To send pixel events directly to Facebook servers without using a visitor’s browser, you have to set up Conversions API for FunnelKit (formerly WooFunnels).
This doc is divided into:
Let's start.
How to configure Facebook Conversion API events?
Follow the step-by-step instructions on how to set up Facebook Conversion API here:
Step 1: Log in to your Facebook Business suite account
Go to your Facebook Business Suite account and log in using the credentials.
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Step 2: Go to All Tools and select “Events Manager”
Click on “All Tools” and you’ll see the options:
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Now, select “Events Manager” from the list.
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Step 3: Set up Facebook Conversion API and Pixel
On the left side, click on the (+) icon - Connect Data Sources.
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Now select a data source.
Here we have selected Web and clicked on Connect.
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Enter the name of your pixel.
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Click on Create Pixel when done.
Next, enter the website URL:
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Select the Conversions API and Meta Pixel.
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Once done, click on Next.
Well done! This will create your Facebook Pixel.
Step 4: Go to Settings
Once you’ve selected your Pixel ID, go to Settings on the right section.
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Then copy the Pixel ID from here.
Step 5: Paste the Facebook Pixel ID on FunnelKit (formerly WooFunnels) settings
Open a new tab and go to FunnelKit (formerly WooFunnels) > Settings > Facebook Pixel.
Now, paste your Pixel ID there.
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Step 6: Click “Generate access token” and copy the code
Go to the previous tab, scroll down to the section and click on Generate access token.
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As you click on the link, a code will appear. Click to copy this code to the clipboard.
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Step 7: Paste the access token to FunnelKit (formerly WooFunnels)
Click on “Enable Conversion API” below to your Facebook Pixel ID.
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Now, paste the access token there.
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Once done, click on “Save Changes”.
Congratulations! You have successfully set up Conversions API for FunnelKit (formerly WooFunnels).
How to perform testing against the server-side events?
You can perform testing on Facebook Conversions API for FunnelKit (formerly WooFunnels).
For this, you need to authorize a test server code from Facebook Pixel to FunnelKit (formerly WooFunnels).
Follow the instructions below:
Step 1: Select your Pixel ID and go to “Test events”
Click on the “Test events” tab.
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Step 2: Click on the test event code to copy
Scroll down and copy the test event code by clicking on it.
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Step 3: Paste the test code to FunnelKit (formerly WooFunnels) Facebook Pixel settings
Go to FunnelKit (formerly WooFunnels) > Settings > Facebook Pixel. Now enable the “Test server events via test_event_code”.
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Now paste the test event code there.
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Note: We recommend unchecking this option after you’ve finished testing the events.
Step 4: Test and track the events
Run your sales funnels and track the test events here.
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That’s it! You have successfully enabled the test server events.