Do you want to create a Shopify-style checkout in WooCommerce?
Let’s be honest—WooCommerce’s default checkout is basic and not designed for conversions.
People use WooCommerce because it’s a free, open-source, and flexible self-hosted eCommerce platform.
Contrasting this with Shopify, over 4.4 million websites use Shopify checkouts globally. It’s fast, user-friendly, and highly optimized to get conversions. [Source: DemandSage]
What if you could bring that same high-converting Shopify-style checkout to your WooCommerce store?
Yes, you’ve heard that right! You get the best of both worlds: WooCommerce’s flexibility with Shopify’s seamless checkout experience.
In this post, we’ll walk you through the easy, step-by-step process of setting up WooCommerce Shopify checkout to boost conversions.
Plus, we’ll share the ninja WooCommerce optimization hacks that even Shopify stores aren’t implementing yet.
Table of Contents
Let’s look at a typical Shopify app store checkout page.
It’s a well-branded three-step checkout page with a clear call to action button at the end of every step.
It has a clean two-column layout with minimal form fields to help effortlessly complete the checkout process.
Here are some high-converting elements of a Shopify checkout page:
1. Progress indicator
A progress indicator or breadcrumbs are great for letting users know where they are in the purchase journey and at exactly what step.
This Shopify checkout page is divided into three logical steps: Information, Shipping, and Payment. You can click on any of these steps to navigate between them.
This is so much better than overloading the user with information by putting it all on one cart checkout page.
2. Express checkout options
Conventionally, a user has to fill out 10-15 form fields to complete the purchase on an online store.
That’s why it is no surprise that top online retailers, including Amazon, offer express wallet payment options to users.
These accelerated payment methods can increase sales by twice as much and are 60% faster.
Apple Pay, Google Pay, Paypal Express, Amazon Pay, and others are some of the supported gateways that offer one-click payment options.
Shopify lets you easily add these payment details and options to your checkout page, which provides an impressive user experience.
3. Email as the top field
This is a pro-conversion hack. Asking for the email in the first field allows you to follow up with shoppers if they abandon their carts.
Most checkout pages, including WooCommerce’s default one, ask for email much later in the process.
This means you’ll capture fewer carts and lose interested prospects to an unoptimized checkout page.
Thankfully, that’s not the case with Shopify checkouts!
4. Clear call to action (CTA) button
The best way to lower shoppers’ anxiety is to show them everything they need at the place they expect it. Shopify has done that incredibly well.
You have the ‘return to cart’ option on the left-hand side and ‘continue shipping’ on the right.
There’s no scope for confusion or anxiety here - users can quickly move from one step to another and hit the buy now button on the final step.
5. Order total with break-down of all costs
As per several studies, people abandon the checkout if they cannot see the order total.
However, Shopify lets shoppers see their order total along with the breakdown at checkout.
As you can notice, there’s an image accompanying the item name with the quantity.
This lets users be sure of what they’re buying and double-check the items.
6. Multi-step field preview option
When you proceed to the next step, you can see the important fields you’ve already filled out, laid in a tabular format.
This lets your shoppers cross-check that they have put in the right information.
And in case there's a mistake, hit change to be directed back to that field.
7. A clean layout with no distractions
Yes, a simple layout makes the checkout page look so clean.
While the WooCommerce checkout system puts all the fields together - one after the other without proper spacing and padding, Shopify refrains from that.
Also, notice that the default two-column layout of the Shopify checkout page is free from distractions—there is no navigation menu at the top.
8. Google address autocomplete
You'll love this feature! When the user enters the first few characters of their address in the address field, matching options appear.
It's very intuitive and makes the checkout process fast.
When Shopify tested this feature, they found out that Google Address Autocomplete reduces the time spent on the checkout page by 20%.
This increases conversions and reduces address-related errors. You should absolutely have this feature on your WooCommerce Shopify checkout page!
9. Optimized for mobile devices
Did you know mobile phones generated 63.38% of website traffic globally as of September 2024?
Well, that’s why you should optimize the checkout experience for mobile shoppers. The default Shopify checkout page is perfectly optimized for mobile.
Notice how the fields line up one below the other, taking only as much space as there is a viewing area on mobile.
The collapsible order summary is at the top of this Shopify checkout page.
The user can tap on it to view the summary in full mode, which doesn’t take up any space. That’s quite genius.
The default WooCommerce checkout page is not so convincing. Take a look at this page:
What’s more? 70%+ of users land on the checkout from their mobile devices, and the default checkout is not perfectly optimized for mobile. This often leads to an increase in cart abandonment.
So clearly, the basic-looking WooCommerce checkout needs an overhaul to look modern and convert more users.
It should guide the users from one step to the next rather than overwhelm them. That’s why a Shopify-style checkout built right into WooCommerce is a perfect answer here. In the later sections, we’ll look at the process of setting up a WooCommerce Shopify checkout page.
Shopify style checkout page looks clean, clutter-free, and high-converting.
So we asked ourselves, "How can we create the same checkout page in WooCommerce without writing lines of code?"
That is a pretty valid question! But we didn’t find any answers to it.
Then, we looked at various plugins to set up Shopify checkout in WooCommerce and evaluated them based on the following:
We checked out Fast Cart, Flux Checkout, CheckoutWC, and Fluid Checkout for WooCommerce, but nothing matched the flexibility that we were looking for.
You can also download multiple different checkout extensions, such as the WooCommerce checkout field editor to edit the form fields, the one-page checkout plugin to create a one-page checkout, and more.
You can use different plugins to do different jobs, but managing conflicts between those is a total deal-breaker.
And even then, you have no control over the design unless you decide to spend hours learning how to write custom CSS! Quite frustrating.
This whole user-unfriendly experience was a big turn-off, so we set out to create a robust checkout page plugin.
Enter FunnelKit Funnel Builder: Now, create a Shopify checkout page right inside WooCommerce.
Take a look at this Shopify-style checkout page built using FunnelKit Funnel Builder:
FunnelKit’s Funnel Builder is a brilliant sales funnel builder plugin that lets you set up sales funnels on your website. It lets you create custom opt-in pages, landing pages, checkouts, order bumps, upsell offers, and thank you pages.
You get various pre-built templates that can be customized with any page builder of your choice. These templates are also optimized for all kinds of devices.
With this WooCommerce checkout manager, you have all the information you need to create a high-converting checkout page.
In the next section, you’ll learn how to create a WooCommerce Shopify checkout page.
In this section of the post, we'll show you the exact process to create the Shopify checkout page in WooCommerce with the Funnel Builder.
Follow the step-by-step instructions below:
Get your copy of the FunnelKit Funnel Builder.
Please note that the Funnel Builder has a Lite (free) version, but we will be using the Pro version for advanced functionalities.
You can download the plugins by going to your FunnelKit account and installing them on your WordPress website.
👉 Learn more about installing and activating the FunnelKit Funnel Builder plugin from our documentation.
Go to FunnelKit ⇨ Store Checkout and click on the ‘Create Store Checkout’ button.
It’ll take you to the templates page, where you can browse through the different templates and import one that fits your needs.
These templates solve different purposes. For example, you can build a Shopify-style checkout, embedded order forms, a one-page checkout, a multi-step checkout page, and more.
FunnelKit Funnel Builder deeply integrates with Elementor, Bricks, Divi, Oxygen, and Gutenberg. If you wish to use any other page builder, you can create your checkout page using shortcodes.
In our case, we've picked the Shoppe template:
Clicking on the ‘Preview’ button will show you a full preview of the template.
Since Shopify offers a three-step checkout, we’ll select the Three Step and hit ‘Import This Funnel.’
Enter the name of your funnel - WooCommerce Shopify checkout.
Clicking on ‘Done’ will import your store checkout funnel.
Hit the name of your checkout page to start customizing it.
Under the Design tab, click on the ‘Edit Elementor Template’ button to start customizing your Shopify checkout page in WooCommerce.
Changing the logo
Branding the template by changing the logo and tagline is pretty easy. You can even add helpline numbers and support-related information.
This will help you make your Shopify checkout page more trustworthy.
To do that, just hit the pencil icon right next to the logo and add the image.
Adding progress indicators
You can edit the checkout form and customize it the way you want.
Enable the steps in the ‘Breadcrumb’ format, and the progress indicator will look exactly like Shopify.
Updating order summary or mini cart
Next, customize the content of your order summary or mini cart section, including the heading, product, and coupon.
Under the Style tab, you can customize the typography, heading, color, border color, divider, coupon section, settings, and much more.
You can make Shopify checkout customizations the way you want.
Modifying the checkout or place order button
Click on the call to action (CTA) or place order button and make the necessary changes according to your brand.
You can customize the text, add icons, change colors, and more.
Make sure to hit ‘Update’ when done.
👉 Explore our detailed post on customizing the WooCommerce checkout page here.
Under the Optimizations tab, you’ll be able to optimize your WooCommerce Shopify checkout page:
FunnelKit Funnel Builder is fully compatible with one-click express payment options like Apple Pay, Amazon Pay, Google Pay, and PayPal Express.
You need to make sure that the desired payment method is activated for you in the WooCommerce Settings ⇨ Payments section.
You can also use FunnelKit’s Stripe gateway for WooCommerce. Go to the optimizations tab in FunnelKit to show the smart buttons for express checkout on the checkout page.
Next, enable smart buttons for express checkout.
👉 Read our in-depth articles on setting up Apple Pay and Google Pay in your store.
As we discussed above, a multi-step field preview feature allows users to preview the information entered in the previous step.
Enabling it in WooCommerce is as easy as going to the Optimizations tab in Checkout and checking the box for the specific fields you'd like to show.
Here's how it will show up on your WooCommerce Shopify checkout page:
Offering auto-apply coupons at checkout streamlines the buying process by removing the need for customers to hunt and manually enter coupons to get discounts on their purchases.
This is quite convenient and leads to higher conversion rates, as shoppers are more likely to complete their purchases when discounts are automatically applied.
To do this, go to the Optimizations tab and enable the Auto Apply Coupons feature.
Enter the coupon you’d like to apply at checkout automatically. Ensure to check if the coupon is published and valid in your WooCommerce store.
Now, when a shopper reaches the checkout page, this coupon is automatically applied, and the discounted price is deducted from the cart total.
Integrating Google Address Autocomplete into checkout streamlines address entry by providing real-time suggestions as shoppers begin typing, reducing the time to fill out the shipping fields.
👉 Check out our detailed post on setting up Google Address Autocomplete in WooCommerce.
Make sure you’ve enabled the Google Maps API from the Maps Platform.
Once done, go to the Optimizations tab and enable the Google Address Autocompletion feature.
Click on ‘Save’ when done.
This is how autofill address suggestions show up as soon as you begin to type your shipping or billing address.
Furthermore, you can add enhanced phone fields, smart customer login, guest checkouts, and more to streamline buying in your store.
We've compiled a list of 21 checkout page optimization hacks that you can explore.
Next, you need to publish your store checkout to activate it and replace the default WooCommerce checkout page.
All you need to do is go back to the funnel. From the dropdown, click on ‘Publish’.
This will activate your store checkout flow.
Well done! This is how you can set up your WooCommerce Shopify checkout page in your store.
Let's look at some conversion optimization hacks that you can implement in WooCommerce using FunnelKit Funnel Builder, which even Shopify doesn't offer.
What if you want to put all the fields in one step and create a single-step Shopify checkout?
Or, even better, create a dedicated one-page checkout for specific products. Your checkout page builder should allow you to do that.
But Shopify doesn't allow you to. Don't worry; FunnelKit does.
This is our very popular Minimalist template built using Elementor. The best part? You can even embed checkout forms on landing pages.
As per a study published at NeilPatel.com, adding testimonials to the checkout improved conversions by 6.34%.
In the built-in Customizer, you can add multiple testimonials—the name of the person, designation, message, star rating, and more.
Here's how the testimonial section appears:
Being able to give users the option to edit the cart if needed on the Shopify checkout page is a great hack.
It minimizes the friction involved in the buying process.
After hitting the ' Add to Cart ' button on the product page, the user doesn't have to go back to that page to edit anything.
This allows them to have complete control over their purchase.
You can use the funnel builder to turn on the quantity switcher and even the delete option.
Keeping in mind the best conversion practices, you should only have the checkout form fields you need and be able to remove others.
Again, Shopify falters here—you cannot add, edit, remove or re-order form fields. FunnelKit, on the other hand, has a masterfully engineered form builder.
Our built-in checkout form field editor gives you as much flexibility as you can imagine.
Add new fields, re-order sections, drag and drop to place fields in a different order or different sections, and so much more!
An order bump allows you to pitch a complimentary item to the shopper on the checkout page.
The idea is to increase their order value right before they place an order.
Make a compelling offer on your Shopify checkout page that they can't refuse.
The user can add the related products to their order with a single click on the checkbox.
An order bump is incredibly useful because it eliminates the need to make intrusive cross-sells or show pop-up offers.
As you've seen above in the Shopify Checkout example - it features the coupon code input box on the right-hand side in the mini-cart section.
To enable it, click on the pencil icon - next to the mini cart and enable the coupon option from the left-hand side panel.
Furthermore, you can make the coupon code box collapsible by enabling the 'Collapsible' option on the left-hand side panel of your Shopify checkout page.
The user can tap to view the details; otherwise, it remains collapsed, hence not taking much space on the small device.
This is another brilliant technique. FunnelKit Checkouts, on default, optimizes the checkout experience for mobile.
The form fields line up one below the other, eliminating the need to pinch and zoom, and a collapsible order summary section appears.
The collapsible order summary is exclusively shown on mobile.
You can select the mobile view from the responsive mode and optimize the experience for your shoppers.
This is all about some optimization hacks that can make your checkout process seamless.
WooCommerce is quite powerful and flexible—but its default checkout? Not so much. That’s where FunnelKit Funnel Builder changes the game.
FunnelKit Funnel Builder can help you create a Shopify-style checkout in WooCommerce that’s sleek, high-converting, and optimized for sales.
As we explored in the post, you can enable cart editing options, add testimonials, bump orders, and do so much more—all designed to boost conversions effortlessly.
The combination of FunnelKit + Woo lets you create more conversion-focused and order value-boosting checkouts.
And this is where WooCommerce leaves Shopify in the dust!
Add one-page checkout to the mix, and you can go beyond just checkout pages. Embed checkout forms on landing pages, direct traffic to them, and do more - the sky is the limit.
Repetition A/B test, measure analytics and make necessary optimizations to ensure a seamless and conversion-focused checkout experience for your customers.
