Conditions - FunnelKit

You can specify rules when setting up conditional actions in automations.

The actions here will be performed only if the specified condition holds true. You can think of an If/Then/Else rule condition.

You can add multiple conditions (nested if-else statements) to achieve your business use cases.

To set a condition, you can choose from different parameters grouped into categories. However, not all groups are available for every event trigger. The available groups vary depending on the event triggers you select.

In this guide, later, we’ll also share a list of all the condition groups available for different event triggers in FunnelKit Automations.

First, let’s look at how to set up a condition for an action.

How to Set Conditions for Actions in FunnelKit Automations

Step 1: Set a condition in automation

To select the condition, click on the (+) button under your event.

Then, click on Condition.

Next, hit on “Add New Condition,” and then you can select the group. Under each group, you will find multiple parameters.

To set a condition, first select the parameter, then choose the operator, and finally enter the value.

For example, you can create a condition where the Order Total is greater than or equal to $50. The Order Total parameter is located under the Current Woo Order group.

Step 2: Add multiple conditions for any action in automation (optional)

You can add multiple rules. You can use the AND and OR operators to create rule groups.

AND: The action will Checks only when all conditions in the group are met.
OR: The action will Checks if any one of the rule groups is met.

Example using AND:

For example, let's say we want to filter the contacts whose order total is greater than or equal to 50 AND total revenue is greater than or equal to 200. We will use the rules shown below.
Along with the previous order total rule, we can add another condition: if the user's total revenue is greater than or equal to $200.

To set his hit “Add Condition”.

Next, select the parameter, then the operator, and finally the value to set the rule.

We are using Total Revenue under the WooCommerce group to set a condition “Total Revenue greater than or equal to $200”.

Example using OR:
Using the OR operator, we can create a separate rule if the user has a VIP tag.

To set an OR rule, hit the option “OR.”

Next, select the group and then the parameter to set the condition. We selected the Tags parameter under Segement group. Then set the condition if the user has a VIP tag.

Make sure to hit “Save” to add the conditions.

Step 3: Set the action to Checks based on the condition

Now, click the node and add an action to run when the condition is true.

Here, we will select our action as Send Email.

Now, compose your email.

You can even use the enhanced visual email builder and customize pre-designed templates to create attractive emails.

However, we'll use a simple email here for demonstration:

Turn the toggle active to make your automation go live!

Now, when a contact places an order of more than $50, an email will be sent to them.

Congratulations! Your automation works perfectly.

List of Available Condition Groups and Parameters in FunnelKit Automations

In this section, we will list all the condition groups, along with their parameters and example usage.

Note: Most condition groups are available for all event triggers. If a group is limited to specific events, this is clearly mentioned.

Current Woo Order

These conditions let you check actions based on the details of the current WooCommerce order, including the products purchased, order value, coupons, payment method, shipping details, and customer information.

Note: This group is only available for all the order-related events.

Condition	Description	Example Usage
Ordered Products	Products included in the current order	Checks if the order contains the product “Wireless Headphones”
Past Purchased Products	Products the customer has purchased previously	Checks if the customer has previously purchased “Running Shoes”
Ordered Products Categories	Product categories included in the order	Checks if the order contains products from the “Electronics” category
Ordered Products Tags	Product tags associated with items in the order	Checks if the order includes products tagged with “Summer Sale”
Order Total	Total value of the order including taxes and shipping	Checks if the order total exceeds $200
Order Subtotal	Order value before taxes and shipping	Checks if the order subtotal is greater than $150
Order Coupons	Coupons applied to the order	Checks if the coupon “WELCOME10” is applied
Order Has Coupon	Check whether any coupon is applied	Checks if the order has a coupon applied
Order Coupon Text	Match text within the coupon code	Checks if the coupon code contains “SALE”
Order Payment Gateway	Payment method used for the order	Checks if the customer paid using PayPal
Order Shipping Method	Shipping method selected for the order	Checks if the customer selects “Express Delivery”
Order Shipping Method Zone	Shipping zone used for the order	Checks if the shipping zone is “United States”
Order Billing Country	Billing country of the order	Checks if the billing country is “Canada”
Order Shipping Country	Shipping country of the order	Checks if the shipping country is “United Kingdom”
Order Custom Field	Custom fields added to the order	Checks if the custom field “Gift Message” is filled
Is Guest Order	Check whether the order was placed by a guest	Checks if the order is placed by a guest user
Is First Order	Check whether this is the customer’s first order	Checks if this is the customer’s first order
Order Status	Current status of the order	Checks if the order status is “Processing”

Funnels

This is applicable if you are using FunnelKit Funnel Builder. These conditions let you check actions based on the funnel the customer is interacting with, such as a specific checkout page created inside FunnelKit Automations.

Condition	Description	Example Usage
Checkout Page	The FunnelKit checkout page is used for the order	Checks if the order is placed through the “Black Friday Checkout” funnel

Segment

These conditions let you check actions based on customer segmentation, such as tags, lists, audience, or status.

Condition	Description	Example Usage
Tags	Contact tags assigned in FunnelKit	Checks if the customer has the tag “VIP”
Lists	Contact lists they belong to	Checks if the customer is part of the “Newsletter Subscribers” list
Audience	Specific audience group in FunnelKit Automations	Checks if the customer belongs to the “High Spenders” audience
Status	Contact status in FunnelKit Automations	Checks if the customer status is “Active”

Contact Details

These conditions let you check/compare the values provided in the rules against the available information in the contact profile.

Condition	Description	Example Usage
First Name	Contact’s first name	Checks if the contact's first name is "John"
Last Name	Contact’s last name	Check the action if the contact’s last name is “Doe”
Email	Contact’s email address	Check if the contact’s email contains “@gmail.com”
Phone	Contact’s phone number	Check the action if the contact’s phone starts with “+1”
Contact Created	Exact date the contact was added	Checks if the contact was created on “2026-03-01”
Contact Created (Days)	Number of days since the contact was created	Checks if the contact was created within the last 30 days
Company	Company name associated with the contact	Checks if the company is “Acme Corp”
Gender	Contact’s gender	Checks if the gender is “Female”
Date of Birth	Contact’s date of birth	Checks if the contact was born on “1990-05-15”

Contact Field

These conditions let you Checks actions based on custom contact fields in FunnelKit Automations.

Condition	Description	Example Usage
Campaign ID	ID of the campaign associated with the contact	Checks if the contact’s campaign ID is “101”
Campaign Name	Name of the campaign associated with the contact	Checks if the contact’s campaign name is “Spring Promo 2026”

Note: The two fields shown here are the default OptinMonster fields. If you create a custom contact field, your custom fields will appear in the rules instead. You can learn how to create custom contact fields here.

User

These conditions let you check actions based on the user account details in FunnelKit Automations.

Condition	Description	Example Usage
Is User	Check whether the contact is a registered WordPress user	Checks if the contact is a registered user
User Role	WordPress role assigned to the user	Checks if the user role is “Subscriber.”

WooCommerce

These conditions let you check actions based on a customer’s overall WooCommerce purchase history in FunnelKit Automations.

Condition	Description	Example Usage
Total Revenue	Total revenue generated by the customer	Checks if the customer’s total revenue exceeds $500
Total Orders Count	Total number of orders placed by the customer	Checks if the customer has placed more than 5 orders
Purchased Products	Products the customer has purchased	Checks if the customer has purchased “Wireless Headphones”
Purchased Products Categories	Categories of products the customer has purchased	Checks if the customer has purchased products from the “Electronics” category
Purchased Products Tags	Tags of products the customer has purchased	Checks if the customer has purchased products tagged with “Summer Sale”
Has Made A Purchase	Check whether the customer has made any purchase	Checks if the customer has made at least one purchase
Has Used Coupons	Check whether the customer has used any coupons	Checks if the customer has used a coupon before
First Order Was	Date of the customer’s first order	Checks if the first order was placed on “2026-01-15”
Last Order Was	Date of the customer’s last order	Checks if the last order was placed on “2026-03-01”
Last Order Days	Number of days since the last order	Checks if the last order was within the past 30 days
Average Order Value	Average value of all orders placed by the customer	Checks if the average order value exceeds $100
Used Coupons	Specific coupons used by the customer	Checks if the customer has used the coupon “WELCOME10”

Geography

These conditions let you Checks actions based on the customer’s location details in FunnelKit Automations.

Condition	Description	Example Usage
Country	Customer’s billing or shipping country	Checks if the country is “United States”
State	Customer’s billing or shipping state	Checks if the state is “California”
Address 1	Customer’s first line of the address	Checks if Address 1 contains “123 Main Street”
Address 2	Customer’s second line of the address	Checks if Address 2 contains “Apt 4B”
City	Customer’s city	Checks if the city is “New York”
Post Code	Customer’s postal code	Checks if the postal code is “10001”

Engagement

These conditions let you check actions based on the contact’s engagement and activity in FunnelKit Automations.

Condition	Description	Example Usage
Email Opens	Has the contact opened the selected email	Checks if the contact has opened the emails
Email Clicks	Has the contact cliked on the selected email	Has the contact clicked on the selected email
Engaged	Check if the contact is considered engaged	Checks if the contact is marked as engaged
Unengaged	Check if the contact is considered unengaged	Checks if the contact is marked as unengaged
Link Checks Clicked	Whether the contact clicked a specific link Checks	Checks if the contact clicked the link “View Product”
Last Login	Checks whether the contact logged in during the given period	Checks if the last login was within the past 7 days
Last Open	Checks whether the contact last opened an email in the given period	Checks if the last open was within the past 5 days
Last Sent	Checks whether the last email was sent to the contact in the given period	Checks if the last email was sent more than 10 days ago
Last Clicked	Checks whether the contact last clicked an email link in the given period	Checks if the last click was within the past 3 days

Broadcast

These conditions let you Checks actions based on broadcast email activity in FunnelKit Automations.

Condition	Description	Example Usage
Broadcast Sent	Whether the specified broadcast was sent to the contact	Checks if the contact has received at least 1 broadcast email
Broadcast Open	Whether the specified broadcast was sent to the contact	Checks if the contact opened the broadcast email “Spring Sale”
Broadcast Clicked	Whether the specified broadcast was clicked	Checks if the contact clicked a link in the broadcast email “Spring Sale”

Automation

These conditions let you check actions based on a contact’s interaction with automations in FunnelKit Automations.

Condition	Description	Example Usage
Has Ever Entered in Automation	Check if the contact has ever been added to a specific automation	Checks if the contact has ever entered the automation “Welcome Series”
Currently Active in Automation	Check if the contact is currently active in a specific automation	Checks if the contact is currently active in the automation “Abandoned Cart Flow”
Completed the Automation	Check if the contact has completed a specific automation	Checks if the contact has completed the automation “Post-Purchase Follow-Up”

Date & Time

These conditions let you Checks actions based on the current date and time in FunnelKit Automations.

Condition	Description	Example Usage
Current Year	The current calendar year	Checks if the current year is 2026
Current Month	The current month	Checks if the current month is March
Current Day of Month	The day number of the current month	Checks if today is the 15th of the month
Current Day of Week	The current day of the week	Checks if today is Monday
Current Time	The current time	Checks if the current time is after 5:00 PM
Current Date Time	The exact current date and time	Checks if the current date and time is “2026-03-13 14:30”

Cart

These conditions let you check actions based on the customer’s cart details.

Note: This group is only available for cart abandonment event triggers in FunnelKit Automations.

Condition	Description	Example Usage
Cart Total	Total value of items in the cart	Checks if the cart total exceeds $100
Cart Items	Products currently in the cart	Checks if the cart contains the product “Wireless Headphones”
Cart Items Category	Categories of products in the cart	Checks if the cart contains items from the “Electronics” category
Cart Items Tags	Tags of products in the cart	Checks if the cart contains products tagged with “Summer Sale”
Cart Coupons	Coupons applied to the cart	Checks if the coupon “WELCOME10” is applied
Cart Coupon Text	Match text within applied coupon codes	Checks if the cart coupon code contains “SALE”
All Cart Items Purchased (in past)	Check if all items in the cart were purchased by the customer before	Checks if all cart items were previously purchased
Cart Contains Any Coupon	Check if any coupon is applied to the cart	Checks if the cart contains any coupon
Cart Item Count	Number of items in the cart	Checks if the cart contains more than 3 items

Optin Groups

Note: This group is only available for the form submits event in FunnelKit Automations.

These conditions let you check actions based on opt-in form submissions.

Condition	Description	Example Usage
Form Fields	Values submitted in the opt-in form fields	Checks if the opt-in form field “Email” is “[email protected]”

Product

These conditions let you check actions based on the details of individual products in a newly created WooCommerce order. You can target specific products, their categories, tags, quantity, type, price, stock, SKU, and any custom fields.

Note: This group is only available for the Order Created – Per Product event.

Condition	Description	Example Usage
Product	Specific product included in the order item	Checks if the product “Wireless Headphones” is in the order
Product Categories	Categories assigned to the ordered product	Checks if the product belongs to the “Electronics” category
Product Tags	Tags associated with the ordered product	Checks if the product has the tag “Summer Sale”
Product Count	Quantity of the product in the order	Checks if the customer orders 3 or more “Running Shoes”
Product Type	Type of the product (Simple, Variable, etc.)	Checks if the product is a “Variable” product
Product Price	Price of the product	Checks if the product price is greater than $50
Product Stock	Inventory status of the product	Checks if the product stock is less than 10
Product Custom Field	Custom fields associated with the product	Checks if the custom field “Gift Wrap” is selected
Product SKU	SKU of the product	Checks if the product SKU is “WH-1234”

Order Item Data

These conditions let you check different order item data.

Condition	Description	Example Usage
Meta Key	Enter the order item meta key and a value to compare against. This checks product-level custom data stored with the order item.	Checks if meta key _gift_wrap is “yes”