FunnelKit Documentation
Get unstuck with our helpful reference material

Set Up Google Ads Conversion ID & Label

In this documentation, you'll learn how to add the Google Ads Conversion ID and Label within the Funnel Builder plugin.

The process involves two steps:

1. Obtain Google AdWords conversion ID and conversion label

2. Adding the Google Ads conversion ID and label in the FunnelKit (formerly WooFunnels) Funnel Builder

Let's get started.

Obtain Google AdWords Conversion ID & Conversion Label

Step 1: Go to your Google Ads Account

Log in to your Google Ads account.

Once you do that, you will be redirected to the following page:

Google Ads account

Step 2: Click on Conversions under Tools & Settings

Hit the Tools & Settings icon as indicated by the red arrow below.

Hit the Tools & Settings icon

If you do so, a menu will appear on the screen. Select Conversions from there.

Select Conversions from there

Step 3: Create a new Conversion

Click on the +CONVERSIONS button.

Click on the +CONVERSIONS button

Step 4: Set up the Conversion for your Google Ads account

Select the kinds of conversions you want to track. 

To track sales and other options, select the Website option.

To track sales and other options, select the Website option

Here, you will be asked for creating an action.

Give a random Conversion name and select an appropriate category option. Here, we have selected the Purchase tag.

Then check the radio boxes for suitable Value and Count options that meet your needs. After that, click on the CREATE AND CONTINUE button.

Enter the details such as Category, Conversion Name, Value, and Count on the following screen.

Now, set up the tag to add to your website.

You can select the tag to install it by yourself, email the tag to your webmaster, or use the Google Tag Manager.

Now, set up the tag to add to your website

Here, we have selected the "Install the tag yourself" option.

This will create the Google Ads Conversion ID and Label.

Step 5: Copy the Conversion ID and Label

Now, it's time to get the Conversion ID and Label!

Copy it from the global site tag. Take a look at the following screenshot:

Copy the Conversion ID and Label

Important Note: Make sure to copy and paste this code to the header of your website.

Make sure to complete the process by clicking it on Next and finishing it on the next step.

Well done! You have successfully obtained and copied your Conversion ID and Label.

Adding the Google Ads Conversion ID & Label in FunnelKit (formerly WooFunnels)

Go to FunnelKit (formerly WooFunnels) ⇨ Settings ⇨ Google Ads.

Paste the copied Conversion ID and Conversion Label here.

Paste the Conversion ID and Label in FunnelKit (formerly WooFunnels)

Once done, click on Save Changes.

You're ready to track Google Ads pixel events on your website with FunnelKit (formerly WooFunnels).

Increase your sales, starting today.

Grab Our Exclusive Bundle