To send pixel events directly to Facebook servers without using a visitor’s browser, you have to set up Conversions API for FunnelKit (formerly WooFunnels).
This doc is divided into:
Let's start.
How to configure Facebook Conversion API events?
Follow the step-by-step instructions on how to set up Facebook Conversion API here:
Step 1: Log in to your Facebook Business suite account
Go to your Facebook Business Suite account and log in using the credentials.
![Log in to your Facebook Business suite account](https://funnelkit.com/wp-content/uploads/2021/10/image-1024x310.png)
Step 2: Go to All Tools and select “Events Manager”
Click on “All Tools” and you’ll see the options:
![Go to More Tools and select “Events Manager”](https://funnelkit.com/wp-content/uploads/2022/05/all-tools-meta-business-suite-1024x544.png)
Now, select “Events Manager” from the list.
![Select “Events Manager” from the list](https://funnelkit.com/wp-content/uploads/2022/05/click-events-manager-meta-business-suite-1024x744.png)
Step 3: Set up Facebook Conversion API and Pixel
On the left side, click on the (+) icon - Connect Data Sources.
![Connect Data Sources](https://funnelkit.com/wp-content/uploads/2022/05/connect-data-sources-1024x487.png)
Now select a data source.
Here we have selected Web and clicked on Connect.
![Select Web and click on Connect](https://funnelkit.com/wp-content/uploads/2022/05/web-data-source-1024x621.png)
Enter the name of your pixel.
![Enter the name of your pixel](https://funnelkit.com/wp-content/uploads/2022/05/name-your-pixel-1024x623.png)
Click on Create Pixel when done.
Next, enter the website URL:
![Next, enter the website URL](https://funnelkit.com/wp-content/uploads/2022/05/enter-website-url-1024x571.png)
Select the Conversions API and Meta Pixel.
![Select the Conversions API and Meta Pixel](https://funnelkit.com/wp-content/uploads/2022/05/select-conversions-api-meta-pixel-1024x715.png)
Once done, click on Next.
Well done! This will create your Facebook Pixel.
Step 4: Go to Settings
Once you’ve selected your Pixel ID, go to Settings on the right section.
![Copy the Facebook Pixel ID](https://funnelkit.com/wp-content/uploads/2022/05/my-store-pixel-id-1024x461.png)
Then copy the Pixel ID from here.
Step 5: Paste the Facebook Pixel ID on FunnelKit (formerly WooFunnels) settings
Open a new tab and go to FunnelKit (formerly WooFunnels) > Settings > Facebook Pixel.
Now, paste your Pixel ID there.
![Paste the Pixel ID to settings](https://funnelkit.com/wp-content/uploads/2022/01/enter-facebook-pixel-id-funnel-builder-2-1024x656.png)
Step 6: Click “Generate access token” and copy the code
Go to the previous tab, scroll down to the section and click on Generate access token.
![Generate access token](https://funnelkit.com/wp-content/uploads/2022/05/generate-access-token-1024x594.png)
As you click on the link, a code will appear. Click to copy this code to the clipboard.
![Copy the access token of Conversions API](https://funnelkit.com/wp-content/uploads/2022/05/copy-access-token-1024x602.png)
Step 7: Paste the access token to FunnelKit (formerly WooFunnels)
Click on “Enable Conversion API” below to your Facebook Pixel ID.
![Enable Conversion API](https://funnelkit.com/wp-content/uploads/2022/01/enable-conversion-api-funnel-builder-2-1-1024x470.png)
Now, paste the access token there.
![Paste the access token of Conversion API to FunnelKit (formerly WooFunnels)](https://funnelkit.com/wp-content/uploads/2022/01/enter-access-code-facebook-pixel-funnel-builder-2-1024x628.png)
Once done, click on “Save Changes”.
Congratulations! You have successfully set up Conversions API for FunnelKit (formerly WooFunnels).
How to perform testing against the server-side events?
You can perform testing on Facebook Conversions API for FunnelKit (formerly WooFunnels).
For this, you need to authorize a test server code from Facebook Pixel to FunnelKit (formerly WooFunnels).
Follow the instructions below:
Step 1: Select your Pixel ID and go to “Test events”
Click on the “Test events” tab.
![Go to Test events in Facebook Pixel ID](https://funnelkit.com/wp-content/uploads/2022/05/my-store-pixel-test-events-1024x524.png)
Step 2: Click on the test event code to copy
Scroll down and copy the test event code by clicking on it.
![Click on the test event code to copy](https://funnelkit.com/wp-content/uploads/2021/10/image-3-1024x508.png)
Step 3: Paste the test code to FunnelKit (formerly WooFunnels) Facebook Pixel settings
Go to FunnelKit (formerly WooFunnels) > Settings > Facebook Pixel. Now enable the “Test server events via test_event_code”.
![Enable the test server event](https://funnelkit.com/wp-content/uploads/2022/01/test-server-events-facebook-pixel-funnel-builder-2-1024x720.png)
Now paste the test event code there.
![Paste the test event code](https://funnelkit.com/wp-content/uploads/2022/01/test-event-code-facebook-pixel-funnel-builder-2-1024x721.png)
Note: We recommend unchecking this option after you’ve finished testing the events.
Step 4: Test and track the events
Run your sales funnels and track the test events here.
![Track the test events - Facebook Pixel](https://funnelkit.com/wp-content/uploads/2022/05/Events-Manager-1024x419.png)
That’s it! You have successfully enabled the test server events.