Upselling is a proven way to boost revenue by offering relevant add-ons or upgrades to customers at the right time.
However, finding the best WooCommerce upsell plugin that seamlessly integrates with your store and enhances the shopping experience can be challenging.
As a store owner, you’re likely juggling multiple priorities: increasing sales, providing a better experience, and optimizing your site.
That’s why, for your convenience, we’ve tested and compared the top plugins to help you make an informed decision.
In this article, you’ll find key features, pros, cons, pricing, and insights to pick a solution that drives more sales and increases your average order value.
Table of Contents
Upselling is a sales technique that shows high-value or premium products to customers, encouraging them to upgrade or spend more on their purchases.
It’s often confused with cross-selling. Although both aim to increase sales, upselling and cross-selling are different strategies.
Upselling focuses on encouraging upgrades, while cross-selling offers complementary or related products alongside the items a shopper wants to buy.
The key to success is how you present your offer—whether a bundled deal at a lower price or an item upgrade with a discount.
In fact, 35% of Amazon’s revenue comes from effective upselling and cross-selling.
Here’s why upselling is essential for your WooCommerce store:
WooCommerce upselling, when executed thoughtfully, can benefit both the business and the customer.
The key to a perfect upselling strategy is to offer the right products at the right stage in your user’s shopping process.
Here are the six proven WooCommerce upselling techniques:
Each of these techniques lets you effortlessly boost your store’s order value. However, the best approach depends on your store’s requirements and customer behavior.
Therefore, you have to analyze the opportunities in your store and then set up relevant upsells for your shoppers.
Based on the above upselling techniques, we have identified the best upsell plugins for WooCommerce to achieve all your use cases.
Rank | Plugin | Best For |
1 | FunnelKit Order Bump | Upsells on the checkout |
2 | FunnelKit One-Click Upsell | Upsells after the checkout |
3 | FunnelKit Cart for WooCommerce | Upsells inside the shopping cart |
4 | FunnelKit Automations | Upsells in emails |
5 | Frequently Bought Together for WooCommerce | Upsells on the product page |
Check out the complete list below.
We installed and thoroughly tested each of these plugins listed on our test website to check out all the features, pros, and cons.
Here’s how we evaluated them to bring you the most reliable and effective WooCommerce upsell plugin:
We’ve tested many upsell plugins and narrowed the list to our top picks based on the criteria above to help you avoid decision fatigue and make your choice easier.
Type: Upsells on the checkout
FunnelKit Order Bumps is an upsell plugin designed for WooCommerce to offer relevant product recommendations on the checkout page.
It’s one of the many components available in FunnelKit Funnel Builder, the most powerful sales funnel builder made for WordPress and WooCommerce.
It’s trusted by over 30,000 online stores and businesses to increase their sales and revenues significantly.
You can customize these pre-checkout offers to be added to the cart with a single click right on the checkout page.
Here’s how an order bump looks on the checkout page created with FunnelKit:
A proud FunnelKit customer, Griffin Stewart, shares, “30-40% of our gross revenue comes from bump offers and upsells”.
Pros
Cons
Pricing
Special Feature
Type: Upsells on the checkout
Order Bump for WooCommerce aims to increase your store’s AOV by providing last-minute offers to shoppers on the checkout page.
This plugin lets you offer multiple products as upsells, set up discounts, customize the design, and more.
Here’s how it looks on the checkout page:
Pros
Cons
Pricing
Alternative: FunnelKit Order Bumps is a great alternative and offers value-for-money features to generate more revenue.
Type: Upsells after the checkout
FunnelKit’s One-Click Upsells is the best WooCommerce one-click upsell plugin out there that lets you set up incentivized post-purchase upsell offers.
These offers can be purchased with a single click without going through the whole checkout process again.
As per Accessally, one-click post-purchase upsells can increase your store’s revenue by 35%.
This is the best WooCommerce upsell plugin that lets you create and customize the upsells using its template library or design it from scratch using your favorite page builders.
Here’s the one-click upsell offer shown to your customers after their initial purchase:
Pros
Cons
Price
Special Feature
Type: Upsells on the cart
FunnelKit Cart lets you enable a dynamic slide-out cart in your WooCommerce store that lets your shoppers display all the cart contents along with upsells and cross-sells.
Not just that, this WooCommerce upsell plugin allows your users to modify their cart content, including adjusting the quantity, removing items, applying a discount code, and heading to checkout.
Even better, you can directly purchase from your cart using express payment options like Apple Pay and Google Pay.
FunnelKit Cart lets you configure upsells based on the cart contents, which the user can add with a single click.
Pros
Cons
Special Feature
Type: Upsells in emails
FunnelKit Automations is the most powerful automation and marketing broadcast engine for WordPress and WooCommerce.
It’s an all-in-one plugin that lets you create automations, send email broadcasts, SMS notifications, track carts, segment your contacts, etc.
You can send your upsell emails and SMS along with dynamic coupons within your transactional emails, post-purchase sequences, abandoned cart automations, and more.
Borja Obseso, CreativiU founder, has recovered over 20% of his average daily revenue with effective abandoned cart recovery campaigns using FunnelKit Automations.
These are the features of FunnelKit Automations:
FunnelKit Automations has both lite (free) and premium versions available.
Type: Upsells in emails
AutomateWoo has all the tools for creating powerful marketing automations for your WooCommerce store.
It allows you to offer upsells through automated sequences, including follow-ups, abandoned carts, winback campaigns, SMS notifications, and more.
Pros
Cons
Pricing
Special Feature
Alternative: FunnelKit Automations offers better value for money compared to AutomateWoo.
Type: WooCommerce upsell plugin for product’s page
WooCommerce Frequently Bought Together lets you add recommendations by displaying a separate section on the product’s page.
You can use this WooCommerce cross-sell plugin to suggest relevant products based on multiple factors, such as products based on tags, categories, cross-sell and upsell items, custom items, and more.
Here’s how it looks on the product page:
Pros
Cons
Price
Alternative: YITH WooCommerce Frequently Bought Together is a great alternative.
Type: Upsells on the product page
WooCommerce Product Recommendations lets you deploy relevant item recommendations in your store.
It lets you effortlessly place upsells in the form of a “frequently bought together” section across your store’s catalog.
Pros
Cons
Pricing
Alternative: WooCommerce Product Recommendations by WebToffee is a better plugin.
Type: Upsells on the cart
Cart Upsell for WooCommerce lets you increase the average order value in your store by upselling different products right on the cart page.
You can set up multiple rule-based upsells related to cart items, product categories, and cart total.
Pros
Cons
Pricing
Alternative: FunnelKit Cart for WooCommerce is a superior alternative to Cart Upsell for WooCommerce.
Type: Upsells through BOGO deals and coupons
Advanced Coupons is one of the best coupon plugins that incentivize users to complete their purchases.
This WooCommerce upsell plugin lets you create lucrative offers such as BOGO deals, coupon-specific product offers, and more.
You can create compelling upsells by combining multiple products with special BOGO deals, Buy 3 Get 1, Buy 3 Get 50% Off, and more.
Pros
Cons
Price
Special Feature
These BOGO promotions drive more sales, encourage larger cart values, and help clear out old stock.
Type: Upsells through popups
OptinMonster is one of the most powerful conversion optimization tools for getting more leads and boosting conversions in your WooCommerce store.
This WooCommerce upsell popup plugin lets you offer upsells with the help of lightbox popups, floating bars, scroll boxes, exit-intent popups, and more.
Pros
Cons
Pricing
Special Feature
Type: Upsells on the checkout
WooCommerce Checkout Add-ons enhance your checkout experience by allowing store owners to offer additional options and services to customers during the checkout process.
It allows you to add display conditions to show add-ons to relevant shoppers.
Pros
Cons
Price
Alternative: FunnelKit Order Bumps and One-Click Upsells are far superior and value-for-money options.
Type: Upsells on the product page
WooCommerce Custom Product Addons allows you to offer add-ons like gift wrapping, personalize messages, or other special customizations for your products.
From personal engravings to premium upgrades, product customization keeps customers coming back for more.
Pros
Cons
Price
Alternative: Product Addons for Woocommerce by Acowebs is a good alternative, available both in free (on WordPress repository) and premium version.
Type: Upsells
Product Bundles for WooCommerce lets you offer personalized bundles, bulk discount deals, and pre-assembled products.
It allows flexible bundling options, including mix-and-match, grouped products, and optional selections, making offering discounts and boosting average order value easier.
Pros
Cons
Pricing
Alternative: WPC Product Bundles for WooCommerce is a great alternative for offering product upsells on the product page.
Type: Upsells through product linking
Force Sells for WooCommerce automatically adds a link and adds related products to the cart to ensure necessary items are included with the main product.
This extension allows you to link products together, so they are added to the cart together.
Pros
Cons
Pricing Plan
Unlock the full potential of upselling with these proven, tried and tested strategies.
From strategic product placement to crafting compelling upsell emails - these best practices will surely elevate your upsell game.
If you’re figuring out the right products to upsell, you should consider the nature of your products and the preferences of your target audience.
Irrespective of the products you serve, upselling can be done in any category.
Let’s say a shopper wants to buy a face wash; you can upsell a pack of face wash, moisturizer and sunscreen. This is how bundled products are used as upsell suggestions.
Another example could be related courses, like the upsell of SEO masterclass, which can be the complete digital marketing course.
You must ensure that the upsell you’re offering is directly relevant to the customer’s original purchase.
Furthermore, you can use customer’s purchase history and behavior to pitch them the right upsell product.
Timing is a crucial factor in the success of your upselling efforts. Well-timed upsells can significantly increase the likelihood of acceptance by your customers.
Pitching your upsells at different points of the shopping journey helps you strategically increase sales and bring revenue to your business.
You can pitch on the product pages, in the shopping cart, checkout page, post-purchase, follow-up emails, abandoned cart emails, etc.
Use FunnelKit - the best WooCommerce upsell plugin to set up your product recommendations at different shopping stages.
It involves understanding customer behavior and tailoring your offers to align with their mindset at every stage.
Remember to suggest products that add value and meet the customer’s needs.
Personalizing the upsells helps you make your offers more relevant and appealing to your shoppers.
You can significantly increase the chances of a successful upsell by tailoring your suggestions based on a user’s preferences, purchase history, and behavior.
Leverage the customer data and use it to understand their preferences and make informed upsell suggestions.
You can implement dynamic content or craft personalized email campaigns with upsell suggestions.
Take advantage of FunnelKit’s rule-based upselling feature to offer personalized suggestions at the right time.
This way, you can personalize and show your upsells with different product targeting and advanced rules such as products, product categories, and tags.
Creating a sense of urgency in your upselling strategies can be a powerful tool to capitalize on the buying momentum of customers.
Urgency triggers a fear of missing out (FOMO) and encourages swift decision-making.
With FunnelKit Funnel Builder, you can create lucrative offers by providing discounts and multiple order bumps and one-click upsells.
Not only that, FunnelKit Automations lets you create personalized, time-bound coupons that you can share with your shoppers to drive purchases.
Creating a sense of urgency encourages the customers to act now without being too pushy or aggressive.
Sending follow-up emails to customers after their initial purchases helps keep the conversation alive.
Offering upsells in these emails allows you to maximize the value of the customer’s transaction.
You can suggest complementary items, product enhancements, or premium versions as upsells.
The goal is to continue the conversation with your customers, provide added value and potentially increase the sales in your store.
FunnelKit Automations allows you to set up various types of post-purchase email sequences, such as product review emails, purchase anniversary emails, birthday emails, educational email courses, winback emails, etc.
It offers many pre-built automation recipes that you can import and set up on your website within a few minutes.
Follow-up emails with upsell recommendations are part of a strategic post-purchase communication plan.
This aims to build customer loyalty, increase customer lifetime value, and enhance the overall customer experience.
A/B testing your upsells is important in optimizing your sales process and maximizing revenue.
It involves split testing two or multiple versions of upsells to determine which one performs best.
Not just A/B testing different upsells; you can test multiple placements, content, and other relevant factors.
FunnelKit Funnel Builder lets you A/B test different steps in your funnels.
Once you’ve set up, configured the 50-50 distribution and started the A/B test, it’ll send 50% of the audience to each offer (you can change it in case of A/B testing more than two offers).
Based on their behavior, the A/B test will measure the analytics to help you decide the winner.
This way, A/B testing helps you regularly access and optimize your upsell strategy for long-term success.
In this section, we’ll answer some common questions about the best WooCommerce upsell plugins.
1. Can I use multiple upsell plugins simultaneously?
Yes, you can use multiple upsell plugins simultaneously. However, ensure they complement each other without causing conflicts. But there are quite high chances of getting conflicts.
Instead of using multiple upsell plugins, you should use one plugin capable of adding multiple upsells throughout the shopping journey.
One prime example is FunnelKit, which helps you place upsells inside the cart, on the checkout page, after checkout, and even in emails (with FunnelKit Automations).
2. How do I add upsell products to WooCommerce?
Adding upsell products is quite easy in WooCommerce. You can do it using the default Linked Products settings option on the product page.
You can also upsell using an additional plugin. Let’s say in FunnelKit, you just need to add a product as an upsell, offer an attractive discount, and write a copy. That’s how easy it is to add upsell products to your WooCommerce store.
3. What is the difference between cross sell and upsell?
Both cross-selling and upselling are sales techniques used to increase sales revenue and boost the value of the primary purchase.
Cross-selling offers additional products or services that are complementary to a customer’s initial purchase. Like screen protectors or phone covers for the primary purchase of a mobile phone.
While upselling involves persuading customers to purchase a more expensive or premium version of the product they are originally purchasing. For example, complete haircare kit for the initial purchase of say, a shampoo or hair serum.
4. Are these plugins listed here compatible with different WooCommerce themes?
Many reputable plugins are designed to be compatible with different WooCommerce themes.
Make sure to always check the compatibility before installing upsell plugins on your WordPress website.
5. Can I customize upsell recommendations based on customer segments?
Yes, you can customize upsell recommendations based on customer segments.
But you must ensure you’re using the best WooCommerce upsell plugin, such as FunnelKit, that allows you to set up upsells based on customer segments such as order total, purchase history, geographic location, and more.
6. How can I measure the success of upsells in my WooCommerce store?
Measuring the success of upsells in your WooCommerce store involves tracking key metrics and analyzing data for your upsell strategies.
Data such as number of visits, orders placed, revenue of order bumps, upsells, total revenue, average order value (AOV), and revenue per visit.
Furthermore, you can even check conversions and the conversion rate for each upsell step in the funnel.
Find these stats inside the FunnelKit Funnel Builder.
7. How often should I update my upselling strategies?
Our experts recommend you keep working on upselling strategies in your WooCommerce store. Access and refine your upselling strategies periodically to align with the changing market trends.
You can A/B test multiple upsells and check analytics to find out which of them were successful in conversion. This way, you’ll be able to stay in the game and continue to bring constant sales to your store.
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It’s important to identify the upselling opportunities in your shopper’s buying process.
Based on that, you can offer upsells to your shoppers on the shopping cart, product catalog page, checkout, after the checkout, emails, and more.
Out of all plugins, FunnelKit covers most of these use cases in the shopping lifecycle.
Therefore, our experts recommend that you use FunnelKit in your WooCommerce store.
FunnelKit’s ecosystem covers an ever-growing list of plugins that help you grow your business online.
Plus, all the FunnelKit plugins come with a 14-day money-back guarantee.
It’s certainly a win-win situation if you’re looking for the best WooCommerce upsell plugin.
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