Conditional Content

This documentation explains how to apply Conditional Content in Transactional Emails in FunnelKit Automations.

Conditional content displays specific email sections based on order details, customer data, or other criteria, ensuring each recipient sees only relevant information.

How to Apply Conditional Content In Transactional Emails 

Step 1: Navigate to the email template 

Go to FunnelKit Automations ⇒ Emails ⇒ Transactional Emails. Select the email you want to edit and click Edit to open the visual email builder.

Step 2: Add Condition 

Select the block or section you want to make conditional, then click “Add Condition” next to Display Condition in the left panel.

Click “Add New Condition”.

Select a Condition Group to control which content displays. Each group contains a set of conditions you can combine.

Example: To display the Discount Section only for orders over $200, use a condition to set this threshold.

For this example, select the “Current Woo Order” group.

Then select “Order Total”.

Now you can set the condition. Choose the operator and then enter the value.

In this example, we select “Is greater or equal to” as the operator and enter 200 as the value.

Save to make the section conditional.

Step 3: Place Two Test Orders

Place two test orders:

Create one order that meets the condition (e.g., order total ≥ 200) and another that doesn’t. This verifies that conditional content displays correctly.

This will allow you to verify that the conditional content is displaying correctly.

How to Apply Multiple Conditions to Content In Transactional Emails 

Apply multiple conditions to control when content displays.

Use two operators: AND and OR.

• Use AND to require that all conditions are true for the block to appear,
• Use OR to allow the block to appear if any one condition is true.

AND Operator

For example, along with the existing condition of Order Total over $200, we can also check if the person is a VIP (user has a VIP tag). This way, we will only offer the discount to high-value orders.

For this, hit the AND icon to select a group.

Then select the value and set the condition. In this example, we choose Tags under Segments and set it to have a tag “VIP.”

Now the block will be visible when both conditions are met. 

OR Operator 

The OR operator comes into play when you want the block to appear if any one of the conditions is met. 

Continuing with the example, we want to provide a discount to high-value customers. Using the AND operator, we check that the customer is a VIP and the current order total is over $200.

Alternatively, with the OR operator, we can show the discount if either of those conditions is true, or if the customer’s average order value is over 150. This allows us to target high-value customers even if the current order alone does not meet the threshold.

For this, hit the OR button, then select the Group. Here, we are going with “WooCommerce”. 

Next, select the value and set the condition. In our case its  “Average Order Value” is more than $150. 

Make sure to hit Save to update. 

This is how you can set multiple conditions for transactional emails. 

List of Condition Groups and Parameters For Transactional Emails 

Current Woo Order

Under this, you get 20 + parameters: 

WooCommerce 

Under WooCommerce, you get 12 parameters: 

Funnels 

Under this, you get only one parameter: the checkout page. 

Segments 

Under segments, you get four: Tags, Lists, Audience and Status

Contact Details 

Here, you get 9 parameters 

Contact Field

Here, you get two: Campaign ID and  Campaign Name

User 

Here you get two values:  Is User and  User Role

Geography 

Here you get 6 parameters: Country, State, Address 1, Address 2, City, and Post Code. 

Engagement 

Here, you get 8 parameters:

Broadcast 

Here, you get 3 parameters: Broadcast Sent, Broadcast Open, and Broadcast Clicked.

Automation 

Here, you get 3 parameters: Has Ever Entered in Automation, Currently Active in Automation, and Completed the Automation.

DateTime 

Here you get 6 parameters: