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How To Add Variable Products on Sales Page

The sales page-to-checkout flow functions as follows:

  • Visitors arrive on the sales or landing page.
  • They click a call-to-action button, such as “Buy Now” or “Get Offer.”
  • They are redirected directly to the checkout page, with the specified products automatically added to their cart, streamlining the purchase process.

If you want customers to be able to select the variations before going to the checkout page, you need to use store checkout. This way, users can select a variation on the product page and then go to the checkout page. 

However, if you still want to use a sales page/landing page to sell a variable product, you can do that in two different ways. 

Here are the two ways to add variable products to the sales page

Method 1 – Use checkout URL with parameters

You can pass the product ID, variation ID, and quantity directly in the checkout URL.

For this, you need to follow this structure 

​​https://yourdomainname.com/checkouts/<checkout_page_name_here>/?aero-add-to-checkout=<product_ID>&aero-qty=<count>

First, get the exact variation ID for the variable product. 

copy variation id

Next, get the checkout page URL 

copy checkout url

This preloads the selected product and variant in the cart automatically.

Ideal when you want a specific variant to be preselected for users.

Now you just need to add this URL to the sale page CTA. 

add link to sales page cta

When users click the CTA, they will be redirected to a variable product with a predefined variation and quantity. 

variation on checkout

Method 2 – Add Variable Product At Checkout & Let Users Choose 

For this, go to the Checkout Page of the sales funnel and navigate to the Products Tab.

Here, add the main variable product.

Note: Don’t include any variation. 

add variable product

Also, for this process to work, you must add the Products field to your checkout form. 

add product block

Next, copy the checkout URL and add it to the sale page CTA. 

This will take the user to the checkout page and allow them to select the product variation and quantity directly.

Users need to hit the “Choose an option”. 

hit choose an option

Next, select the variation and update. 

adjust variation

This keeps the sales page simple and allows customers flexibility in their purchase.

This is how you can add variable products to the sale page. 

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