This document provides an overview of the cookies used by FunnelKit plugins, detailing their purposes, expiry times, and the scripts associated with them. These cookies can be categorized as essential, analytics, marketing, and AB testing cookies.
Funnel Builder Cookies
1. wffn_si (Essential)
- Purpose: Verifies successful funnel session initiation.
- Expiry: 24 hours
- Script URL: [class-wffn-session-handler.php]
- Type: Essential
2. wffn_ay_ (Analytics)*
- Purpose: Records analytics for each funnel step, ensuring one view per session.
- Expiry: 24 hours
- Script URL: [class-wffn-session-handler.php]
- Type: Analytics
3. wffn_timezone (Essential)
- Purpose: Captures the customer’s timezone to calculate interaction and conversion times.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Essential
4. wffn_is_mobile, wffn_browser (Essential)
- Purpose: Identifies and stores device type and browser information.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Essential
5. wffn_referrer (Analytics)
- Purpose: Stores the referrer URL to track the site the user visited prior to landing on your site.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Analytics
6. wffn_fl_url (Analytics)
- Purpose: Saves the URL of the first landing page where the user arrived on your site.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Analytics
7. wffn_flt (Analytics)
- Purpose: Records the time when the user first landed on the site.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Analytics
8. wffn_browser (Essential)
- Purpose: Detects and records the browser used.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Essential
9. wffn_fbclid (Marketing)
- Purpose: Stores the Facebook Click ID for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
10. wffn_gclid (Marketing)
- Purpose: Stores the Google Click ID for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
11. wffn_traffic_source (Analytics)
- Purpose: Stores referrer data to track events.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Analytics
Funnel Builder Pro Cookies
1. wffn_utm_source (Marketing)
- Purpose: Captures the UTM source parameter for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
2. wffn_utm_medium (Marketing)
- Purpose: Stores the UTM medium parameter for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
3. wffn_utm_campaign (Marketing)
- Purpose: Records the UTM campaign parameter for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
4. wffn_utm_term (Marketing)
- Purpose: Preserves the UTM term parameter for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
5. wffn_utm_content (Marketing)
- Purpose: Retains the UTM content parameter for event tracking.
- Expiry: 2 days
- Script URL: [utm-tracker.js]
- Type: Marketing
6. bwfabt_bucket_variation_ (Essential)*
- Purpose: Used to present a specific AB experiment variation on each refresh.
- Expiry: 30 days
- Script URL: [class-bwfabt-controller.php]
- Type: Essential
7. wfocu_si (Essential)
- Purpose: Essential for upsell functionality, ensures successful upsell session initiation.
- Expiry: 24 hours
- Script URL: [class-wfocu-session-handler.php]
- Type: Essential
FunnelKit Cart Cookies
1. fkcart_qty (Essential)
- Purpose: Displays cart quantity in the cart icon.
- Expiry: 30 minutes
- Script URL: [ajax.php]
- Type: Essential
2. fkcart_total (Essential)
- Purpose: Displays the total cart value in the cart icon.
- Expiry: 30 minutes
- Script URL: [ajax.php]
- Type: Essential
Script URLs and Sources
Funnel Builder Script URL:
FunnelKit Cart Script URL:
- FunnelKit Cart Cookie Script
Cookie Duration Summary
| Cookie Name | Purpose | Expiry | Type |
| wffn_si | Verifies funnel session initiation | 24 hours | Essential |
| wffn_ay_* | Records funnel step analytics | 24 hours | Analytics |
| wffn_timezone | Captures customer timezone | 2 days | Essential |
| wffn_is_mobile, wffn_browser | Stores device and browser info | 2 days | Essential |
| wffn_referrer | Stores referrer URL | 2 days | Analytics |
| wffn_fl_url | Saves first landing page URL | 2 days | Analytics |
| wffn_flt | Records landing time | 2 days | Analytics |
| wffn_browser | Detects and records browser type | 2 days | Essential |
| wffn_fbclid | Stores Facebook Click ID | 2 days | Marketing |
| wffn_gclid | Stores Google Click ID | 2 days | Marketing |
| wffn_traffic_source | Stores referrer data | 2 days | Analytics |
| wffn_utm_* | Captures UTM parameters | 2 days | Marketing |
| bwfabt_bucket_variation_* | Presents AB test variation | 30 days | Essential |
| wfocu_si | Ensures upsell session initiation | 24 hours | Essential |
| fkcart_qty | Displays cart quantity | 30 minutes | Essential |
| fkcart_total | Displays cart total | 30 minutes | Essential |
Notes:
- Essential Cookies are necessary for the basic functionality of the FunnelKit plugins and are crucial for the user experience. These cookies help in session management and tracking.
- Analytics Cookies are used for collecting data about how users interact with the site, allowing for performance tracking.
- Marketing Cookies help in tracking events from platforms like Facebook and Google, useful for targeted advertising.
- AB Testing Cookies are used to provide different variations of the page to users as part of split testing experiments.
