FunnelKit Documentation
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First Party Conversion Tracking

UTM parameters are a reliable way to keep track of online traffic. It’s an important part of your marketing toolkit that lets you track the traffic of your website.

Let's say, as a store owner, you may want to track the progress of your marketing campaigns.

With FunnelKit, you can easily track down the UTM parameters you’re using for your campaigns.

We've added the option of First Party Conversion Tracking.

By enabling this option, the details of UTM parameters, along with the referrer information, are passed with the tracking data.

Thus, it helps you get detailed insights about the UTM information on the WooCommerce order screen.

To enable the UTM tracking, go to FunnelKit ⇨ Settings ⇨ First Party Tracking.

Click on Enable Conversion Tracking to track your UTMs and traffic sources that bring conversions.

Enable First Party Conversion Tracking

Once done, click on Save.

On the WooCommerce Order section, you'll be able to view the following information about the UTM:

Track all the UTM parameters with Conversion tracking
  • Funnel
  • First Interaction
  • Conversion Time
  • UTM Source
  • UTM Medium
  • Referrer
  • Device
  • Browser

You can easily monitor the success of your marketing campaigns by viewing all the UTM details on your order screen.

There you go! This is how you can track all the UTMs for your campaigns on a website.