Referrers are the information passed along by a web browser when a user clicks on a link or access a web page.
This information typically helps store owners and administrators understand the source of incoming traffic.
The referrers section in Analytics lists all the details of your referrers - number of orders placed, gross sales made from different sources such as Direct, Facebook, Google, TikTok, Pinterest, Snapchat and others.
It lists all the referrers and the number of opt-ins captured or orders placed, along with total revenue and average order value.
You can even filter your referrers by date, referrer name, and specific funnel.
Furthermore, Funnel Builder gives you the functionality to export this data to a CSV file.
This section helps you better analyze how your marketing campaigns are performing and take future steps to enhance your revenue.