When a user takes an action on your website, for example, purchasing a product or signing up for a newsletter, it's called a conversion.
You can get conversion-reporting information once you set up the Pinterest conversion events.
Learn how to add Pinterest Tag ID within FunnelKit here
Once you've configured the Pinterest Tag ID and Conversion events, you can perform pixel-based event tracking.
Site-Wide Event Tracking
FunnelKit (formerly WooFunnels) lets you track site-wide events on your website even if you've no active funnels running.
This removes the use of external event-tracking plugins.
Go to Settings in FunnelKit and check the option to enable the 'AddToCart' site-wide event tracking.
Click on all the events you want to track.
Funnel-based Event Tracking
You can find various funnel-page events to track pixels on your website such as:
- Optin Page (Lead event)
- Order Bump (AddToCart and Conversion event)
- Checkout Page (AddToCart and InitiateCheckout event)
- Purchase event
- Track each step of your funnel
Once done, click on "Save Changes".
That's it! This is how you can enable pixel-based event tracking on your website.