WooCommerce checkout add-ons like order bumps, upsells, and cross-sells are excellent tools to increase the average order value (AOV) in your store.
Many eCommerce giants, such as Amazon, eBay, Alibaba, etc., make complementary offers on the checkout page to boost their AOV.
Did you know Amazon generates 35% of its revenue through upselling and cross-selling?
That’s the kind of impact checkout add-ons have on an online store.
In this article, you’ll learn how to:
These powerful add-ons enhance your customer’s checkout experience while increasing your store’s AOV.
Furthermore, we’ll also look at some of the great WooCommerce checkout add-on plugins to set up compelling add-on offers within minutes.
Contents
WooCommerce checkout add-ons are additional features or extensions that can be included integrated into the checkout process of your WooCommerce store.
They help expand your online store’s functionality during checkout, enhance the shopping experience, and provide additional customization options for shoppers.
Here are some examples of WooCommerce checkout addons:
Let’s look at a checkout add-on example from Z Grills:
It has the “Upgrade to Gold Warranty” offer as their order bump. Order bumps are the pre-checkout offers that help boost your store’s AOV with a single click.
Then there are upsell offers - these are the offers made after the sale is completed. Post-purchase upsell offers perfectly complements the primary purchase, and that is what would make them hard to reject.
For example, let's say you sell online courses, and a customer is on their way to buy your "Basics of Cooking" course.
You can display an upsell offer by nudging them to buy your “Masterclass Course”, which will teach them the basics along with how to make a particular type of cuisine.
As a WooCommerce store owner, you must optimize your WooCommerce checkout page to squeeze more profits from the same sale.
WooCommerce checkout add-ons are tested and proven ways to encourage your customers to spend more at the checkout without being too salesy.
Here are a few reasons why you should add add-ons to your store’s checkout page:
1. Increase average order value
An average order value (AOV) is the average amount a user spends on your site when making a purchase.
AOV can be used to determine how much you can spend to acquire a customer and still make a profit. It also dictates which marketing channels to use.
WakeUpData says relevant order bumps can boost your AOV by 10% – 30%!
On the other hand, a study concluded that 3 out of 4 salespeople who did upsell or cross-sell saw a 30% growth in their revenue.
2. Encourage impulse purchases
A checkout page is the most important page of your online store; therefore, a user’s attention span is quite high here. So, it makes a lot of sense to present them with order bumps and upsell offers.
If the upsell offer or the order bump is declined, you can even present a cross-sell or a downsell offer.
Since attention is at its highest, users will consider these offers seriously and might even add them to their carts.
3. Enhance the checkout experience
WooCommerce checkout add-ons enhance the customer’s checkout experience by suggesting relevant complementary items.
Another example is the mini cart checkout add-on that allows users to view or update the quantity of a product in their shopping cart before the purchase.
These add-ons will help enhance the checkout experience for your shoppers and make way for an effortless buying process.
4. Improve customer convenience
Add-ons make the checkout process more flexible and tailored to individual customer needs.
Features like delivery date pickers, special instructions fields, or custom services like gifting options provide convenience, leading to higher customer satisfaction.
Enabling customization and personalization via add-ons builds customer engagement and satisfaction.
When shoppers can personalize their orders, they feel strongly connected to the brand.
5. Offer additional revenue streams
Add-ons such as donation options or extra product features (like insurance or warranties) offer ways to generate additional revenue.
The best part about these add-ons is that they require little to no inventory or operational effort but can significantly contribute to your bottom line.
In this section, we have listed the 5 best WooCommerce checkout add-on plugins you can use to optimize your checkout for a better experience.
FunnelKit’s Funnel Builder is the most potent sales funnel builder for WordPress.
With FunnelKit, you can create high-converting sales funnel pages such as opt-in pages, sales landing pages, optimized checkouts, one-click upsells, and thank you pages.
For checkout pages, you can customize the pre-built template or create one from scratch with any page builder of your choice.
Its checkout field editor lets you add, modify and customize the fields on your checkout form that help simplify your checkout page.
Furthermore, you can add order bumps and one-click upsell offers to increase your store’s average order value and bring in more revenue.
Features:
It’s a complete WooCommerce checkout manager tool that is a must for your WordPress website.
This WooCommerce plugin lets you offer your shoppers free or paid add-ons at the checkout.
You can add different types of fields and associated free or paid add-on offers. It includes the fields such as text fields, file uploads, radio buttons, checkboxes, and more.
These custom fields let you accept additional information from your customers, such as gift wrapping, tips, adding a gift message to their order, etc.
Furthermore, you can even add conditional fields based on certain factors like cart total, cart items, etc.
Also, the WooCommerce checkout add-ons plugin is compatible with FunnelKit, allowing you to do all this inside your custom checkout built with FunnelKit.
This plugin will cost you $79 annually or $6.59 a month.
Advanced Coupons is one of the best WooCommerce checkout add ons for offering special deals to your shoppers.
It lets you set up compelling offers and increase conversions in your eCommerce store.
Advanced Coupons allows you to:
It’s available both in free and premium versions.
FunnelKit Cart for WooCommerce lets you transform your default cart page into a much-more stylish, modern sliding cart in your store.
This WooCommerce checkout add-on from FunnelKit allows users to view and update their cart-related information. Plus, you can also offer item recommendations like upsells or cross-sells right inside the cart.
FunnelKit Cart goes one step further in gamifying the shopping experience for your users by setting up attractive rewards. This helps in boosting the average order value in your store.
Let’s look at the features of FunnelKit Cart for WooCommerce:
FunnelKit Cart for WooCommerce is available in the free version as well as the premium version. Its premium version is available to all users of FunnelKit’s Plus plan and above.
FunnelKit Stripe Gateway for WooCommerce offers an integrated solution to accept payments from your customers.
It offers easy onboarding and its easy interface allows you to set up multiple payment methods within minutes, making it one of the best WooCommerce checkout add-ons for secured payment transactions.
Here are some features of this plugin:
The best part is that this WooCommerce add-on is available for free!
Today, we’ll use FunnelKit’s Funnel Builder to add WooCommerce checkout add ons to our custom checkout page.
The FunnelKit Funnel Builder is the most powerful funnel builder for WooCommerce. It has an ever-growing library of pre-built templates for landing pages, sales, opt-in, checkouts, thank you pages, and more.
It integrates with your favorite page builders, such as Elementor, Divi, Oxygen, and Gutenberg. For other page builders, you can use shortcodes and create your sales funnels the way you want.
Today, we are going to import a sales funnel template by FunnelKit and then customize it with the Elementor page builder.
You can get your copy of the Pro version below:
Learn how to install and activate the Funnel Builder on your WordPress website here in our document.
Now that’s done, follow these steps to add your checkout add-ons.
Go to Store Checkout from the FunnelKit dashboard and click on the ‘Create Store Checkout’ button.
On the next page, you’ll have premium store checkout templates that you can import with just one click and edit with your favorite page builder.
Let’s import the Utopia template.
Here, you can take a full preview of your template.
This is a three-page sales funnel - a checkout, upsell, and thank you page.
Click on ‘Import This Template’ and assign a name to your store checkout.
Clicking on ‘Done’ will import your funnel to your workspace.
FunnelKit gives you a load of options to customize your WooCommerce checkout pages. You’ll be able to:
👉 Refer to this post on how you can customize your WooCommerce checkout page with FunnelKit.
Here, we will add an order bump as our first WooCommerce checkout add-on.
Click on the ‘Add Order Bump’ button under the checkout step and assign a name to it.
Next, choose the skin for your order bump offer.
FunnelKit has various order bump skins to create presentable offers that look attractive to your shoppers.
Clicking on 'Import' will let you add products to your order bump offer.
Type in the name of your products and click on it to add the product that you want to add as an order bump.
You can offer any discounts or define the quantity of your order bump product under the 'Products' tab. Once done, you can also decide its display position and behavior settings.
We've set it to display the order bump offer below the order summary.
You can further customize the skin of your order bump, add a custom description, change the highlight colors and make it on-brand from the Content tab.
You can import any new skin you want and customize your order bump to look how you want.
This is how the one-click order bump will be displayed on your checkout page.
👉 We have a detailed post on creating and styling attractive order bumps here.
Go back to your funnel and add your one-click upsell offer.
Click on the name of your upsell page to start customizing it.
Navigate to the 'Products' section and add your upsell product as you did with the order bump in the previous step.
Additionally, you can tick a few advanced settings to make the upsell offer a smooth experience to navigate through.
We are ticking this option: Skip offer if the product exists in the parent order
Click ‘Save’ to lock in all the changes you have made to set up add-ons on your store checkout funnel.
You are all set to take your new and modern WooCommerce store checkout live.
This is how your one-click upsell offer will be displayed after the checkout page.
👉 Check out our complete guide on creating and customizing one-click upsells here.
FunnelKit allows you to add rules to your order bumps and upsell offers.
This gives you the power in your hands to target your customers with relevant offers and boost conversions like never before.
Let’s say you have 3 different items to upsell; do you want to present them on 3 separate products?
Or maybe you want to display a particular order bump or upsell only to first-time customers?
You can achieve all these use cases with FunnelKit’s rule feature.
To add rules to the Order Bump, click on its name to edit the offer.
Go to the Rules tab and hit the ‘Add Rules’ button.
Let’s say you want to display the order bump only if the cart total reaches more than $75.
So, here select the Cart Total rule and set it to greater than 75.
Now only when the cart's total value reaches more than $75, this order bump offer will be triggered and shown to your users.
You can also add and configure these rules to your one-click upsell offers by repeating a similar process for upsells.
This is how you can set up rule-based order bumps and one-click upsells.
In this section, we’ll talk about the different scenarios where you can use the checkout add-ons in your WooCommerce store.
The most common WooCommerce add-ons related to order bumps (pre-checkout offers) are physical products.
So, let’s say a shopper is buying a makeup item such as a powder compact from your store. You can insert an order bump and ask them if they want to buy a travel-size makeup bag or an eye shadow palette with it.
This will give you more sales and profits, and the customer can add complementary products to their carts with just one click.
A lot of eCommerce sellers sell digital products such as ebooks, courses, posters, pre-made social media templates, etc.
You can add an order bump or an upsell offer as WooCommerce checkout add ons where you suggest your digital products to the purchasing customers.
In FunnelKit’s Order Bumps, you can target a specific product in checkout and replace it with a higher-value add-on.
For instance, you can offer a 12-month membership if a person buys a monthly one. When the order bump is clicked, it will replace the original product with a high-value one.
You can easily do this under the behavior settings of order bumps in FunnelKit:
This is how your WooCommerce checkout add-ons will get displayed:
Did you ever notice when you buy something expensive like a car or a mobile phone, they instantly ask you to get the items insured?
Presenting insurance services at the checkout is a great way - either as an order bump or an upsell offer.
See how Apple sells its AppleCare protection services whenever customers buy their products.
If you run a gift shop, you have many options to add order bumps, like wrapping the gift, adding a handwritten note, and more.
This is a popular way of increasing the AOV, and many gift shops use it to squeeze more money from the same sale.
See how brands use the gift wrap feature and custom notes to provide a personalized user experience:
Just go to Starbucks' website and try to order a Cappuccino.
You will notice how they will encourage you to buy an upsell with it, like they will show you which sandwiches taste the best with Cappuccino.
They will show you their popular choices, and chances are that you will end up buying a cappuccino and a double chocolate chip cookie. A successful upsell!
The best thing about upselling is that you can do it with any physical or digital product.
Here’s an example of a relevant premium post-purchase upsell offer for digital items:
Not just that, you can even offer multiple upsell options and create attractive BOGO deals there as well.
Let’s examine some best practices for setting up add-ons for your WooCommerce store checkout.
1. Offer relevant add-ons
Make sure to offer add-ons directly tied to the products in the shopper’s cart.
Irrelevant or random suggestions can create confusion and frustration, reducing the chances of a successful checkout upsell.
FunnelKit Funnel Builder lets you use dynamic rules to offer specific add-ons based on the type of products in the cart.
This tailored approach ensures customers are only offered items that enhance or complement their purchase.
2. Limit the choices and focus on quality
Offering too many add-on choices at checkout can overwhelm shoppers and lead to indecision, increasing the chances of cart abandonment.
Present 2-3 highly relevant add-ons that align with the product the customer buys. This helps reduce cognitive load and makes it easier for customers to make quick decisions.
Instead of trying to upsell various products, focus on high-quality items that will benefit your customers and business the most.
3. Optimize the add-ons for mobile devices
With more people shopping on their mobile devices, your checkout page must be optimized for smaller screens.
Use a mobile-responsive design that adapts to various screen sizes. The add-ons should be visible, easy to tap, and not cluttered on mobile devices.
FunnelKit lets you customize your checkout pages for mobile and other devices. You can make changes and see the responsiveness for different devices in real-time.
4. Set a clear pricing structure
Transparency is crucial when pricing your WooCommerce checkout add-ons. Unexpected costs or hidden fees at checkout are one of the main reasons for cart abandonment.
That’s why you should always clearly display the cost of each checkout addon option next to its description.
If you’re offering multiple add-ons, assign the pricing of each item by line so the shopper knows exactly how much they’re paying for each additional option.
5. A/B test different pricing strategies
Different pricing models work for different products and audiences, so it’s crucial to experiment with your checkout add ons to find the optimal strategy.
FunnelKit Funnel Builder lets you A/B test different pricing strategies, such as configuring discounts or offering a free trial. Compare the results to see which approach boosts your conversion rates.
Use psychological pricing to create a sense of urgency or added value, such as pricing an item for $9.99 instead of $10.
6. Add limited-time offers
Create urgency around your WooCommerce checkout add-ons by offering limited-time deals or discounts that are available only at checkout.
Use terms like “Exclusive Checkout Discounts” on top of your add-on content to make shoppers feel like they are getting a deal, increasing the likelihood of making the additional purchase.
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In this section, we have answered some of the most common questions related to WooCommerce checkout addon plugins.
1. How to add additional custom fields to the WooCommerce checkout page?
You can add additional custom fields to the WooCommerce checkout page with the help of FunnelKit Funnel Builder.
Its built-in checkout field editor lets you add any field, including text, radio button, checkbox, HTML, telephone, password, email, and more.
2. How do I offer a Buy 1 Get 1 deal as an add-on on my WooCommerce checkout page?
You can use Advanced Coupons to create attractive BOGO deals and offer them to your shoppers as add-ons on your WooCommerce checkout page.
3. Can you offer different add-ons for different products?
Yes, you can use FunnelKit’s conditional rules to show certain add-ons based on different products - their name, categories, tags, item count, cart total, and more.
4. How do I track sales from WooCommerce checkout add-ons?
You can track sales from checkout add-ons in WooCommerce with FunnelKit Funnel Builder.
Go to the Analytics section, and you’ll see a complete overview of order bump revenue, one-click upsell revenue, average order value, orders placed, revenue generated, and more.
In addition, you’ll see a detailed breakdown of the different steps in the store checkout funnel—views, clicks, click rate, and conversions.
5. How can I offer upsells and downsells after my checkout page?
You can use FunnelKit Funnel Builder to offer post-purchase upsells and downsells to your customers. All you need to do is import and customize a template, add a product, offer some discount and you’re ready to go!
6. How do I add additional information to WooCommerce checkout?
You can add the official WooCommerce checkout add-ons plugin to accept additional information from your users and associate free or paid add-on offers with them.
As FunnelKit is compatible with this plugin, you can simply use these fields on a beautifully designed custom checkout page template in FunnelKit.
WooCommerce checkout add-ons open up a whole new way of squeezing more money from the same sale.
Many eCommerce giants have been doing it for years, and with FunnelKit, you can implement it in your WooCommerce store too!
By leveraging the effectiveness of WooCommerce checkout add-ons, you can optimize your checkout page and provide your customers with a seamless buying experience.
FunnelKit lets you customize your checkout with trust-building elements, add custom fields, offer order bumps and upsells, and integrate multiple payment gateways in your store.
You can also allow your shoppers to adjust their shopping cart right on the checkout page.
These checkout add-ons will surely help boost your sales and enhance customer satisfaction.
So why wait?
Install FunnelKit today and boost your AOV now with compelling WooCommerce checkout add-ons.
