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Google Ads

FunnelKit Funnel Builder integrates with Google Ads to track pixel-based events on your website.

In this documentation, you'll learn how to enable the Google Ads pixel events for tracking in FunnelKit's Funnel Builder.

But before that, you need to set it up first.

Navigate to the FunnelKit Settings > Pixel Tracking and on to the Google Ads.

FunnelKit settings google ads pixel tracking

Site-Wide Event Tracking

With sitewide tracking, you can track events like add to cart, page view and view items, even if you've no funnels activated on your website.

This eliminates the use of external event-tracking plugins.

Google ads site-wide events

FunnelKit now fully manages/tracks the events on your website.

Funnel-based Event Tracking

You can enable funnel-based event tracking on your website.

There are many events for each page such as:

  • Optin Page (Page View and Lead Event)
  • Sales Page (Page View)
  • Checkout Page (Page View, Add to Cart event)
  • Order Bump (Add to Cart, Conversion event)
  • Purchase events
  • Custom funnel step event
Enable the event-based tracking for Google Ads

Once done, click on Save Changes.

There you go! This is how you can enable event-based tracking in FunnelKit.