Do you want to engage with your buyers after they've just bought from your store?
Maybe to check in how their experience was or cross-sell relevant items or ask for review etc.
FunnelKit Automations allows you to set up automated post-purchase engagement emails.
These emails train people to open future emails from your store, lay the ground for the next sale and lay the foundation for a strong relationship.
Let's now look at how to create post-purchase engagement automation.
Step 1: Add a New Automation
Go to Automations (Next Gen) under Campaigns.
Here's where you'll find the 'Add New' button to add a new automation.
![Add a new automation](https://funnelkit.com/wp-content/uploads/2022/10/click-add-new-automation.jpg)
Start from scratch and name your new automation.
![Name your automation](https://funnelkit.com/wp-content/uploads/2022/11/name-automation-generalized-fka-1024x475.jpg)
Click on Create when done.
Step 2: Select the trigger
Next, select the event for this automation.
![](https://funnelkit.com/wp-content/uploads/2022/11/order-created-product-recommendation-1024x735.jpg)
Specify order status, runs and allow currently active contacts to re-enter the automation.
You'll see these options when you configure the trigger.
![](https://funnelkit.com/wp-content/uploads/2023/05/order-created-event-config-1024x657.jpg)
Order Status: Select the status of your order here - choose from 'Completed', 'Draft', 'On hold', and 'Processing'.
Order completed, draft, on-hold, or processing means the automation will start once after the order has been marked the respective status from the back-end.
Order Contains: Select the products if you want to run this automation on specific ordered items.
Runs: Select the option of once or multiple times you want to run this automation.
Re-enter Automation: Enable or disable the checkbox if you want the currently active contacts to re-enter this automation.
Tick this box for this use case.
Once you're done, click on Save.
Step 3: Set the delay for the next actions
You'll have 6 options when you hit the '+' node icon.
Click on the node and add the delay.
![](https://funnelkit.com/wp-content/uploads/2022/06/add-delay-order-created-1024x490.jpg)
Schedule this email to be sent after 5 days of purchase.
![](https://funnelkit.com/wp-content/uploads/2023/05/delay-value-updated-1024x751.jpg)
Step 4: Add the 'Send Email' action
Select 'Action' in this case.
![](https://funnelkit.com/wp-content/uploads/2022/06/add-action-after-delay-order-created-1024x695.jpg)
Select the 'Send Email' as action.
You'll find this option in the list of actions.
![](https://funnelkit.com/wp-content/uploads/2022/11/send-email-product-recommendation-1024x750.jpg)
When you click on 'Send Email', the email customizer will show up.
Step 5: Craft Your Email Body
Pick from a range of order and customer-specific merge tags to personalize the content of your email.
![](https://funnelkit.com/wp-content/uploads/2022/06/product-feedback-email-content-1024x857.jpg)
When you're done, just click on Save & Close to go back to your workflow.
Step 6: Add another delay of 3 days
Select the delay and assign it for 3 days.
![](https://funnelkit.com/wp-content/uploads/2023/05/delay-3-days-1024x786.jpg)
Step 7: Add another email to the sequence
The second email will be to cross-sell other products in your store.
So, your email body could have all the cross-sells displayed in a grid or list format.
![](https://funnelkit.com/wp-content/uploads/2022/06/product-recommendation-email-content-1024x870.jpg)
Click on Save & Close when done.
Step 8: Turn your Automation Live
Just hit the toggle button to make it live.
![](https://funnelkit.com/wp-content/uploads/2022/04/product-recommendation-automation-active-1024x898.png)
This means that your automation is now live and running.