FunnelKit Automations sends all the emails using the default wp-mail() method, just like WordPress, which sends emails directly from your web server if no ESP is configured.

This method usually works; however, these servers are not designed to send bulk emails.

Some issues you might encounter when sending emails through web servers are:

• Spam filters
• Hosting email limits
• Deliverability issues

As a dedicated business, you want your emails to be delivered quickly and not end in your contact’s spam folder.

Therefore, we recommend all FunnelKit Automations users use an email delivery service when sending their emails.

Email Authentication Elements

The following four elements help email service providers to know that your email is authenticated and worthy of going to the inbox:

• Sender Policy Framework (SPF) - An SPF record is a part of the DNS servers that tells whether the message is from an authorized sending IP address or not. This process is usually done by comparing the sender’s IP address with an IP authorization list.

• Domain Keys Identified Mail (DKIM) - A DKIM determines whether an email is digitally signed by the owner of the authorized domain. A DKIM signature ensures that the attachments or body content of your email haven’t been modified or tampered with.

• Domain-based Message Authentication, Reporting & Conformance (DMARC) - DMARC enables the authentication of both SPF and DKIM to prevent your email from hackers and other attackers to use the information from spoofing an organization or domain.

• Brand Indicators for Message Identification (BIMI) - BIMI enables the sender’s authentication by displaying the logo of your business in your emails, making them identifiable to your recipients.

Ensure that you have provided all these information to your email service provider before sending emails.

Email Deliverability Checklist

Here is the checklist to ensure a successful and timely email delivery with FunnelKit Automations:

• Integrating your WordPress website with an email service or SMTP server.

• Running a spam score test to know more deliverability-related information, including SPF, DKIM and DMARC records. These are used to verify a message’s signature or allow the message to continue the delivery.

• Checking your host’s sending limits.

• Also, check if the emails are marked as transactional or not. In FunnelKit Automations, you can set it in the 'Send Email' action:

This checklist will always help you in ensuring effective email deliverability.

How to Prevent Emails from Going to Spam?

Follow these instructions to ensure your emails don’t go into your recipient’s spam.

• Regularly clean up your email list. You should add bounce handlers and remove the recipients who no longer have an active email.
  
• Send relevant content within your emails. Sending legitimate emails is a key to delivering your messages straight to the recipient’s inbox.
  
• Never shorten your URLs to be put in your emails.
  
• We recommend running a test email through the Mail-Tester Spam Checker before sending it to your contacts. This spam checker tool has SpamAssassin and Experte Spam Checker (popular spam filters) that assesses your email and generates the deliverability report.
  
• If you’re sending emails from a free service like Yahoo, Google, etc. your emails are often looked at as suspicious by spam filters (DMARC policy). Therefore, we recommend sending emails from the domain name of your own or your business.
  
• Check if your domain name isn’t in any of the domain blocklists - You can check it on MXToolbox or URLVoid.

The following pointers will surely help the emails you send land in your recipient's inbox.