-by-step process to add an easy login to the WooCommerce checkout page
• 7 Effective tips to optimize the WooCommerce checkout experience

By the end, you’ll have a faster, smoother checkout that improves customer experience, reduces cart drop-offs, and increases repeat sales without any complex coding.

WooCommerce Checkout Login: Default vs Easy Login Explained

Here is a quick breakdown of the difference between a default login option and an easy smart login option in the WooCommerce checkout: 

Let’s go through them one by one.

Default Checkout Login Process 

First, let's check how a default checkout login option works:

• Login for returning customers 

By default, WooCommerce shows a small "Click here to login" link above the checkout form.

When customers click it, a login form appears on the same page, but it’s often easy to miss and not very user-friendly.

• Lost your password option 

It also has a “lost your password” link. When clicked, it takes you to a new page and asks you to enter your username.

Once you provide the username or email and hit reset password, the system sends an email to your inbox.

Once you hit the reset link in your inbox, you will be redirected to another page where you can set the new password.

Once done, you will be redirected to your account.

Now, there is no shortcut to go back to the checkout page to complete the purchase.

No wonder so many shoppers abandon their carts in the middle! 

Now, let’s check. How does a smart, easy login in WooCommerce help you avoid such cases?

Easy Checkout Login Process 

• Login for returning customers 

With an easy login system at checkout, existing customers see a "click here to login" option, but it's more attractive with a custom design, making it noticeable to users.

Once users hit the option, they can get an inline login option or a popup login modal, as shown below:

This way, users can easily log in to their accounts without leaving the page.

• Lost your password option 

With the easy login Lost Your Password Link, users can provide their username to reset the password.

Then, they will receive an email with a reset link in their inbox.

Once you click the reset link in your inbox and update your password, the easy login system automatically logs you in and redirects you to the same checkout page, ready to complete your purchase.

• Nudge returning customers to log in (Not available in default)

Another impactful feature of easy login is that even if customers miss the login button and try to check out by providing their information, the smart login system checks if the email is linked to an existing account as soon as they enter their email and automatically asks users to log in.

Users can simply hit the login button and easily log in and complete the checkout process.

This is how it simplifies the WooCommerce login process for customers.

By now, we’re sure you understand the difference easy login makes in terms of user experience and checkout login compared to the default option.

How to Add Easy Login to WooCommerce Checkout Page? (Step-by-Step)

You can easily add an easy login using FunnelKit Funnel Builder.

This is the ultimate checkout page customizer plugin for WooCommerce, giving you complete flexibility to design and optimize your checkout, ensuring you provide your customers with the best shopping experience.

Along with checkout page customization, you can also offer additional cross-sell and upsell recommendations on the checkout page and right after checkout, which is a proven way of boosting the AOV of your store.

"Getting compelling results for clients with FunnelKit (formerly WooFunnels). We made $5700 last month on a brand new store and $1000 with just one-click upsells. So that’s $1000 of profits added to our bottom line just because we use upsells.” - Marvin Coffman

To access the smart, easy log-in feature that aligns with the AOV features, you will need both the free and premium versions of FunnelKit Funnel Builder.

So, make sure to install and activate the plugins:

Short on time? Watch this video

Now, follow this step-by-step process.

Step 1: Allow customers to log in to their existing accounts

First, Navigate to WooCommerce ⇒ Settings ⇒ Accounts and Privacy.

Check the option “Enable log-in during checkout” under checkout and hit Save changes to update.

​​Step 2: Create a store checkout 

The next step is to create a store checkout that will replace the default WooCommerce checkout page. 

For that, navigate to FunnelKit ⇒ Store Checkout and click on the ‘Create Store Checkout’ button.

After that, select your favourite page builder and choose a template from the prebuilt checkout templates that FunnelKit provides. 

You can select any page builder you prefer, like Elementor, Divi, Gutenberg, Bricks, Oxygen, etc., or use shortcodes with other builders you want.

To select one, hover on the template you like and click Preview. Here, we choose the Elementor page builder and the Shoppe template.

Next, select the number of pages you want on your checkout page. We are going with a multi-step checkout one with 2 steps. 

After that, click on “Import This Funnel,” provide a name, and hit the Add button to import your store checkout funnel.

Step 3: Customize your WooCommerce checkout page 

To customize the checkout page template, click on the checkout step.

Next, hit Edit Elementor Template to customize the design of the checkout page.

Step 4: Enable an easy login option 

Next, move to the “Optimizations” tab and expand the Smart Login feature. Select the Login Form Style.

Here are two options: Overlay and Inline. 

Here is the overlay easy login form.

And here is how the inline login form looks:

Choose the one that suits you best.

Step 5: Enable the option to prompt existing customers to log in

Next, check “Yes” for the option “Nudge Returning Users to login”. And also set the message. 

Now, when returning customers enter their email addresses, they will see a message with a button encouraging them to log in. 

Step 6: Enable store checkout 

The last step is to enable the store checkout by hitting the Enable Store Checkout button. 

And that’s it! Your store checkout is now ready with an easy login option to provide customers a smoother and faster checkout process.

How to Customize the Style of the Easy Login Section? 

The styling of the easy login section depends on the template and design settings used for the checkout page.

For example, the login button will automatically inherit the styling of the 'Place Order' button from the checkout page.

For more details, read everything about customizing the place order button in our post.

7 Tips to Ensure a Smoother WooCommerce Checkout Experience 

Along with the easy log-in option, you can use another optimization hack to ensure your customers have a smoother checkout experience.

Here are a few:

1. Remove unnecessary checkout fields

A cluttered checkout form can overwhelm customers and increase the chances of cart abandonment. 

That’s why it’s important to keep things simple and only ask for essential details, like name, email, shipping address, and payment info.

With FunnelKit Funnel Builder, you can easily customize your checkout form by removing, reordering, or editing fields. 

2. Enable guest checkout for new users

Let customers check out without creating an account.

This is especially helpful for new or one-time buyers who just want a quick purchase without the sign-up hassle. And for the returning, we have the easy login. 

3. Use a multi-step checkout layout

A multi-step checkout page breaks the checkout process into smaller, focused steps: Information ⇒ Payment. It makes the steps more manageable for customers. 

This way, instead of overwhelming users with a long, single-page form, you can keep things clean, organized, and distraction-free, leading to higher conversions.

4. Optimize the login popup for mobile devices

Over 70% of online purchases now happen on mobile, so your login experience should be perfectly responsive.

Ensure that your login popup or inline form adjusts perfectly to smaller screens. Buttons should be large enough to tap easily, and text fields should auto-zoom properly.

Test your checkout flow on both iOS and Android devices before going live.

5. Offer multiple payment options, including express checkout

Give customers flexibility by offering debit cards, credit cards, and local payments. To target low-budget shoppers, you can also offer BNPL payment options.

Add express options like Apple Pay, Google Pay, and PayPal Express to speed up the process and boost conversions.

6. Offer complementary items on the checkout page

Displaying complementary products during checkout enhances the shopping experience by helping customers discover related items they may need. 

This not only improves customer satisfaction but also boosts your average order value (AOV) by encouraging impulse buys. With FunnelKit’s order bumps, you can easily do that. 

7. Enable one-click social login

Allow users to log in using their Google, Facebook, or Apple accounts. This eliminates the need to remember passwords and cuts down login time to just one click.

Social logins not only improve convenience but also build trust since users authenticate via familiar, secure platforms.

Use a plugin like Social Login for WooCommerce that supports multiple providers and displays minimal but recognizable social icons directly inside the popup.

Frequently Asked Questions About Easy Login in WooCommerce

Add Easy Login to Your WooCommerce Checkout and Make Shopping Journey Easier! 

With easy login for WooCommerce, customers can quickly log in, autofill their details, and complete their purchases, making the shopping journey smoother and faster.

Whether you choose a modal popup or an inline form, integrating easy login into your WooCommerce checkout is simple and effective. 

As we’ve shared, FunnelKit Funnel Builder makes it super easy to add an easy login to your checkout, streamlining the password reset process and improving the experience for existing customers by nudging them to log in.

But don’t stop there! Experts recommend combining this with other proven strategies, like post-purchase upsells, to maximize your revenue.

So why wait? Implement easy login today and give your customers the seamless, hassle-free checkout experience they deserve.

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