Ever wondered why so many customers abandon their carts without completing the purchase?
One major reason is a complicated checkout process. In fact, 18% of shoppers say they leave their orders midway because of it. [Source: Baymard.com]
But here’s the good news: Many of our users saw a noticeable drop in cart abandonment after switching to a simpler checkout.
One small but powerful tweak they made?
They added an easy login popup to the WooCommerce checkout so returning customers could log in without retyping their details. This made it easier for returning customers to log in and finish their orders.
The best part? It only takes a few steps to set up.
In this blog, we’ll show you how to add an easy login popup to your WooCommerce checkout for a smoother, faster shopping experience.
Short on time? Watch this video
Table of Contents
- 1 WooCommerce Checkout Login: Default vs Easy Login Explained
- 2 A Quick Comparison Between Default Login vs Smart Easy Login in WooCommerce Checkout
- 3 Why Choose an Easy Login Option at WooCommerce Checkout?
- 4 How to Add Smart and Easy Login To WooCommerce Checkout?
- 5 How to Customize The Style Of the Easy Login Section?
- 6 5 Tips to Ensure a Smoother WooCommerce Checkout Experience
- 7 Frequently Asked Questions About Easy Login WooCommerce
- 8 Ready to Add Easy Login to Your WooCommerce Checkout?
WooCommerce Checkout Login: Default vs Easy Login Explained
Default Checkout Login Process
First, let's check how a default checkout login option works:
- Login for returning customers
By default, WooCommerce shows a small "Click here to login" link above the checkout form.
When customers click it, a login form appears on the same page, but it’s often easy to miss and not very user-friendly.
- Lost your password option
It also has a “lost your password” link. Which, when clicked, takes you to a new page and asks to enter the user name.
Once you provide the user name or email and hit reset password, it sends an email to your inbox.
Once you hit the reset link in your inbox, you will be redirected to another page where you can set the new password.
Note: When users click the reset password link, they’re taken to a different page to reset the password and pulled out of the checkout process.
Once done, you will be redirected to your account.
Now, there is no shortcut to go back to the checkout page to complete the purchase.
No wonder so many shoppers abandon their cart in the middle!
Note: In addition, if existing users miss the login option at the top, they’ll have to enter all their details manually, which could have been avoided if they had logged in.
Now, let’s check. How does a smart, easy login in WooCommerce help you avoid such cases?
Easy Checkout Login Process
- Login for returning customers
With an easy login system on checkout, existing customers get a click here to login option, but it's more attractive with a custom design so users notice.
Once users hit the option, they can get an inline login option or a popup login modal, as shown below:
his way, users can easily log in to their accounts without leaving the page.
- Lost your password option
With the easy login Lost Your Password Link, users can provide the username to reset the password.
Then, they will receive an email with a reset link in the inbox.
Once you click the reset link in your inbox and update your password, the easy login system automatically logs you in and redirects you to the same checkout page, ready to complete your purchase.
- Nudge returning customer to login (Not available in default)
Another impactful feature of easy login is that even if customers miss the login button and try to check out by providing their information, as soon as they enter their email, the smart login system checks if the email is linked to an existing account and automatically asks users to log in.
Users can simply hit the login button and easily log in and complete the checkout process.
By now, we’re sure you understand the difference easy login makes in terms of user experience and checkout login compared to the default option. Let’s move on to the next section for a quick comparison.
A Quick Comparison Between Default Login vs Smart Easy Login in WooCommerce Checkout
Here is a quick breakdown of the difference between a default login option and an easy smart login option in the WooCommerce checkout:
| Topic | Default | Easy Login |
|---|---|---|
| Smart Modal Login Popup | No | Yes |
| Inline login option | Yes | Yes |
| Redirect to after password reset | To my account page | To check out the page with pre-filled items, ready to complete the purchase |
| Detect existing customer and prompt to login | No | Yes, and prompt to log in to speed up checkout |
| Remember me option | Yes | Yes |
Why Choose an Easy Login Option at WooCommerce Checkout?
Logging in while checking out auto-fills your saved details, sparing you the hassle of re-entering them manually.
That’s why implementing an easy login option in your WooCommerce checkout can significantly enhance the customer experience and drive better results for your store.
This is effective for existing customers when considering that it costs five to ten times more to acquire a new customer than to retain an existing one. You can understand the importance of an easy login in the check-out page.
- Faster checkout for returning customers
An easy login option speeds up the checkout process for returning customers. They can log in quickly without leaving the page, and their information gets auto-filled, making the process more efficient.
- Reduced Cart Abandonment
A smoother and faster login process means fewer customers will abandon their carts. With the easy login feature, customers don’t have to re-enter personal details, which often leads to frustration and cart drop-offs.
- Improved customer rxperience
Customers enjoy a hassle-free experience as they don’t need to go through multiple pages or re-enter information. This convenience enhances their overall shopping experience, leading to higher satisfaction and loyalty.
- Increased conversion rates
The easy login option helps increase conversion rates by reducing friction during the checkout process. Customers are more likely to complete their purchase if the checkout is quick and straightforward.
- Boosts repeat sales
A quicker login process encourages customers to return and shop again, knowing that they can complete their purchase easily. This convenience can lead to higher repeat sales and long-term customer retention.
Now we are sure you are convinced that you must add an easy smart login option to your checkout page and desperately want to know the process.
For this move to the next section.
How to Add Smart and Easy Login To WooCommerce Checkout?
You can easily add an easy login using FunnelKit Funnel Builder. This is the ultimate checkout page customization that gives you complete flexibility to design and optimize your checkout so you can provide your customers with the best shopping experience.
Along with checkout page customization, you can also offer additional cross-sell and upsell recommendations on the checkout page and right after checkout, which is a proven way of boosting the AOV of your store.
"Getting compelling results for clients with FunnelKit (formerly WooFunnels). We made $5700 last month on a brand new store and $1000 with just one-click upsells. So that’s $1000 of profits added to our bottom line just because we use upsells.” - Marvin Coffman
To access the smart easy log-in feature, align with the AOV features, you will need both the free and premium versions of FunnelKit Funnel Builder.
So, make sure to install and activate the plugins:
Now, follow these steps:
Step 1: Allow customers to log in to existing account
First, Navigate to WooCommerce ⇒ Settings ⇒ Accounts and Privacy. Then make sure to check the option “Enable log-in during checkout” under checkout and hit Save changes to update.
Step 2: Create a store checkout
The next step is to create a store checkout that will replace the default WooCommerce checkout page.
For that, navigate to FunnelKit ⇒ Store Checkout and click on the ‘Create Store Checkout’ button.
After that, select your favourite page builder and choose a template from the prebuilt checkout templates that FunnelKit provides.
You can select any page builder you prefer, like Elementor, Divi, Gutenberg, Bricks, Oxygen, etc., or use shortcodes with other builders you want.
To select one, hover on the template you like and click Preview. Here, we choose the Elementor page builder and the Shoppe template.
Next, select the number of pages you want on your checkout page. We are going with a multi-step one with 2 steps.
After that, click on “Import This Funnel,” provide a name, and hit the Add button to import your store checkout funnel.
Step 3: Customize the checkout page
To customize the checkout page template, click on the checkout step.
Next, hit Edit Elementor Template to customize the design of the checkout page
Guide:For more details on this, read our guide on checkout page customization.
Step 4: Enable an easy login option
Next, move to the “Optimizations” tab and expand the Smart Login feature. Select the Login Form Style. Here are two options: Overlay and Inline.
Here is the overlay easy login form.
And here is how the inline lgoin form looks like:
Choose the one that suits you best.
Step 5: Enable the option to prompt existing customer with a login form
Next, check “yes” for the option “Nudge Returning Users to login”. And also set the message.
Now, when returning customers enter their email addresses, they will be shown a message with a button promoting them to log in.
Note: After customizing the checkout page and turning on easy login, don’t forget to set up order bumps and one-click upsells to boost AOV on autopilot. You can customize the thank you page as well.
Step 6: Enable store checkout
The last step is to enable the store checkout by hitting the Enable Store Checkout button.
And that’s it; Your store checkout is now ready with an easy login option to provide customers a smoother and faster checkout process.
How to Customize The Style Of the Easy Login Section?
The styling of the easy login section depends on the template and design settings used for the checkout page. For example, the login button will automatically inherit the styling of the 'Place Order' button from the checkout page.
5 Tips to Ensure a Smoother WooCommerce Checkout Experience
Along the easy log-in option, you can use another optimization hack to ensure your customers have a smoother checkout experience. Here are a few:
1. Remove unnecessary checkout fields
A cluttered checkout form can overwhelm customers and increase the chances of cart abandonment.
That’s why it’s important to keep things simple and only ask for essential details, like name, email, shipping address, and payment info.
With FunnelKit Funnel Builder, you can easily customize your checkout form by removing, reordering, or editing fields.
2. Enable guest checkout
Let customers check out without creating an account. This is especially helpful for new or one-time buyers who just want a quick purchase without the sign-up hassle. And for the returning we have the easy login.
3. Use a multi-step checkout layout
A multi-step checkout page breaks the checkout process into smaller, focused steps: Information ⇒ Payment. It makes the steps more manageable for customers.
This way, instead of overwhelming users with a long, single-page form, you can keep things clean, organized, and distraction-free, leading to higher conversions.
4. Offer multiple payment options, including express checkout
Give customers flexibility by offering debit cards, credit cards, and local payments. To target low-budget shoppers, you can also offer BNPL payment options.
Add express options like Apple Pay, Google Pay, and PayPal Express to speed up the process and boost conversions.
5. Offer complementory items on the checkout page
Displaying complementary products during checkout enhances the shopping experience by helping customers discover related items they may need.
This not only improves customer satisfaction but also boosts your average order value (AOV) by encouraging impulse buys. With FunnelKit’s order bumps, you can easily do that.
Note: For more such tips, check our blog on 25+ checkout page optimization hacks.
Frequently Asked Questions About Easy Login WooCommerce
- Does easy login come with a remember me option?
Yes, the easy login feature includes a "Remember Me" option, allowing returning customers to stay logged in for future checkouts, making the process even quicker.
- Can I also allow guest checkout along with easy login in WooCommerce?
Yes, you can enable both guest checkout and FunnelKit’s easy login in WooCommerce. Customers can choose to check out as a guest or log in for a faster experience.
- How does easy login improve conversion rates?
Easy login speeds up the checkout process, reduces cart abandonment, and creates a smoother shopping experience, ultimately boosting your conversion rates.
- Can I use an inline login form instead of a modal popup in Easy Login in WooCommerce?
Yes, you can use an inline login form instead of a modal popup in Easy Login with FunnelKit Funnel Builder. Just choose the option “Login Form Style” as Inline.
- Can I use a Google recaptcha while using the easy login option in WooCommerce?
Yes, with the help of a reCaptcha plugin, you can add Google reCaptcha to the WooCommerce checkout.
Ready to Add Easy Login to Your WooCommerce Checkout?
With easy login for WooCommerce, customers can quickly log in, autofill their details, and complete their purchases, making the shopping journey smoother and faster.
Whether you choose a modal popup or an inline form, integrating easy login into your WooCommerce checkout is simple and effective.
As we’ve shared, FunnelKit Funnel Builder makes it super easy to add easy login to your checkout, streamlining the password reset process and improving the experience for existing customers by nudging them to log in.
But don’t stop there! Experts recommend combining this with other proven strategies like post-purchase upsells to maximize your revenue.
Don’t wait! Implement easy login today and give your customers the seamless, hassle-free checkout experience they deserve!
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